Épernay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Grand Est, France
Is Airbnb profitable in Épernay in 2025? Explore comprehensive Airbnb analytics for Épernay, Grand Est, France to uncover income potential. This 2025 STR market report for Épernay, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 342 active listings.
Whether you're considering an Airbnb investment in Épernay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Épernay Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Épernay Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Épernay (2025)
Understanding the monthly revenue variations for Airbnb listings in Épernay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Épernay is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Épernay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,640+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,189 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,252 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $661, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Épernay
Épernay Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Épernay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Épernay:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Épernay
Average Daily Rate (ADR) Airbnb Trends in Épernay (2025)
Effective short term rental pricing strategy in Épernay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Épernay typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $256+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $150 or more.
- Typical properties (Median) charge around $93 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Épernay
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Airbnb Seasonality Analysis & Trends in Épernay (2025)
Peak Season (May, June, April)
- Revenue averages $2,508 per month
- Occupancy rates average 43.1%
- Daily rates average $136
Shoulder Season
- Revenue averages $1,823 per month
- Occupancy maintains around 45.3%
- Daily rates hold near $136
Low Season (January, February, March)
- Revenue drops to average $858 per month
- Occupancy decreases to average 27.0%
- Daily rates adjust to average $123
Seasonality Insights for Épernay
- The Airbnb seasonality in Épernay shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Épernay's highest earning potential, with monthly revenues capable of climbing to $2,697, occupancy reaching a high of 55.8%, and ADRs peaking at $141.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $770, occupancy could drop to 25.8%, and ADRs may adjust down to $122.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Épernay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Épernay seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Épernay (2025)
Exploring the top neighborhoods for short-term rentals in Épernay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre Ville | Épernay's city center, known for its beautiful architecture and charming streets. It attracts tourists who want to experience the heart of the Champagne region, with easy access to shops, cafes, and wine houses. | Avenue de Champagne, Épernay Champagne Museum, Église Saint-Pierre, Civray Vineyard, Balloons over Champagne |
| Cramant | A picturesque village located within the Côte des Blancs, offering stunning views of vineyards and wine houses. It's ideal for guests seeking a tranquil getaway in the Champagne countryside. | Cramant Vineyards, Champagne Pierre Gimonnet, Église Saint-Alphonse, Champagne Cattier, Scenic cycling routes |
| Avize | Known for its historical links to Champagne production, Avize features a quaint village ambiance and is surrounded by vineyards, appealing to wine enthusiasts and nature lovers. | Champagne Pierre Gimonnet & Fils, Église Saint-Remy, Vineyard tours, L'Avenue de Champagne, Tasting rooms |
| Densité | A small but vibrant area known for its local eateries and wine shops. Perfect for guests looking to experience authentic regional cuisine and local Champagne. | Local wine bars, Cafes and bistros, Vineyard tours, Wine tasting events, Artisan markets |
| Mardeuil | A charming village close to Épernay, ideal for visitors who prefer a quieter stay while still being near the main attractions of Épernay. Offers a rural charm with beautiful scenery. | Mardeuil vineyards, Walking trails, Local Champagne houses, Scenic spots, Quiet countryside |
| Vertus | Located slightly further from Épernay, Vertus offers a serene environment and stunning vineyard landscapes, suitable for those looking to unwind in nature while enjoying Champagne tastings. | Champagne R&L Legras, Hiking trails, Local markets, Vineyard views, Historic sites |
| Cuis | A quaint village known for its excellent wine production and beautiful landscapes. Ideal for guests seeking a secluded area with rich Champagne heritage. | Champagne J. Lassalle, Vineyard tours, Scenic countryside, Cultural heritage, Tasting rooms |
| Epernay - Gueux | A unique area combining urban and rural living, appealing to both city lovers and nature seekers. Close proximity to Épernay ensures convenience while enjoying local attractions. | Gueux vineyards, Champagne tastings, Biking paths, City and countryside blend, Local festivals |
Understanding Airbnb License Requirements & STR Laws in Épernay (2025)
Yes, Épernay, Grand Est, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Épernay to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 36% licensed listings)
Top Performing Airbnb Properties in Épernay (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Épernaybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House and garden 4 bedrooms Downtown Epernay
Entire Place • 4 bedrooms
Papa's cottage - 2 parking spaces and terrace
Entire Place • 4 bedrooms
Le Gîte de Jean Thevenin, with free parking
Entire Place • 4 bedrooms
Friends, Family, Birthday 16 people Max
Entire Place • 5 bedrooms
Loft Triplex 200m2 in center-ville
Entire Place • 5 bedrooms
HOME theater LODGES 16MAX Deg.Champagne offered GAMES
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Épernay (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Épernay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fabien | 35 | $608,739 | 1836 | 4.53/5.0 |
| Victor Aime | 8 | $247,706 | 118 | 4.84/5.0 |
| Melanie , Aurélien | 10 | $209,314 | 576 | 4.87/5.0 |
| Baptiste | 4 | $161,800 | 110 | 4.91/5.0 |
| Pascale | 4 | $151,169 | 208 | 4.89/5.0 |
| Alexandre | 2 | $120,228 | 19 | 2.50/5.0 |
| Sam & Jordi | 4 | $118,565 | 743 | 4.87/5.0 |
| Julien | 6 | $111,542 | 280 | 4.76/5.0 |
| Arnaud | 5 | $101,533 | 257 | 4.38/5.0 |
| Léa | 9 | $95,605 | 1556 | 4.53/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Épernay.
Dive Deeper: Advanced Épernay STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Épernay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsÉpernay Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Épernay
- The Épernay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.3% of the 342 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Épernay, Apartment/Condo properties are the most common (81.9%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, unique stays (combined 3.2%) offer potential for unique stay experiences.
Épernay Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Épernay
- The dominant room capacity in Épernay is 1 bedroom listings, making up 48.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.2% of the active Airbnb listings in Épernay, indicating a high concentration in these sizes.
Épernay Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Épernay
- The most common guest capacity trend in Épernay vacation rentals is listings accommodating 4 guests (37.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Épernay STR market, accounting for 69.3% of listings.
- 24.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Épernay.
- On average, properties in Épernay are equipped to host 3.9 guests.
Épernay Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Épernay
- The most common availability pattern in Épernay falls within the 271-366 days range, representing 34.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Épernay (33.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Épernay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
127 listings
39.6% of total
2 Nights
109 listings
34% of total
3 Nights
6 listings
1.9% of total
4-6 Nights
5 listings
1.6% of total
7-29 Nights
27 listings
8.4% of total
30+ Nights
47 listings
14.6% of total
Key Insights
- The most prevalent minimum stay requirement in Épernay is 1 Night, adopted by 39.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.6%) of the Épernay Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.6%) caters to monthly stays (30+ nights) in Épernay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 39.6% of Épernay hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Épernay.
Épernay Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
0.3% of total
Flexible
96 listings
31.4% of total
Moderate
128 listings
41.8% of total
Firm
33 listings
10.8% of total
Strict
48 listings
15.7% of total
Cancellation Policy Insights for Épernay
- The prevailing Airbnb cancellation policy trend in Épernay is Moderate, used by 41.8% of listings.
- The market strongly favors guest-friendly terms, with 73.2% of listings offering Flexible or Moderate policies. This suggests guests in Épernay may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.8% market standard in Épernay.
- Regularly review your cancellation policy against competitors and market demand shifts in Épernay.
Épernay STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Épernay
- The overall average booking lead time for vacation rentals in Épernay is 45 days.
- Guests book furthest in advance for stays during May (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (60 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Épernay.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Épernay averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Épernay (2025)
Amenity Prevalence
Amenity Insights for Épernay
- Essential amenities in Épernay that guests expect include: Heating, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hot water, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Épernay: Heating, Kitchen, TV.
- Prioritize adding missing essentials: Heating, Kitchen, TV.
- Consider adding popular differentiators like Wifi or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Épernay to stay competitive.
Épernay Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Épernay
- The typical guest profile for Airbnb in Épernay consists of predominantly international visitors (70%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 29.6% of guests.
- Key international markets include France (29.6%) and United Kingdom (16.2%).
- Top languages spoken are English (40.8%) followed by French (23.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Épernay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lo-Reninge | 12 | $6,193 | $432.10 | 49% |
| Morienval | 10 | $5,794 | $400.84 | 32% |
| Mont-de-l'Enclus | 10 | $5,508 | $360.62 | 39% |
| Dion | 13 | $4,589 | $265.41 | 58% |
| Incourt | 11 | $4,281 | $293.31 | 43% |
| Verdelot | 13 | $3,885 | $300.79 | 46% |
| Trigny | 10 | $3,775 | $248.19 | 46% |
| Kluisbergen | 17 | $3,584 | $401.50 | 44% |
| Dourdan | 15 | $3,576 | $223.06 | 52% |
| Rosoy-en-Multien | 15 | $3,558 | $367.61 | 51% |