Uturoa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in French Polynesia, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Uturoa in 2025? Explore comprehensive Airbnb analytics for Uturoa, French Polynesia, France to uncover income potential. This 2025 STR market report for Uturoa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 71 active listings.

Whether you're considering an Airbnb investment in Uturoa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Uturoa Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Uturoa Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$189
The average rental revenue earned for an occupied room per day in Uturoa.
Occupancy Rate(?)
44.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$20,156
Typical annual income for an Airbnb listing in Uturoa. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-4.2%
Slight decrease (-4.2%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Uturoa.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Uturoa.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
71
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Uturoa (2025)

Understanding the monthly revenue variations for Airbnb listings in Uturoa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Uturoa is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Uturoa across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,302+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,976 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,667 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,065, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Uturoa

Uturoa Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Uturoa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Uturoa:

  • Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 48%.
  • Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Uturoa

Average Daily Rate (ADR) Airbnb Trends in Uturoa (2025)

Effective short term rental pricing strategy in Uturoa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Uturoa typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $415+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $173 or more.
  • Typical properties (Median) charge around $122 per night.
  • Entry-level properties (Bottom 25%) earn around $88 per night.

Average Daily Rate (ADR) Trend by Month in Uturoa

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Airbnb Seasonality Analysis & Trends in Uturoa (2025)

Peak Season (August, July, June)
  • Revenue averages $2,908 per month
  • Occupancy rates average 51.7%
  • Daily rates average $200
Shoulder Season
  • Revenue averages $2,288 per month
  • Occupancy maintains around 50.7%
  • Daily rates hold near $197
Low Season (January, February, March)
  • Revenue drops to average $1,584 per month
  • Occupancy decreases to average 34.2%
  • Daily rates adjust to average $189

Seasonality Insights for Uturoa

  • The Airbnb seasonality in Uturoa shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Uturoa's highest earning potential, with monthly revenues capable of climbing to $3,001, occupancy reaching a high of 61.3%, and ADRs peaking at $202.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,519, occupancy could drop to 32.3%, and ADRs may adjust down to $185.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Uturoa.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Uturoa seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Uturoa (2025)

Exploring the top neighborhoods for short-term rentals in Uturoa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Cooks Bay
Scenic bay area known for its stunning views and tranquil atmosphere. Popular among visitors looking for relaxation and natural beauty, with access to water activities.
Cooks Bay, Water sports, Scenic hiking trails, Snorkeling and diving spots, Beautiful beaches
Raitea Island
Lovely island known for its lush nature and authentic Polynesian culture. Ideal for those seeking a cultural experience and secluded getaway, close to beautiful sights.
Mount Temehani, Raiatea Huiti, Cultural sites, Hiking trails, Maohi cultural experiences
Apooiti
A quaint coastal area offering a mix of serene beaches and lush greenery. Suitable for families and travelers looking for a peaceful eco-friendly stay.
Apooiti Beach, Waterfront views, Local dining options, Fishing and boating, Scenic walks
Uturoa Town
The main town of Raiatea, bustling with shops, dining, and local culture. Provides an urban experience with easy access to the island's attractions and amenities.
Local markets, Cafes and restaurants, Cultural experiences, Shopping, Transportation hub
Faaroa Bay
A stunning bay on the north coast of Raiatea, perfect for kayaking and exploring the nearby natural beauty. Offers a unique experience for nature lovers and adventurers.
Kayaking, Faaroa River, Tropical surroundings, Wildlife viewing, Scenic boat trips
Tumaraa
A serene area known for its beautiful beaches and quaint atmosphere. Great for those looking for leisure and relaxation in a picturesque setting.
Beautiful beaches, Snorkeling spots, Quiet retreats, Stunning sunsets, Local flora and fauna
Huahine Island
Close to the main island, offers a laid-back vibe with beautiful landscapes and cultural experiences. Perfect for travelers wanting to escape the hustle and bustle.
Historical sites, Untouched beaches, Local markets, Island tours, Cultural events
Taha'a Island
Famous for its vanilla plantations and stunning coral reefs. A top choice for eco-tourists and those interested in agriculture and marine life.
Vanilla farms, Coral gardens, Taha’a tours, Cultural experiences, Scenic views

Understanding Airbnb License Requirements & STR Laws in Uturoa (2025)

Yes, Uturoa, French Polynesia, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Uturoa to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 79% licensed listings)

Top Performing Airbnb Properties in Uturoa (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Uturoabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Tekauhivai Lodge

Tekauhivai Lodge

Entire Place • 4 bedrooms

$69,389
Revenue
47.5%
Occupancy
$343.15
Daily Rate
Croisière en catamaran 3 jours 2 nuits

Croisière en catamaran 3 jours 2 nuits

Private Room • 1 bedroom

$51,483
Revenue
50.1%
Occupancy
$700.54
Daily Rate
Fare Mahi Mahi "Bungalow Mopelia"

Fare Mahi Mahi "Bungalow Mopelia"

Entire Place • 1 bedroom

$47,522
Revenue
73.0%
Occupancy
$168.47
Daily Rate
Te Tai Marama

Te Tai Marama

Entire Place • 3 bedrooms

$46,214
Revenue
45.5%
Occupancy
$443.38
Daily Rate
Vacation home

Vacation home

Entire Place • 3 bedrooms

$43,526
Revenue
60.7%
Occupancy
$477.31
Daily Rate
FARE KURA BORD DE MER, UTUROA, FRENCH POLYNESIA

FARE KURA BORD DE MER, UTUROA, FRENCH POLYNESIA

Entire Place • 3 bedrooms

$41,325
Revenue
50.1%
Occupancy
$210.43
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Uturoa (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Uturoa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Fare Tepua Lodge12$212,3157484.30/5.0
Tekauhivai3$145,233644.91/5.0
Sandrine2$84,903915.00/5.0
Host #560794572$74,32100.00/5.0
Benjamin2$74,135204.54/5.0
Tahiti Reva2$67,771194.80/5.0
Marie2$51,105574.85/5.0
Martine2$43,8932534.68/5.0
Maï1$43,52655.00/5.0
Cathy1$41,325774.83/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Uturoa.

Dive Deeper: Advanced Uturoa STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Uturoa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Uturoa Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Uturoa

  • The Uturoa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 59.2% of the 71 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 36.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Uturoa, House properties are the most common (49.3%), reflecting the local real estate landscape.
  • Houses represent a significant 49.3% portion, catering likely to families or larger groups.
  • The presence of 36.6% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like apartment/condo, others (combined 7.0%) offer potential for unique stay experiences.

Uturoa Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Uturoa

  • The dominant room capacity in Uturoa is 1 bedroom listings, making up 46.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 62.0% of the active Airbnb listings in Uturoa, indicating a high concentration in these sizes.

Uturoa Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Uturoa

  • The most common guest capacity trend in Uturoa vacation rentals is listings accommodating 2 guests (33.8%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Uturoa STR market, accounting for 50.7% of listings.
  • 25.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Uturoa.
  • On average, properties in Uturoa are equipped to host 3.4 guests.

Uturoa Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Uturoa

  • The most common availability pattern in Uturoa falls within the 271-366 days range, representing 38% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 61.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Uturoa (32.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 39.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Uturoa Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (41.3%)

1 Night

26 listings

41.3% of total

2 Nights (41.3%)

2 Nights

26 listings

41.3% of total

3 Nights (14.3%)

3 Nights

9 listings

14.3% of total

4-6 Nights (1.6%)

4-6 Nights

1 listings

1.6% of total

30+ Nights (1.6%)

30+ Nights

1 listings

1.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Uturoa is 1 Night, adopted by 41.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (82.6%) of the Uturoa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • Dedicated monthly rentals (30+ nights) represent a small niche (1.6%), possibly an untapped area for hosts.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 41.3% of Uturoa hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Uturoa.

Uturoa Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

2 listings

3.4% of total

Flexible (37.9%)

Flexible

22 listings

37.9% of total

Moderate (31%)

Moderate

18 listings

31% of total

Firm (12.1%)

Firm

7 listings

12.1% of total

Strict (15.5%)

Strict

9 listings

15.5% of total

Cancellation Policy Insights for Uturoa

  • The prevailing Airbnb cancellation policy trend in Uturoa is Flexible, used by 37.9% of listings.
  • There's a relatively balanced mix between guest-friendly (68.9%) and stricter (27.6%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 37.9% market standard in Uturoa.
  • Regularly review your cancellation policy against competitors and market demand shifts in Uturoa.

Uturoa STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Uturoa

  • The overall average booking lead time for vacation rentals in Uturoa is 65 days.
  • Guests book furthest in advance for stays during May (average 98 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 52 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (57 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Uturoa.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
  • Monitor your own booking lead times against these Uturoa averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Uturoa (2025)

Amenity Prevalence

Amenity Insights for Uturoa

  • Essential amenities in Uturoa that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Kitchen, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Uturoa: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Uturoa to stay competitive.

Uturoa Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Uturoa

  • The typical guest profile for Airbnb in Uturoa consists of a mix of domestic (58%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 58.0% of guests.
  • Key international markets include France (58%) and United States (11.1%).
  • Top languages spoken are English (38.5%) followed by French (35.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Uturoa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Bora-Bora200$3,539$273.4747%
Tumaraa51$2,163$191.1643%
Taha’a48$2,138$179.5740%
Huahine143$2,011$199.3445%
Taputapuatea52$1,709$186.5939%
Maupiti21$1,641$92.0457%

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