Punaʻauiʻa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in French Polynesia, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Punaʻauiʻa in 2025? Explore comprehensive Airbnb analytics for Punaʻauiʻa, French Polynesia, France to uncover income potential. This 2025 STR market report for Punaʻauiʻa, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 300 active listings.

Whether you're considering an Airbnb investment in Punaʻauiʻa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Punaʻauiʻa Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Punaʻauiʻa Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$205
The average rental revenue earned for an occupied room per day in Punaʻauiʻa.
Occupancy Rate(?)
48.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$29,092
Typical annual income for an Airbnb listing in Punaʻauiʻa. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-2.1%
Slight decrease (-2.1%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Punaʻauiʻa.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Punaʻauiʻa.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
300
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Punaʻauiʻa (2025)

Understanding the monthly revenue variations for Airbnb listings in Punaʻauiʻa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Punaʻauiʻa is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Punaʻauiʻa across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,453+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,707 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,262 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,280, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Punaʻauiʻa

Punaʻauiʻa Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Punaʻauiʻa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Punaʻauiʻa:

  • Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 52%.
  • Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Punaʻauiʻa

Average Daily Rate (ADR) Airbnb Trends in Punaʻauiʻa (2025)

Effective short term rental pricing strategy in Punaʻauiʻa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Punaʻauiʻa typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $411+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $234 or more.
  • Typical properties (Median) charge around $134 per night.
  • Entry-level properties (Bottom 25%) earn around $93 per night.

Average Daily Rate (ADR) Trend by Month in Punaʻauiʻa

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Airbnb Seasonality Analysis & Trends in Punaʻauiʻa (2025)

Peak Season (June, July, April)
  • Revenue averages $3,825 per month
  • Occupancy rates average 54.0%
  • Daily rates average $204
Shoulder Season
  • Revenue averages $3,203 per month
  • Occupancy maintains around 51.5%
  • Daily rates hold near $203
Low Season (January, February, March)
  • Revenue drops to average $2,288 per month
  • Occupancy decreases to average 44.1%
  • Daily rates adjust to average $196

Seasonality Insights for Punaʻauiʻa

  • The Airbnb seasonality in Punaʻauiʻa shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Punaʻauiʻa's highest earning potential, with monthly revenues capable of climbing to $3,924, occupancy reaching a high of 56.8%, and ADRs peaking at $208.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,063, occupancy could drop to 38.9%, and ADRs may adjust down to $194.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Punaʻauiʻa.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Punaʻauiʻa seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Punaʻauiʻa (2025)

Exploring the top neighborhoods for short-term rentals in Punaʻauiʻa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Maha'ena
A serene coastal area with beautiful beaches, making it an ideal spot for tourists seeking relaxation and natural beauty.
Maha'ena Beach, Teahupoo Surf Spot, Puna'auia Lagoon, Local seafood restaurants, Scenic viewpoints
Vairao
Known for its lush landscapes and traditional Polynesian culture, it's perfect for travelers interested in outdoor adventures and cultural experiences.
Vairao Lagoon, Hiking trails, Traditional Polynesian villages, Local markets, Scenic snorkeling spots
Papara
A charming village with rich surfing culture and laid-back vibe, attracting surf enthusiasts and those looking to unwind by the sea.
Papara Beach, Surf schools, Local eateries, Beautiful sunsets, Scenic coastline
Taravao
Gateway to the Tahiti Iti peninsula, popular for eco-tourism and adventure activities like hiking and cycling.
Taravao Plateau, Local farms, Lush hiking trails, Cycling routes, Cultural tours
Teahupo'o
Famous for its large surf breaks, attracting surfers and thrill-seekers from around the world.
Teahupo'o Surfbreak, Surf competitions, Scenic boat tours, Local surf shops, Beachfront cafes
Papeete
The capital city offers vibrant markets, nightlife, and cultural experiences, ideal for diverse travelers.
Papeete Market, Cultural centers, Waterfront promenade, Nightlife venues, Art galleries
Faa'a
Home to the international airport, it serves as a gateway for travelers and offers connected lodging options.
Faa'a International Airport, Local shops, Cultural displays, Beaches, Hotel resorts
Moorea
Just a short ferry ride from Tahiti, Moorea is known for its stunning landscapes, ideal for nature lovers and honeymooners.
Opunohu Bay, Belvedere Lookout, Moorea Tropical Garden, Snorkeling spots, Local excursions

Understanding Airbnb License Requirements & STR Laws in Punaʻauiʻa (2025)

Yes, Punaʻauiʻa, French Polynesia, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Punaʻauiʻa to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 85% licensed listings)

Top Performing Airbnb Properties in Punaʻauiʻa (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Punaʻauiʻabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Villa Heirama

Villa Heirama

Entire Place • 5 bedrooms

$189,318
Revenue
70.7%
Occupancy
$1004.93
Daily Rate
Villa Vaiava

Villa Vaiava

Entire Place • 4 bedrooms

$176,916
Revenue
69.0%
Occupancy
$760.20
Daily Rate
Beautiful 5br Villa with pool; amazing views

Beautiful 5br Villa with pool; amazing views

Entire Place • 5 bedrooms

$148,810
Revenue
44.1%
Occupancy
$894.72
Daily Rate
Villa Rauana

Villa Rauana

Entire Place • 3 bedrooms

$147,326
Revenue
34.3%
Occupancy
$775.16
Daily Rate
Villa Coco Lagoon

Villa Coco Lagoon

Entire Place • 3 bedrooms

$139,158
Revenue
57.7%
Occupancy
$720.72
Daily Rate
Villa Bella Vista with Concierge

Villa Bella Vista with Concierge

Entire Place • 4 bedrooms

$136,015
Revenue
65.4%
Occupancy
$551.44
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Punaʻauiʻa (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Punaʻauiʻa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Tahiti Homes6$557,917404.01/5.0
Tahiti9$409,1052684.92/5.0
Henri5$370,0751834.91/5.0
Era Gestion7$309,0932194.86/5.0
Jessica2$296,136274.97/5.0
Tahiti Luxury Stay3$276,9901434.92/5.0
Iaorana Agency4$202,115364.81/5.0
Iaorana Agency6$164,970624.07/5.0
Mikael Et Estelle2$153,036624.92/5.0
Philippe3$148,8053344.90/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Punaʻauiʻa.

Dive Deeper: Advanced Punaʻauiʻa STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Punaʻauiʻa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Punaʻauiʻa Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Punaʻauiʻa

  • The Punaʻauiʻa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.7% of the 300 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Punaʻauiʻa, House properties are the most common (53.7%), reflecting the local real estate landscape.
  • Houses represent a significant 53.7% portion, catering likely to families or larger groups.
  • The presence of 9.3% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others, outdoor/unique, unique stays (combined 3.9%) offer potential for unique stay experiences.

Punaʻauiʻa Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Punaʻauiʻa

  • The dominant room capacity in Punaʻauiʻa is 1 bedroom listings, making up 42% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 68.3% of the active Airbnb listings in Punaʻauiʻa, indicating a high concentration in these sizes.

Punaʻauiʻa Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Punaʻauiʻa

  • The most common guest capacity trend in Punaʻauiʻa vacation rentals is listings accommodating 2 guests (30.3%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Punaʻauiʻa STR market, accounting for 58.0% of listings.
  • 23.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Punaʻauiʻa.
  • On average, properties in Punaʻauiʻa are equipped to host 3.7 guests.

Punaʻauiʻa Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Punaʻauiʻa

  • The most common availability pattern in Punaʻauiʻa falls within the 91-180 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 56.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Punaʻauiʻa (33.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 44.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Punaʻauiʻa Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (17.3%)

1 Night

49 listings

17.3% of total

2 Nights (38.7%)

2 Nights

110 listings

38.7% of total

3 Nights (22.9%)

3 Nights

65 listings

22.9% of total

4-6 Nights (7.4%)

4-6 Nights

21 listings

7.4% of total

7-29 Nights (1.1%)

7-29 Nights

3 listings

1.1% of total

30+ Nights (12.7%)

30+ Nights

36 listings

12.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Punaʻauiʻa is 2 Nights, adopted by 38.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (12.7%) caters to monthly stays (30+ nights) in Punaʻauiʻa, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 38.7% of Punaʻauiʻa hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.3% currently do.
  • A 2-night minimum appears standard (38.7%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 12.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Punaʻauiʻa.

Punaʻauiʻa Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

4 listings

1.5% of total

Super Strict 60 Days

2 listings

0.8% of total

Flexible (23.4%)

Flexible

61 listings

23.4% of total

Moderate (34.1%)

Moderate

89 listings

34.1% of total

Firm (26.1%)

Firm

68 listings

26.1% of total

Strict (14.2%)

Strict

37 listings

14.2% of total

Cancellation Policy Insights for Punaʻauiʻa

  • The prevailing Airbnb cancellation policy trend in Punaʻauiʻa is Moderate, used by 34.1% of listings.
  • There's a relatively balanced mix between guest-friendly (57.5%) and stricter (40.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 34.1% market standard in Punaʻauiʻa.
  • Using a Strict policy might deter some guests, as only 14.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Punaʻauiʻa.

Punaʻauiʻa STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Punaʻauiʻa

  • The overall average booking lead time for vacation rentals in Punaʻauiʻa is 63 days.
  • Guests book furthest in advance for stays during July (average 98 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 58 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (85 days avg.) sees the longest lead times, while Winter (63 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Punaʻauiʻa.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
  • Monitor your own booking lead times against these Punaʻauiʻa averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Punaʻauiʻa (2025)

Amenity Prevalence

Amenity Insights for Punaʻauiʻa

  • Essential amenities in Punaʻauiʻa that guests expect include: Wifi, Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Essentials, Washer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Punaʻauiʻa: Wifi, Kitchen, Hot water.
  • Prioritize adding missing essentials: Wifi, Kitchen, Hot water.
  • Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Punaʻauiʻa to stay competitive.

Punaʻauiʻa Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Punaʻauiʻa

  • The typical guest profile for Airbnb in Punaʻauiʻa consists of a mix of domestic (37%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 36.5% of guests.
  • Key international markets include France (36.5%) and United States (29.5%).
  • Top languages spoken are English (43.6%) followed by French (29.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United States.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Punaʻauiʻa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Moorea-Maiao580$3,415$247.4649%
Pāʻea72$2,606$198.9550%
ʻĀrue47$2,146$170.5352%
Papara36$1,649$210.4929%
Faʻaʻā120$1,509$122.9946%
Papeete241$1,502$132.2047%
Teva I Uta20$1,468$224.3931%
Taiarapu-Est71$1,385$174.4935%
Taiarapu-Ouest78$1,345$217.2934%
Pīraʻe33$1,342$147.4540%

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