Tours Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Centre-Val de Loire, France
Is Airbnb profitable in Tours in 2025? Explore comprehensive Airbnb analytics for Tours, Centre-Val de Loire, France to uncover income potential. This 2025 STR market report for Tours, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,108 active listings.
Whether you're considering an Airbnb investment in Tours, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tours Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tours Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tours (2025)
Understanding the monthly revenue variations for Airbnb listings in Tours is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tours is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tours across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,579+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,697 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,089 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $610, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tours
Tours Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tours STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tours:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tours
Average Daily Rate (ADR) Airbnb Trends in Tours (2025)
Effective short term rental pricing strategy in Tours involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tours typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $142+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $93 or more.
- Typical properties (Median) charge around $64 per night.
- Entry-level properties (Bottom 25%) earn around $47 per night.
Average Daily Rate (ADR) Trend by Month in Tours
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Airbnb Seasonality Analysis & Trends in Tours (2025)
Peak Season (May, April, June)
- Revenue averages $1,816 per month
- Occupancy rates average 49.3%
- Daily rates average $80
Shoulder Season
- Revenue averages $1,357 per month
- Occupancy maintains around 50.9%
- Daily rates hold near $83
Low Season (January, February, March)
- Revenue drops to average $945 per month
- Occupancy decreases to average 40.7%
- Daily rates adjust to average $84
Seasonality Insights for Tours
- The Airbnb seasonality in Tours shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tours's highest earning potential, with monthly revenues capable of climbing to $1,943, occupancy reaching a high of 57.7%, and ADRs peaking at $88.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $917, occupancy could drop to 39.3%, and ADRs may adjust down to $80.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tours.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tours seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tours (2025)
Exploring the top neighborhoods for short-term rentals in Tours? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Tours | Historic area with charming streets and vibrant atmosphere. Perfect for tourists who want to experience the rich history and culture of Tours, with easy access to cafes, shops, and local attractions. | Saint-Gatien Cathedral, Place Plumereau, Musee des Beaux-Arts, Tours Botanical Garden, Chateau de Tours |
| Bordure | A picturesque area located along the river, known for its scenic views and peaceful environment. Attractive for guests looking for a relaxing stay close to nature while still being a short distance from the city center. | Loire River banks, Parc de la Perraudiere, Chateau de Villandry, Giraudiere Park, Parks along the Loire |
| Beaux-Arts | An artsy neighborhood favored by creatives and artists. This area is popular among tourists seeking cultural experiences and art-related activities, with numerous galleries and cultural sites. | Musee des Beaux-Arts, Street art, Local art studios, Château de Tours, Cultural events and exhibitions |
| Saint-Cosme | A charming suburb of Tours with a relaxed atmosphere. It offers a family-friendly environment, and its historical significance makes it appealing to larger groups and families looking for a quiet stay close to the city. | Château de Plessis-lès-Tours, Historical sites, Local parks and gardens, Near the Loire vineyards, Family-friendly ambiance |
| La Riche | A growing area just outside of Tours with excellent amenities and transport links. Ideal for guests who wish to explore both the countryside and the city, with easy accessibility to various commercial services. | Shopping centers, Local restaurants, Parks, Access to transport routes, Community events |
| Tours Nord | A bustling area that attracts business professionals and tourists alike. Known for its proximity to convention centers and business hubs, making it a great location for business travelers and event attendees. | Business districts, Hôtel de Ville, Cultural institutions, Local cuisine, Accessibility to other regions |
| Centre-Ville | The city center of Tours is where most of the action happens. It's filled with restaurants, shopping, and nightlife, making it an ideal choice for guests looking for entertainment and convenience during their stay. | Shopping streets, Restaurants and cafes, Evening events, Cultural landmarks, Tourist information center |
| La Fuye-Velpeau | This residential area provides a homey feel, appealing to visitors seeking a less touristy experience. It's suitable for longer stays and offers a glimpse into daily life in Tours. | Residential charm, Local eateries, Community parks, Market days, Cultural diversity |
Understanding Airbnb License Requirements & STR Laws in Tours (2025)
While Tours, Centre-Val de Loire, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tours to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Tours (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Toursbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large family house near the historic center.
Entire Place • 6 bedrooms
Entire house 10hp PDJ near Opera House
Entire Place • 10 bedrooms
Gite Gaming 6G+ for 15 people - Ideale® stopover
Entire Place • 8 bedrooms
Gite Gaming 6G for 12 People - Ideal stopover ®
Entire Place • 4 bedrooms
Large bright house with terrace and garden
Entire Place • 5 bedrooms
La Cour de l 'Opera - PrestiPlace • Centre • Quiet
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tours (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tours based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alexandra | 49 | $565,738 | 720 | 3.75/5.0 |
| Emilie | 26 | $376,090 | 2218 | 4.75/5.0 |
| PrestiPlace | 7 | $336,645 | 238 | 4.97/5.0 |
| Christophe Et Anne-Sophie | 3 | $321,959 | 183 | 4.96/5.0 |
| Kahina | 24 | $277,726 | 483 | 3.84/5.0 |
| Bastien | 18 | $251,020 | 901 | 4.74/5.0 |
| Nicolas | 17 | $250,976 | 928 | 4.63/5.0 |
| Maxime | 5 | $196,331 | 9 | 1.96/5.0 |
| Conciergerie LES CLES DE TOURA | 13 | $189,558 | 489 | 4.76/5.0 |
| Caroline | 6 | $162,575 | 379 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tours.
Dive Deeper: Advanced Tours STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tours. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTours Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tours
- The Tours Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.8% of the 1,108 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tours, Apartment/Condo properties are the most common (78.7%), reflecting the local real estate landscape.
- Houses represent a significant 17.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 3.5%) offer potential for unique stay experiences.
Tours Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tours
- The dominant room capacity in Tours is 1 bedroom listings, making up 50.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.8% of the active Airbnb listings in Tours, indicating a high concentration in these sizes.
- With over half the market (50.1%) consisting of studios or 1-bedroom units, Tours is particularly well-suited for individuals or couples.
Tours Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tours
- The most common guest capacity trend in Tours vacation rentals is listings accommodating 2 guests (36.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Tours STR market, accounting for 65.1% of listings.
- 14.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tours.
- On average, properties in Tours are equipped to host 3.3 guests.
Tours Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tours
- The most common availability pattern in Tours falls within the 181-270 days range, representing 31.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Tours (32.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tours Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
311 listings
30.9% of total
2 Nights
418 listings
41.5% of total
3 Nights
63 listings
6.3% of total
4-6 Nights
46 listings
4.6% of total
7-29 Nights
18 listings
1.8% of total
30+ Nights
152 listings
15.1% of total
Key Insights
- The most prevalent minimum stay requirement in Tours is 2 Nights, adopted by 41.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.4%) of the Tours Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.1%) caters to monthly stays (30+ nights) in Tours, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.5% of Tours hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tours.
Tours Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
302 listings
31.6% of total
Moderate
398 listings
41.6% of total
Firm
140 listings
14.6% of total
Strict
117 listings
12.2% of total
Cancellation Policy Insights for Tours
- The prevailing Airbnb cancellation policy trend in Tours is Moderate, used by 41.6% of listings.
- The market strongly favors guest-friendly terms, with 73.2% of listings offering Flexible or Moderate policies. This suggests guests in Tours may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.6% market standard in Tours.
- Using a Strict policy might deter some guests, as only 12.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tours.
Tours STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tours
- The overall average booking lead time for vacation rentals in Tours is 39 days.
- Guests book furthest in advance for stays during May (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (56 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Tours.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Tours averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tours (2025)
Amenity Prevalence
Amenity Insights for Tours
- Essential amenities in Tours that guests expect include: Heating, Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Smoke alarm, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tours: Heating, Kitchen, Hot water.
- Prioritize adding missing essentials: Heating, Kitchen, Hot water.
- Consider adding popular differentiators like Wifi or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tours to stay competitive.
Tours Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tours
- The typical guest profile for Airbnb in Tours consists of primarily domestic travelers (78%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 77.9% of guests.
- Key international markets include France (77.9%) and United Kingdom (4%).
- Top languages spoken are French (40.5%) followed by English (34.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Tours.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tours Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Couture-Boussey | 12 | $3,620 | $378.08 | 28% |
| Millançay | 11 | $3,476 | $370.42 | 39% |
| Coteaux-sur-Loire | 19 | $3,328 | $270.00 | 41% |
| Moulins-le-Carbonnel | 11 | $3,213 | $320.85 | 35% |
| Langon-sur-Cher | 12 | $3,127 | $400.27 | 35% |
| Mesnils-sur-Iton | 22 | $3,028 | $309.05 | 40% |
| Villiers-sur-Loir | 10 | $2,967 | $216.51 | 41% |
| Artannes-sur-Indre | 21 | $2,949 | $275.91 | 41% |
| Vallon-sur-Gée | 11 | $2,913 | $379.01 | 30% |
| La Ferté-en-Ouche | 19 | $2,854 | $258.24 | 39% |