Sancerre Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Centre-Val de Loire, France
Is Airbnb profitable in Sancerre in 2025? Explore comprehensive Airbnb analytics for Sancerre, Centre-Val de Loire, France to uncover income potential. This 2025 STR market report for Sancerre, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 63 active listings.
Whether you're considering an Airbnb investment in Sancerre, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sancerre Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sancerre Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sancerre (2025)
Understanding the monthly revenue variations for Airbnb listings in Sancerre is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sancerre is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sancerre across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,294+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,218 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,435 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $778, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sancerre
Sancerre Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sancerre STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sancerre:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sancerre
Average Daily Rate (ADR) Airbnb Trends in Sancerre (2025)
Effective short term rental pricing strategy in Sancerre involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sancerre typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $270+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $171 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Sancerre
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Airbnb Seasonality Analysis & Trends in Sancerre (2025)
Peak Season (May, June, April)
- Revenue averages $2,342 per month
- Occupancy rates average 45.6%
- Daily rates average $150
Shoulder Season
- Revenue averages $1,724 per month
- Occupancy maintains around 41.0%
- Daily rates hold near $153
Low Season (January, March, December)
- Revenue drops to average $1,021 per month
- Occupancy decreases to average 23.4%
- Daily rates adjust to average $151
Seasonality Insights for Sancerre
- The Airbnb seasonality in Sancerre shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sancerre's highest earning potential, with monthly revenues capable of climbing to $2,464, occupancy reaching a high of 50.2%, and ADRs peaking at $156.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $846, occupancy could drop to 23.3%, and ADRs may adjust down to $148.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sancerre.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sancerre seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sancerre (2025)
Exploring the top neighborhoods for short-term rentals in Sancerre? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Sancerre | Charming medieval hilltop village known for its spectacular views of the Loire River and vineyards. Ideal for visitors interested in wine tourism and historical ambiance. | Sancerre Vineyards, Church of Saint-Étienne, Panoramic Viewpoint, Sancerre Wine Museum, La Maison des Sancerre |
| Chavignol | Famous for its vibrant goat cheese production and picturesque countryside, making it a must-visit for food lovers and those seeking a tranquil escape. | Goat Cheese Farms, Chavignol Village, Sancerre Vineyards, Nature Trails, Wine and Cheese Tastings |
| Menetou-Salon | A small town famed for its excellent wines and close proximity to Sancerre, appealing to wine enthusiasts and those exploring the Loire Valley. | Menetou-Salon Vineyards, Historical Sites, Local Bistros, Wine Tours, Scenic Walking Routes |
| Henrichemont | Known for its ceramic artisanship and lush landscapes, it's perfect for visitors interested in crafts and nature walks. | Ceramic Workshops, Local Markets, Forest Areas, Cultural Festivals, Art Galleries |
| Saint-Satur | A quaint village near Sancerre, offering a peaceful atmosphere with access to vineyards and outdoor activities. | Biking Trails, Loire River, Sancerre Vineyards, Local Restaurants, Historical Heritage Sites |
| Bourges | The capital of Berry, featuring a rich history, stunning architecture, and vibrant local culture, which attracts tourists year-round. | Bourges Cathedral, Palais Jacques Coeur, Marais de Bourges, Historical District, Local Festivals |
| Aubigny-sur-Nère | A picturesque town known for its Scottish heritage and annual events, offering a unique cultural experience. | Scottish Heritage Center, Château d'Aubigny, Local Pubs, Artisan Shops, Annual Festivals |
| Bréau-Mars | A small but vibrant village, perfect for those who enjoy rural charm and outdoor activities in a serene environment. | Nature Walks, Local Farms, Rural Markets, Outdoor Activities, Cultural Events |
Understanding Airbnb License Requirements & STR Laws in Sancerre (2025)
While Sancerre, Centre-Val de Loire, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sancerre to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Sancerre (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sancerrebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
LE LOGIS ST PERE
Entire Place • 2 bedrooms
Villa in the heart of Chavignol vineyards
Entire Place • 5 bedrooms
Elisabeth House, "at 9 Rue de la Paix"
Entire Place • 4 bedrooms
House "Les Saurins"
Entire Place • 3 bedrooms
New & Cute Apartment on Sancerre main square
Entire Place • 3 bedrooms
150m2 house with garden in the heart of Sancerre
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sancerre (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sancerre based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alice | 1 | $47,140 | 33 | 5.00/5.0 |
| Laurent | 1 | $46,447 | 30 | 4.23/5.0 |
| Caroline | 1 | $43,184 | 40 | 4.95/5.0 |
| Pierre | 2 | $42,402 | 5 | 2.38/5.0 |
| Gerard | 9 | $41,792 | 67 | 4.86/5.0 |
| Juan | 3 | $39,111 | 8 | 1.67/5.0 |
| Audrey | 1 | $29,851 | 109 | 4.86/5.0 |
| Lorraine | 1 | $27,539 | 39 | 4.92/5.0 |
| Aude | 1 | $25,701 | 322 | 4.75/5.0 |
| Marie-France | 1 | $24,473 | 33 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sancerre.
Dive Deeper: Advanced Sancerre STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sancerre. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSancerre Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sancerre
- The Sancerre Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.1% of the 63 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sancerre, House properties are the most common (65.1%), reflecting the local real estate landscape.
- Houses represent a significant 65.1% portion, catering likely to families or larger groups.
- The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Sancerre Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sancerre
- The dominant room capacity in Sancerre is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.9% of the active Airbnb listings in Sancerre, indicating a high concentration in these sizes.
- A significant 31.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sancerre.
Sancerre Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sancerre
- The most common guest capacity trend in Sancerre vacation rentals is listings accommodating 2 guests (25.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Sancerre STR market, accounting for 47.6% of listings.
- 30.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sancerre.
- On average, properties in Sancerre are equipped to host 4.4 guests.
Sancerre Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sancerre
- The most common availability pattern in Sancerre falls within the 271-366 days range, representing 52.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sancerre (30.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sancerre Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
26.8% of total
2 Nights
23 listings
41.1% of total
3 Nights
2 listings
3.6% of total
7-29 Nights
9 listings
16.1% of total
30+ Nights
7 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Sancerre is 2 Nights, adopted by 41.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.9%) of the Sancerre Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Sancerre, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.1% of Sancerre hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sancerre.
Sancerre Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
23 listings
41.8% of total
Moderate
20 listings
36.4% of total
Firm
5 listings
9.1% of total
Strict
7 listings
12.7% of total
Cancellation Policy Insights for Sancerre
- The prevailing Airbnb cancellation policy trend in Sancerre is Flexible, used by 41.8% of listings.
- The market strongly favors guest-friendly terms, with 78.2% of listings offering Flexible or Moderate policies. This suggests guests in Sancerre may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.8% market standard in Sancerre.
- Using a Strict policy might deter some guests, as only 12.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sancerre.
Sancerre STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sancerre
- The overall average booking lead time for vacation rentals in Sancerre is 62 days.
- Guests book furthest in advance for stays during June (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (91 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Sancerre.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Sancerre averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sancerre (2025)
Amenity Prevalence
Amenity Insights for Sancerre
- Essential amenities in Sancerre that guests expect include: Heating, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sancerre: Heating, Kitchen, Wifi.
- Prioritize adding missing essentials: Heating, Kitchen, Wifi.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sancerre to stay competitive.
Sancerre Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sancerre
- The typical guest profile for Airbnb in Sancerre consists of a mix of domestic (59%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 58.7% of guests.
- Key international markets include France (58.7%) and United States (13.4%).
- Top languages spoken are English (40.8%) followed by French (35.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sancerre Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Verdelot | 13 | $3,885 | $300.79 | 46% |
| La Couture-Boussey | 12 | $3,620 | $378.08 | 28% |
| Dourdan | 15 | $3,576 | $223.06 | 52% |
| Millançay | 11 | $3,476 | $370.42 | 39% |
| Chaintreaux | 11 | $3,136 | $278.28 | 34% |
| Langon-sur-Cher | 12 | $3,127 | $400.27 | 35% |
| Mesnils-sur-Iton | 22 | $3,028 | $309.05 | 40% |
| Tournan-en-Brie | 16 | $3,020 | $249.98 | 47% |
| Saint-Rémy-l'Honoré | 17 | $2,840 | $355.86 | 41% |
| Barbizon | 44 | $2,803 | $303.25 | 41% |