Sainte-Maure-de-Touraine Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Centre-Val de Loire, France
Is Airbnb profitable in Sainte-Maure-de-Touraine in 2025? Explore comprehensive Airbnb analytics for Sainte-Maure-de-Touraine, Centre-Val de Loire, France to uncover income potential. This 2025 STR market report for Sainte-Maure-de-Touraine, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Sainte-Maure-de-Touraine, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sainte-Maure-de-Touraine Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sainte-Maure-de-Touraine Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sainte-Maure-de-Touraine (2025)
Understanding the monthly revenue variations for Airbnb listings in Sainte-Maure-de-Touraine is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sainte-Maure-de-Touraine is typically August, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sainte-Maure-de-Touraine across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,570+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,491 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $892 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $596, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sainte-Maure-de-Touraine
Sainte-Maure-de-Touraine Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sainte-Maure-de-Touraine STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sainte-Maure-de-Touraine:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sainte-Maure-de-Touraine
Average Daily Rate (ADR) Airbnb Trends in Sainte-Maure-de-Touraine (2025)
Effective short term rental pricing strategy in Sainte-Maure-de-Touraine involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sainte-Maure-de-Touraine typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $201+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $116 or more.
- Typical properties (Median) charge around $86 per night.
- Entry-level properties (Bottom 25%) earn around $51 per night.
Average Daily Rate (ADR) Trend by Month in Sainte-Maure-de-Touraine
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Airbnb Seasonality Analysis & Trends in Sainte-Maure-de-Touraine (2025)
Peak Season (August, July, February)
- Revenue averages $1,545 per month
- Occupancy rates average 58.0%
- Daily rates average $101
Shoulder Season
- Revenue averages $1,163 per month
- Occupancy maintains around 40.5%
- Daily rates hold near $101
Low Season (April, September, October)
- Revenue drops to average $793 per month
- Occupancy decreases to average 32.9%
- Daily rates adjust to average $97
Seasonality Insights for Sainte-Maure-de-Touraine
- The Airbnb seasonality in Sainte-Maure-de-Touraine shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sainte-Maure-de-Touraine's highest earning potential, with monthly revenues capable of climbing to $1,672, occupancy reaching a high of 65.5%, and ADRs peaking at $110.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $719, occupancy could drop to 28.2%, and ADRs may adjust down to $92.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sainte-Maure-de-Touraine.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sainte-Maure-de-Touraine seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sainte-Maure-de-Touraine (2025)
Exploring the top neighborhoods for short-term rentals in Sainte-Maure-de-Touraine? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre historique de Sainte-Maure-de-Touraine | Charming historical center with medieval architecture and local shops. Ideal for visitors interested in culture and history, surrounded by beautiful landscapes and charming streets. | Église Saint-Étienne, Château de Sainte-Maure, Place de la République, Le Musée de la Touraine, Local artisan shops |
| Parc Naturel Régional Loire-Anjou-Touraine | Beautiful natural park offering stunning landscapes and outdoor activities. Perfect for nature lovers and families looking for a peaceful retreat. | Hiking trails, Wildlife watching, Scenic viewpoints, Kayaking on the Loire, Picnic areas |
| Château de Candé | Historic château known for its architecture and gardens. Attracts guests interested in French history and romance, perfect for weekend getaways. | Château tours, Gardens, Picnic areas, Historical exhibitions, Special events |
| L'Etang de la Grande Baisse | Picturesque lake ideal for fishing, swimming, and relaxation. A great spot for families and couples seeking tranquility. | Fishing spots, Swimming areas, Walking paths, Picnic areas, Nature observation |
| Sainte-Maure-de-Touraine Wine Region | Known for its local wine production, this area attracts wine enthusiasts and those interested in vineyard tours and tastings. | Vineyard tours, Wine tasting events, Local wine shops, Picturesque vineyards, Wine festivals |
| Caves de Loire | Unique limestone caves that offer a glimpse into the region's geology and history. Popular with tourists interested in natural wonders and geology. | Guided cave tours, Stalactites and stalagmites, Underground rivers, Educational exhibits, Unique photography opportunities |
| Local Markets | Vibrant local markets showcasing regional produce and crafts. Great for experiencing local culture and meeting residents. | Weekly farmers' market, Artisan goods, Local food stalls, Live music, Cultural events |
| Cycling Routes | The area offers numerous cycling routes through scenic farmland and along the Loire. Attracts cycling enthusiasts and those looking for active vacations. | Cycling trails, Bike rental services, Beautiful countryside, Scenic rest stops, Cycling events |
Understanding Airbnb License Requirements & STR Laws in Sainte-Maure-de-Touraine (2025)
While Sainte-Maure-de-Touraine, Centre-Val de Loire, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sainte-Maure-de-Touraine to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Sainte-Maure-de-Touraine (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sainte-Maure-de-Tourainebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful house with character, sleeping 1 to 9
Entire Place • 4 bedrooms
Domaine de la Garnauderie Gite des Erables
Entire Place • 3 bedrooms
Domaine de la Garnauderie Gîte des Chênes
Entire Place • 3 bedrooms
La Chaumière
Entire Place • 3 bedrooms
Tourangelle layover
Entire Place • 1 bedroom
Little house in the countryside "La chèvrerie"
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sainte-Maure-de-Touraine (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sainte-Maure-de-Touraine based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Camille | 2 | $44,872 | 170 | 4.95/5.0 |
| Antoine | 1 | $32,241 | 38 | 4.95/5.0 |
| Anne-Cecile | 2 | $25,145 | 43 | 4.96/5.0 |
| Nathalie | 4 | $24,533 | 45 | 4.89/5.0 |
| Claire | 2 | $23,017 | 425 | 4.95/5.0 |
| Nathalie | 2 | $15,492 | 64 | 4.67/5.0 |
| Marie-Noelle | 2 | $14,671 | 34 | 4.87/5.0 |
| Marie Claire | 1 | $13,979 | 32 | 4.50/5.0 |
| Yves | 1 | $12,872 | 57 | 4.93/5.0 |
| David | 1 | $10,748 | 95 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sainte-Maure-de-Touraine.
Dive Deeper: Advanced Sainte-Maure-de-Touraine STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sainte-Maure-de-Touraine. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSainte-Maure-de-Touraine Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sainte-Maure-de-Touraine
- The Sainte-Maure-de-Touraine Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sainte-Maure-de-Touraine, House properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 60% portion, catering likely to families or larger groups.
- The presence of 15% Hotel/Boutique listings indicates integration with traditional hospitality.
Sainte-Maure-de-Touraine Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sainte-Maure-de-Touraine
- The dominant room capacity in Sainte-Maure-de-Touraine is 1 bedroom listings, making up 35% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 55.0% of the active Airbnb listings in Sainte-Maure-de-Touraine, indicating a high concentration in these sizes.
- A significant 25.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sainte-Maure-de-Touraine.
Sainte-Maure-de-Touraine Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sainte-Maure-de-Touraine
- The most common guest capacity trend in Sainte-Maure-de-Touraine vacation rentals is listings accommodating 4 guests (30%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sainte-Maure-de-Touraine STR market, accounting for 50.0% of listings.
- 30.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sainte-Maure-de-Touraine.
- On average, properties in Sainte-Maure-de-Touraine are equipped to host 3.7 guests.
Sainte-Maure-de-Touraine Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sainte-Maure-de-Touraine
- The most common availability pattern in Sainte-Maure-de-Touraine falls within the 271-366 days range, representing 35% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sainte-Maure-de-Touraine (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sainte-Maure-de-Touraine Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
57.9% of total
2 Nights
4 listings
21.1% of total
3 Nights
1 listings
5.3% of total
30+ Nights
3 listings
15.8% of total
Key Insights
- The most prevalent minimum stay requirement in Sainte-Maure-de-Touraine is 1 Night, adopted by 57.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.0%) of the Sainte-Maure-de-Touraine Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.8%) caters to monthly stays (30+ nights) in Sainte-Maure-de-Touraine, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 57.9% of Sainte-Maure-de-Touraine hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sainte-Maure-de-Touraine.
Sainte-Maure-de-Touraine Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
47.4% of total
Moderate
5 listings
26.3% of total
Firm
4 listings
21.1% of total
Strict
1 listings
5.3% of total
Cancellation Policy Insights for Sainte-Maure-de-Touraine
- The prevailing Airbnb cancellation policy trend in Sainte-Maure-de-Touraine is Flexible, used by 47.4% of listings.
- The market strongly favors guest-friendly terms, with 73.7% of listings offering Flexible or Moderate policies. This suggests guests in Sainte-Maure-de-Touraine may expect booking flexibility.
- Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.4% market standard in Sainte-Maure-de-Touraine.
- Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sainte-Maure-de-Touraine.
Sainte-Maure-de-Touraine STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sainte-Maure-de-Touraine
- The overall average booking lead time for vacation rentals in Sainte-Maure-de-Touraine is 48 days.
- Guests book furthest in advance for stays during June (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Sainte-Maure-de-Touraine.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Sainte-Maure-de-Touraine averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sainte-Maure-de-Touraine (2025)
Amenity Prevalence
Amenity Insights for Sainte-Maure-de-Touraine
- Essential amenities in Sainte-Maure-de-Touraine that guests expect include: TV, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Refrigerator, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sainte-Maure-de-Touraine: TV, Wifi, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Free parking on premises or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sainte-Maure-de-Touraine to stay competitive.
Sainte-Maure-de-Touraine Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sainte-Maure-de-Touraine
- The typical guest profile for Airbnb in Sainte-Maure-de-Touraine consists of primarily domestic travelers (85%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 85.1% of guests.
- Key international markets include France (85.1%) and United Kingdom (5.1%).
- Top languages spoken are French (46.7%) followed by English (31.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Bordeaux.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sainte-Maure-de-Touraine Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Couture-Boussey | 12 | $3,620 | $378.08 | 28% |
| Millançay | 11 | $3,476 | $370.42 | 39% |
| Coteaux-sur-Loire | 19 | $3,328 | $270.00 | 41% |
| Moulins-le-Carbonnel | 11 | $3,213 | $320.85 | 35% |
| Langon-sur-Cher | 12 | $3,127 | $400.27 | 35% |
| Mesnils-sur-Iton | 22 | $3,028 | $309.05 | 40% |
| Villiers-sur-Loir | 10 | $2,967 | $216.51 | 41% |
| Artannes-sur-Indre | 21 | $2,949 | $275.91 | 41% |
| Vallon-sur-Gée | 11 | $2,913 | $379.01 | 30% |
| La Ferté-en-Ouche | 19 | $2,854 | $258.24 | 39% |