Mer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Centre-Val de Loire, France
Is Airbnb profitable in Mer in 2025? Explore comprehensive Airbnb analytics for Mer, Centre-Val de Loire, France to uncover income potential. This 2025 STR market report for Mer, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 51 active listings.
Whether you're considering an Airbnb investment in Mer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mer Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mer Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mer (2025)
Understanding the monthly revenue variations for Airbnb listings in Mer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mer is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,639+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,834 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,074 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $584, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mer
Mer Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mer:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mer
Average Daily Rate (ADR) Airbnb Trends in Mer (2025)
Effective short term rental pricing strategy in Mer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mer typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $181+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $113 or more.
- Typical properties (Median) charge around $79 per night.
- Entry-level properties (Bottom 25%) earn around $56 per night.
Average Daily Rate (ADR) Trend by Month in Mer
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Airbnb Seasonality Analysis & Trends in Mer (2025)
Peak Season (August, May, July)
- Revenue averages $1,859 per month
- Occupancy rates average 56.1%
- Daily rates average $100
Shoulder Season
- Revenue averages $1,262 per month
- Occupancy maintains around 36.5%
- Daily rates hold near $105
Low Season (January, February, March)
- Revenue drops to average $898 per month
- Occupancy decreases to average 33.4%
- Daily rates adjust to average $118
Seasonality Insights for Mer
- The Airbnb seasonality in Mer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mer's highest earning potential, with monthly revenues capable of climbing to $2,082, occupancy reaching a high of 63.9%, and ADRs peaking at $123.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $861, occupancy could drop to 29.8%, and ADRs may adjust down to $97.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mer.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mer seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mer (2025)
Exploring the top neighborhoods for short-term rentals in Mer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Château de Chambord | A UNESCO World Heritage site and one of the most recognized châteaux in France, attracting tourists interested in history and architecture. An ideal location for visitors exploring the Loire Valley. | Château de Chambord, Gardens of Chambord, Loire River, Cycling routes, Wine tasting tours |
| Blois | A historic town located on the banks of the Loire, known for its beautiful Château and rich cultural heritage. A perfect base for exploring the surrounding region and enjoying local cuisine. | Blois Castle, Maison de la Magie, Loire River, Grocery market, Saint-Louis Cathedral |
| Amboise | Famous for the Château d'Amboise and its picturesque views over the Loire River. Attracts visitors interested in the royal history of France and beautiful landscapes. | Château d'Amboise, Clos Lucé, Leonardo da Vinci Museum, Loire Valley vineyards, Historic town center |
| Tours | A vibrant city known for its central location in the Loire Valley, rich in history, and a gateway to numerous châteaux and vineyards. Perfect for tourists seeking cultural experiences. | Saint-Gatien Cathedral, Place Plumereau, Museums of Tours, Château de Tours, Local wineries |
| Saint-Aignan | A charming village known for its proximity to the ZooParc de Beauval, one of the best zoos in Europe. Popular with families and animal lovers. | ZooParc de Beauval, Château de Saint-Aignan, Loire Valley nature trails, Local markets, Wine tasting |
| Sancerre | A historic town known for its wine production and stunning views of the Loire Valley. Attracts wine enthusiasts and nature lovers. | Sancerre vineyards, Panoramic viewpoints, Local wine cellars, Historic town center, Hiking trails |
| La Charité-sur-Loire | A historical town along the Loire with beautiful architecture and a relaxed atmosphere, popular with travelers seeking a peaceful getaway. | Saint Etienne Church, Cultural events, Loire River walks, Antique market, Historical sites |
| Chenonceaux | The picturesque village is famous for the Château de Chenonceau, which spans the river. A must-see for anyone interested in French architecture and gardens. | Château de Chenonceau, Gardens of Chenonceau, Cycling along the Loire, Local boutiques, Fine dining options |
Understanding Airbnb License Requirements & STR Laws in Mer (2025)
While Mer, Centre-Val de Loire, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mer to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Mer (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Merbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Warm and quiet house in a wooded park
Entire Place • 6 bedrooms
Gite " La Maison du Parc de Chambord "
Entire Place • 3 bedrooms
House swimming pool int. 6 people Châteaux Loire Chambord
Entire Place • 3 bedrooms
House swimming pool int. 5 people Châteaux Loire Chambord
Entire Place • 2 bedrooms
Top Loft Perles 4 des Chateaux
Entire Place • 1 bedroom
Les 4 Saisons Piscine Inter Châteaux Loire 03
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mer (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Céline | 5 | $101,213 | 361 | 4.80/5.0 |
| Roby & Maly | 4 | $67,132 | 355 | 4.88/5.0 |
| Fabrice | 1 | $44,472 | 41 | 5.00/5.0 |
| Ursula | 3 | $37,281 | 243 | 4.96/5.0 |
| Aurore | 3 | $34,725 | 131 | 4.89/5.0 |
| Myriam Thierry | 2 | $31,577 | 81 | 5.00/5.0 |
| Romain | 1 | $31,021 | 17 | 4.88/5.0 |
| Frederic | 1 | $18,391 | 65 | 4.97/5.0 |
| Val Et Fred | 3 | $18,343 | 40 | 4.93/5.0 |
| Aline | 1 | $17,693 | 53 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mer.
Dive Deeper: Advanced Mer STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMer Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mer
- The Mer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.3% of the 51 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mer, House properties are the most common (54.9%), reflecting the local real estate landscape.
- Houses represent a significant 54.9% portion, catering likely to families or larger groups.
- The presence of 13.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 4.0%) offer potential for unique stay experiences.
Mer Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mer
- The dominant room capacity in Mer is 2 bedrooms listings, making up 37.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 70.6% of the active Airbnb listings in Mer, indicating a high concentration in these sizes.
Mer Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mer
- The most common guest capacity trend in Mer vacation rentals is listings accommodating 4 guests (25.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Mer STR market, accounting for 45.1% of listings.
- 29.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mer.
- On average, properties in Mer are equipped to host 4.0 guests.
Mer Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mer
- The most common availability pattern in Mer falls within the 181-270 days range, representing 39.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mer (43.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
34.7% of total
2 Nights
24 listings
49% of total
3 Nights
2 listings
4.1% of total
4-6 Nights
2 listings
4.1% of total
7-29 Nights
2 listings
4.1% of total
30+ Nights
2 listings
4.1% of total
Key Insights
- The most prevalent minimum stay requirement in Mer is 2 Nights, adopted by 49% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.7%) of the Mer Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 49% of Mer hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mer.
Mer Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
17 listings
37% of total
Moderate
22 listings
47.8% of total
Firm
4 listings
8.7% of total
Strict
3 listings
6.5% of total
Cancellation Policy Insights for Mer
- The prevailing Airbnb cancellation policy trend in Mer is Moderate, used by 47.8% of listings.
- The market strongly favors guest-friendly terms, with 84.8% of listings offering Flexible or Moderate policies. This suggests guests in Mer may expect booking flexibility.
- Strict cancellation policies are quite rare (6.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.8% market standard in Mer.
- Using a Strict policy might deter some guests, as only 6.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mer.
Mer STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mer
- The overall average booking lead time for vacation rentals in Mer is 56 days.
- Guests book furthest in advance for stays during June (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (79 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Mer.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Mer averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mer (2025)
Amenity Prevalence
Amenity Insights for Mer
- Essential amenities in Mer that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Smoke alarm, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mer: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mer to stay competitive.
Mer Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mer
- The typical guest profile for Airbnb in Mer consists of primarily domestic travelers (87%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 86.9% of guests.
- Key international markets include France (86.9%) and Belgium (2.3%).
- Top languages spoken are French (45.1%) followed by English (33.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Rouen.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Couture-Boussey | 12 | $3,620 | $378.08 | 28% |
| Dourdan | 15 | $3,576 | $223.06 | 52% |
| Millançay | 11 | $3,476 | $370.42 | 39% |
| Coteaux-sur-Loire | 19 | $3,328 | $270.00 | 41% |
| Chaintreaux | 11 | $3,136 | $278.28 | 34% |
| Langon-sur-Cher | 12 | $3,127 | $400.27 | 35% |
| Mesnils-sur-Iton | 22 | $3,028 | $309.05 | 40% |
| Tournan-en-Brie | 16 | $3,020 | $249.98 | 47% |
| Villiers-sur-Loir | 10 | $2,967 | $216.51 | 41% |
| Artannes-sur-Indre | 21 | $2,949 | $275.91 | 41% |