Mareuil-sur-Cher Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Centre-Val de Loire, France
Is Airbnb profitable in Mareuil-sur-Cher in 2025? Explore comprehensive Airbnb analytics for Mareuil-sur-Cher, Centre-Val de Loire, France to uncover income potential. This 2025 STR market report for Mareuil-sur-Cher, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 43 active listings.
Whether you're considering an Airbnb investment in Mareuil-sur-Cher, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mareuil-sur-Cher Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mareuil-sur-Cher Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mareuil-sur-Cher (2025)
Understanding the monthly revenue variations for Airbnb listings in Mareuil-sur-Cher is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mareuil-sur-Cher is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mareuil-sur-Cher across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,802+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,315 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,443 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $781, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mareuil-sur-Cher
Mareuil-sur-Cher Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mareuil-sur-Cher STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mareuil-sur-Cher:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mareuil-sur-Cher
Average Daily Rate (ADR) Airbnb Trends in Mareuil-sur-Cher (2025)
Effective short term rental pricing strategy in Mareuil-sur-Cher involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mareuil-sur-Cher typically peaks in August and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $233+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $145 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $98 per night.
Average Daily Rate (ADR) Trend by Month in Mareuil-sur-Cher
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Airbnb Seasonality Analysis & Trends in Mareuil-sur-Cher (2025)
Peak Season (August, July, May)
- Revenue averages $3,232 per month
- Occupancy rates average 53.3%
- Daily rates average $156
Shoulder Season
- Revenue averages $1,946 per month
- Occupancy maintains around 31.8%
- Daily rates hold near $147
Low Season (February, March, November)
- Revenue drops to average $1,158 per month
- Occupancy decreases to average 27.9%
- Daily rates adjust to average $147
Seasonality Insights for Mareuil-sur-Cher
- The Airbnb seasonality in Mareuil-sur-Cher shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mareuil-sur-Cher's highest earning potential, with monthly revenues capable of climbing to $3,781, occupancy reaching a high of 66.3%, and ADRs peaking at $159.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $928, occupancy could drop to 25.2%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mareuil-sur-Cher.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mareuil-sur-Cher seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mareuil-sur-Cher (2025)
Exploring the top neighborhoods for short-term rentals in Mareuil-sur-Cher? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Château de Chenonceau | A stunning castle spanning the Cher River, it draws visitors eager to explore its beautiful gardens and rich history. An essential destination for tourists seeking culture and beauty. | Château de Chenonceau, Gardens of Chenonceau, Chenonceau Village, Domaine de Chaumont-sur-Loire, Sixth Generation Apiculture Museum |
| Zoological Park of Beauval | One of the top zoos in France, Beauval Zoo attracts families and wildlife enthusiasts. The extensive collection of animals and exhibits makes it a top spot for visitors. | Zoological Park of Beauval, Panda exhibit, Aquarium, Wildlife shows, Children's play areas |
| Amboise | A charming town with rich historical ties to the Renaissance and Leonardo da Vinci. It offers picturesque views and is a magnetic spot for those exploring the Loire Valley. | Château d'Amboise, Le Clos Luce, Amboise Market, Loire River scenery, Renaissance tours |
| Montlouis-sur-Loire | This region is known for its beautiful landscapes and famous vineyards, making it ideal for wine enthusiasts and tourists looking to experience Loire Valley wines. | Wine tours, Vineyard tastings, Loire River trails, Historic churches, Local cuisine |
| Sivry-Courtry | A quaint village offering a glimpse into rural French life, perfect for tourists seeking tranquility and authenticity. | Local markets, Countryside walks, Traditional French cafes, Cultural festivals, Scenic views |
| Chaumont-sur-Loire | Famous for its festival of gardens and charming chateau, this area targets nature lovers and those interested in garden design and historical architecture. | Château de Chaumont, Festival des Jardins, Loire River views, Art exhibitions, Picnic areas |
| Touraine | Known for its scenic landscapes and historical sites, Touraine is an attractive location for those exploring the wonders of the Loire Valley. | Historical châteaux, Nature parks, Riverside activities, Cultural festivals, Gastronomy |
| Villandry | Home to the famous Château de Villandry and its exquisite gardens, this area draws in tourists interested in horticulture and Renaissance architecture. | Château de Villandry, Gardens of Villandry, Local artisan shops, Cycling paths, Cooking classes |
Understanding Airbnb License Requirements & STR Laws in Mareuil-sur-Cher (2025)
With 16% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Mareuil-sur-Cher. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mareuil-sur-Cher to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 16% licensed listings)
Top Performing Airbnb Properties in Mareuil-sur-Cher (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mareuil-sur-Cherbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
щ Le Domaine Du Bas-Gueret • Swimming pool & Reception щ
Entire Place • 8 bedrooms
The Aviary
Entire Place • 5 bedrooms
gite duck 5 minutes from the zoo
Entire Place • 3 bedrooms
Gîte du petit stream 6 5km from the zoo
Entire Place • 5 bedrooms
Golden buttons (4 to 6 people) + pool
Entire Place • 2 bedrooms
Fox Gite 5 minutes from the zoo
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mareuil-sur-Cher (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mareuil-sur-Cher based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aurelie | 8 | $301,498 | 491 | 4.77/5.0 |
| Sébastien KM | 4 | $82,917 | 218 | 4.79/5.0 |
| Anthony | 2 | $74,070 | 286 | 4.73/5.0 |
| Anita | 2 | $72,898 | 60 | 4.98/5.0 |
| Host #401501472 | 2 | $38,507 | 26 | 4.12/5.0 |
| Christophe | 2 | $38,145 | 319 | 4.61/5.0 |
| Élodie | 1 | $26,830 | 14 | 4.93/5.0 |
| Martine | 2 | $25,374 | 162 | 4.96/5.0 |
| Audrey | 1 | $21,404 | 24 | 4.83/5.0 |
| Host #12840409 | 1 | $21,301 | 24 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mareuil-sur-Cher.
Dive Deeper: Advanced Mareuil-sur-Cher STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mareuil-sur-Cher. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMareuil-sur-Cher Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mareuil-sur-Cher
- The Mareuil-sur-Cher Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.3% of the 43 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mareuil-sur-Cher, House properties are the most common (81.4%), reflecting the local real estate landscape.
- Houses represent a significant 81.4% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 2.3%) offer potential for unique stay experiences.
Mareuil-sur-Cher Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mareuil-sur-Cher
- The dominant room capacity in Mareuil-sur-Cher is 2 bedrooms listings, making up 37.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 62.8% of the active Airbnb listings in Mareuil-sur-Cher, indicating a high concentration in these sizes.
- A significant 37.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mareuil-sur-Cher.
Mareuil-sur-Cher Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mareuil-sur-Cher
- The most common guest capacity trend in Mareuil-sur-Cher vacation rentals is listings accommodating 8+ guests (30.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Mareuil-sur-Cher STR market, accounting for 55.8% of listings.
- 58.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mareuil-sur-Cher.
- On average, properties in Mareuil-sur-Cher are equipped to host 5.6 guests.
Mareuil-sur-Cher Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mareuil-sur-Cher
- The most common availability pattern in Mareuil-sur-Cher falls within the 181-270 days range, representing 55.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mareuil-sur-Cher (58.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mareuil-sur-Cher Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
46.3% of total
2 Nights
17 listings
41.5% of total
3 Nights
2 listings
4.9% of total
30+ Nights
3 listings
7.3% of total
Key Insights
- The most prevalent minimum stay requirement in Mareuil-sur-Cher is 1 Night, adopted by 46.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.8%) of the Mareuil-sur-Cher Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.3% of Mareuil-sur-Cher hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mareuil-sur-Cher.
Mareuil-sur-Cher Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
10.3% of total
Moderate
15 listings
38.5% of total
Firm
10 listings
25.6% of total
Strict
10 listings
25.6% of total
Cancellation Policy Insights for Mareuil-sur-Cher
- The prevailing Airbnb cancellation policy trend in Mareuil-sur-Cher is Moderate, used by 38.5% of listings.
- A majority (51.2%) of hosts in Mareuil-sur-Cher utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.5% market standard in Mareuil-sur-Cher.
- Regularly review your cancellation policy against competitors and market demand shifts in Mareuil-sur-Cher.
Mareuil-sur-Cher STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mareuil-sur-Cher
- The overall average booking lead time for vacation rentals in Mareuil-sur-Cher is 41 days.
- Guests book furthest in advance for stays during May (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Mareuil-sur-Cher.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Mareuil-sur-Cher averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mareuil-sur-Cher (2025)
Amenity Prevalence
Amenity Insights for Mareuil-sur-Cher
- Essential amenities in Mareuil-sur-Cher that guests expect include: Kitchen, Microwave, Heating, TV, Hot water, Dishes and silverware, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Refrigerator, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mareuil-sur-Cher: Kitchen, Microwave, Heating, TV, Hot water, Dishes and silverware, Coffee maker.
- Prioritize adding missing essentials: Microwave, Heating, TV, Hot water, Dishes and silverware, Coffee maker.
- Consider adding popular differentiators like Free parking on premises or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mareuil-sur-Cher to stay competitive.
Mareuil-sur-Cher Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mareuil-sur-Cher
- The typical guest profile for Airbnb in Mareuil-sur-Cher consists of primarily domestic travelers (97%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 96.7% of guests.
- Key international markets include France (96.7%) and Belgium (0.9%).
- Top languages spoken are French (60.3%) followed by English (24.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Nantes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mareuil-sur-Cher Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Couture-Boussey | 12 | $3,620 | $378.08 | 28% |
| Dourdan | 15 | $3,576 | $223.06 | 52% |
| Millançay | 11 | $3,476 | $370.42 | 39% |
| Coteaux-sur-Loire | 19 | $3,328 | $270.00 | 41% |
| Chaintreaux | 11 | $3,136 | $278.28 | 34% |
| Langon-sur-Cher | 12 | $3,127 | $400.27 | 35% |
| Mesnils-sur-Iton | 22 | $3,028 | $309.05 | 40% |
| Tournan-en-Brie | 16 | $3,020 | $249.98 | 47% |
| Villiers-sur-Loir | 10 | $2,967 | $216.51 | 41% |
| Artannes-sur-Indre | 21 | $2,949 | $275.91 | 41% |