Gien Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Centre-Val de Loire, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Gien in 2025? Explore comprehensive Airbnb analytics for Gien, Centre-Val de Loire, France to uncover income potential. This 2025 STR market report for Gien, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 118 active listings.

Whether you're considering an Airbnb investment in Gien, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gien Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Gien Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$74
The average rental revenue earned for an occupied room per day in Gien.
Occupancy Rate(?)
37.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$7,660
Typical annual income for an Airbnb listing in Gien. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-25.0%
Significant decrease (-25.0%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Gien.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Gien.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
118
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Gien (2025)

Understanding the monthly revenue variations for Airbnb listings in Gien is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gien is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gien across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,824+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,217 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $681 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $306, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Gien

Gien Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Gien STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gien:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 36%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Gien

Average Daily Rate (ADR) Airbnb Trends in Gien (2025)

Effective short term rental pricing strategy in Gien involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gien typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $99+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $77 or more.
  • Typical properties (Median) charge around $54 per night.
  • Entry-level properties (Bottom 25%) earn around $41 per night.

Average Daily Rate (ADR) Trend by Month in Gien

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Airbnb Seasonality Analysis & Trends in Gien (2025)

Peak Season (August, July, June)
  • Revenue averages $1,267 per month
  • Occupancy rates average 48.5%
  • Daily rates average $70
Shoulder Season
  • Revenue averages $999 per month
  • Occupancy maintains around 37.8%
  • Daily rates hold near $71
Low Season (February, March, November)
  • Revenue drops to average $692 per month
  • Occupancy decreases to average 31.7%
  • Daily rates adjust to average $72

Seasonality Insights for Gien

  • The Airbnb seasonality in Gien shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Gien's highest earning potential, with monthly revenues capable of climbing to $1,352, occupancy reaching a high of 55.8%, and ADRs peaking at $74.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $564, occupancy could drop to 28.3%, and ADRs may adjust down to $69.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gien.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Gien seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Gien (2025)

Exploring the top neighborhoods for short-term rentals in Gien? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Gien City Center
The historic city center of Gien offers a charming atmosphere with beautiful architecture and local shops. It's a great destination for tourists interested in history and culture, close to local attractions and amenities.
Gien Castle, Museum of Faience, Saint-Étienne Church, La Loire River, Local markets
Cité des Potiers
Known for its production of pottery, this area attracts visitors interested in artisan crafts and local culture. It's a unique spot that offers a different perspective of Gien and its traditions.
Pottery Workshops, Musee de la Poterie, Local artisan shops
La Loire Riverbanks
The scenic riverbanks of the Loire provide beautiful views and outdoor recreation options. Ideal for those looking for nature experiences, cycling, and walking paths along the river.
La Loire River, Cycling routes, Picnic areas, Scenic landscapes
Château de Saint-Brisson
Located just a short drive from Gien, this castle attracts history enthusiasts and families. It offers guided tours and various events, making it a good accommodation option for visitors.
Château de Saint-Brisson, Themed events, Historical reenactments
Cercottes
A peaceful village not far from Gien, perfect for guests seeking tranquility while still being near the attractions of the city. It's an excellent option for rural tourism and quiet retreats.
Rural landscapes, Local farm markets
Gien Market Area
The market area in Gien is lively and offers local produce and goods, attracting tourists looking for an authentic experience. This area is vital for those who enjoy shopping and local cuisine.
Weekly markets, Local delicacies, Gastronomy tours
Nearby Vineyards
The surrounding vineyards offer wine tasting and vineyard tours, appealing to wine lovers and those interested in the gastronomy of the region. A popular area for tourists seeking regional experiences.
Vineyard tours, Wine tasting events, Local wine production
Historic Towns Nearby
Gien is conveniently located near other historic towns like Sancerre and Briare, attracting tourists who wish to explore more than just Gien itself. Great for cultural tourism and weekend getaways.
Sancerre's vineyards, Briare Canal, Local historic sites

Understanding Airbnb License Requirements & STR Laws in Gien (2025)

With 15% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Gien. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gien to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 15% licensed listings)

Top Performing Airbnb Properties in Gien (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Gienbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

300m2 cottage, quiet and cosy in the heart of Gien

300m2 cottage, quiet and cosy in the heart of Gien

Entire Place • 7 bedrooms

$114,713
Revenue
56.1%
Occupancy
$538.73
Daily Rate
Maison de famille 1:30 de Paris

Maison de famille 1:30 de Paris

Entire Place • 8 bedrooms

$49,717
Revenue
50.2%
Occupancy
$324.99
Daily Rate
Townhouse, Gien city center

Townhouse, Gien city center

Entire Place • 4 bedrooms

$41,742
Revenue
65.1%
Occupancy
$168.28
Daily Rate
House " les 3 terraces " 12 pers

House " les 3 terraces " 12 pers

Entire Place • 5 bedrooms

$21,788
Revenue
16.4%
Occupancy
$387.70
Daily Rate
L'Herboriste - Le 302 - Grand Loft - Gien Centre

L'Herboriste - Le 302 - Grand Loft - Gien Centre

Entire Place • 1 bedroom

$19,191
Revenue
47.0%
Occupancy
$90.02
Daily Rate
Country home

Country home

Entire Place • 2 bedrooms

$16,683
Revenue
53.1%
Occupancy
$81.29
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Gien (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Gien based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Gaëlle6$130,1681344.78/5.0
Sebastien15$128,8472614.85/5.0
Frédérique17$51,1593054.31/5.0
Host #929497271$49,71700.00/5.0
Hélène4$47,7723174.88/5.0
Sophie1$41,742804.71/5.0
Pénélope3$37,1641824.96/5.0
Thomas3$29,523924.92/5.0
Locagien2$26,562344.83/5.0
Stephane5$21,6302294.83/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gien.

Dive Deeper: Advanced Gien STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gien. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Gien Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Gien

  • The Gien Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.8% of the 118 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Gien, Apartment/Condo properties are the most common (66.1%), reflecting the local real estate landscape.
  • Houses represent a significant 30.5% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, outdoor/unique (combined 3.3%) offer potential for unique stay experiences.

Gien Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Gien

  • The dominant room capacity in Gien is 1 bedroom listings, making up 54.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 72.0% of the active Airbnb listings in Gien, indicating a high concentration in these sizes.
  • With over half the market (54.2%) consisting of studios or 1-bedroom units, Gien is particularly well-suited for individuals or couples.

Gien Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Gien

  • The most common guest capacity trend in Gien vacation rentals is listings accommodating 2 guests (28.8%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Gien STR market, accounting for 47.4% of listings.
  • 16.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gien.
  • On average, properties in Gien are equipped to host 3.3 guests.

Gien Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Gien

  • The most common availability pattern in Gien falls within the 271-366 days range, representing 51.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 85.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Gien (34.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Gien Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (16.5%)

1 Night

18 listings

16.5% of total

2 Nights (24.8%)

2 Nights

27 listings

24.8% of total

3 Nights (11.9%)

3 Nights

13 listings

11.9% of total

4-6 Nights (22.9%)

4-6 Nights

25 listings

22.9% of total

7-29 Nights (0.9%)

7-29 Nights

1 listings

0.9% of total

30+ Nights (22.9%)

30+ Nights

25 listings

22.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Gien is 2 Nights, adopted by 24.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (22.9%) caters to monthly stays (30+ nights) in Gien, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 24.8% of Gien hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.5% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 22.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gien.

Gien Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (46.9%)

Flexible

46 listings

46.9% of total

Moderate (37.8%)

Moderate

37 listings

37.8% of total

Firm (6.1%)

Firm

6 listings

6.1% of total

Strict (9.2%)

Strict

9 listings

9.2% of total

Cancellation Policy Insights for Gien

  • The prevailing Airbnb cancellation policy trend in Gien is Flexible, used by 46.9% of listings.
  • The market strongly favors guest-friendly terms, with 84.7% of listings offering Flexible or Moderate policies. This suggests guests in Gien may expect booking flexibility.
  • Strict cancellation policies are quite rare (9.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 46.9% market standard in Gien.
  • Using a Strict policy might deter some guests, as only 9.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Gien.

Gien STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Gien

  • The overall average booking lead time for vacation rentals in Gien is 39 days.
  • Guests book furthest in advance for stays during May (average 58 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 32 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (55 days avg.) sees the longest lead times, while Fall (35 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Gien.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 55 days) to capture early planners.
  • Monitor your own booking lead times against these Gien averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Gien (2025)

Amenity Prevalence

Amenity Insights for Gien

  • Essential amenities in Gien that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Wifi, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Gien: Heating.
  • Prioritize adding missing essentials: Heating.
  • Consider adding popular differentiators like Wifi or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Gien to stay competitive.

Gien Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Gien

  • The typical guest profile for Airbnb in Gien consists of primarily domestic travelers (90%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 89.8% of guests.
  • Key international markets include France (89.8%) and Germany (2.2%).
  • Top languages spoken are French (47.3%) followed by English (29.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Lyon.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Gien Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Verdelot13$3,885$300.7946%
La Couture-Boussey12$3,620$378.0828%
Dourdan15$3,576$223.0652%
Millançay11$3,476$370.4239%
Chaintreaux11$3,136$278.2834%
Langon-sur-Cher12$3,127$400.2735%
Mesnils-sur-Iton22$3,028$309.0540%
Tournan-en-Brie16$3,020$249.9847%
Saint-Rémy-l'Honoré17$2,840$355.8641%
Barbizon44$2,803$303.2541%

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