Bourges Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Centre-Val de Loire, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Bourges in 2025? Explore comprehensive Airbnb analytics for Bourges, Centre-Val de Loire, France to uncover income potential. This 2025 STR market report for Bourges, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 533 active listings.

Whether you're considering an Airbnb investment in Bourges, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bourges Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Bourges Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$82
The average rental revenue earned for an occupied room per day in Bourges.
Occupancy Rate(?)
46.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,254
Typical annual income for an Airbnb listing in Bourges. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
13.8%
Strong growth (13.8%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Bourges.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Bourges.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
533
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Bourges (2025)

Understanding the monthly revenue variations for Airbnb listings in Bourges is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bourges is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bourges across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,228+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,568 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,044 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $579, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Bourges

Bourges Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Bourges STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bourges:

  • Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 47%.
  • Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Bourges

Average Daily Rate (ADR) Airbnb Trends in Bourges (2025)

Effective short term rental pricing strategy in Bourges involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bourges typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $132+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $91 or more.
  • Typical properties (Median) charge around $65 per night.
  • Entry-level properties (Bottom 25%) earn around $50 per night.

Average Daily Rate (ADR) Trend by Month in Bourges

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Airbnb Seasonality Analysis & Trends in Bourges (2025)

Peak Season (May, June, April)
  • Revenue averages $1,591 per month
  • Occupancy rates average 47.0%
  • Daily rates average $88
Shoulder Season
  • Revenue averages $1,156 per month
  • Occupancy maintains around 49.5%
  • Daily rates hold near $84
Low Season (January, February, March)
  • Revenue drops to average $962 per month
  • Occupancy decreases to average 43.6%
  • Daily rates adjust to average $80

Seasonality Insights for Bourges

  • The Airbnb seasonality in Bourges shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Bourges's highest earning potential, with monthly revenues capable of climbing to $1,682, occupancy reaching a high of 54.9%, and ADRs peaking at $90.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $928, occupancy could drop to 41.0%, and ADRs may adjust down to $80.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bourges.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Bourges seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Bourges (2025)

Exploring the top neighborhoods for short-term rentals in Bourges? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Historic Center
Bourges' UNESCO World Heritage site features stunning medieval architecture, including the Cathedral of Saint Stephen. This area attracts tourists interested in history and culture.
Cathedral of Saint Stephen, Palais Jacques-Coeur, Museum of Berry, Bourges Old Town, Les Nuits Lumière
Saint-Jean
A vibrant neighborhood known for its lively atmosphere and local markets. It's close to the center while providing a more local experience, ideal for families and travelers seeking culture.
Shopping street Rue Coursalon, Local dining options, Bourges Market, Museum of Natural History
Auron
This area offers a range of recreational activities and is known for its beautiful parks and green spaces, appealing to nature lovers and families.
Parc de l'Archeveche, Parc des Expositions, Canal de Berry
Bourges Riverbanks
Scenic area along the Yèvre river, perfect for outdoor activities and walks. It attracts tourists looking to relax and enjoy nature within the city.
Yèvre River, Walking paths, Scenic boat rides
Bourges City Center
The bustling heart of Bourges with shops, cafes, and restaurants. Great for tourists who want to be at the heart of city life.
Main shopping areas, Cafes and restaurants, Local boutiques
Botanical Gardens
Known for its beautiful gardens and tranquil atmosphere, this area attracts visitors interested in horticulture and relaxation.
Bourges Botanical Gardens, Walking paths, Picnic areas
Cicada Neighborhood
A quieter residential area with a community vibe, appealing to long-term travelers and those looking for a homely experience.
Peaceful streets, Community events
Near Train Station
Convenient for travelers arriving by train, this area is ideal for short-term stays and offers easy access to public transport.
Train Station, Transportation links, Nearby dining options

Understanding Airbnb License Requirements & STR Laws in Bourges (2025)

While Bourges, Centre-Val de Loire, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bourges to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 4% licensed listings)

Top Performing Airbnb Properties in Bourges (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Bourgesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Domaine d'Exception La Manova Gîtes & SPA

Domaine d'Exception La Manova Gîtes & SPA

Entire Place • 7 bedrooms

$120,789
Revenue
33.0%
Occupancy
$1485.01
Daily Rate
Gîte Confort 14 p. Piscine Sauna

Gîte Confort 14 p. Piscine Sauna

Entire Place • 5 bedrooms

$51,026
Revenue
18.2%
Occupancy
$1015.80
Daily Rate
Au 19

Au 19

Entire Place • 6 bedrooms

$49,362
Revenue
12.6%
Occupancy
$422.57
Daily Rate
The Loft

The Loft

Entire Place • 3 bedrooms

$48,733
Revenue
75.6%
Occupancy
$209.19
Daily Rate
La Suite du Théâtre

La Suite du Théâtre

Entire Place • 4 bedrooms

$47,022
Revenue
39.2%
Occupancy
$286.31
Daily Rate
Le Printemps | Parking | 4 Bedrooms | Hyper Centre

Le Printemps | Parking | 4 Bedrooms | Hyper Centre

Entire Place • 4 bedrooms

$45,211
Revenue
45.8%
Occupancy
$177.82
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Bourges (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Bourges based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Johan13$336,21916564.51/5.0
Victoria21$242,1031573.77/5.0
Vanessa3$191,55951.67/5.0
Grégoire6$127,9006104.12/5.0
Geoffrey8$118,0514774.79/5.0
Host #1678020935$91,7391184.81/5.0
Delphine Et Paul5$90,013954.88/5.0
Pauline3$77,264454.62/5.0
Fabien3$75,9716394.67/5.0
Didier7$75,42919034.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bourges.

Dive Deeper: Advanced Bourges STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bourges. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Bourges Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Bourges

  • The Bourges Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.7% of the 533 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Bourges, Apartment/Condo properties are the most common (67.5%), reflecting the local real estate landscape.
  • Houses represent a significant 28.9% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others (combined 3.6%) offer potential for unique stay experiences.

Bourges Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Bourges

  • The dominant room capacity in Bourges is 1 bedroom listings, making up 48.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 66.4% of the active Airbnb listings in Bourges, indicating a high concentration in these sizes.

Bourges Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Bourges

  • The most common guest capacity trend in Bourges vacation rentals is listings accommodating 2 guests (36%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Bourges STR market, accounting for 62.1% of listings.
  • 16.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bourges.
  • On average, properties in Bourges are equipped to host 3.3 guests.

Bourges Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Bourges

  • The most common availability pattern in Bourges falls within the 271-366 days range, representing 31.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 61.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Bourges (31.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 40.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Bourges Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (55.9%)

1 Night

264 listings

55.9% of total

2 Nights (30.1%)

2 Nights

142 listings

30.1% of total

3 Nights (4.9%)

3 Nights

23 listings

4.9% of total

4-6 Nights (1.9%)

4-6 Nights

9 listings

1.9% of total

7-29 Nights (0.4%)

7-29 Nights

2 listings

0.4% of total

30+ Nights (6.8%)

30+ Nights

32 listings

6.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Bourges is 1 Night, adopted by 55.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (86.0%) of the Bourges Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 55.9% of Bourges hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 6.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bourges.

Bourges Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

5 listings

1.1% of total

Super Strict 30 Days

4 listings

0.9% of total

Flexible (45.2%)

Flexible

201 listings

45.2% of total

Moderate (32.6%)

Moderate

145 listings

32.6% of total

Firm (9.2%)

Firm

41 listings

9.2% of total

Strict (11%)

Strict

49 listings

11% of total

Cancellation Policy Insights for Bourges

  • The prevailing Airbnb cancellation policy trend in Bourges is Flexible, used by 45.2% of listings.
  • The market strongly favors guest-friendly terms, with 77.8% of listings offering Flexible or Moderate policies. This suggests guests in Bourges may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 45.2% market standard in Bourges.
  • Using a Strict policy might deter some guests, as only 11% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Bourges.

Bourges STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Bourges

  • The overall average booking lead time for vacation rentals in Bourges is 37 days.
  • Guests book furthest in advance for stays during April (average 76 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (56 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Bourges.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 56 days) to capture early planners.
  • Monitor your own booking lead times against these Bourges averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Bourges (2025)

Amenity Prevalence

Amenity Insights for Bourges

  • Essential amenities in Bourges that guests expect include: Kitchen, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Wifi, Hot water, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Bourges: Kitchen, Heating.
  • Prioritize adding missing essentials: Kitchen, Heating.
  • Consider adding popular differentiators like Wifi or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Bourges to stay competitive.

Bourges Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Bourges

  • The typical guest profile for Airbnb in Bourges consists of primarily domestic travelers (88%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 87.8% of guests.
  • Key international markets include France (87.8%) and United Kingdom (2.2%).
  • Top languages spoken are French (47%) followed by English (32%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Lyon.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Bourges Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Verdelot13$3,885$300.7946%
La Couture-Boussey12$3,620$378.0828%
Dourdan15$3,576$223.0652%
Millançay11$3,476$370.4239%
Chaintreaux11$3,136$278.2834%
Langon-sur-Cher12$3,127$400.2735%
Mesnils-sur-Iton22$3,028$309.0540%
Tournan-en-Brie16$3,020$249.9847%
Saint-Rémy-l'Honoré17$2,840$355.8641%
Barbizon44$2,803$303.2541%

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