Blois Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Centre-Val de Loire, France
Is Airbnb profitable in Blois in 2025? Explore comprehensive Airbnb analytics for Blois, Centre-Val de Loire, France to uncover income potential. This 2025 STR market report for Blois, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 563 active listings.
Whether you're considering an Airbnb investment in Blois, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Blois Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Blois Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Blois (2025)
Understanding the monthly revenue variations for Airbnb listings in Blois is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Blois is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Blois across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,590+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,762 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,113 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $617, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Blois
Blois Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Blois STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Blois:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Blois
Average Daily Rate (ADR) Airbnb Trends in Blois (2025)
Effective short term rental pricing strategy in Blois involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Blois typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $156+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $106 or more.
- Typical properties (Median) charge around $73 per night.
- Entry-level properties (Bottom 25%) earn around $55 per night.
Average Daily Rate (ADR) Trend by Month in Blois
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Airbnb Seasonality Analysis & Trends in Blois (2025)
Peak Season (August, May, June)
- Revenue averages $1,885 per month
- Occupancy rates average 51.3%
- Daily rates average $96
Shoulder Season
- Revenue averages $1,398 per month
- Occupancy maintains around 44.7%
- Daily rates hold near $96
Low Season (January, February, March)
- Revenue drops to average $800 per month
- Occupancy decreases to average 33.6%
- Daily rates adjust to average $91
Seasonality Insights for Blois
- The Airbnb seasonality in Blois shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Blois's highest earning potential, with monthly revenues capable of climbing to $1,967, occupancy reaching a high of 62.2%, and ADRs peaking at $98.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $749, occupancy could drop to 28.1%, and ADRs may adjust down to $90.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Blois.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Blois seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Blois (2025)
Exploring the top neighborhoods for short-term rentals in Blois? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town Blois | Charming historical area with narrow streets, impressive architecture, and a rich cultural heritage. Ideal for tourists wanting to explore the history of the Loire Valley. | Château de Blois, Maison de la Magie, Blois Cathedral, Eglise Saint-Vincent, Place Louis XII |
| Château de Chambord | Vibrant region surrounding one of the most famous châteaux of the Loire Valley. Attracts visitors interested in history, architecture, and nature. | Château de Chambord, Domaine National de Chambord, La Loire à Vélo, Cycling paths, Picnic areas |
| Amboise | Nearby town known for its own historic chateau and beautiful Loire scenery. Great for visitors looking for day trips and cultural experiences. | Château d'Amboise, Clos Lucé, Parc des Mini-Châteaux, Amboise Market, Loire River walks |
| Beauregard | Quiet residential area with a mix of local charm and proximity to attractions, appealing to families and longer stays. | Château de Beauregard, Gardens of Beauregard, Local bakeries and markets, Cycling routes |
| Blois City Center | The bustling heart of Blois filled with shops, restaurants, and cultural sites. Convenient for guests wanting easy access to amenities and transportation. | Blois Train Station, Shopping streets, Restaurants and cafes, Theatre de Blois, Festival de Blois |
| Saint-Gervais-la-Forêt | Suburban area with a tranquil environment, perfect for families and those wishing to explore the surrounding countryside. | Nature walks, Local parks, Proximity to Blois, Cycling paths |
| Chaumont-sur-Loire | Home to the famous château with stunning gardens, drawing visitors who appreciate nature and art. Ideal for romantic getaways. | Château de Chaumont-sur-Loire, Festival International des Jardins, Loire river views, Walking trails |
| Onzain | Quaint village located near Châteaux and by the Loire, attracting guests who want a rural yet accessible experience. | Local wineries, Outdoor activities, Château de Chaumont nearby, Cycling trails, Historical buildings |
Understanding Airbnb License Requirements & STR Laws in Blois (2025)
While Blois, Centre-Val de Loire, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Blois to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 8% licensed listings)
Top Performing Airbnb Properties in Blois (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bloisbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Loire-Inspiration, Blois
Entire Place • 4 bedrooms
La Maison des Chalands - View of the Loire
Entire Place • 5 bedrooms
Escape Royale in Blois: La Demeure de Chemonton
Entire Place • 5 bedrooms
Les 3 Cyprès, Gîte, Blois
Entire Place • 4 bedrooms
Grand gite de la Lézardière, Châteaux, Beauval
Entire Place • 7 bedrooms
Gîte "Les Basse des Grouets"
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Blois (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Blois based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Quentin | 22 | $278,113 | 1138 | 3.96/5.0 |
| Tiffany | 9 | $266,943 | 232 | 4.89/5.0 |
| Natacha Conciergerie La Renais | 16 | $187,042 | 506 | 4.57/5.0 |
| Hélène Et Hugues | 14 | $154,488 | 430 | 4.11/5.0 |
| Charm Of Blois | 10 | $132,263 | 1668 | 4.77/5.0 |
| Locacharme | 6 | $97,324 | 192 | 4.84/5.0 |
| Joffray | 4 | $93,962 | 122 | 4.87/5.0 |
| Florence | 7 | $93,622 | 267 | 4.14/5.0 |
| Colette | 1 | $88,489 | 25 | 4.96/5.0 |
| Pauline | 4 | $76,921 | 54 | 4.25/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Blois.
Dive Deeper: Advanced Blois STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Blois. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBlois Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Blois
- The Blois Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.2% of the 563 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Blois, Apartment/Condo properties are the most common (72.8%), reflecting the local real estate landscape.
- Houses represent a significant 21.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 5.7%) offer potential for unique stay experiences.
Blois Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Blois
- The dominant room capacity in Blois is 1 bedroom listings, making up 50.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.9% of the active Airbnb listings in Blois, indicating a high concentration in these sizes.
- With over half the market (50.1%) consisting of studios or 1-bedroom units, Blois is particularly well-suited for individuals or couples.
Blois Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Blois
- The most common guest capacity trend in Blois vacation rentals is listings accommodating 4 guests (32.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Blois STR market, accounting for 63.2% of listings.
- 17.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Blois.
- On average, properties in Blois are equipped to host 3.6 guests.
Blois Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Blois
- The most common availability pattern in Blois falls within the 181-270 days range, representing 37.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Blois (37.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Blois Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
176 listings
34.4% of total
2 Nights
226 listings
44.1% of total
3 Nights
27 listings
5.3% of total
4-6 Nights
11 listings
2.1% of total
7-29 Nights
6 listings
1.2% of total
30+ Nights
66 listings
12.9% of total
Key Insights
- The most prevalent minimum stay requirement in Blois is 2 Nights, adopted by 44.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.5%) of the Blois Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.9%) caters to monthly stays (30+ nights) in Blois, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44.1% of Blois hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Blois.
Blois Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.2% of total
Flexible
165 listings
32.6% of total
Moderate
188 listings
37.2% of total
Firm
62 listings
12.3% of total
Strict
90 listings
17.8% of total
Cancellation Policy Insights for Blois
- The prevailing Airbnb cancellation policy trend in Blois is Moderate, used by 37.2% of listings.
- There's a relatively balanced mix between guest-friendly (69.8%) and stricter (30.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.2% market standard in Blois.
- Regularly review your cancellation policy against competitors and market demand shifts in Blois.
Blois STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Blois
- The overall average booking lead time for vacation rentals in Blois is 44 days.
- Guests book furthest in advance for stays during June (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Blois.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Blois averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Blois (2025)
Amenity Prevalence
Amenity Insights for Blois
- Essential amenities in Blois that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Blois: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Blois to stay competitive.
Blois Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Blois
- The typical guest profile for Airbnb in Blois consists of primarily domestic travelers (79%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 78.5% of guests.
- Key international markets include France (78.5%) and United Kingdom (3.4%).
- Top languages spoken are French (40.7%) followed by English (33.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Blois Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Couture-Boussey | 12 | $3,620 | $378.08 | 28% |
| Dourdan | 15 | $3,576 | $223.06 | 52% |
| Millançay | 11 | $3,476 | $370.42 | 39% |
| Coteaux-sur-Loire | 19 | $3,328 | $270.00 | 41% |
| Chaintreaux | 11 | $3,136 | $278.28 | 34% |
| Langon-sur-Cher | 12 | $3,127 | $400.27 | 35% |
| Mesnils-sur-Iton | 22 | $3,028 | $309.05 | 40% |
| Tournan-en-Brie | 16 | $3,020 | $249.98 | 47% |
| Villiers-sur-Loir | 10 | $2,967 | $216.51 | 41% |
| Artannes-sur-Indre | 21 | $2,949 | $275.91 | 41% |