Saint-Malo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brittany, France
Is Airbnb profitable in Saint-Malo in 2025? Explore comprehensive Airbnb analytics for Saint-Malo, Brittany, France to uncover income potential. This 2025 STR market report for Saint-Malo, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,718 active listings.
Whether you're considering an Airbnb investment in Saint-Malo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Malo Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint-Malo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint-Malo (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint-Malo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Malo is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Malo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,729+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,519 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,625 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $929, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint-Malo
Saint-Malo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint-Malo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Malo:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint-Malo
Average Daily Rate (ADR) Airbnb Trends in Saint-Malo (2025)
Effective short term rental pricing strategy in Saint-Malo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Malo typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $229+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $150 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Saint-Malo
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Airbnb Seasonality Analysis & Trends in Saint-Malo (2025)
Peak Season (August, July, May)
- Revenue averages $2,940 per month
- Occupancy rates average 63.1%
- Daily rates average $143
Shoulder Season
- Revenue averages $1,884 per month
- Occupancy maintains around 45.2%
- Daily rates hold near $135
Low Season (January, February, March)
- Revenue drops to average $1,170 per month
- Occupancy decreases to average 32.7%
- Daily rates adjust to average $131
Seasonality Insights for Saint-Malo
- The Airbnb seasonality in Saint-Malo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint-Malo's highest earning potential, with monthly revenues capable of climbing to $3,432, occupancy reaching a high of 73.7%, and ADRs peaking at $146.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,142, occupancy could drop to 29.5%, and ADRs may adjust down to $130.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Malo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint-Malo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint-Malo (2025)
Exploring the top neighborhoods for short-term rentals in Saint-Malo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Intra-Muros | The historic walled city of Saint-Malo, known for its charming cobblestone streets and rich history. A major tourist attraction with easy access to beaches and local cuisine. | Saint-Malo Cathedral, Fort National, Ramparts of Saint-Malo, Grand Aquarium Saint-Malo, Plage de Bon-Secours, Les Maisons du Beurre |
| Sillon Beach | A popular beach area known for its sandy shores and vibrant atmosphere. Ideal for families and beach lovers looking for seaside experiences and leisure activities. | Sillon Beach, Thalasso de Saint-Malo, Casino Barrière, Porte de Dinan, Plage du Mole, Promenade du Sillon |
| Rance River | A scenic area along the Rance River, perfect for nature lovers and those looking for a tranquil escape. Offers beautiful views and outdoor activities. | Rance River, Ecluses de la Rance, Nature walks, Canoeing and kayaking opportunities, Historic mills, Picnic areas |
| Saint-Servan | A picturesque neighborhood with a blend of historic charm and modern amenities. Offers proximity to the water and lovely local shops and restaurants. | Les Fours à Chaux, Fort Saint-Père, Local artisan shops, Cafes and bistros, Ferry to Dinard, Saint-Servan beach |
| Dinard | A nearby coastal town known for its beautiful villas and beaches. Attracts tourists seeking a charming seaside experience just across the river from Saint-Malo. | Dinard Beach, Promenade Claire-Louise, Villa les Roches Brunes, Dinard market, Casino Barrière Dinard, Ferries to Saint-Malo |
| Paramé | A residential area with a relaxed atmosphere, featuring a mix of local stores and restaurants. Ideal for those seeking a quieter stay while still close to the action of Saint-Malo. | Paramé Beach, Local markets, Restaurants and cafes, Nearby parks, Art galleries, Cultural events |
| Palluel | Known for its natural beauty and proximity to outdoor activities. It appeals to nature enthusiasts looking for a retreat close to the water and scenic landscapes. | Nature trails, Marshes, Wildlife watching, Kayaking spots, Fishing areas, Cycling routes |
| La Fresnaye | A charming area near the coast, offering a mix of tranquility and local community atmosphere. Great for visitors seeking a laid-back vacation experience. | Coastal walks, Quiet beaches, Local restaurants, Artisan shops, Scenic viewpoints, Historical sites |
Understanding Airbnb License Requirements & STR Laws in Saint-Malo (2025)
Yes, Saint-Malo, Brittany, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Malo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 84% licensed listings)
Top Performing Airbnb Properties in Saint-Malo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Malobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Atypical house in the heart of historic intramuros
Private Room • 6 bedrooms
Villa Émeraude -Exceptional house-Pool-Jacuzzi
Entire Place • 5 bedrooms
Villa Moorings in St-Malo with pool and garden
Entire Place • 6 bedrooms
Villa Cezembre near Les Thermes
Entire Place • 6 bedrooms
Cape of Jade - Lovely view of Rochebonne Beach
Entire Place • 2 bedrooms
Favorite villa, 50 m beach and sea baths
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint-Malo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Malo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Agence COCOONR / BOOK&PAY | 64 | $2,086,842 | 1615 | 4.63/5.0 |
| Adélaïde & Stéphane, Pénatéa | 21 | $941,409 | 1780 | 4.77/5.0 |
| Christophe - Interhome Group | 63 | $786,757 | 344 | 2.95/5.0 |
| Agence Cocoonr Saint-Malo | 27 | $730,930 | 1936 | 4.68/5.0 |
| Check In Conciergerie | 16 | $589,709 | 423 | 4.78/5.0 |
| Sebastien | 5 | $298,778 | 1201 | 4.67/5.0 |
| Johanne | 5 | $278,959 | 23 | 4.00/5.0 |
| Manon | 11 | $278,194 | 1758 | 4.81/5.0 |
| Séverine | 6 | $212,984 | 529 | 4.93/5.0 |
| Nathalie Et Pascal | 10 | $181,565 | 2511 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Malo.
Dive Deeper: Advanced Saint-Malo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Malo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint-Malo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint-Malo
- The Saint-Malo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.1% of the 1,718 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint-Malo, Apartment/Condo properties are the most common (72.5%), reflecting the local real estate landscape.
- Houses represent a significant 22.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays, outdoor/unique (combined 5.1%) offer potential for unique stay experiences.
Saint-Malo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint-Malo
- The dominant room capacity in Saint-Malo is 1 bedroom listings, making up 43.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.9% of the active Airbnb listings in Saint-Malo, indicating a high concentration in these sizes.
Saint-Malo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint-Malo
- The most common guest capacity trend in Saint-Malo vacation rentals is listings accommodating 4 guests (34.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Saint-Malo STR market, accounting for 60.4% of listings.
- 21.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Malo.
- On average, properties in Saint-Malo are equipped to host 3.8 guests.
Saint-Malo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint-Malo
- The most common availability pattern in Saint-Malo falls within the 181-270 days range, representing 36.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Saint-Malo (37%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint-Malo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
186 listings
11.2% of total
2 Nights
470 listings
28.4% of total
3 Nights
262 listings
15.8% of total
4-6 Nights
246 listings
14.8% of total
7-29 Nights
133 listings
8% of total
30+ Nights
360 listings
21.7% of total
Key Insights
- The most prevalent minimum stay requirement in Saint-Malo is 2 Nights, adopted by 28.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (21.7%) caters to monthly stays (30+ nights) in Saint-Malo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 28.4% of Saint-Malo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 21.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Malo.
Saint-Malo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
0.1% of total
Flexible
322 listings
20.3% of total
Moderate
535 listings
33.7% of total
Firm
344 listings
21.6% of total
Strict
386 listings
24.3% of total
Cancellation Policy Insights for Saint-Malo
- The prevailing Airbnb cancellation policy trend in Saint-Malo is Moderate, used by 33.7% of listings.
- There's a relatively balanced mix between guest-friendly (54.0%) and stricter (45.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.7% market standard in Saint-Malo.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint-Malo.
Saint-Malo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint-Malo
- The overall average booking lead time for vacation rentals in Saint-Malo is 60 days.
- Guests book furthest in advance for stays during July (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in Saint-Malo.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Saint-Malo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint-Malo (2025)
Amenity Prevalence
Amenity Insights for Saint-Malo
- Essential amenities in Saint-Malo that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint-Malo: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint-Malo to stay competitive.
Saint-Malo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint-Malo
- The typical guest profile for Airbnb in Saint-Malo consists of primarily domestic travelers (74%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 74.4% of guests.
- Key international markets include France (74.4%) and United Kingdom (4.9%).
- Top languages spoken are French (39.3%) followed by English (35.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Nantes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint-Malo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| St Martin | 14 | $4,074 | $436.70 | 51% |
| Saint Lawrence | 11 | $2,911 | $317.86 | 52% |
| St Ouen | 15 | $2,635 | $339.51 | 51% |
| St Clement | 14 | $2,522 | $219.76 | 51% |
| Grouville | 21 | $2,510 | $218.40 | 52% |
| St Helier | 66 | $2,497 | $216.70 | 56% |
| St Saviour | 20 | $2,432 | $199.42 | 54% |
| Tamerville | 10 | $2,338 | $333.77 | 26% |
| Île-de-Bréhat | 46 | $2,254 | $221.52 | 45% |
| Trinity | 12 | $2,208 | $156.98 | 61% |