Saint-Lunaire Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brittany, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Saint-Lunaire in 2025? Explore comprehensive Airbnb analytics for Saint-Lunaire, Brittany, France to uncover income potential. This 2025 STR market report for Saint-Lunaire, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 166 active listings.

Whether you're considering an Airbnb investment in Saint-Lunaire, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Lunaire Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Saint-Lunaire Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$160
The average rental revenue earned for an occupied room per day in Saint-Lunaire.
Occupancy Rate(?)
41.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$17,305
Typical annual income for an Airbnb listing in Saint-Lunaire. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-8.0%
Slight decrease (-8.0%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Saint-Lunaire.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Saint-Lunaire.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
166
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Saint-Lunaire (2025)

Understanding the monthly revenue variations for Airbnb listings in Saint-Lunaire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Lunaire is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Lunaire across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,996+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,556 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,547 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $813, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Saint-Lunaire

Saint-Lunaire Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Saint-Lunaire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Lunaire:

  • Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 35%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Saint-Lunaire

Average Daily Rate (ADR) Airbnb Trends in Saint-Lunaire (2025)

Effective short term rental pricing strategy in Saint-Lunaire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Lunaire typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $311+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $197 or more.
  • Typical properties (Median) charge around $139 per night.
  • Entry-level properties (Bottom 25%) earn around $96 per night.

Average Daily Rate (ADR) Trend by Month in Saint-Lunaire

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Airbnb Seasonality Analysis & Trends in Saint-Lunaire (2025)

Peak Season (August, July, May)
  • Revenue averages $3,399 per month
  • Occupancy rates average 57.5%
  • Daily rates average $186
Shoulder Season
  • Revenue averages $1,804 per month
  • Occupancy maintains around 34.5%
  • Daily rates hold near $175
Low Season (January, February, March)
  • Revenue drops to average $997 per month
  • Occupancy decreases to average 26.0%
  • Daily rates adjust to average $166

Seasonality Insights for Saint-Lunaire

  • The Airbnb seasonality in Saint-Lunaire shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Saint-Lunaire's highest earning potential, with monthly revenues capable of climbing to $4,088, occupancy reaching a high of 70.5%, and ADRs peaking at $191.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $927, occupancy could drop to 22.3%, and ADRs may adjust down to $165.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Lunaire.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Saint-Lunaire seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Saint-Lunaire (2025)

Exploring the top neighborhoods for short-term rentals in Saint-Lunaire? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Plage de Longchamp
Stunning beach known for its golden sands and family-friendly atmosphere. Popular among tourists looking to relax by the sea and enjoy water sports.
Beachfront promenade, Water sports activities, Coastal hiking trails, Local cafes and restaurants, Beach volleyball courts
Centre-ville
Charming town center with a mix of shops, cafes, and local markets. Ideal for travelers wanting to experience local culture and cuisine.
Local market square, Historic church, Boutique shops, Bakeries, Art galleries
Port de Saint-Lunaire
Picturesque port area with beautiful views of the marina. Attracts visitors looking for seaside dining and boat tours.
Charming seafood restaurants, Boat rentals, Fishing opportunities, Scenic waterfront views, Sunset walks
Cap Fréhel
Located nearby, this natural area offers breathtaking cliffs and scenic hiking trails. Perfect for nature lovers and outdoor enthusiasts.
Stunning coastal views, Hiking trails, Wildflower fields, Historic lighthouse, Bird watching
Les Coves
Known for its rocky coastline and unique geological formations. Great for adventurous tourists looking to explore the nature.
Rocky beaches, Cliffside walks, Snorkeling spots, Secluded coves, Photogenic landscapes
Saint-Briac-sur-Mer
A neighboring town offering charming beaches and a quaint village vibe, attracting families and couples alike.
Quiet sandy beaches, Art galleries, Local bistros, Beautiful coastal paths, Cycling routes
Dinard
Famous for its stunning Belle Époque architecture and vibrant cultural scene. Popular among tourists for events and festivals.
Dinard Marina, Art festivals, Historic villas, Public gardens, Market days
Saint-Malo
A nearby historic fortified town with rich history and beautiful beaches. Attracts both culture seekers and beachgoers.
Historic walled city, Mont Saint-Michel day trips, Beaches, Sea excursions, Local seafood restaurants

Understanding Airbnb License Requirements & STR Laws in Saint-Lunaire (2025)

With 11% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Saint-Lunaire. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Lunaire to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 11% licensed listings)

Top Performing Airbnb Properties in Saint-Lunaire (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Lunairebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Les Flots - 19th century villa private beach access

Les Flots - 19th century villa private beach access

Entire Place • 9 bedrooms

$158,789
Revenue
64.2%
Occupancy
$679.92
Daily Rate
Petit manoir de Saint-Lunaire

Petit manoir de Saint-Lunaire

Entire Place • 5 bedrooms

$58,650
Revenue
71.3%
Occupancy
$483.63
Daily Rate
VILLA ÉPICURE- Beautiful house close to the beach

VILLA ÉPICURE- Beautiful house close to the beach

Entire Place • 5 bedrooms

$54,709
Revenue
38.3%
Occupancy
$312.53
Daily Rate
Lovely newly renovated house steps from beach!

Lovely newly renovated house steps from beach!

Entire Place • 4 bedrooms

$49,336
Revenue
51.8%
Occupancy
$200.57
Daily Rate
Villa Simone 4* with a stunning view of Cézembre

Villa Simone 4* with a stunning view of Cézembre

Entire Place • 4 bedrooms

$49,180
Revenue
55.3%
Occupancy
$323.23
Daily Rate
Beautiful comfortable house - Sea view

Beautiful comfortable house - Sea view

Entire Place • 5 bedrooms

$48,537
Revenue
47.5%
Occupancy
$653.23
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Saint-Lunaire (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Lunaire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Margaux2$178,853354.71/5.0
Paola Et Fabien3$116,269854.83/5.0
Anne-Sophie - Interhome Group3$76,270324.45/5.0
Agence COCOONR / BOOK&PAY2$66,301854.79/5.0
Host #4110365971$58,65054.60/5.0
Agence Cocoonr Saint-Malo1$54,709364.72/5.0
Agence Cocoonr / B&P3$52,8581004.83/5.0
Annick4$49,8322754.76/5.0
Sofia1$49,336555.00/5.0
Bernard1$49,180134.92/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Lunaire.

Dive Deeper: Advanced Saint-Lunaire STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Lunaire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Saint-Lunaire Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Saint-Lunaire

  • The Saint-Lunaire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.2% of the 166 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Saint-Lunaire, House properties are the most common (56%), reflecting the local real estate landscape.
  • Houses represent a significant 56% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others, outdoor/unique (combined 5.4%) offer potential for unique stay experiences.

Saint-Lunaire Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Saint-Lunaire

  • The dominant room capacity in Saint-Lunaire is 1 bedroom listings, making up 26.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 51.2% of the active Airbnb listings in Saint-Lunaire, indicating a high concentration in these sizes.
  • A significant 46.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint-Lunaire.

Saint-Lunaire Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Saint-Lunaire

  • The most common guest capacity trend in Saint-Lunaire vacation rentals is listings accommodating 4 guests (27.1%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Saint-Lunaire STR market, accounting for 51.8% of listings.
  • 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Lunaire.
  • On average, properties in Saint-Lunaire are equipped to host 5.1 guests.

Saint-Lunaire Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Saint-Lunaire

  • The most common availability pattern in Saint-Lunaire falls within the 271-366 days range, representing 44% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 86.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Saint-Lunaire (41.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 16.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Saint-Lunaire Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (6.2%)

1 Night

10 listings

6.2% of total

2 Nights (32.9%)

2 Nights

53 listings

32.9% of total

3 Nights (19.3%)

3 Nights

31 listings

19.3% of total

4-6 Nights (19.3%)

4-6 Nights

31 listings

19.3% of total

7-29 Nights (8.1%)

7-29 Nights

13 listings

8.1% of total

30+ Nights (14.3%)

30+ Nights

23 listings

14.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Saint-Lunaire is 2 Nights, adopted by 32.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (14.3%) caters to monthly stays (30+ nights) in Saint-Lunaire, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 32.9% of Saint-Lunaire hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.2% currently do.
  • A 2-night minimum appears standard (32.9%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Lunaire.

Saint-Lunaire Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

0.7% of total

Flexible (16.4%)

Flexible

25 listings

16.4% of total

Moderate (26.3%)

Moderate

40 listings

26.3% of total

Firm (21.1%)

Firm

32 listings

21.1% of total

Strict (35.5%)

Strict

54 listings

35.5% of total

Cancellation Policy Insights for Saint-Lunaire

  • The prevailing Airbnb cancellation policy trend in Saint-Lunaire is Strict, used by 35.5% of listings.
  • A majority (56.6%) of hosts in Saint-Lunaire utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 35.5% market standard in Saint-Lunaire.
  • With 35.5% using Strict terms, this is a viable option in Saint-Lunaire, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Saint-Lunaire.

Saint-Lunaire STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Saint-Lunaire

  • The overall average booking lead time for vacation rentals in Saint-Lunaire is 67 days.
  • Guests book furthest in advance for stays during August (average 120 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 36 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (104 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Saint-Lunaire.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 104 days) to capture early planners.
  • Monitor your own booking lead times against these Saint-Lunaire averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Saint-Lunaire (2025)

Amenity Prevalence

Amenity Insights for Saint-Lunaire

  • Essential amenities in Saint-Lunaire that guests expect include: Heating, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Coffee maker, Refrigerator are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Saint-Lunaire: Heating, Kitchen.
  • Prioritize adding missing essentials: Heating, Kitchen.
  • Consider adding popular differentiators like Hot water or Coffee maker to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Saint-Lunaire to stay competitive.

Saint-Lunaire Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Saint-Lunaire

  • The typical guest profile for Airbnb in Saint-Lunaire consists of primarily domestic travelers (83%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 83.4% of guests.
  • Key international markets include France (83.4%) and United Kingdom (3.5%).
  • Top languages spoken are French (42.5%) followed by English (35%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Rennes.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Saint-Lunaire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
St Martin14$4,074$436.7051%
Saint Lawrence11$2,911$317.8652%
St Ouen15$2,635$339.5151%
St Clement14$2,522$219.7651%
Grouville21$2,510$218.4052%
St Helier66$2,497$216.7056%
St Saviour20$2,432$199.4254%
Tamerville10$2,338$333.7726%
Île-de-Bréhat46$2,254$221.5245%
Trinity12$2,208$156.9861%

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