Saint-Hélen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brittany, France
Is Airbnb profitable in Saint-Hélen in 2025? Explore comprehensive Airbnb analytics for Saint-Hélen, Brittany, France to uncover income potential. This 2025 STR market report for Saint-Hélen, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Saint-Hélen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Hélen Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint-Hélen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint-Hélen (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint-Hélen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Hélen is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Hélen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,526+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,838 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,522 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $855, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint-Hélen
Saint-Hélen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint-Hélen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Hélen:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint-Hélen
Average Daily Rate (ADR) Airbnb Trends in Saint-Hélen (2025)
Effective short term rental pricing strategy in Saint-Hélen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Hélen typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $368+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $227 or more.
- Typical properties (Median) charge around $131 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Saint-Hélen
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Airbnb Seasonality Analysis & Trends in Saint-Hélen (2025)
Peak Season (April, May, July)
- Revenue averages $3,264 per month
- Occupancy rates average 50.1%
- Daily rates average $214
Shoulder Season
- Revenue averages $2,059 per month
- Occupancy maintains around 41.4%
- Daily rates hold near $190
Low Season (January, February, March)
- Revenue drops to average $988 per month
- Occupancy decreases to average 28.6%
- Daily rates adjust to average $136
Seasonality Insights for Saint-Hélen
- The Airbnb seasonality in Saint-Hélen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint-Hélen's highest earning potential, with monthly revenues capable of climbing to $3,363, occupancy reaching a high of 73.2%, and ADRs peaking at $217.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $871, occupancy could drop to 21.1%, and ADRs may adjust down to $135.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Hélen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint-Hélen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint-Hélen (2025)
Exploring the top neighborhoods for short-term rentals in Saint-Hélen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Le Port de Saint-Hélen | Picturesque port area known for its charming views and access to the river. Ideal for guests interested in nature and tranquility, as well as water activities. | Saint-Malo Bay, La Rance River, Fishing spots, Water sports, Scenic walking paths |
| La Plage de Saint-Hélen | Beautiful local beach spot perfect for relaxation and water activities. Attracts families and outdoor enthusiasts seeking leisure and fun during the summer months. | Beach access, Swimming, Sunbathing, Picnic areas, Beach volleyball |
| Centre Ville | The town center bustling with shops and local cafes. Great for travelers wanting to experience authentic Brittany culture and enjoy local cuisine and crafts. | Local markets, Cafés and restaurants, Church of Saint-Hélen, Cultural festivals, Artisan shops |
| Sentier des Douaniers | Scenic coastal trail ideal for hiking and enjoying Brittany's stunning landscapes. Perfect for adventure travelers and nature lovers. | Dramatic cliffs, Emerald Coast views, Wildlife observation, Walking trails, Cycling paths |
| Château de La Hunaudaye | Historical castle surrounded by beautiful gardens. Attracts history buffs and those interested in exploring Brittany's rich cultural heritage. | Castle tours, Gardens, Historical reenactments, Picnic spots, Local history exhibitions |
| Les Marais de Vilaine | Natural wetlands providing rich biodiversity. A wonderful option for eco-tourism and guests interested in bird watching and nature walks. | Birdwatching, Kayaking opportunities, Nature trails, Photography spots, Flora and fauna diversity |
| Grotte de Saint-Hélen | Fascinating cave attracting visitors intrigued by geology and natural beauty. Offers guided tours and educational experiences for families. | Cave tours, Stalactites and stalagmites, Geological formations, Educational workshops, Nature escapades |
| Nearby Town of Dinan | Charming medieval town nearby, perfect for day trips. Guests can enjoy the historical architecture and local culture. | Dinan Castle, Rance River views, Art galleries, Cafés, Historic streets |
Understanding Airbnb License Requirements & STR Laws in Saint-Hélen (2025)
While Saint-Hélen, Brittany, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Hélen to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Saint-Hélen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Hélenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Domaine de la Falaise "Châtelier", pool, SPA
Entire Place • 5 bedrooms
Country house 20 min away from St Malo
Entire Place • 6 bedrooms
Family holidays on the banks of the Rance
Entire Place • 4 bedrooms
La Tarare large cozy gite
Entire Place • 5 bedrooms
Domaine de la Falaise, "Coëtquen", SPA, pool
Entire Place • 2 bedrooms
Domaine de la Falaise "Lyvet", swimming pool, SPA, quiet
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint-Hélen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Hélen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Myriam | 4 | $141,481 | 41 | 3.75/5.0 |
| Gwenaëlle | 5 | $70,559 | 45 | 3.79/5.0 |
| Dominique | 2 | $46,722 | 67 | 4.87/5.0 |
| Véronique Et Didier | 1 | $31,947 | 63 | 4.73/5.0 |
| Alice | 1 | $28,166 | 35 | 4.97/5.0 |
| Caroline | 1 | $20,906 | 44 | 4.95/5.0 |
| Véronique | 1 | $17,409 | 106 | 4.92/5.0 |
| Johan | 1 | $17,140 | 14 | 4.86/5.0 |
| Chloé | 1 | $12,958 | 16 | 4.31/5.0 |
| Tiphaine | 1 | $10,752 | 22 | 4.73/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Hélen.
Dive Deeper: Advanced Saint-H élen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Hélen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint-Hélen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint-Hélen
- The Saint-Hélen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.6% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint-Hélen, House properties are the most common (87%), reflecting the local real estate landscape.
- Houses represent a significant 87% portion, catering likely to families or larger groups.
- The presence of 13% Hotel/Boutique listings indicates integration with traditional hospitality.
Saint-Hélen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint-Hélen
- The dominant room capacity in Saint-Hélen is 3 bedrooms listings, making up 30.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 52.1% of the active Airbnb listings in Saint-Hélen, indicating a high concentration in these sizes.
- A significant 52.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint-Hélen.
Saint-Hélen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint-Hélen
- The most common guest capacity trend in Saint-Hélen vacation rentals is listings accommodating 4 guests (26.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Saint-Hélen STR market, accounting for 47.8% of listings.
- 39.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Hélen.
- On average, properties in Saint-Hélen are equipped to host 4.7 guests.
Saint-Hélen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint-Hélen
- The most common availability pattern in Saint-Hélen falls within the 181-270 days range, representing 52.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Saint-Hélen (52.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saint-Hélen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
30.4% of total
2 Nights
4 listings
17.4% of total
3 Nights
1 listings
4.3% of total
4-6 Nights
1 listings
4.3% of total
7-29 Nights
2 listings
8.7% of total
30+ Nights
8 listings
34.8% of total
Key Insights
- The most prevalent minimum stay requirement in Saint-Hélen is 30+ Nights, adopted by 34.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (34.8%) caters to monthly stays (30+ nights) in Saint-Hélen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 34.8% of Saint-Hélen hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 34.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Hélen.
Saint-Hélen Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
33.3% of total
Moderate
5 listings
23.8% of total
Firm
7 listings
33.3% of total
Strict
2 listings
9.5% of total
Cancellation Policy Insights for Saint-Hélen
- The prevailing Airbnb cancellation policy trend in Saint-Hélen is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (57.1%) and stricter (42.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Saint-Hélen.
- Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint-Hélen.
Saint-Hélen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint-Hélen
- The overall average booking lead time for vacation rentals in Saint-Hélen is 50 days.
- Guests book furthest in advance for stays during May (average 142 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (88 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Saint-Hélen.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 142 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 88 days) to capture early planners.
- Monitor your own booking lead times against these Saint-Hélen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint-Hélen (2025)
Amenity Prevalence
Amenity Insights for Saint-Hélen
- Essential amenities in Saint-Hélen that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Refrigerator, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint-Hélen: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like Heating or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint-Hélen to stay competitive.
Saint-Hélen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint-Hélen
- The typical guest profile for Airbnb in Saint-Hélen consists of primarily domestic travelers (71%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 70.9% of guests.
- Key international markets include France (70.9%) and United Kingdom (8.5%).
- Top languages spoken are English (36.3%) followed by French (36.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint-Hélen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| St Martin | 14 | $4,074 | $436.70 | 51% |
| Moulins-le-Carbonnel | 11 | $3,213 | $320.85 | 35% |
| Gonneville-en-Auge | 12 | $3,061 | $235.90 | 40% |
| Vallon-sur-Gée | 11 | $2,913 | $379.01 | 30% |
| Saint Lawrence | 11 | $2,911 | $317.86 | 52% |
| Auberville | 22 | $2,777 | $249.63 | 36% |
| St Ouen | 15 | $2,635 | $339.51 | 51% |
| Chambellay | 11 | $2,525 | $255.24 | 34% |
| St Clement | 14 | $2,522 | $219.76 | 51% |
| Grouville | 21 | $2,510 | $218.40 | 52% |