Plœmeur Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brittany, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Plœmeur in 2025? Explore comprehensive Airbnb analytics for Plœmeur, Brittany, France to uncover income potential. This 2025 STR market report for Plœmeur, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 338 active listings.

Whether you're considering an Airbnb investment in Plœmeur, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Plœmeur Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Plœmeur Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$116
The average rental revenue earned for an occupied room per day in Plœmeur.
Occupancy Rate(?)
42.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$12,579
Typical annual income for an Airbnb listing in Plœmeur. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-15.3%
Significant decrease (-15.3%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Plœmeur.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Plœmeur.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
338
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Plœmeur (2025)

Understanding the monthly revenue variations for Airbnb listings in Plœmeur is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Plœmeur is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Plœmeur across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,892+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,012 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,221 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $622, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Plœmeur

Plœmeur Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Plœmeur STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Plœmeur:

  • Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 36%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Plœmeur

Average Daily Rate (ADR) Airbnb Trends in Plœmeur (2025)

Effective short term rental pricing strategy in Plœmeur involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Plœmeur typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $212+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $142 or more.
  • Typical properties (Median) charge around $94 per night.
  • Entry-level properties (Bottom 25%) earn around $71 per night.

Average Daily Rate (ADR) Trend by Month in Plœmeur

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Airbnb Seasonality Analysis & Trends in Plœmeur (2025)

Peak Season (August, July, May)
  • Revenue averages $2,401 per month
  • Occupancy rates average 55.6%
  • Daily rates average $132
Shoulder Season
  • Revenue averages $1,426 per month
  • Occupancy maintains around 35.9%
  • Daily rates hold near $120
Low Season (January, February, March)
  • Revenue drops to average $788 per month
  • Occupancy decreases to average 29.0%
  • Daily rates adjust to average $108

Seasonality Insights for Plœmeur

  • The Airbnb seasonality in Plœmeur shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Plœmeur's highest earning potential, with monthly revenues capable of climbing to $2,839, occupancy reaching a high of 69.5%, and ADRs peaking at $135.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $674, occupancy could drop to 24.2%, and ADRs may adjust down to $106.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Plœmeur.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Plœmeur seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Plœmeur (2025)

Exploring the top neighborhoods for short-term rentals in Plœmeur? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
La Plage de Fort Bloqué
A beautiful beach area perfect for summer retreats, popular with families and beach lovers. Great for water sports and relaxation.
Fort Bloqué beach, Water sports activities, Coastal walking paths, Beach bars and restaurants
Centre de Plœmeur
The central area of Plœmeur with local shops and easy access to amenities, making it a convenient base for visitors.
Local markets, Bakeries and cafés, Cultural events, Nearby parks
Pointe de la Touche
A stunning natural viewpoint ideal for hikers and nature lovers. This area attracts tourists looking for scenic views and tranquility.
Scenic viewpoints, Hiking trails, Nature reserves
Port de Plœmeur
A charming port area with maritime activities, featuring beautiful views and restaurants that showcase fresh seafood.
Harbor views, Fishing activities, Seafood restaurants, Boat tours
Golf de Ploemeur Ocean
A lush golf course area that appeals to golf enthusiasts and those seeking a relaxed and upscale environment.
Golfing, Clubhouse dining, Nature trails
Les Sablettes
A family-friendly beach area that offers tranquility and a safe environment for children, making it a desirable location for family vacations.
Family beaches, Beach playgrounds, Picnic areas
Sentier des Douaniers
A popular coastal trail that attracts walkers and outdoor enthusiasts, offering stunning views of the coastline and hidden coves.
Hiking trails, Coastal cliffs, Picnic spots
Plage de Port Louis
Close to Plœmeur, this beautiful beach area attracts beach-goers and is known for its historical landmarks and natural beauty.
Historical sites, Beach access, Cafés and ice cream shops

Understanding Airbnb License Requirements & STR Laws in Plœmeur (2025)

While Plœmeur, Brittany, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Plœmeur to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 3% licensed listings)

Top Performing Airbnb Properties in Plœmeur (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Plœmeurbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

New Contemporary Luxury Amazing View 180

New Contemporary Luxury Amazing View 180

Entire Place • 3 bedrooms

$66,270
Revenue
52.3%
Occupancy
$233.52
Daily Rate
Brittany - La Villa Littorine 13p, Kerroc'h Plage

Brittany - La Villa Littorine 13p, Kerroc'h Plage

Entire Place • 6 bedrooms

$63,050
Revenue
26.9%
Occupancy
$706.47
Daily Rate
LUXE Architect Villa, Seaside by Groom*

LUXE Architect Villa, Seaside by Groom*

Entire Place • 5 bedrooms

$58,296
Revenue
19.9%
Occupancy
$437.27
Daily Rate
Villa Littorine by the sea, on 1.5 hectares, 6 bedrooms.

Villa Littorine by the sea, on 1.5 hectares, 6 bedrooms.

Entire Place • 6 bedrooms

$57,338
Revenue
23.2%
Occupancy
$694.13
Daily Rate
Family home 3* welcome you

Family home 3* welcome you

Entire Place • 6 bedrooms

$55,857
Revenue
69.3%
Occupancy
$168.54
Daily Rate
Large Villa 400m from the beach by Groom*

Large Villa 400m from the beach by Groom*

Entire Place • 5 bedrooms

$52,827
Revenue
39.4%
Occupancy
$213.48
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Plœmeur (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Plœmeur based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Albert33$602,50816254.37/5.0
Groom12$356,4283384.93/5.0
Laurie Lodge Conciergerie17$274,9813274.16/5.0
Tahiti Reva2$120,388774.87/5.0
Paula7$103,4822824.50/5.0
Didier3$58,4031274.80/5.0
PascaleManuBrunoPierre1$55,857594.88/5.0
Inès1$51,21755.00/5.0
Manuela2$48,670224.85/5.0
Myriam3$44,820454.87/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Plœmeur.

Dive Deeper: Advanced Plœmeur STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Plœmeur. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Plœmeur Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Plœmeur

  • The Plœmeur Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.8% of the 338 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Plœmeur, Apartment/Condo properties are the most common (48.2%), reflecting the local real estate landscape.
  • Houses represent a significant 46.7% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, outdoor/unique, others, unique stays (combined 5.1%) offer potential for unique stay experiences.

Plœmeur Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Plœmeur

  • The dominant room capacity in Plœmeur is 1 bedroom listings, making up 32.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 61.2% of the active Airbnb listings in Plœmeur, indicating a high concentration in these sizes.
  • A significant 25.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Plœmeur.

Plœmeur Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Plœmeur

  • The most common guest capacity trend in Plœmeur vacation rentals is listings accommodating 4 guests (34.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Plœmeur STR market, accounting for 53.2% of listings.
  • 29.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Plœmeur.
  • On average, properties in Plœmeur are equipped to host 4.1 guests.

Plœmeur Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Plœmeur

  • The most common availability pattern in Plœmeur falls within the 271-366 days range, representing 46.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 85.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Plœmeur (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 16.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Plœmeur Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (13.4%)

1 Night

43 listings

13.4% of total

2 Nights (31.4%)

2 Nights

101 listings

31.4% of total

3 Nights (11.8%)

3 Nights

38 listings

11.8% of total

4-6 Nights (18.9%)

4-6 Nights

61 listings

18.9% of total

7-29 Nights (12.7%)

7-29 Nights

41 listings

12.7% of total

30+ Nights (11.8%)

30+ Nights

38 listings

11.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Plœmeur is 2 Nights, adopted by 31.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (11.8%) caters to monthly stays (30+ nights) in Plœmeur, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 31.4% of Plœmeur hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.4% currently do.
  • A 2-night minimum appears standard (31.4%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Plœmeur.

Plœmeur Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

3 listings

1% of total

Flexible (19.5%)

Flexible

59 listings

19.5% of total

Moderate (41.1%)

Moderate

124 listings

41.1% of total

Firm (19.5%)

Firm

59 listings

19.5% of total

Strict (18.9%)

Strict

57 listings

18.9% of total

Cancellation Policy Insights for Plœmeur

  • The prevailing Airbnb cancellation policy trend in Plœmeur is Moderate, used by 41.1% of listings.
  • There's a relatively balanced mix between guest-friendly (60.6%) and stricter (38.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 41.1% market standard in Plœmeur.
  • Regularly review your cancellation policy against competitors and market demand shifts in Plœmeur.

Plœmeur STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Plœmeur

  • The overall average booking lead time for vacation rentals in Plœmeur is 55 days.
  • Guests book furthest in advance for stays during July (average 94 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 28 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (85 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Plœmeur.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
  • Monitor your own booking lead times against these Plœmeur averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Plœmeur (2025)

Amenity Prevalence

Amenity Insights for Plœmeur

  • Essential amenities in Plœmeur that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Heating, TV, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Plœmeur: Kitchen.
  • Prioritize adding missing essentials: Kitchen.
  • Consider adding popular differentiators like Heating or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Plœmeur to stay competitive.

Plœmeur Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Plœmeur

  • The typical guest profile for Airbnb in Plœmeur consists of primarily domestic travelers (87%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 86.7% of guests.
  • Key international markets include France (86.7%) and Germany (4.3%).
  • Top languages spoken are French (47%) followed by English (32.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Nantes.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Plœmeur Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Île-de-Bréhat46$2,254$221.5245%
Lanmodez19$2,050$219.9342%
Île-aux-Moines98$2,048$236.1842%
Plouguenast-Langast18$2,006$233.0440%
Plélan-le-Petit15$2,001$178.5142%
Guern13$1,802$102.7242%
Plumaugat18$1,773$272.6729%
Caden22$1,766$152.6347%
Landaul17$1,697$148.3645%
L'Épine155$1,694$158.1245%

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