Plurien Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brittany, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Plurien in 2025? Explore comprehensive Airbnb analytics for Plurien, Brittany, France to uncover income potential. This 2025 STR market report for Plurien, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 65 active listings.

Whether you're considering an Airbnb investment in Plurien, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Plurien Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Plurien Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$155
The average rental revenue earned for an occupied room per day in Plurien.
Occupancy Rate(?)
34.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$14,870
Typical annual income for an Airbnb listing in Plurien. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-0.8%
Slight decrease (-0.8%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Plurien.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Plurien.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
65
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Plurien (2025)

Understanding the monthly revenue variations for Airbnb listings in Plurien is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Plurien is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Plurien across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,409+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,143 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,161 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $588, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Plurien

Plurien Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Plurien STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Plurien:

  • Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 29%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Plurien

Average Daily Rate (ADR) Airbnb Trends in Plurien (2025)

Effective short term rental pricing strategy in Plurien involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Plurien typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $267+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $177 or more.
  • Typical properties (Median) charge around $115 per night.
  • Entry-level properties (Bottom 25%) earn around $82 per night.

Average Daily Rate (ADR) Trend by Month in Plurien

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Airbnb Seasonality Analysis & Trends in Plurien (2025)

Peak Season (August, July, May)
  • Revenue averages $3,047 per month
  • Occupancy rates average 52.7%
  • Daily rates average $147
Shoulder Season
  • Revenue averages $1,609 per month
  • Occupancy maintains around 27.9%
  • Daily rates hold near $144
Low Season (January, March, November)
  • Revenue drops to average $987 per month
  • Occupancy decreases to average 20.1%
  • Daily rates adjust to average $151

Seasonality Insights for Plurien

  • The Airbnb seasonality in Plurien shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Plurien's highest earning potential, with monthly revenues capable of climbing to $3,789, occupancy reaching a high of 75.9%, and ADRs peaking at $156.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $874, occupancy could drop to 19.4%, and ADRs may adjust down to $137.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Plurien.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Plurien seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Plurien (2025)

Exploring the top neighborhoods for short-term rentals in Plurien? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Pleneuf-Val-André
A popular seaside resort known for its beautiful beaches and family-friendly atmosphere. Ideal for tourists looking for a relaxing holiday by the coast.
Pleneuf Beach, Val-André Golf Club, Water sports activities, Local restaurants, Coastal walking trails
Erquy
Famous for its stunning cliffs and sandy beaches, Erquy attracts nature lovers and those seeking outdoor adventures, including hiking and water sports.
Erquy Beach, Cap d'Erquy, Les Sables d'Erquy, Local seafood markets, Hiking paths along the coast
Saint-Cast-le-Guildo
Cherished for its tranquil atmosphere and beautiful coastline, this area is perfect for families and those looking for a serene getaway.
Saint-Cast Beach, Port of Saint-Cast, Coastal paths, Local festivals, Nearby islands
Dinan
A picturesque medieval town with a rich history, attracting tourists interested in culture, history, and beautiful architecture.
Dinan Castle, Rance River, Old town streets, Art galleries, Cafes and bistros
Cap Fréhel
A stunning natural site with dramatic cliffs and breathtaking views, appealing to tourists who appreciate nature and photography.
Cap Fréhel Lighthouse, Hiking trails, Natural parks, Bird watching, Scenic viewpoints
Lamballe
A charming historic town, known for its equestrian culture and local markets. Attractions include historical architecture and lively town events.
Lamballe Horse Museum, Local markets, Historic buildings, Nearby châteaux, Cultural events
Plurien
A quaint village near the coast, offering a local experience and access to surrounding natural beauty. Perfect for those wanting peace and a rural feel.
Local churches, Rural landscapes, Village markets, Proximity to beaches, Cycling routes
Saint-Brieuc
The regional capital offers diverse cultural experiences, shopping, and dining, appealing to various types of travelers including business visitors.
Saint-Brieuc Cathedral, Cultural centers, Shopping districts, Local restaurants, Nearby beaches

Understanding Airbnb License Requirements & STR Laws in Plurien (2025)

With 12% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Plurien. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Plurien to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 12% licensed listings)

Top Performing Airbnb Properties in Plurien (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Plurienbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Le Vaugalon – Spacious Comfort for All to Enjoy

Le Vaugalon – Spacious Comfort for All to Enjoy

Entire Place • 7 bedrooms

$72,561
Revenue
39.5%
Occupancy
$437.05
Daily Rate
Charming luxury mill near beach, heart of Brittany

Charming luxury mill near beach, heart of Brittany

Entire Place • 5 bedrooms

$60,350
Revenue
47.1%
Occupancy
$406.88
Daily Rate
Sea view cottage Sables d 'or les pins 400m from the beach

Sea view cottage Sables d 'or les pins 400m from the beach

Entire Place • 5 bedrooms

$59,910
Revenue
26.2%
Occupancy
$263.98
Daily Rate
Modern cottage and heated pool 500 m from the sea

Modern cottage and heated pool 500 m from the sea

Entire Place • 5 bedrooms

$51,707
Revenue
43.6%
Occupancy
$331.43
Daily Rate
Family home in Sables d 'Or les Pins

Family home in Sables d 'Or les Pins

Entire Place • 8 bedrooms

$44,144
Revenue
44.2%
Occupancy
$386.57
Daily Rate
The House Near Les Sables

The House Near Les Sables

Entire Place • 3 bedrooms

$43,968
Revenue
31.2%
Occupancy
$275.14
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Plurien (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Plurien based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Typhaine4$149,900934.95/5.0
Benoît2$111,617544.89/5.0
David2$56,6712154.91/5.0
Anne1$44,144614.90/5.0
Elsa Emeline Pascale Et Luc1$43,968154.93/5.0
Geneviève4$40,858954.87/5.0
Véronique & Jean Louis3$40,1182653.23/5.0
Stephane1$36,667454.98/5.0
Host #4861614871$32,92900.00/5.0
Tiffany3$31,5073024.90/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Plurien.

Dive Deeper: Advanced Plurien STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Plurien. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Plurien Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Plurien

  • The Plurien Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.3% of the 65 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Plurien, House properties are the most common (58.5%), reflecting the local real estate landscape.
  • Houses represent a significant 58.5% portion, catering likely to families or larger groups.
  • The presence of 16.9% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 1.5%) offer potential for unique stay experiences.

Plurien Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Plurien

  • The dominant room capacity in Plurien is 1 bedroom listings, making up 27.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 47.7% of the active Airbnb listings in Plurien, indicating a high concentration in these sizes.
  • A significant 44.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Plurien.

Plurien Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Plurien

  • The most common guest capacity trend in Plurien vacation rentals is listings accommodating 8+ guests (29.2%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Plurien STR market, accounting for 52.3% of listings.
  • 55.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Plurien.
  • On average, properties in Plurien are equipped to host 5.4 guests.

Plurien Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Plurien

  • The most common availability pattern in Plurien falls within the 271-366 days range, representing 69.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Plurien (47.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 6.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Plurien Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (28.1%)

1 Night

18 listings

28.1% of total

2 Nights (21.9%)

2 Nights

14 listings

21.9% of total

3 Nights (9.4%)

3 Nights

6 listings

9.4% of total

4-6 Nights (18.8%)

4-6 Nights

12 listings

18.8% of total

7-29 Nights (10.9%)

7-29 Nights

7 listings

10.9% of total

30+ Nights (10.9%)

30+ Nights

7 listings

10.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Plurien is 1 Night, adopted by 28.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (10.9%) caters to monthly stays (30+ nights) in Plurien, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 28.1% of Plurien hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.1% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 10.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Plurien.

Plurien Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (16.1%)

Flexible

10 listings

16.1% of total

Moderate (22.6%)

Moderate

14 listings

22.6% of total

Firm (14.5%)

Firm

9 listings

14.5% of total

Strict (46.8%)

Strict

29 listings

46.8% of total

Cancellation Policy Insights for Plurien

  • The prevailing Airbnb cancellation policy trend in Plurien is Strict, used by 46.8% of listings.
  • A majority (61.3%) of hosts in Plurien utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 46.8% market standard in Plurien.
  • With 46.8% using Strict terms, this is a viable option in Plurien, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Plurien.

Plurien STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Plurien

  • The overall average booking lead time for vacation rentals in Plurien is 71 days.
  • Guests book furthest in advance for stays during July (average 95 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 34 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (93 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Plurien.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 93 days) to capture early planners.
  • Monitor your own booking lead times against these Plurien averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Plurien (2025)

Amenity Prevalence

Amenity Insights for Plurien

  • Essential amenities in Plurien that guests expect include: Kitchen, Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hair dryer, Washer, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Plurien: Kitchen, Heating, Free parking on premises.
  • Prioritize adding missing essentials: Kitchen, Heating, Free parking on premises.
  • Consider adding popular differentiators like Hair dryer or Washer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Plurien to stay competitive.

Plurien Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Plurien

  • The typical guest profile for Airbnb in Plurien consists of primarily domestic travelers (80%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 79.7% of guests.
  • Key international markets include France (79.7%) and United Kingdom (5.8%).
  • Top languages spoken are French (43.7%) followed by English (33.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Rennes.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Plurien Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
St Martin14$4,074$436.7051%
Saint Lawrence11$2,911$317.8652%
St Ouen15$2,635$339.5151%
St Clement14$2,522$219.7651%
Grouville21$2,510$218.4052%
St Helier66$2,497$216.7056%
St Saviour20$2,432$199.4254%
Tamerville10$2,338$333.7726%
Île-de-Bréhat46$2,254$221.5245%
Trinity12$2,208$156.9861%

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