Plourhan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brittany, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Plourhan in 2025? Explore comprehensive Airbnb analytics for Plourhan, Brittany, France to uncover income potential. This 2025 STR market report for Plourhan, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.

Whether you're considering an Airbnb investment in Plourhan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Plourhan Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Plourhan Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$129
The average rental revenue earned for an occupied room per day in Plourhan.
Occupancy Rate(?)
41.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$14,109
Typical annual income for an Airbnb listing in Plourhan. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
18.5%
Strong growth (18.5%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Plourhan.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Plourhan.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
33
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Plourhan (2025)

Understanding the monthly revenue variations for Airbnb listings in Plourhan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Plourhan is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Plourhan across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,822+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,141 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,356 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $757, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Plourhan

Plourhan Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Plourhan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Plourhan:

  • Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 37%.
  • Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Plourhan

Average Daily Rate (ADR) Airbnb Trends in Plourhan (2025)

Effective short term rental pricing strategy in Plourhan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Plourhan typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $189+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $145 or more.
  • Typical properties (Median) charge around $104 per night.
  • Entry-level properties (Bottom 25%) earn around $77 per night.

Average Daily Rate (ADR) Trend by Month in Plourhan

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Airbnb Seasonality Analysis & Trends in Plourhan (2025)

Peak Season (August, July, May)
  • Revenue averages $2,992 per month
  • Occupancy rates average 63.6%
  • Daily rates average $125
Shoulder Season
  • Revenue averages $1,596 per month
  • Occupancy maintains around 37.1%
  • Daily rates hold near $123
Low Season (February, March, November)
  • Revenue drops to average $714 per month
  • Occupancy decreases to average 24.7%
  • Daily rates adjust to average $125

Seasonality Insights for Plourhan

  • The Airbnb seasonality in Plourhan shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Plourhan's highest earning potential, with monthly revenues capable of climbing to $3,322, occupancy reaching a high of 74.3%, and ADRs peaking at $130.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $660, occupancy could drop to 23.7%, and ADRs may adjust down to $119.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Plourhan.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Plourhan seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Plourhan (2025)

Exploring the top neighborhoods for short-term rentals in Plourhan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Plourhan Village Center
Charming village ambiance with local shops and cafes. Ideal for guests seeking an authentic Breton experience with easy access to amenities and community events.
Eglise Saint-Pierre, Local artisan shops, Villages des Métiers d'Art, Calvary of Plourhan
Plage de Port-Melun
Beautiful beach area great for summer tourism. Perfect for families and beach lovers looking to enjoy the seaside and water activities.
Beach activities, Watersports, Coastal walking trails, Picnic areas, Scenic views
Le Bono
Scenic area along the river, perfect for nature lovers and those seeking tranquility. Great for outdoor activities such as hiking and cycling.
Marina activities, Walking paths along the river, Fishing spots, Nature reserves
L'Erdeven
Known for its sandy beaches and dunes. Attracts visitors for sunbathing and beach sports, ideal for families and beachgoers.
Sandy beaches, Dune walks, Beach restaurants, Water sports facilities
Saint-Quay-Portrieux
Popular seaside resort known for its vibrant harbor and charming coastline. A perfect spot for tourists looking to explore the Brittany coast.
Saint-Quay-Portrieux harbor, Coastal walking paths, Local seafood restaurants, Fishing and boating activities
Paimpol
Historic town with a rich maritime heritage, popular for tourists interested in history and culture, as well as coastal experiences.
Historic port, Abbey of Beauport, Paimpol Museum, Coastal walks
Côtes d'Armor
Region offering beautiful landscapes and rich cultural experiences. Ideal for tourists who enjoy exploring regional food and traditions.
Local markets, Traditional Breton food, Cultural festivals, Nature parks
Bretagne Natural Park
Stunning natural beauty and wildlife. Ideal for guests who enjoy outdoor activities like hiking and exploring nature.
Hiking trails, Wildlife watching, Scenic viewpoints, Nature photography opportunities

Understanding Airbnb License Requirements & STR Laws in Plourhan (2025)

While Plourhan, Brittany, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Plourhan to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 9% licensed listings)

Top Performing Airbnb Properties in Plourhan (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Plourhanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Renovated Breton house 8 pers. 10 min from the sea

Renovated Breton house 8 pers. 10 min from the sea

Entire Place • 4 bedrooms

$40,897
Revenue
45.9%
Occupancy
$183.42
Daily Rate
Gite with private pool and large garden

Gite with private pool and large garden

Entire Place • 4 bedrooms

$39,437
Revenue
45.8%
Occupancy
$233.42
Daily Rate
Beautiful tree-lined villa with swimming pool near the sea

Beautiful tree-lined villa with swimming pool near the sea

Entire Place • 5 bedrooms

$33,429
Revenue
75.1%
Occupancy
$480.19
Daily Rate
Ty Rozame, ideal for a family and friends stay.

Ty Rozame, ideal for a family and friends stay.

Entire Place • 4 bedrooms

$27,923
Revenue
37.9%
Occupancy
$144.53
Daily Rate
Exceptional beach house 5min St Quay Portrieux

Exceptional beach house 5min St Quay Portrieux

Entire Place • 3 bedrooms

$24,898
Revenue
47.8%
Occupancy
$160.79
Daily Rate
New holiday home 10 min from the sea

New holiday home 10 min from the sea

Entire Place • 3 bedrooms

$24,893
Revenue
48.7%
Occupancy
$112.76
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Plourhan (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Plourhan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Caroline1$40,89795.00/5.0
Celine1$39,437254.92/5.0
Carole1$33,42964.83/5.0
Maud1$27,923204.95/5.0
Anne2$25,265914.94/5.0
Mathieu1$24,898325.00/5.0
Delphine1$24,893244.88/5.0
Max Et Marie1$23,51543.75/5.0
Jérémy1$22,902354.94/5.0
Host #114535871$21,53400.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Plourhan.

Dive Deeper: Advanced Plourhan STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Plourhan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Plourhan Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Plourhan

  • The Plourhan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97% of the 33 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Plourhan, House properties are the most common (81.8%), reflecting the local real estate landscape.
  • Houses represent a significant 81.8% portion, catering likely to families or larger groups.
  • The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays, others (combined 6.0%) offer potential for unique stay experiences.

Plourhan Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Plourhan

  • The dominant room capacity in Plourhan is 2 bedrooms listings, making up 30.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 4 bedrooms properties represent 54.5% of the active Airbnb listings in Plourhan, indicating a high concentration in these sizes.
  • A significant 54.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Plourhan.

Plourhan Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Plourhan

  • The most common guest capacity trend in Plourhan vacation rentals is listings accommodating 8+ guests (33.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Plourhan STR market, accounting for 51.5% of listings.
  • 57.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Plourhan.
  • On average, properties in Plourhan are equipped to host 5.5 guests.

Plourhan Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Plourhan

  • The most common availability pattern in Plourhan falls within the 271-366 days range, representing 45.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 81.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Plourhan (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 18.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Plourhan Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (12.5%)

1 Night

4 listings

12.5% of total

2 Nights (40.6%)

2 Nights

13 listings

40.6% of total

3 Nights (12.5%)

3 Nights

4 listings

12.5% of total

4-6 Nights (15.6%)

4-6 Nights

5 listings

15.6% of total

7-29 Nights (9.4%)

7-29 Nights

3 listings

9.4% of total

30+ Nights (9.4%)

30+ Nights

3 listings

9.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Plourhan is 2 Nights, adopted by 40.6% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 40.6% of Plourhan hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.5% currently do.
  • A 2-night minimum appears standard (40.6%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 9.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Plourhan.

Plourhan Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (14.3%)

Flexible

4 listings

14.3% of total

Moderate (25%)

Moderate

7 listings

25% of total

Firm (28.6%)

Firm

8 listings

28.6% of total

Strict (32.1%)

Strict

9 listings

32.1% of total

Cancellation Policy Insights for Plourhan

  • The prevailing Airbnb cancellation policy trend in Plourhan is Strict, used by 32.1% of listings.
  • A majority (60.7%) of hosts in Plourhan utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 32.1% market standard in Plourhan.
  • With 32.1% using Strict terms, this is a viable option in Plourhan, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Plourhan.

Plourhan STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Plourhan

  • The overall average booking lead time for vacation rentals in Plourhan is 51 days.
  • Guests book furthest in advance for stays during July (average 114 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 24 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (99 days avg.) sees the longest lead times, while Fall (46 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Plourhan.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 99 days) to capture early planners.
  • Monitor your own booking lead times against these Plourhan averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Plourhan (2025)

Amenity Prevalence

Amenity Insights for Plourhan

  • Essential amenities in Plourhan that guests expect include: Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, TV, Coffee maker are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Plourhan: Kitchen, Hot water.
  • Prioritize adding missing essentials: Kitchen, Hot water.
  • Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Plourhan to stay competitive.

Plourhan Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Plourhan

  • The typical guest profile for Airbnb in Plourhan consists of primarily domestic travelers (87%), often arriving from nearby Rennes, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 86.8% of guests.
  • Key international markets include France (86.8%) and Germany (4.1%).
  • Top languages spoken are French (45.6%) followed by English (33.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Rennes and Paris.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Plourhan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
St Martin14$4,074$436.7051%
Saint Lawrence11$2,911$317.8652%
St Ouen15$2,635$339.5151%
St Clement14$2,522$219.7651%
Grouville21$2,510$218.4052%
St Helier66$2,497$216.7056%
St Saviour20$2,432$199.4254%
Tamerville10$2,338$333.7726%
Île-de-Bréhat46$2,254$221.5245%
Trinity12$2,208$156.9861%

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