Plouguerneau Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brittany, France
Is Airbnb profitable in Plouguerneau in 2025? Explore comprehensive Airbnb analytics for Plouguerneau, Brittany, France to uncover income potential. This 2025 STR market report for Plouguerneau, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 210 active listings.
Whether you're considering an Airbnb investment in Plouguerneau, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Plouguerneau Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Plouguerneau Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Plouguerneau (2025)
Understanding the monthly revenue variations for Airbnb listings in Plouguerneau is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Plouguerneau is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Plouguerneau across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,225+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,105 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,361 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $763, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Plouguerneau
Plouguerneau Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Plouguerneau STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Plouguerneau:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Plouguerneau
Average Daily Rate (ADR) Airbnb Trends in Plouguerneau (2025)
Effective short term rental pricing strategy in Plouguerneau involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Plouguerneau typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $201+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $156 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Plouguerneau
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Airbnb Seasonality Analysis & Trends in Plouguerneau (2025)
Peak Season (August, July, May)
- Revenue averages $2,782 per month
- Occupancy rates average 60.4%
- Daily rates average $136
Shoulder Season
- Revenue averages $1,581 per month
- Occupancy maintains around 37.5%
- Daily rates hold near $127
Low Season (January, February, March)
- Revenue drops to average $768 per month
- Occupancy decreases to average 24.5%
- Daily rates adjust to average $119
Seasonality Insights for Plouguerneau
- The Airbnb seasonality in Plouguerneau shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Plouguerneau's highest earning potential, with monthly revenues capable of climbing to $3,455, occupancy reaching a high of 77.3%, and ADRs peaking at $140.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $751, occupancy could drop to 21.0%, and ADRs may adjust down to $117.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Plouguerneau.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Plouguerneau seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Plouguerneau (2025)
Exploring the top neighborhoods for short-term rentals in Plouguerneau? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plougerneau Coast | Stunning coastal views and proximity to sandy beaches make this area a favorite for summer vacationers. Ideal for families and beach lovers seeking relaxation and outdoor activities. | Plage de Porspaul, Plage de La Grève Jacques, Sentier des Douaniers, Port de Plougerneau, Quimperlé Vauban, Île de Sieck |
| Abers River Estuary | A natural wonder, this area offers beautiful scenery and opportunities for boating, hiking, and birdwatching. Perfect for nature lovers and those seeking tranquility. | Estuaire de l'Elorn, Calvaire de Plounéour-Brignogan, Nature Trails, Birdwatching Spots |
| Kerlouan | A charming nearby village with access to unique beaches and historical sites. Attractive to tourists exploring the wider area of Finistère. | Plage de Kerlouan, Phare de l'Ile Vierge, Kerlouan Village, Historique Sites, Local Seafood Restaurants |
| L'Aber Wrac'h | Known for its rich marine life and scenic beauty, this estuary is great for water sports and fishing. It appeals to both adventure seekers and families looking for outdoor fun. | Aber Wrac'h Marina, Fishing Spots, Cycling Routes, Nature Reserves |
| Plouescat | A nearby town with historical significance and beautiful beaches, offering a relaxed atmosphere perfect for holidaymakers. | Plage de Kerfissien, Église Saint-Nonna, Local Markets, Coastal Pathways |
| Brignogan-Plage | A picturesque beach town popular with tourists for its stunning coastline and quaint village charm. Ideal for summer getaways. | Plage de Brignogan, Sentiers Côtiers, Local Cafés, Marinas |
| Le Conquet | A lovely harbor town approximately 20 minutes from Plouguerneau, offering access to beautiful islands and maritime activities. | The Island of Ouessant, Beaches of Le Conquet, Lighthouses of the Coast, Local Seafood Restaurants |
Understanding Airbnb License Requirements & STR Laws in Plouguerneau (2025)
While Plouguerneau, Brittany, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Plouguerneau to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 8% licensed listings)
Top Performing Airbnb Properties in Plouguerneau (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Plouguerneaubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Fully renovated house 5 bedrooms 200m from the sea
Entire Place • 5 bedrooms
Bright Sea-side villa
Entire Place • 5 bedrooms
Ty Korejou, splendid house / sauna / sea view
Entire Place • 5 bedrooms
Breton mansion by the sea +lighthouse
Entire Place • 6 bedrooms
BREATHTAKING PANORAMIC VIEW OF VOUGO BAY
Entire Place • 3 bedrooms
Charming home with exceptional views
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Plouguerneau (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Plouguerneau based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Agence Ty-Anne | 23 | $338,958 | 267 | 3.74/5.0 |
| Gwendoline | 1 | $98,854 | 12 | 4.92/5.0 |
| Christiane | 1 | $84,738 | 9 | 5.00/5.0 |
| Sébastien | 3 | $82,619 | 36 | 3.20/5.0 |
| Concierge BNB | 3 | $55,374 | 165 | 4.42/5.0 |
| Jessika | 4 | $53,848 | 48 | 3.69/5.0 |
| Hp | 1 | $39,767 | 3 | 4.33/5.0 |
| Laure | 1 | $37,275 | 61 | 4.89/5.0 |
| Jessi | 1 | $34,549 | 7 | 5.00/5.0 |
| Armelle Nicolas | 1 | $31,703 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Plouguerneau.
Dive Deeper: Advanced Plouguerneau STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Plouguerneau. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPlouguerneau Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Plouguerneau
- The Plouguerneau Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.4% of the 210 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Plouguerneau, House properties are the most common (89.5%), reflecting the local real estate landscape.
- Houses represent a significant 89.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, apartment/condo, outdoor/unique (combined 10.5%) offer potential for unique stay experiences.
Plouguerneau Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Plouguerneau
- The dominant room capacity in Plouguerneau is 3 bedrooms listings, making up 31% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 58.6% of the active Airbnb listings in Plouguerneau, indicating a high concentration in these sizes.
- A significant 50.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Plouguerneau.
Plouguerneau Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Plouguerneau
- The most common guest capacity trend in Plouguerneau vacation rentals is listings accommodating 6 guests (26.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Plouguerneau STR market, accounting for 52.9% of listings.
- 48.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Plouguerneau.
- On average, properties in Plouguerneau are equipped to host 5.0 guests.
Plouguerneau Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Plouguerneau
- The most common availability pattern in Plouguerneau falls within the 271-366 days range, representing 49.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Plouguerneau (37.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Plouguerneau Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
40 listings
20% of total
2 Nights
37 listings
18.5% of total
3 Nights
33 listings
16.5% of total
4-6 Nights
32 listings
16% of total
7-29 Nights
29 listings
14.5% of total
30+ Nights
29 listings
14.5% of total
Key Insights
- The most prevalent minimum stay requirement in Plouguerneau is 1 Night, adopted by 20% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.5%) caters to monthly stays (30+ nights) in Plouguerneau, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 20% of Plouguerneau hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Plouguerneau.
Plouguerneau Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
2.3% of total
Flexible
28 listings
16.1% of total
Moderate
39 listings
22.4% of total
Firm
56 listings
32.2% of total
Strict
47 listings
27% of total
Cancellation Policy Insights for Plouguerneau
- The prevailing Airbnb cancellation policy trend in Plouguerneau is Firm, used by 32.2% of listings.
- A majority (59.2%) of hosts in Plouguerneau utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 32.2% market standard in Plouguerneau.
- Regularly review your cancellation policy against competitors and market demand shifts in Plouguerneau.
Plouguerneau STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Plouguerneau
- The overall average booking lead time for vacation rentals in Plouguerneau is 66 days.
- Guests book furthest in advance for stays during July (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (111 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Plouguerneau.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 111 days) to capture early planners.
- Monitor your own booking lead times against these Plouguerneau averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Plouguerneau (2025)
Amenity Prevalence
Amenity Insights for Plouguerneau
- Essential amenities in Plouguerneau that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Washer, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Plouguerneau: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Smoke alarm or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Plouguerneau to stay competitive.
Plouguerneau Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Plouguerneau
- The typical guest profile for Airbnb in Plouguerneau consists of primarily domestic travelers (80%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 80.4% of guests.
- Key international markets include France (80.4%) and Germany (8.2%).
- Top languages spoken are French (42.9%) followed by English (33.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Rennes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Plouguerneau Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Île-de-Bréhat | 46 | $2,254 | $221.52 | 45% |
| Ushant | 64 | $2,087 | $152.83 | 54% |
| Lanmodez | 19 | $2,050 | $219.93 | 42% |
| Guern | 13 | $1,802 | $102.72 | 42% |
| Landaul | 17 | $1,697 | $148.36 | 45% |
| Plourin | 16 | $1,686 | $176.47 | 45% |
| Sainte-Brigitte | 11 | $1,652 | $164.87 | 39% |
| Langoat | 10 | $1,645 | $105.20 | 58% |
| Plounéour-Brignogan-Plages | 170 | $1,596 | $192.20 | 39% |
| Sibiril | 43 | $1,568 | $162.58 | 44% |