Plougoulm Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brittany, France
Is Airbnb profitable in Plougoulm in 2025? Explore comprehensive Airbnb analytics for Plougoulm, Brittany, France to uncover income potential. This 2025 STR market report for Plougoulm, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Plougoulm, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Plougoulm Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Plougoulm Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Plougoulm (2025)
Understanding the monthly revenue variations for Airbnb listings in Plougoulm is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Plougoulm is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Plougoulm across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,701+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,986 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,212 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $671, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Plougoulm
Plougoulm Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Plougoulm STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Plougoulm:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Plougoulm
Average Daily Rate (ADR) Airbnb Trends in Plougoulm (2025)
Effective short term rental pricing strategy in Plougoulm involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Plougoulm typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $203+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $136 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Plougoulm
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Airbnb Seasonality Analysis & Trends in Plougoulm (2025)
Peak Season (August, July, June)
- Revenue averages $2,340 per month
- Occupancy rates average 58.7%
- Daily rates average $122
Shoulder Season
- Revenue averages $1,292 per month
- Occupancy maintains around 37.7%
- Daily rates hold near $111
Low Season (February, March, November)
- Revenue drops to average $903 per month
- Occupancy decreases to average 32.2%
- Daily rates adjust to average $101
Seasonality Insights for Plougoulm
- The Airbnb seasonality in Plougoulm shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Plougoulm's highest earning potential, with monthly revenues capable of climbing to $2,867, occupancy reaching a high of 72.0%, and ADRs peaking at $125.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $891, occupancy could drop to 28.3%, and ADRs may adjust down to $99.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Plougoulm.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Plougoulm seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Plougoulm (2025)
Exploring the top neighborhoods for short-term rentals in Plougoulm? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plage de Porsguen | A beautiful beach located close to Plougoulm, perfect for families and sun-seekers. Offers a picturesque setting with sunbathing, swimming, and local dining options. | Porsguen Beach, Coastal walking trails, Local seafood restaurants |
| Le Vieux Village | Quaint, charming village atmosphere with traditional Breton architecture. Attracts visitors seeking authenticity and a peaceful getaway. | Local markets, Traditional Brittany houses, Cultural events |
| Plougoulm Town Center | The heart of the village with access to shops, cafes, and local amenities. Great for tourists who want to experience local life and convenient access to services. | Local boutiques, Cafes and bakeries, Cultural heritage sites |
| Kerlouan Coastal Area | Known for its stunning coastline, cliffs, and dramatic seascapes. Ideal for tourists interested in natural beauty and outdoor activities. | Coastal walks, Scenic viewpoints, Beach activities |
| Church of Saint-Guenole | Historic church offering cultural insights and local charm. A landmark for visitors interested in history and architecture. | Saint-Guenole Church, Local art exhibitions, Nearby historical sites |
| Market Square | A vibrant area during market days, showcasing local produce and goods. Draws visitors looking for a lively atmosphere and local flavors. | Weekly markets, Local artisans, Community events |
| Les Abers | Nearby scenic area with beautiful landscapes and the natural beauty of the Aber Benoît river. Perfect for nature lovers and outdoor activities. | Aber Benoît, Fishing and boating, Nature trails |
| Local vineyards | Great for wine lovers and those looking to explore local brews. Attracts tourists interested in gastronomy and local products. | Wine tasting tours, Gastronomy workshops, Local vineyard visits |
Understanding Airbnb License Requirements & STR Laws in Plougoulm (2025)
Yes, Plougoulm, Brittany, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Plougoulm to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 39% licensed listings)
Top Performing Airbnb Properties in Plougoulm (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Plougoulmbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ker Margo, a big well-equiped house near the sea
Entire Place • 4 bedrooms
House of the 2 banks
Entire Place • 4 bedrooms
Maison rénovée avec vue sur la mer
Entire Place • 3 bedrooms
Cap sur Pen ar Valy Plougoulm ♥ Wifi ♥ Parking ♥
Entire Place • 3 bedrooms
renovated old mill between sea and countryside
Entire Place • 3 bedrooms
Simple happiness - 6 people, 200m from the sea
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Plougoulm (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Plougoulm based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marie Hélène | 2 | $40,288 | 33 | 4.88/5.0 |
| Vinciane | 2 | $37,671 | 4 | 2.50/5.0 |
| Morgan | 1 | $31,274 | 127 | 4.94/5.0 |
| Karine | 3 | $29,181 | 4 | 1.67/5.0 |
| Marie | 1 | $24,921 | 12 | 4.83/5.0 |
| Host #563390949 | 1 | $22,416 | 2 | 0.00/5.0 |
| Michelle | 1 | $21,205 | 22 | 5.00/5.0 |
| Paul | 2 | $20,927 | 176 | 4.68/5.0 |
| Tanguy | 1 | $19,714 | 89 | 4.82/5.0 |
| Laure | 1 | $16,565 | 62 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Plougoulm.
Dive Deeper: Advanced Plougoulm STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Plougoulm. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPlougoulm Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Plougoulm
- The Plougoulm Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.9% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Plougoulm, House properties are the most common (81.8%), reflecting the local real estate landscape.
- Houses represent a significant 81.8% portion, catering likely to families or larger groups.
- The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.0%) offer potential for unique stay experiences.
Plougoulm Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Plougoulm
- The dominant room capacity in Plougoulm is 3 bedrooms listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Plougoulm, indicating a high concentration in these sizes.
- A significant 48.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Plougoulm.
Plougoulm Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Plougoulm
- The most common guest capacity trend in Plougoulm vacation rentals is listings accommodating 6 guests (36.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Plougoulm STR market, accounting for 48.5% of listings.
- 54.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Plougoulm.
- On average, properties in Plougoulm are equipped to host 4.7 guests.
Plougoulm Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Plougoulm
- The most common availability pattern in Plougoulm falls within the 271-366 days range, representing 42.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Plougoulm (39.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Plougoulm Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
30.3% of total
2 Nights
6 listings
18.2% of total
3 Nights
5 listings
15.2% of total
4-6 Nights
3 listings
9.1% of total
7-29 Nights
1 listings
3% of total
30+ Nights
8 listings
24.2% of total
Key Insights
- The most prevalent minimum stay requirement in Plougoulm is 1 Night, adopted by 30.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24.2%) caters to monthly stays (30+ nights) in Plougoulm, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 30.3% of Plougoulm hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 24.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Plougoulm.
Plougoulm Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
11.1% of total
Moderate
9 listings
33.3% of total
Firm
8 listings
29.6% of total
Strict
7 listings
25.9% of total
Cancellation Policy Insights for Plougoulm
- The prevailing Airbnb cancellation policy trend in Plougoulm is Moderate, used by 33.3% of listings.
- A majority (55.5%) of hosts in Plougoulm utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Plougoulm.
- Regularly review your cancellation policy against competitors and market demand shifts in Plougoulm.
Plougoulm STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Plougoulm
- The overall average booking lead time for vacation rentals in Plougoulm is 52 days.
- Guests book furthest in advance for stays during July (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (91 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Plougoulm.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Plougoulm averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Plougoulm (2025)
Amenity Prevalence
Amenity Insights for Plougoulm
- Essential amenities in Plougoulm that guests expect include: Free parking on premises, Hot water, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Dishes and silverware, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Plougoulm: Free parking on premises, Hot water, Wifi.
- Prioritize adding missing essentials: Hot water, Wifi.
- Consider adding popular differentiators like Kitchen or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Plougoulm to stay competitive.
Plougoulm Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Plougoulm
- The typical guest profile for Airbnb in Plougoulm consists of primarily domestic travelers (82%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 82.3% of guests.
- Key international markets include France (82.3%) and United Kingdom (8.1%).
- Top languages spoken are French (43.4%) followed by English (34.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Rennes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Plougoulm Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Île-de-Bréhat | 46 | $2,254 | $221.52 | 45% |
| Ushant | 64 | $2,087 | $152.83 | 54% |
| Lanmodez | 19 | $2,050 | $219.93 | 42% |
| Guern | 13 | $1,802 | $102.72 | 42% |
| Landaul | 17 | $1,697 | $148.36 | 45% |
| Plourin | 16 | $1,686 | $176.47 | 45% |
| Sainte-Brigitte | 11 | $1,652 | $164.87 | 39% |
| Langoat | 10 | $1,645 | $105.20 | 58% |
| Plounéour-Brignogan-Plages | 170 | $1,596 | $192.20 | 39% |
| Sibiril | 43 | $1,568 | $162.58 | 44% |