Ploufragan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brittany, France
Is Airbnb profitable in Ploufragan in 2025? Explore comprehensive Airbnb analytics for Ploufragan, Brittany, France to uncover income potential. This 2025 STR market report for Ploufragan, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in Ploufragan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ploufragan Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ploufragan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ploufragan (2025)
Understanding the monthly revenue variations for Airbnb listings in Ploufragan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ploufragan is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ploufragan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,412+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,428 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $953 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $499, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ploufragan
Ploufragan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ploufragan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ploufragan:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ploufragan
Average Daily Rate (ADR) Airbnb Trends in Ploufragan (2025)
Effective short term rental pricing strategy in Ploufragan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ploufragan typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $158+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $101 or more.
- Typical properties (Median) charge around $62 per night.
- Entry-level properties (Bottom 25%) earn around $49 per night.
Average Daily Rate (ADR) Trend by Month in Ploufragan
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Airbnb Seasonality Analysis & Trends in Ploufragan (2025)
Peak Season (August, June, May)
- Revenue averages $1,657 per month
- Occupancy rates average 50.9%
- Daily rates average $91
Shoulder Season
- Revenue averages $1,133 per month
- Occupancy maintains around 45.2%
- Daily rates hold near $86
Low Season (February, March, October)
- Revenue drops to average $712 per month
- Occupancy decreases to average 37.0%
- Daily rates adjust to average $84
Seasonality Insights for Ploufragan
- The Airbnb seasonality in Ploufragan shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ploufragan's highest earning potential, with monthly revenues capable of climbing to $1,934, occupancy reaching a high of 68.4%, and ADRs peaking at $93.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $689, occupancy could drop to 32.9%, and ADRs may adjust down to $82.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ploufragan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ploufragan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ploufragan (2025)
Exploring the top neighborhoods for short-term rentals in Ploufragan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre de Ploufragan | A central location that offers easy access to local amenities and attractions, making it attractive to both leisure and business travelers. | Château de la Roche-Jagu, Parc du bois de la Roche, Saint-Brieuc Bay, Local markets, Gastronomic restaurants |
| Ploufragan Village | A charming village atmosphere with local shops and cafes, appealing to visitors looking for an authentic Breton experience. | Brittany cultural events, Local artisan shops, Breton cuisine, Historic buildings |
| Near St. Brieuc | Close proximity to the larger town of St. Brieuc provides guests access to a wider range of services, shops, and entertainment options. | St. Brieuc Cathedral, Les Planches de St. Brieuc, Cultural events, Shopping malls, Restaurants |
| Coastal Areas | The scenic coastal regions nearby attract beach lovers and those looking for outdoor activities, perfect for summer holiday rentals. | Beaches of Saint-Quay-Portrieux, Coastal hiking trails, Water sports activities, Beautiful sunsets |
| Bretagne Nature Park | Surrounded by beautiful forests and nature trails, appealing to nature enthusiasts and those seeking tranquility. | Hiking trails, Picnic areas, Wildlife watching, Nature reserves |
| Côtes d'Armor Region | A trendy spot for travelers interested in exploring the beautiful Brittany coastline and the unique landscapes it offers. | Cap Fréhel, Fort La Latte, Cote de Granit Rose, Historic coastal towns |
| Farm Stays | The rustic charm of nearby farms attracts families and those looking for a unique rural experience in Brittany. | Farm tours, Animal experiences, Local produce, Scenic countryside |
| Local Festivals | During the summer months, various local festivals attract tourists, making it a bustling time for short-term rentals. | Festival of Brittany, Celtic music events, Local food fairs, Art exhibitions |
Understanding Airbnb License Requirements & STR Laws in Ploufragan (2025)
While Ploufragan, Brittany, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ploufragan to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ploufragan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ploufraganbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Romantic Getaway, Nearby Saint-Brieuc & Beaches
Entire Place • 1 bedroom
Villa de charme à Ploufragan
Entire Place • 3 bedrooms
The Reunion Villa
Entire Place • 6 bedrooms
Chalet d 'Armorique, close to the beaches
Entire Place • 3 bedrooms
Charming house completely renovated
Entire Place • 1 bedroom
Nice house between land and sea
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ploufragan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ploufragan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nico | 3 | $53,917 | 106 | 4.93/5.0 |
| Irene | 2 | $30,454 | 128 | 4.87/5.0 |
| Host #100936782 | 1 | $28,788 | 8 | 5.00/5.0 |
| Nathalie | 1 | $21,720 | 8 | 4.75/5.0 |
| Emmanuel | 1 | $15,428 | 156 | 4.94/5.0 |
| Martine | 3 | $14,201 | 123 | 4.73/5.0 |
| Thierry | 1 | $14,118 | 8 | 5.00/5.0 |
| Host #164490908 | 1 | $13,510 | 35 | 4.97/5.0 |
| Audrey | 1 | $11,870 | 37 | 4.95/5.0 |
| Laurence | 1 | $11,367 | 13 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ploufragan.
Dive Deeper: Advanced Ploufragan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ploufragan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPloufragan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ploufragan
- The Ploufragan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ploufragan, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.8%) offer potential for unique stay experiences.
Ploufragan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ploufragan
- The dominant room capacity in Ploufragan is 1 bedroom listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.1% of the active Airbnb listings in Ploufragan, indicating a high concentration in these sizes.
- A significant 22.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ploufragan.
Ploufragan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ploufragan
- The most common guest capacity trend in Ploufragan vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Ploufragan STR market, accounting for 50.0% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ploufragan.
- On average, properties in Ploufragan are equipped to host 3.3 guests.
Ploufragan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ploufragan
- The most common availability pattern in Ploufragan falls within the 271-366 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ploufragan (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ploufragan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
21.2% of total
2 Nights
14 listings
42.4% of total
3 Nights
3 listings
9.1% of total
4-6 Nights
4 listings
12.1% of total
7-29 Nights
1 listings
3% of total
30+ Nights
4 listings
12.1% of total
Key Insights
- The most prevalent minimum stay requirement in Ploufragan is 2 Nights, adopted by 42.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.6%) of the Ploufragan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.1%) caters to monthly stays (30+ nights) in Ploufragan, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.4% of Ploufragan hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ploufragan.
Ploufragan Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
26.7% of total
Moderate
10 listings
33.3% of total
Firm
4 listings
13.3% of total
Strict
8 listings
26.7% of total
Cancellation Policy Insights for Ploufragan
- The prevailing Airbnb cancellation policy trend in Ploufragan is Moderate, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Ploufragan.
- Regularly review your cancellation policy against competitors and market demand shifts in Ploufragan.
Ploufragan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ploufragan
- The overall average booking lead time for vacation rentals in Ploufragan is 67 days.
- Guests book furthest in advance for stays during June (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (86 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Ploufragan.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Ploufragan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ploufragan (2025)
Amenity Prevalence
Amenity Insights for Ploufragan
- Essential amenities in Ploufragan that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Essentials, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ploufragan: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Essentials or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ploufragan to stay competitive.
Ploufragan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ploufragan
- The typical guest profile for Airbnb in Ploufragan consists of primarily domestic travelers (96%), often arriving from nearby Rennes, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 95.9% of guests.
- Key international markets include France (95.9%) and Netherlands (0.8%).
- Top languages spoken are French (53.3%) followed by English (30.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rennes and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ploufragan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| St Martin | 14 | $4,074 | $436.70 | 51% |
| Saint Lawrence | 11 | $2,911 | $317.86 | 52% |
| St Ouen | 15 | $2,635 | $339.51 | 51% |
| St Clement | 14 | $2,522 | $219.76 | 51% |
| Grouville | 21 | $2,510 | $218.40 | 52% |
| St Helier | 66 | $2,497 | $216.70 | 56% |
| St Saviour | 20 | $2,432 | $199.42 | 54% |
| Tamerville | 10 | $2,338 | $333.77 | 26% |
| Île-de-Bréhat | 46 | $2,254 | $221.52 | 45% |
| Trinity | 12 | $2,208 | $156.98 | 61% |