Ploeren Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brittany, France
Is Airbnb profitable in Ploeren in 2025? Explore comprehensive Airbnb analytics for Ploeren, Brittany, France to uncover income potential. This 2025 STR market report for Ploeren, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 49 active listings.
Whether you're considering an Airbnb investment in Ploeren, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ploeren Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ploeren Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ploeren (2025)
Understanding the monthly revenue variations for Airbnb listings in Ploeren is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ploeren is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ploeren across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,047+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,026 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,152 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $541, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ploeren
Ploeren Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ploeren STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ploeren:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ploeren
Average Daily Rate (ADR) Airbnb Trends in Ploeren (2025)
Effective short term rental pricing strategy in Ploeren involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ploeren typically peaks in March and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $321+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $187 or more.
- Typical properties (Median) charge around $122 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Ploeren
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Airbnb Seasonality Analysis & Trends in Ploeren (2025)
Peak Season (August, July, September)
- Revenue averages $3,006 per month
- Occupancy rates average 60.5%
- Daily rates average $163
Shoulder Season
- Revenue averages $1,757 per month
- Occupancy maintains around 30.3%
- Daily rates hold near $160
Low Season (February, October, November)
- Revenue drops to average $865 per month
- Occupancy decreases to average 23.8%
- Daily rates adjust to average $154
Seasonality Insights for Ploeren
- The Airbnb seasonality in Ploeren shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ploeren's highest earning potential, with monthly revenues capable of climbing to $3,362, occupancy reaching a high of 69.6%, and ADRs peaking at $165.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $686, occupancy could drop to 18.4%, and ADRs may adjust down to $146.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ploeren.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ploeren seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ploeren (2025)
Exploring the top neighborhoods for short-term rentals in Ploeren? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre Ville | The heart of Ploeren, offering a quaint French village atmosphere with local shops, cafes, and a close-knit community vibe. It attracts tourists looking for a genuine French experience. | Church of Saint-Pierre, Local markets, Ploeren park, Nearby beaches, Restaurants and cafe terraces |
| Port de Ploeren | A beautiful port area, perfect for those who enjoy boating and waterfront activities. It is popular among families and water sports enthusiasts. | Marina, Boat rentals, Fishing spots, Walking trails, Waterfront dining |
| Côte d'Armor | This coastal area showcases stunning Brittany coastline with picturesque views and sandy beaches, appealing to beachgoers and nature lovers. | Beaches, Coastal hiking trails, Bicycle paths, Natural parks, Seaside restaurants |
| Historic District | Full of charm with its historical architecture and cultural significance, this district attracts those interested in Brittany's rich heritage and history. | Old buildings, Historical sites, Museums, Art galleries, Cultural events |
| Golf de Ploeren | For golf enthusiasts, this area provides access to beautiful golf courses, a relaxing atmosphere, and a variety of outdoor activities. | Golf courses, Clubhouse, Golf training facilities, Nature walks, Restaurant with views |
| Green Spaces | Ploeren offers ample green areas perfect for picnics and outdoor activities, great for families and nature lovers. | Parks, Playgrounds, Nature reserves, Cycle paths, Botanical gardens |
| Nearby Auray | A charming town just a short drive away, known for its ancient streets and vibrant market, appealing to visitors seeking a broader Brittany experience. | Historic old town, Market days, Cultural festivals, Artisan shops, Nearby riverside walks |
| Festivals & Events | Ploeren hosts various local events and festivals throughout the year, attracting visitors looking for unique experiences and local culture. | Local festivals, Arts and crafts fairs, Food festivals, Music events, Cultural celebrations |
Understanding Airbnb License Requirements & STR Laws in Ploeren (2025)
While Ploeren, Brittany, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ploeren to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ploeren (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ploerenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
5 minutes Vannes, 4 bedrooms, Jacuzzi, heated pool
Entire Place • 4 bedrooms
Splendid Villa with Pool Gulf of Morbihan
Entire Place • 4 bedrooms
Luxury house 3 minutes from the center of Vannes
Entire Place • 4 bedrooms
House with pool in the heart of the Gulf of Morbihan
Entire Place • 6 bedrooms
house 5 minutes from the Gulf
Entire Place • 3 bedrooms
Family home with a pool
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ploeren (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ploeren based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bertrand | 1 | $70,689 | 48 | 4.92/5.0 |
| Anne Lise | 1 | $38,123 | 8 | 5.00/5.0 |
| Aurelien | 1 | $32,808 | 55 | 4.82/5.0 |
| Fred Et Delphine | 1 | $30,722 | 9 | 4.67/5.0 |
| Mialy | 1 | $25,640 | 6 | 5.00/5.0 |
| Aurélie | 1 | $24,050 | 4 | 5.00/5.0 |
| Florence Et Jean Louis | 2 | $23,744 | 33 | 4.59/5.0 |
| Céline | 1 | $23,203 | 173 | 4.95/5.0 |
| Carine | 1 | $17,879 | 9 | 4.89/5.0 |
| Host #176040057 | 2 | $16,285 | 3 | 2.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ploeren.
Dive Deeper: Advanced Ploeren STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ploeren. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPloeren Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ploeren
- The Ploeren Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.8% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ploeren, House properties are the most common (67.3%), reflecting the local real estate landscape.
- Houses represent a significant 67.3% portion, catering likely to families or larger groups.
- The presence of 8.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.0%) offer potential for unique stay experiences.
Ploeren Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ploeren
- The dominant room capacity in Ploeren is 3 bedrooms listings, making up 24.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 46.9% of the active Airbnb listings in Ploeren, indicating a high concentration in these sizes.
- A significant 49.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ploeren.
Ploeren Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ploeren
- The most common guest capacity trend in Ploeren vacation rentals is listings accommodating 4 guests (22.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Ploeren STR market, accounting for 42.8% of listings.
- 36.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ploeren.
- On average, properties in Ploeren are equipped to host 4.7 guests.
Ploeren Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ploeren
- The most common availability pattern in Ploeren falls within the 271-366 days range, representing 69.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ploeren (59.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ploeren Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
13.6% of total
2 Nights
5 listings
11.4% of total
3 Nights
7 listings
15.9% of total
4-6 Nights
9 listings
20.5% of total
7-29 Nights
13 listings
29.5% of total
30+ Nights
4 listings
9.1% of total
Key Insights
- The most prevalent minimum stay requirement in Ploeren is 7-29 Nights, adopted by 29.5% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 29.5% of Ploeren hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ploeren.
Ploeren Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
23.7% of total
Moderate
11 listings
28.9% of total
Firm
8 listings
21.1% of total
Strict
10 listings
26.3% of total
Cancellation Policy Insights for Ploeren
- The prevailing Airbnb cancellation policy trend in Ploeren is Moderate, used by 28.9% of listings.
- There's a relatively balanced mix between guest-friendly (52.6%) and stricter (47.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 28.9% market standard in Ploeren.
- Regularly review your cancellation policy against competitors and market demand shifts in Ploeren.
Ploeren STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ploeren
- The overall average booking lead time for vacation rentals in Ploeren is 73 days.
- Guests book furthest in advance for stays during July (average 112 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (101 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Ploeren.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 101 days) to capture early planners.
- Monitor your own booking lead times against these Ploeren averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ploeren (2025)
Amenity Prevalence
Amenity Insights for Ploeren
- Essential amenities in Ploeren that guests expect include: Kitchen, Heating, Wifi, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Washer, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ploeren: Kitchen, Heating, Wifi, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Kitchen, Heating, Wifi, Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Hot water or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ploeren to stay competitive.
Ploeren Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ploeren
- The typical guest profile for Airbnb in Ploeren consists of primarily domestic travelers (93%), often arriving from nearby Nantes, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 92.6% of guests.
- Key international markets include France (92.6%) and Netherlands (1.6%).
- Top languages spoken are French (50.6%) followed by English (28.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nantes and Brest.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ploeren Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Le Bois-Plage-en-Ré | 303 | $2,528 | $284.63 | 45% |
| Sainte-Florence | 10 | $2,445 | $233.78 | 46% |
| La Flotte | 396 | $2,382 | $236.53 | 46% |
| Île-de-Bréhat | 46 | $2,254 | $221.52 | 45% |
| La Couarde-sur-Mer | 218 | $2,188 | $259.23 | 41% |
| Le Parc | 13 | $2,138 | $173.31 | 43% |
| Ombrée d'Anjou | 21 | $2,063 | $213.63 | 35% |
| Lanmodez | 19 | $2,050 | $219.93 | 42% |
| Île-aux-Moines | 98 | $2,048 | $236.18 | 42% |
| Laillé | 12 | $2,046 | $116.65 | 37% |