Ploërmel Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brittany, France
Is Airbnb profitable in Ploërmel in 2025? Explore comprehensive Airbnb analytics for Ploërmel, Brittany, France to uncover income potential. This 2025 STR market report for Ploërmel, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 70 active listings.
Whether you're considering an Airbnb investment in Ploërmel, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ploërmel Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ploërmel Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ploërmel (2025)
Understanding the monthly revenue variations for Airbnb listings in Ploërmel is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ploërmel is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ploërmel across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,042+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,360 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $841 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $448, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ploërmel
Ploërmel Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ploërmel STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ploërmel:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ploërmel
Average Daily Rate (ADR) Airbnb Trends in Ploërmel (2025)
Effective short term rental pricing strategy in Ploërmel involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ploërmel typically peaks in November and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $129+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $92 or more.
- Typical properties (Median) charge around $67 per night.
- Entry-level properties (Bottom 25%) earn around $49 per night.
Average Daily Rate (ADR) Trend by Month in Ploërmel
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Airbnb Seasonality Analysis & Trends in Ploërmel (2025)
Peak Season (August, May, July)
- Revenue averages $1,514 per month
- Occupancy rates average 53.2%
- Daily rates average $84
Shoulder Season
- Revenue averages $1,062 per month
- Occupancy maintains around 38.2%
- Daily rates hold near $84
Low Season (January, February, March)
- Revenue drops to average $696 per month
- Occupancy decreases to average 30.5%
- Daily rates adjust to average $83
Seasonality Insights for Ploërmel
- The Airbnb seasonality in Ploërmel shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ploërmel's highest earning potential, with monthly revenues capable of climbing to $1,756, occupancy reaching a high of 62.1%, and ADRs peaking at $87.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $611, occupancy could drop to 27.2%, and ADRs may adjust down to $81.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ploërmel.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ploërmel seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ploërmel (2025)
Exploring the top neighborhoods for short-term rentals in Ploërmel? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The heart of Ploërmel, bustling with shops, restaurants, and cultural attractions. It is ideal for tourists looking for convenience and local experiences. | Saint-Armel Church, Ploërmel City Hall, The Place de la République, Local boutiques and cafes, Weekly markets |
| Lake Ploërmel | A beautiful natural setting perfect for outdoor activities like hiking, fishing, and picnicking. Attracts nature lovers and families, making it a great spot for Airbnb guests. | Lake Ploërmel, Walking trails, Picnic areas, Port facilities for water sports, Bird watching |
| Historic Quartier | Rich in history and charm, featuring narrow streets, old buildings, and historical sites. Travelers looking for a rich cultural experience will find this area appealing. | The Chapel of Saint-Malo, Ancient fortifications, Historic architecture, Local history museums |
| Morbihan Gulf | Close to the stunning Morbihan Gulf, ideal for those wanting to explore the coastline and enjoy water activities. Great for guests seeking scenic views and seaside experiences. | Scenic coastal paths, Boat tours, Seaside restaurants, Beaches nearby, Picturesque villages |
| Brittany Countryside | Surrounding regions rich in natural beauty, offering a peaceful and relaxing rural retreat. Perfect for guests who want tranquility and connection to nature. | Hiking trails, Farmland, Scenic views, Local farms, Cider houses |
| Cultural District | Home to numerous cultural events, art exhibitions, and local festivals throughout the year. This area attracts tourists who appreciate local culture and the arts. | Local art galleries, Theatre shows, Music festivals, Cultural workshops, Exhibitions |
| Gastronomic Area | Known for its culinary delights and local specialties. Guests can explore the rich flavors of Brittany, making it a must-visit for foodies. | Local restaurants, Food markets, Culinary events, Breton cooking classes, Gastronomy festival |
| Adventure Zone | Close to various adventure parks and outdoor activities, ideal for families and thrill-seekers looking for fun experiences during their stay. | Adventure parks, Rock climbing, Cycling paths, Water sports, Team-building events |
Understanding Airbnb License Requirements & STR Laws in Ploërmel (2025)
While Ploërmel, Brittany, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ploërmel to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Ploërmel (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ploërmelbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Magnifique villa Tom Sawyer
Entire Place • 6 bedrooms
House between land and sea
Entire Place • 4 bedrooms
Gite du Clos Hazel
Entire Place • 2 bedrooms
Gîte de La Gaudinais
Entire Place • 4 bedrooms
The workshop, bright and cozy apartment
Entire Place • 3 bedrooms
Central: Maison de Ville- 2 SdeBain- Neuve
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ploërmel (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ploërmel based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Arnaud | 1 | $70,111 | 42 | 4.76/5.0 |
| Laurent | 6 | $37,939 | 234 | 4.77/5.0 |
| Miguel | 3 | $32,440 | 188 | 4.69/5.0 |
| Cyrille | 2 | $30,876 | 64 | 4.79/5.0 |
| Florence | 2 | $30,514 | 79 | 5.00/5.0 |
| Guillaume | 2 | $25,378 | 237 | 4.78/5.0 |
| Claire Et Jo | 1 | $23,265 | 8 | 5.00/5.0 |
| Valentin | 2 | $21,614 | 360 | 4.74/5.0 |
| Nicolas | 1 | $20,165 | 41 | 5.00/5.0 |
| Véronique | 2 | $19,730 | 276 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ploërmel.
Dive Deeper: Advanced Ploërmel STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ploërmel. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPloërmel Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ploërmel
- The Ploërmel Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.1% of the 70 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ploërmel, House properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 57.1% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique, unique stays, hotel/boutique (combined 10.0%) offer potential for unique stay experiences.
Ploërmel Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ploërmel
- The dominant room capacity in Ploërmel is 1 bedroom listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 47.2% of the active Airbnb listings in Ploërmel, indicating a high concentration in these sizes.
- A significant 24.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ploërmel.
Ploërmel Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ploërmel
- The most common guest capacity trend in Ploërmel vacation rentals is listings accommodating 2 guests (31.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Ploërmel STR market, accounting for 52.8% of listings.
- 22.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ploërmel.
- On average, properties in Ploërmel are equipped to host 3.3 guests.
Ploërmel Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ploërmel
- The most common availability pattern in Ploërmel falls within the 271-366 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ploërmel (34.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ploërmel Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
42% of total
2 Nights
18 listings
26.1% of total
3 Nights
4 listings
5.8% of total
4-6 Nights
4 listings
5.8% of total
7-29 Nights
1 listings
1.4% of total
30+ Nights
13 listings
18.8% of total
Key Insights
- The most prevalent minimum stay requirement in Ploërmel is 1 Night, adopted by 42% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.1%) of the Ploërmel Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.8%) caters to monthly stays (30+ nights) in Ploërmel, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42% of Ploërmel hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ploërmel.
Ploërmel Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
21 listings
30.4% of total
Moderate
23 listings
33.3% of total
Firm
6 listings
8.7% of total
Strict
19 listings
27.5% of total
Cancellation Policy Insights for Ploërmel
- The prevailing Airbnb cancellation policy trend in Ploërmel is Moderate, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (63.7%) and stricter (36.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Ploërmel.
- Regularly review your cancellation policy against competitors and market demand shifts in Ploërmel.
Ploërmel STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ploërmel
- The overall average booking lead time for vacation rentals in Ploërmel is 41 days.
- Guests book furthest in advance for stays during June (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Fall (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Ploërmel.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Ploërmel averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ploërmel (2025)
Amenity Prevalence
Amenity Insights for Ploërmel
- Essential amenities in Ploërmel that guests expect include: Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Wifi, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ploërmel: Kitchen, Heating.
- Prioritize adding missing essentials: Kitchen, Heating.
- Consider adding popular differentiators like Hot water or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ploërmel to stay competitive.
Ploërmel Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ploërmel
- The typical guest profile for Airbnb in Ploërmel consists of primarily domestic travelers (92%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 92.0% of guests.
- Key international markets include France (92%) and United Kingdom (1.4%).
- Top languages spoken are French (52.5%) followed by English (30%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Nantes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ploërmel Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Le Bois-Plage-en-Ré | 303 | $2,528 | $284.63 | 45% |
| Sainte-Florence | 10 | $2,445 | $233.78 | 46% |
| La Flotte | 396 | $2,382 | $236.53 | 46% |
| Île-de-Bréhat | 46 | $2,254 | $221.52 | 45% |
| La Couarde-sur-Mer | 218 | $2,188 | $259.23 | 41% |
| Le Parc | 13 | $2,138 | $173.31 | 43% |
| Ombrée d'Anjou | 21 | $2,063 | $213.63 | 35% |
| Lanmodez | 19 | $2,050 | $219.93 | 42% |
| Île-aux-Moines | 98 | $2,048 | $236.17 | 42% |
| Laillé | 12 | $2,046 | $116.65 | 37% |