Matignon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brittany, France
Is Airbnb profitable in Matignon in 2025? Explore comprehensive Airbnb analytics for Matignon, Brittany, France to uncover income potential. This 2025 STR market report for Matignon, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 55 active listings.
Whether you're considering an Airbnb investment in Matignon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Matignon Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Matignon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Matignon (2025)
Understanding the monthly revenue variations for Airbnb listings in Matignon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Matignon is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Matignon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,226+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,416 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $902 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $368, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Matignon
Matignon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Matignon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Matignon:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Matignon
Average Daily Rate (ADR) Airbnb Trends in Matignon (2025)
Effective short term rental pricing strategy in Matignon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Matignon typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $169+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $116 or more.
- Typical properties (Median) charge around $86 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Matignon
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Airbnb Seasonality Analysis & Trends in Matignon (2025)
Peak Season (August, July, May)
- Revenue averages $1,846 per month
- Occupancy rates average 49.9%
- Daily rates average $110
Shoulder Season
- Revenue averages $1,055 per month
- Occupancy maintains around 32.1%
- Daily rates hold near $102
Low Season (January, February, March)
- Revenue drops to average $642 per month
- Occupancy decreases to average 23.5%
- Daily rates adjust to average $94
Seasonality Insights for Matignon
- The Airbnb seasonality in Matignon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Matignon's highest earning potential, with monthly revenues capable of climbing to $2,327, occupancy reaching a high of 65.0%, and ADRs peaking at $114.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $531, occupancy could drop to 19.0%, and ADRs may adjust down to $94.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Matignon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Matignon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Matignon (2025)
Exploring the top neighborhoods for short-term rentals in Matignon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Plage de la Richarde | A picturesque beach known for its clear waters and beautiful surroundings. The area is perfect for families and beach lovers, making it a top destination for summer vacation rentals. | The Richarde Beach, Coastal walking trails, Water sports activities, Local seafood restaurants |
| Château de la Roche Jagu | A historical site with beautiful gardens and rich history. Attracts tourists who appreciate culture and nature, ideal for renting out as a unique historical stay. | Château de la Roche Jagu, The Gardens, Local cultural events, Scenic river walks |
| Le Port de Matignon | A charming port area that offers a serene atmosphere with beautiful views. Great for visitors looking for a peaceful retreat with easy access to coastal activities. | Local artisan shops, Harbor views, Fishing activities, Bicycle rentals |
| Les Plages de St-Jacut-de-la-Mer | Just a short drive from Matignon, these beaches are stunning and popular among both locals and visitors. They offer a perfect setting for beach holidays, making short-term rentals highly desirable. | St-Jacut Beach, Water sports, Beach clubs, Walking paths along the coast |
| Sentier des Douaniers | A coastal path that provides breathtaking views and connects various beaches. Ideal for nature enthusiasts and hikers, adding value to Airbnb properties nearby. | Scenic coastal views, Hiking and walking paths, Wildlife sightings, Historical markers |
| Centre de Matignon | The heart of Matignon with shops, cafes, and community activities. This area attracts visitors for its local charm and convenient amenities. | Local markets, Cafes and restaurants, Cultural events, Community parks |
| Les Falaises de Plouha | Located a bit further but worth the drive, these cliffs offer stunning views and outdoor activities. Perfect for guests looking for adventure and nature. | Cliff views, Hiking opportunities, Ocean activities, Local guided tours |
| Parc Botanique de Haute Bretagne | A beautiful botanical park that draws visitors year-round. Nearby rentals can cater to those looking for a tranquil getaway in nature. | Diverse plant species, Walking trails, Picnic areas, Seasonal events |
Understanding Airbnb License Requirements & STR Laws in Matignon (2025)
With 16% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Matignon. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Matignon to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 16% licensed listings)
Top Performing Airbnb Properties in Matignon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Matignonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large, quiet family home.
Entire Place • 5 bedrooms
View of the 5 - Renovated house with patio and deck
Entire Place • 3 bedrooms
Maison Matignon by the sea
Entire Place • 7 bedrooms
La Maison de Tara - In the heart of the market town of Matignon
Entire Place • 2 bedrooms
Le Cocon de Matignon 4-star cottage 5 kms sea spa
Entire Place • 5 bedrooms
La Pigrière: peaceful, 5 min from the beaches, 2-4 pers.
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Matignon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Matignon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nicolas | 2 | $63,287 | 27 | 4.80/5.0 |
| Bertrand | 1 | $48,815 | 136 | 4.63/5.0 |
| Julie | 2 | $41,952 | 26 | 4.64/5.0 |
| Laurence | 2 | $41,626 | 57 | 4.97/5.0 |
| Marie Pierre | 4 | $36,482 | 164 | 3.71/5.0 |
| Sylvain | 8 | $28,421 | 105 | 4.61/5.0 |
| Kévin | 2 | $28,106 | 211 | 4.94/5.0 |
| Mathieu | 1 | $21,277 | 40 | 5.00/5.0 |
| Didier | 2 | $20,240 | 36 | 4.91/5.0 |
| Joellise | 1 | $19,003 | 40 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Matignon.
Dive Deeper: Advanced Matignon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Matignon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMatignon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Matignon
- The Matignon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.3% of the 55 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Matignon, House properties are the most common (85.5%), reflecting the local real estate landscape.
- Houses represent a significant 85.5% portion, catering likely to families or larger groups.
- Smaller segments like unique stays (combined 1.8%) offer potential for unique stay experiences.
Matignon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Matignon
- The dominant room capacity in Matignon is 2 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 58.2% of the active Airbnb listings in Matignon, indicating a high concentration in these sizes.
- A significant 31.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Matignon.
Matignon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Matignon
- The most common guest capacity trend in Matignon vacation rentals is listings accommodating 4 guests (30.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Matignon STR market, accounting for 49.1% of listings.
- 32.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Matignon.
- On average, properties in Matignon are equipped to host 4.3 guests.
Matignon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Matignon
- The most common availability pattern in Matignon falls within the 271-366 days range, representing 47.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Matignon (47.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Matignon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
13.2% of total
2 Nights
15 listings
28.3% of total
3 Nights
14 listings
26.4% of total
4-6 Nights
5 listings
9.4% of total
7-29 Nights
5 listings
9.4% of total
30+ Nights
7 listings
13.2% of total
Key Insights
- The most prevalent minimum stay requirement in Matignon is 2 Nights, adopted by 28.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (13.2%) caters to monthly stays (30+ nights) in Matignon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 28.3% of Matignon hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Matignon.
Matignon Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.9% of total
Super Strict 60 Days
2 listings
3.8% of total
Flexible
12 listings
22.6% of total
Moderate
13 listings
24.5% of total
Firm
11 listings
20.8% of total
Strict
14 listings
26.4% of total
Cancellation Policy Insights for Matignon
- The prevailing Airbnb cancellation policy trend in Matignon is Strict, used by 26.4% of listings.
- There's a relatively balanced mix between guest-friendly (47.1%) and stricter (47.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 26.4% market standard in Matignon.
- Regularly review your cancellation policy against competitors and market demand shifts in Matignon.
Matignon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Matignon
- The overall average booking lead time for vacation rentals in Matignon is 58 days.
- Guests book furthest in advance for stays during August (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (91 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Matignon.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Matignon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Matignon (2025)
Amenity Prevalence
Amenity Insights for Matignon
- Essential amenities in Matignon that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Smoke alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Matignon: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Matignon to stay competitive.
Matignon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Matignon
- The typical guest profile for Airbnb in Matignon consists of primarily domestic travelers (90%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 89.8% of guests.
- Key international markets include France (89.8%) and Germany (2.4%).
- Top languages spoken are French (47.4%) followed by English (31.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Rennes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Matignon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| St Martin | 14 | $4,074 | $436.70 | 51% |
| Saint Lawrence | 11 | $2,911 | $317.86 | 52% |
| St Ouen | 15 | $2,635 | $339.51 | 51% |
| St Clement | 14 | $2,522 | $219.76 | 51% |
| Grouville | 21 | $2,510 | $218.40 | 52% |
| St Helier | 66 | $2,497 | $216.70 | 56% |
| St Saviour | 20 | $2,432 | $199.42 | 54% |
| Tamerville | 10 | $2,338 | $333.77 | 26% |
| Île-de-Bréhat | 46 | $2,254 | $221.52 | 45% |
| Trinity | 12 | $2,208 | $156.98 | 61% |