Josselin Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brittany, France
Is Airbnb profitable in Josselin in 2025? Explore comprehensive Airbnb analytics for Josselin, Brittany, France to uncover income potential. This 2025 STR market report for Josselin, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Josselin, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Josselin Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Josselin Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Josselin (2025)
Understanding the monthly revenue variations for Airbnb listings in Josselin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Josselin is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Josselin across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,163+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,536 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,068 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $574, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Josselin
Josselin Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Josselin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Josselin:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Josselin
Average Daily Rate (ADR) Airbnb Trends in Josselin (2025)
Effective short term rental pricing strategy in Josselin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Josselin typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $146+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $95 or more.
- Typical properties (Median) charge around $76 per night.
- Entry-level properties (Bottom 25%) earn around $58 per night.
Average Daily Rate (ADR) Trend by Month in Josselin
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Airbnb Seasonality Analysis & Trends in Josselin (2025)
Peak Season (July, August, June)
- Revenue averages $1,884 per month
- Occupancy rates average 60.5%
- Daily rates average $97
Shoulder Season
- Revenue averages $1,176 per month
- Occupancy maintains around 45.9%
- Daily rates hold near $95
Low Season (January, February, March)
- Revenue drops to average $732 per month
- Occupancy decreases to average 31.1%
- Daily rates adjust to average $93
Seasonality Insights for Josselin
- The Airbnb seasonality in Josselin shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Josselin's highest earning potential, with monthly revenues capable of climbing to $2,019, occupancy reaching a high of 63.9%, and ADRs peaking at $98.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $660, occupancy could drop to 24.2%, and ADRs may adjust down to $92.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Josselin.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Josselin seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Josselin (2025)
Exploring the top neighborhoods for short-term rentals in Josselin? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | Charming medieval town with stunning architecture and rich history. A perfect spot for tourists looking to immerse themselves in the culture and history of Brittany. | Josselin Castle, Basilica of St. John the Baptist, Rance River, Historic streets, Local artisan shops |
| Rance River Promenade | Scenic waterfront area that offers beautiful views and walking paths. Ideal for nature lovers and those seeking a peaceful retreat by the water. | River walks, Cycling paths, Picnic spots, Boating activities, Natural scenery |
| Château de Josselin | A prominent historical site that attracts visitors year-round. Guests are drawn to its picturesque views and the rich history it represents. | Château tours, Gardens, Historic exhibitions, Photography opportunities, Cultural events |
| Local Markets | Josselin’s vibrant market scene offers a taste of local culture and cuisine. Great for food enthusiasts and those looking for unique souvenirs. | Weekly market, Fresh local produce, Crafted goods, Culinary delights, Local delicacies |
| Brittany Canal | Ideal for outdoor activities such as hiking and cycling. Attracts families and adventure seekers exploring the beautiful Brittany countryside. | Canal walks, Cycling routes, Fishing spots, Beautiful landscapes, Wildlife observation |
| Nearby Forests | Surrounded by lush forests, perfect for hiking and nature walks. This area attracts those who love outdoor adventures and tranquility. | Nature trails, Picnic areas, Wildlife watching, Peaceful environment, Outdoor sports |
| Cultural Events | Hosts numerous festivals and events throughout the year. Attracts visitors interested in local traditions and celebrations. | Annual festivals, Local music events, Cultural exhibitions, Art fairs, Community gatherings |
| Brittany Cuisine | Renowned for its delicious crepes and seafood. Food lovers will appreciate staying close to the best culinary experiences Josselin has to offer. | Creperies, Seafood restaurants, Bakeries, Local dining experiences, Culinary tours |
Understanding Airbnb License Requirements & STR Laws in Josselin (2025)
With 17% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Josselin. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Josselin to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 17% licensed listings)
Top Performing Airbnb Properties in Josselin (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Josselinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful property in Morbihan
Entire Place • 4 bedrooms
Townhouse - center
Entire Place • 2 bedrooms
Ancien commerce, Josselin centre
Entire Place • 3 bedrooms
Au Gîte d 'Angel
Entire Place • 2 bedrooms
Maisonette - And next to it flows a river
Entire Place • 1 bedroom
Clisson apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Josselin (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Josselin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sabrina | 1 | $36,000 | 7 | 5.00/5.0 |
| Héloïse | 2 | $29,753 | 190 | 4.68/5.0 |
| Isabelle | 2 | $25,500 | 5 | 2.40/5.0 |
| Anne-Claire | 1 | $19,259 | 65 | 4.92/5.0 |
| Angelique | 1 | $16,654 | 121 | 4.89/5.0 |
| Françoise | 1 | $14,469 | 12 | 5.00/5.0 |
| John | 3 | $13,387 | 16 | 3.19/5.0 |
| Soizic | 1 | $12,781 | 24 | 4.96/5.0 |
| Hugues | 1 | $12,298 | 476 | 4.92/5.0 |
| Sue | 1 | $11,272 | 3 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Josselin.
Dive Deeper: Advanced Josselin STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Josselin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJosselin Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Josselin
- The Josselin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.3% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Josselin, House properties are the most common (53.3%), reflecting the local real estate landscape.
- Houses represent a significant 53.3% portion, catering likely to families or larger groups.
- The presence of 6.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.3%) offer potential for unique stay experiences.
Josselin Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Josselin
- The dominant room capacity in Josselin is 1 bedroom listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.0% of the active Airbnb listings in Josselin, indicating a high concentration in these sizes.
- A significant 23.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Josselin.
Josselin Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Josselin
- The most common guest capacity trend in Josselin vacation rentals is listings accommodating 2 guests (23.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Josselin STR market, accounting for 40.0% of listings.
- 23.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Josselin.
- On average, properties in Josselin are equipped to host 3.4 guests.
Josselin Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Josselin
- The most common availability pattern in Josselin falls within the 181-270 days range, representing 43.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Josselin (46.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Josselin Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
41.4% of total
2 Nights
7 listings
24.1% of total
3 Nights
3 listings
10.3% of total
4-6 Nights
4 listings
13.8% of total
7-29 Nights
1 listings
3.4% of total
30+ Nights
2 listings
6.9% of total
Key Insights
- The most prevalent minimum stay requirement in Josselin is 1 Night, adopted by 41.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.5%) of the Josselin Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.4% of Josselin hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Josselin.
Josselin Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
29.6% of total
Moderate
7 listings
25.9% of total
Firm
10 listings
37% of total
Strict
2 listings
7.4% of total
Cancellation Policy Insights for Josselin
- The prevailing Airbnb cancellation policy trend in Josselin is Firm, used by 37% of listings.
- There's a relatively balanced mix between guest-friendly (55.5%) and stricter (44.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37% market standard in Josselin.
- Using a Strict policy might deter some guests, as only 7.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Josselin.
Josselin STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Josselin
- The overall average booking lead time for vacation rentals in Josselin is 54 days.
- Guests book furthest in advance for stays during February (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (85 days avg.) sees the longest lead times, while Fall (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Josselin.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Josselin averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Josselin (2025)
Amenity Prevalence
Amenity Insights for Josselin
- Essential amenities in Josselin that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Wifi, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Josselin: Smoke alarm.
- Consider adding popular differentiators like Hot water or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Josselin to stay competitive.
Josselin Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Josselin
- The typical guest profile for Airbnb in Josselin consists of primarily domestic travelers (79%), often arriving from nearby Nantes, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 79.3% of guests.
- Key international markets include France (79.3%) and United Kingdom (6.8%).
- Top languages spoken are French (43.1%) followed by English (36.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Nantes and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Josselin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Le Bois-Plage-en-Ré | 303 | $2,528 | $284.63 | 45% |
| Sainte-Florence | 10 | $2,445 | $233.78 | 46% |
| La Flotte | 396 | $2,382 | $236.53 | 46% |
| Île-de-Bréhat | 46 | $2,254 | $221.52 | 45% |
| La Couarde-sur-Mer | 218 | $2,188 | $259.23 | 41% |
| Le Parc | 13 | $2,138 | $173.31 | 43% |
| Ombrée d'Anjou | 21 | $2,063 | $213.63 | 35% |
| Lanmodez | 19 | $2,050 | $219.93 | 42% |
| Île-aux-Moines | 98 | $2,048 | $236.17 | 42% |
| Laillé | 12 | $2,046 | $116.65 | 37% |