Fougères Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brittany, France
Is Airbnb profitable in Fougères in 2025? Explore comprehensive Airbnb analytics for Fougères, Brittany, France to uncover income potential. This 2025 STR market report for Fougères, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 107 active listings.
Whether you're considering an Airbnb investment in Fougères, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Fougères Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Fougères Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Fougères (2025)
Understanding the monthly revenue variations for Airbnb listings in Fougères is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fougères is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fougères across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,092+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,470 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $958 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $550, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Fougères
Fougères Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Fougères STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fougères:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Fougères
Average Daily Rate (ADR) Airbnb Trends in Fougères (2025)
Effective short term rental pricing strategy in Fougères involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fougères typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $103+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $76 or more.
- Typical properties (Median) charge around $53 per night.
- Entry-level properties (Bottom 25%) earn around $42 per night.
Average Daily Rate (ADR) Trend by Month in Fougères
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Airbnb Seasonality Analysis & Trends in Fougères (2025)
Peak Season (August, June, May)
- Revenue averages $1,409 per month
- Occupancy rates average 54.7%
- Daily rates average $61
Shoulder Season
- Revenue averages $1,100 per month
- Occupancy maintains around 52.4%
- Daily rates hold near $62
Low Season (January, February, March)
- Revenue drops to average $836 per month
- Occupancy decreases to average 40.7%
- Daily rates adjust to average $64
Seasonality Insights for Fougères
- The Airbnb seasonality in Fougères shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Fougères's highest earning potential, with monthly revenues capable of climbing to $1,463, occupancy reaching a high of 68.8%, and ADRs peaking at $68.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $764, occupancy could drop to 38.7%, and ADRs may adjust down to $60.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fougères.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Fougères seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Fougères (2025)
Exploring the top neighborhoods for short-term rentals in Fougères? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Fougères | Charming area with medieval architecture, including the impressive Fougères Castle. Attracts history lovers and those looking for a picturesque retreat. | Fougères Castle, Les Jardins de la Marais, Eglise Saint-Sulpice, Old Town Square, Medieval City Walls |
| Brittany Countryside | Beautiful rural area surrounding Fougères, perfect for nature enthusiasts and those seeking tranquility. Great for country retreats and outdoor activities. | Mont Saint-Michel, Château de Fougères, Rural Hiking Trails, Local Farms and Markets, Lac de la Noë |
| Fougères Centre | The bustling center of Fougères with shops, restaurants, and cafes. Ideal for urban travelers looking for convenience and access to local amenities. | Local Markets, Shopping Streets, Cafés and Bistros, Cultural Events, Notre-Dame de Fougères |
| Château de Fougères Park | A serene park area surrounding the castle, perfect for family gatherings and picnics. Attractive for those looking for nature within the city. | Castle Gardens, Picnic Areas, Walking Paths, Views of the Castle, Local Wildlife |
| Saint-Denisis | A quiet residential neighborhood that offers a local feel and is a short distance from the city center. Attractive for longer stays and family visits. | Local Parks, Community Events, Quiet Streets, Family-Friendly Activities, Café Culture |
| Nearby Mont Saint-Michel | Famous UNESCO World Heritage Site attracting visitors to Fougères. Ideal for tourists wishing to explore beyond the city. | Mont Saint-Michel Abbey, Tide Watching, Historic Villages, Local Cuisine, Scenic Views |
| Jardins des Plantes | A beautiful botanical garden offering a peaceful environment and attracting nature lovers and families. Great for leisurely strolls and relaxation. | Flower Gardens, Botanical Paths, Picnic Spots, Family Activities, Seasonal Events |
| Local Vineyards and Cideries | Fougères is near various vineyards and cideries, perfect for those looking to experience local gastronomy and culture. | Cider Tastings, Vineyard Tours, Local Produce Shops, Gastronomic Events, Countryside Views |
Understanding Airbnb License Requirements & STR Laws in Fougères (2025)
With 10% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Fougères. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Fougères to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 10% licensed listings)
Top Performing Airbnb Properties in Fougères (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Fougèresbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Suite "La Parenthèse" private Jacuzzi
Entire Place • N/A
"Ô Romeo" - Private Suite
Entire Place • N/A
3 bedroom apartment free parking
Entire Place • 3 bedrooms
Duplex - 3 bedrooms with 3 en-suite bathrooms
Entire Place • 3 bedrooms
Chez Armel
Entire Place • 2 bedrooms
Chez Desnos
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Fougères (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Fougères based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maryvonne | 6 | $80,639 | 365 | 4.85/5.0 |
| Jean-Michel Et Marie | 3 | $59,550 | 237 | 4.97/5.0 |
| Karen | 3 | $58,307 | 160 | 4.88/5.0 |
| Véronique | 7 | $54,739 | 567 | 4.87/5.0 |
| Medy | 2 | $48,401 | 158 | 4.80/5.0 |
| Cindy | 1 | $44,893 | 419 | 4.97/5.0 |
| Jean-Loïc | 1 | $26,806 | 8 | 5.00/5.0 |
| Cherie And John | 1 | $26,416 | 60 | 5.00/5.0 |
| Jean-Michel Et Marie | 3 | $25,308 | 102 | 4.98/5.0 |
| Anne | 1 | $22,926 | 227 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fougères.
Dive Deeper: Advanced Fougères STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fougères. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFougères Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Fougères
- The Fougères Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.6% of the 107 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Fougères, Apartment/Condo properties are the most common (69.2%), reflecting the local real estate landscape.
- Houses represent a significant 23.4% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.9%) offer potential for unique stay experiences.
Fougères Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Fougères
- The dominant room capacity in Fougères is 1 bedroom listings, making up 43% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.6% of the active Airbnb listings in Fougères, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (6.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Fougères.
Fougères Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Fougères
- The most common guest capacity trend in Fougères vacation rentals is listings accommodating 2 guests (41.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Fougères STR market, accounting for 57.9% of listings.
- A significant 41.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Fougères.
- 16.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fougères.
- On average, properties in Fougères are equipped to host 2.8 guests.
Fougères Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Fougères
- The most common availability pattern in Fougères falls within the 91-180 days range, representing 36.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Fougères (41.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 49.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Fougères Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
45 listings
43.3% of total
2 Nights
44 listings
42.3% of total
3 Nights
7 listings
6.7% of total
4-6 Nights
2 listings
1.9% of total
30+ Nights
6 listings
5.8% of total
Key Insights
- The most prevalent minimum stay requirement in Fougères is 1 Night, adopted by 43.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.6%) of the Fougères Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.3% of Fougères hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fougères.
Fougères Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1% of total
Flexible
49 listings
49% of total
Moderate
33 listings
33% of total
Firm
9 listings
9% of total
Strict
8 listings
8% of total
Cancellation Policy Insights for Fougères
- The prevailing Airbnb cancellation policy trend in Fougères is Flexible, used by 49% of listings.
- The market strongly favors guest-friendly terms, with 82.0% of listings offering Flexible or Moderate policies. This suggests guests in Fougères may expect booking flexibility.
- Strict cancellation policies are quite rare (8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 49% market standard in Fougères.
- Using a Strict policy might deter some guests, as only 8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Fougères.
Fougères STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Fougères
- The overall average booking lead time for vacation rentals in Fougères is 33 days.
- Guests book furthest in advance for stays during July (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (50 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Fougères.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Fougères averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Fougères (2025)
Amenity Prevalence
Amenity Insights for Fougères
- Essential amenities in Fougères that guests expect include: Heating. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Fougères: Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Fougères to stay competitive.
Fougères Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Fougères
- The typical guest profile for Airbnb in Fougères consists of primarily domestic travelers (84%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 83.7% of guests.
- Key international markets include France (83.7%) and United Kingdom (3.9%).
- Top languages spoken are French (45.5%) followed by English (33.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Nantes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Fougères Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| St Martin | 14 | $4,074 | $436.70 | 51% |
| Moulins-le-Carbonnel | 11 | $3,213 | $320.85 | 35% |
| Gonneville-en-Auge | 12 | $3,061 | $235.90 | 40% |
| Vallon-sur-Gée | 11 | $2,913 | $379.01 | 30% |
| Saint Lawrence | 11 | $2,911 | $317.86 | 52% |
| Auberville | 22 | $2,777 | $249.63 | 36% |
| St Ouen | 15 | $2,635 | $339.51 | 51% |
| Chambellay | 11 | $2,525 | $255.24 | 34% |
| St Clement | 14 | $2,522 | $219.76 | 51% |
| Grouville | 21 | $2,510 | $218.40 | 52% |