Brest Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Brittany, France
Is Airbnb profitable in Brest in 2025? Explore comprehensive Airbnb analytics for Brest, Brittany, France to uncover income potential. This 2025 STR market report for Brest, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,111 active listings.
Whether you're considering an Airbnb investment in Brest, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brest Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brest Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brest (2025)
Understanding the monthly revenue variations for Airbnb listings in Brest is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brest is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brest across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,969+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,396 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $943 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $519, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brest
Brest Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brest STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brest:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brest
Average Daily Rate (ADR) Airbnb Trends in Brest (2025)
Effective short term rental pricing strategy in Brest involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brest typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $120+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $80 or more.
- Typical properties (Median) charge around $55 per night.
- Entry-level properties (Bottom 25%) earn around $41 per night.
Average Daily Rate (ADR) Trend by Month in Brest
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Airbnb Seasonality Analysis & Trends in Brest (2025)
Peak Season (June, May, August)
- Revenue averages $1,341 per month
- Occupancy rates average 51.2%
- Daily rates average $72
Shoulder Season
- Revenue averages $1,072 per month
- Occupancy maintains around 50.7%
- Daily rates hold near $75
Low Season (January, February, March)
- Revenue drops to average $749 per month
- Occupancy decreases to average 43.2%
- Daily rates adjust to average $79
Seasonality Insights for Brest
- The Airbnb seasonality in Brest shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brest's highest earning potential, with monthly revenues capable of climbing to $1,354, occupancy reaching a high of 59.3%, and ADRs peaking at $82.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $719, occupancy could drop to 40.7%, and ADRs may adjust down to $70.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brest.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brest seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brest (2025)
Exploring the top neighborhoods for short-term rentals in Brest? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre-ville | The bustling heart of Brest, known for its vibrant shops, restaurants, and cultural attractions. This area attracts both tourists and business travelers. | Brest Castle, Oceanopolis, Place de la Liberté, National Maritime Museum, Brest's shopping streets |
| Recouvrance | A picturesque neighborhood with charming streets and a rich maritime history. It's appealing for those looking to explore Brest's heritage. | Recouvrance Bridge, Rue de Siam, Brest's historic district, Les Ateliers des Capucins, Café de l’Atelier |
| Milizac | A quiet residential area just outside Brest, perfect for families and those looking for a peaceful retreat while still being close to the city. | Milizac's parks, Natural landscapes, Local markets, Proximity to coastal paths |
| Le Relecq-Kerhuon | This suburb offers a mix of urban and natural environments, attracting families and nature lovers with its green spaces and proximity to the river. | Kerhuon River, Forests and parks, Local festivals, Walking trails, Community events |
| Plouzané | A coastal commune known for its beautiful beaches and scenic views, Plouzané is ideal for those looking for a seaside getaway. | Plage de la Crique, Plouzané beaches, Nature reserves, Hiking trails, Local seafood restaurants |
| Gouesnou | A growing area that is both residential and business-oriented, Gouesnou provides access to various amenities and is well-linked by public transport. | Local businesses, Parks, Community centers, Markets, Easy access to Brest |
| Saint-Martin | A vibrant area with a mix of cultural and social activities, attracting younger crowds and families. It offers a lively atmosphere and social engagement. | Cultural events, Local parks, Community art projects, Restaurants and cafés |
| Site de l’Erdeven | Known for its open spaces and proximity to nature, this area is suitable for those who enjoy outdoor activities and a laid-back lifestyle. | Erdeven beaches, Nature trails, Sunsets, Peaceful environment, Outdoor sports areas |
Understanding Airbnb License Requirements & STR Laws in Brest (2025)
While Brest, Brittany, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brest to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Brest (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brestbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Siam apartment 110M² sea view
Entire Place • 3 bedrooms
BCI - Concierge BNB Vue mer maison 12 personnes
Entire Place • 7 bedrooms
AQQ -Grand Apartment 10 People Close to Hospital
Entire Place • 5 bedrooms
Sea view house
Entire Place • 6 bedrooms
Charming new wooden house close to the beach
Entire Place • 3 bedrooms
Family home with heated pool
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brest (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brest based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aurore | 155 | $1,508,216 | 4492 | 4.38/5.0 |
| Concierge Bb | 45 | $515,375 | 749 | 3.60/5.0 |
| Concierge BNB | 49 | $477,017 | 2295 | 4.19/5.0 |
| Nolwenn | 15 | $219,049 | 722 | 4.14/5.0 |
| Anna | 11 | $182,802 | 594 | 4.38/5.0 |
| Anthony | 8 | $122,008 | 1707 | 4.80/5.0 |
| City Home | 14 | $120,339 | 150 | 4.73/5.0 |
| Elisabeth | 37 | $105,625 | 207 | 3.43/5.0 |
| Isabelle | 8 | $79,836 | 231 | 4.67/5.0 |
| Nicolas | 10 | $73,526 | 252 | 3.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brest.
Dive Deeper: Advanced Brest STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brest. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrest Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brest
- The Brest Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.3% of the 1,111 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brest, Apartment/Condo properties are the most common (79.9%), reflecting the local real estate landscape.
- Houses represent a significant 17.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 2.8%) offer potential for unique stay experiences.
Brest Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brest
- The dominant room capacity in Brest is 1 bedroom listings, making up 48.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.2% of the active Airbnb listings in Brest, indicating a high concentration in these sizes.
Brest Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brest
- The most common guest capacity trend in Brest vacation rentals is listings accommodating 2 guests (39.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Brest STR market, accounting for 61.8% of listings.
- A significant 45.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Brest.
- 15.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brest.
- On average, properties in Brest are equipped to host 3.0 guests.
Brest Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brest
- The most common availability pattern in Brest falls within the 271-366 days range, representing 38.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Brest (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brest Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
315 listings
35.7% of total
2 Nights
231 listings
26.2% of total
3 Nights
95 listings
10.8% of total
4-6 Nights
79 listings
8.9% of total
7-29 Nights
26 listings
2.9% of total
30+ Nights
137 listings
15.5% of total
Key Insights
- The most prevalent minimum stay requirement in Brest is 1 Night, adopted by 35.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.9%) of the Brest Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.5%) caters to monthly stays (30+ nights) in Brest, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35.7% of Brest hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brest.
Brest Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
4 listings
0.5% of total
Non-refundable
2 listings
0.3% of total
Flexible
240 listings
30.2% of total
Moderate
350 listings
44% of total
Firm
87 listings
10.9% of total
Strict
113 listings
14.2% of total
Cancellation Policy Insights for Brest
- The prevailing Airbnb cancellation policy trend in Brest is Moderate, used by 44% of listings.
- The market strongly favors guest-friendly terms, with 74.2% of listings offering Flexible or Moderate policies. This suggests guests in Brest may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44% market standard in Brest.
- Using a Strict policy might deter some guests, as only 14.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Brest.
Brest STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brest
- The overall average booking lead time for vacation rentals in Brest is 40 days.
- Guests book furthest in advance for stays during July (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Brest.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Brest averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brest (2025)
Amenity Prevalence
Amenity Insights for Brest
- Essential amenities in Brest that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brest: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brest to stay competitive.
Brest Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brest
- The typical guest profile for Airbnb in Brest consists of primarily domestic travelers (88%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 87.9% of guests.
- Key international markets include France (87.9%) and Germany (2.1%).
- Top languages spoken are French (45.6%) followed by English (32.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Rennes.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brest Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Île-de-Bréhat | 46 | $2,254 | $221.52 | 45% |
| Ushant | 64 | $2,087 | $152.83 | 54% |
| Lanmodez | 19 | $2,050 | $219.93 | 42% |
| Guern | 13 | $1,802 | $102.72 | 42% |
| Landaul | 17 | $1,697 | $148.36 | 45% |
| Plourin | 16 | $1,686 | $176.47 | 45% |
| Sainte-Brigitte | 11 | $1,652 | $164.87 | 39% |
| Langoat | 10 | $1,645 | $105.20 | 58% |
| Plounéour-Brignogan-Plages | 170 | $1,596 | $192.20 | 39% |
| Sibiril | 43 | $1,568 | $162.58 | 44% |