Dijon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bourgogne – Franche-Comté, France
Is Airbnb profitable in Dijon in 2025? Explore comprehensive Airbnb analytics for Dijon, Bourgogne – Franche-Comté, France to uncover income potential. This 2025 STR market report for Dijon, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,473 active listings.
Whether you're considering an Airbnb investment in Dijon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Dijon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Dijon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Dijon (2025)
Understanding the monthly revenue variations for Airbnb listings in Dijon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Dijon is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Dijon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,504+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,682 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,102 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $610, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Dijon
Dijon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Dijon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Dijon:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Dijon
Average Daily Rate (ADR) Airbnb Trends in Dijon (2025)
Effective short term rental pricing strategy in Dijon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Dijon typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $147+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $93 or more.
- Typical properties (Median) charge around $64 per night.
- Entry-level properties (Bottom 25%) earn around $49 per night.
Average Daily Rate (ADR) Trend by Month in Dijon
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Airbnb Seasonality Analysis & Trends in Dijon (2025)
Peak Season (May, June, April)
- Revenue averages $1,735 per month
- Occupancy rates average 48.1%
- Daily rates average $84
Shoulder Season
- Revenue averages $1,368 per month
- Occupancy maintains around 52.1%
- Daily rates hold near $85
Low Season (January, February, March)
- Revenue drops to average $900 per month
- Occupancy decreases to average 39.8%
- Daily rates adjust to average $81
Seasonality Insights for Dijon
- The Airbnb seasonality in Dijon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Dijon's highest earning potential, with monthly revenues capable of climbing to $1,823, occupancy reaching a high of 56.1%, and ADRs peaking at $86.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $866, occupancy could drop to 37.6%, and ADRs may adjust down to $81.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Dijon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Dijon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Dijon (2025)
Exploring the top neighborhoods for short-term rentals in Dijon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | The historic heart of Dijon, featuring stunning medieval architecture and a charming atmosphere. A prime destination for tourists looking to experience the rich culture and history of the city. | Palace of the Dukes of Burgundy, Dijon Cathedral, La Chouette, Musée des Beaux-Arts, Rue des Forges, Les Halles market |
| Garibaldi | A vibrant neighborhood known for its local markets and diverse community, Garibaldi is popular among visitors seeking an authentic Dijon experience away from the tourist spots. | Palais des Congrès, Local markets, Cafés and bistros, Parks and green spaces |
| Cours de la République | An important commercial district that attracts both locals and tourists. Its proximity to shops and restaurants makes it a bustling area ideal for short-term rentals. | Shopping streets, Restaurants and bars, Public transport access, Dijon tramway |
| La Toison d'Or | A modern shopping center area with various entertainment options including cinemas and restaurants, perfect for families and young travelers. | La Toison d'Or shopping center, Cinemas, Family-friendly activities, Restaurants |
| Dijon Sud | A serene residential area with parks and friendly neighborhoods, popular for families and those looking for a quieter stay in Dijon. | Parc de la Colombière, Family parks, Local boulangeries |
| Faubourg Saint-Denis | This area boasts an eclectic mix of cafes, crafting shops, and cultural offerings, making it appealing to artists and creatives. | Art studios, Craft boutiques, Local cafés, Cultural events |
| Place de la République | A bustling square known for its vibrant atmosphere and proximity to key tourist sites, making it a great spot for attracting visitors. | Place de la République, Nearby museums, Cafés and eateries, Public transport |
| Quinconces | A lively neighborhood known for its dynamic community life, perfect for those looking to experience authentic local life in Dijon. | Community events, Parks and recreation areas, Local cafes |
Understanding Airbnb License Requirements & STR Laws in Dijon (2025)
While Dijon, Bourgogne – Franche-Comté, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Dijon to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 9% licensed listings)
Top Performing Airbnb Properties in Dijon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Dijonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Marie, 5 Bedroom, 3 Bathroom, Pool
Entire Place • 5 bedrooms
Large charming house in the heart of town.
Entire Place • 5 bedrooms
300m2 house, hyper center, outdoor patio & park
Entire Place • 5 bedrooms
The BIG NEST with breakfast
Entire Place • 5 bedrooms
Palais du Chambellan Des DUCS
Entire Place • 5 bedrooms
"Le Boston" Hypercentre / 7 guests / Spacious
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Dijon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Dijon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Domenico | 58 | $967,512 | 2777 | 4.53/5.0 |
| Shirley | 58 | $619,514 | 2854 | 4.65/5.0 |
| Albert | 21 | $243,039 | 581 | 4.25/5.0 |
| Adeline Et Elisa AgestE Concie | 20 | $224,869 | 1266 | 4.41/5.0 |
| WeHost | 9 | $201,184 | 187 | 4.31/5.0 |
| Pascal | 9 | $196,824 | 223 | 4.78/5.0 |
| Antoine | 6 | $146,067 | 660 | 4.92/5.0 |
| Sandra | 1 | $145,546 | 34 | 4.97/5.0 |
| Viviane | 5 | $143,259 | 217 | 4.94/5.0 |
| Conciergerie Les Suites Indivi | 5 | $140,960 | 266 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Dijon.
Dive Deeper: Advanced Dijon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Dijon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDijon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Dijon
- The Dijon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.1% of the 1,473 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Dijon, Apartment/Condo properties are the most common (90.4%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 1.9%) offer potential for unique stay experiences.
Dijon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Dijon
- The dominant room capacity in Dijon is 1 bedroom listings, making up 56.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.7% of the active Airbnb listings in Dijon, indicating a high concentration in these sizes.
- With over half the market (56.6%) consisting of studios or 1-bedroom units, Dijon is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Dijon.
Dijon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Dijon
- The most common guest capacity trend in Dijon vacation rentals is listings accommodating 2 guests (42.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Dijon STR market, accounting for 71.9% of listings.
- A significant 44.6% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Dijon.
- 12.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Dijon.
- On average, properties in Dijon are equipped to host 3.2 guests.
Dijon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Dijon
- The most common availability pattern in Dijon falls within the 91-180 days range, representing 30.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Dijon (31.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Dijon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
600 listings
45.7% of total
2 Nights
469 listings
35.7% of total
3 Nights
53 listings
4% of total
4-6 Nights
36 listings
2.7% of total
7-29 Nights
14 listings
1.1% of total
30+ Nights
141 listings
10.7% of total
Key Insights
- The most prevalent minimum stay requirement in Dijon is 1 Night, adopted by 45.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.4%) of the Dijon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.7%) caters to monthly stays (30+ nights) in Dijon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45.7% of Dijon hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Dijon.
Dijon Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
3 listings
0.2% of total
Super Strict 60 Days
4 listings
0.3% of total
Flexible
467 listings
36.3% of total
Moderate
521 listings
40.5% of total
Firm
116 listings
9% of total
Strict
176 listings
13.7% of total
Cancellation Policy Insights for Dijon
- The prevailing Airbnb cancellation policy trend in Dijon is Moderate, used by 40.5% of listings.
- The market strongly favors guest-friendly terms, with 76.8% of listings offering Flexible or Moderate policies. This suggests guests in Dijon may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.5% market standard in Dijon.
- Using a Strict policy might deter some guests, as only 13.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Dijon.
Dijon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Dijon
- The overall average booking lead time for vacation rentals in Dijon is 37 days.
- Guests book furthest in advance for stays during May (average 57 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Dijon.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Dijon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Dijon (2025)
Amenity Prevalence
Amenity Insights for Dijon
- Essential amenities in Dijon that guests expect include: Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Wifi, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Dijon: Heating, Kitchen.
- Prioritize adding missing essentials: Heating, Kitchen.
- Consider adding popular differentiators like Hot water or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Dijon to stay competitive.
Dijon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Dijon
- The typical guest profile for Airbnb in Dijon consists of primarily domestic travelers (65%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 65.3% of guests.
- Key international markets include France (65.3%) and Germany (5.6%).
- Top languages spoken are French (35.8%) followed by English (35.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Dijon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| La Rivière-Enverse | 17 | $5,972 | $624.02 | 41% |
| Épinac | 14 | $5,147 | $333.01 | 37% |
| Puligny-Montrachet | 11 | $3,908 | $398.00 | 44% |
| Juliénas | 11 | $3,378 | $292.32 | 46% |
| Corgoloin | 10 | $3,314 | $296.49 | 44% |
| Seytroux | 16 | $3,301 | $340.23 | 38% |
| La Côte-d'Arbroz | 36 | $3,027 | $463.60 | 34% |
| Blonay - Saint-Légier | 21 | $2,972 | $273.71 | 48% |
| Bligny-lès-Beaune | 24 | $2,930 | $233.89 | 44% |
| Montriond | 163 | $2,890 | $368.46 | 39% |