Besançon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bourgogne – Franche-Comté, France
Is Airbnb profitable in Besançon in 2025? Explore comprehensive Airbnb analytics for Besançon, Bourgogne – Franche-Comté, France to uncover income potential. This 2025 STR market report for Besançon, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 575 active listings.
Whether you're considering an Airbnb investment in Besançon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Besançon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Besançon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Besançon (2025)
Understanding the monthly revenue variations for Airbnb listings in Besançon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Besançon is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Besançon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,202+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,559 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,001 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $550, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Besançon
Besançon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Besançon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Besançon:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Besançon
Average Daily Rate (ADR) Airbnb Trends in Besançon (2025)
Effective short term rental pricing strategy in Besançon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Besançon typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $114+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $82 or more.
- Typical properties (Median) charge around $58 per night.
- Entry-level properties (Bottom 25%) earn around $41 per night.
Average Daily Rate (ADR) Trend by Month in Besançon
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Airbnb Seasonality Analysis & Trends in Besançon (2025)
Peak Season (May, April, June)
- Revenue averages $1,434 per month
- Occupancy rates average 48.1%
- Daily rates average $68
Shoulder Season
- Revenue averages $1,186 per month
- Occupancy maintains around 52.9%
- Daily rates hold near $70
Low Season (January, February, March)
- Revenue drops to average $929 per month
- Occupancy decreases to average 44.7%
- Daily rates adjust to average $71
Seasonality Insights for Besançon
- The Airbnb seasonality in Besançon shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Besançon's highest earning potential, with monthly revenues capable of climbing to $1,520, occupancy reaching a high of 55.4%, and ADRs peaking at $74.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $888, occupancy could drop to 41.7%, and ADRs may adjust down to $67.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Besançon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Besançon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Besançon (2025)
Exploring the top neighborhoods for short-term rentals in Besançon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Boucle | The historic center of Besançon, known for its beautiful architecture and rich history. A prime spot for tourists wanting to explore the city's heritage, museums, and vibrant culture. | Citadel of Besançon, Museum of Time, Saint-Jean Cathedral, Champagnole Park, Palais Granvelle |
| Battant | A lively neighborhood that combines old-world charm with modern culture. Popular for its eclectic bars and restaurants, making it a favorite among younger travelers and locals alike. | Place Battant, Pont de Bregille, Café des Bains, local artisan shops, riverfront walks |
| Saint-Claude | A peaceful residential area close to nature, ideal for families or those seeking a quiet retreat. Offers easy access to green spaces and hiking trails. | Parc de la Gare d'Eau, Monts de Gy, natural reserves, Bubbles Lake |
| Palente | A suburban neighborhood with good amenities and transport links. Attractive for those wanting a spacious and quieter environment while still being close to the city center. | local markets, green parks, community centers, studies and training institutes |
| Les Chaprais | A vibrant district known for its cultural diversity and community feel. Close to the city center with a variety of local shops and eateries. | Parc de la Gare, local festivals, art exhibitions, food markets |
| Florey | Offers a blend of modern living with easy access to outdoor activities. Great for guests looking for convenience and nature experiences. | Besançon Zoo, nature parks, bike paths, local cafes |
| Doubs Riverbanks | A scenic area along the river, perfect for those who enjoy the outdoors. Popular for boat rides and riverside dining experiences. | Île de l'Île aux Serpents, river boat tours, scenic cycling paths, restaurant terraces by the river |
| Château de Joux | Located a bit outside the city, this historic castle offers a unique lodging experience with stunning views and a medieval ambiance. | Château de Joux, historic guided tours, nature walks, cultural events at the castle |
Understanding Airbnb License Requirements & STR Laws in Besançon (2025)
While Besançon, Bourgogne – Franche-Comté, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Besançon to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Besançon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Besançonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Appart t 4 spacieux
Entire Place • 3 bedrooms
3 Air-conditioned apartments Gare Viotte |10 prsn
Entire Place • 3 bedrooms
1734 mansion Parking - City Center
Entire Place • 4 bedrooms
3 apartments in 1, charming Medieval district
Entire Place • 2 bedrooms
Maison Flore
Entire Place • 5 bedrooms
House in the city center near classified train station 3*
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Besançon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Besançon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Océane Et Loïc | 31 | $598,012 | 939 | 4.38/5.0 |
| Conciergerie Besançon | 10 | $167,779 | 198 | 4.21/5.0 |
| Corentin | 8 | $119,752 | 936 | 4.86/5.0 |
| Stephane | 7 | $88,221 | 313 | 4.79/5.0 |
| Host #111976596 | 1 | $79,432 | 0 | 0.00/5.0 |
| Chr | 9 | $74,558 | 70 | 3.42/5.0 |
| François | 3 | $73,364 | 548 | 4.83/5.0 |
| Romain | 4 | $65,683 | 704 | 4.71/5.0 |
| Hélène | 3 | $63,741 | 418 | 4.53/5.0 |
| Gaétan | 2 | $62,827 | 203 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Besançon.
Dive Deeper: Advanced Besançon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Besançon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBesançon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Besançon
- The Besançon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.5% of the 575 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Besançon, Apartment/Condo properties are the most common (85.4%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others (combined 4.3%) offer potential for unique stay experiences.
Besançon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Besançon
- The dominant room capacity in Besançon is 1 bedroom listings, making up 50.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.9% of the active Airbnb listings in Besançon, indicating a high concentration in these sizes.
- With over half the market (50.6%) consisting of studios or 1-bedroom units, Besançon is particularly well-suited for individuals or couples.
Besançon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Besançon
- The most common guest capacity trend in Besançon vacation rentals is listings accommodating 2 guests (40.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Besançon STR market, accounting for 64.4% of listings.
- A significant 43.7% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Besançon.
- 13.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Besançon.
- On average, properties in Besançon are equipped to host 3.0 guests.
Besançon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Besançon
- The most common availability pattern in Besançon falls within the 91-180 days range, representing 31% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Besançon (31%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Besançon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
214 listings
42.3% of total
2 Nights
147 listings
29.1% of total
3 Nights
33 listings
6.5% of total
4-6 Nights
24 listings
4.7% of total
7-29 Nights
11 listings
2.2% of total
30+ Nights
77 listings
15.2% of total
Key Insights
- The most prevalent minimum stay requirement in Besançon is 1 Night, adopted by 42.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.4%) of the Besançon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.2%) caters to monthly stays (30+ nights) in Besançon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42.3% of Besançon hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Besançon.
Besançon Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
217 listings
44.8% of total
Moderate
158 listings
32.6% of total
Firm
68 listings
14% of total
Strict
41 listings
8.5% of total
Cancellation Policy Insights for Besançon
- The prevailing Airbnb cancellation policy trend in Besançon is Flexible, used by 44.8% of listings.
- The market strongly favors guest-friendly terms, with 77.4% of listings offering Flexible or Moderate policies. This suggests guests in Besançon may expect booking flexibility.
- Strict cancellation policies are quite rare (8.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44.8% market standard in Besançon.
- Using a Strict policy might deter some guests, as only 8.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Besançon.
Besançon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Besançon
- The overall average booking lead time for vacation rentals in Besançon is 34 days.
- Guests book furthest in advance for stays during May (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (46 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Besançon.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Besançon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Besançon (2025)
Amenity Prevalence
Amenity Insights for Besançon
- Essential amenities in Besançon that guests expect include: Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Wifi, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Besançon: Heating, Kitchen.
- Prioritize adding missing essentials: Heating, Kitchen.
- Consider adding popular differentiators like Hot water or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Besançon to stay competitive.
Besançon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Besançon
- The typical guest profile for Airbnb in Besançon consists of primarily domestic travelers (79%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 79.3% of guests.
- Key international markets include France (79.3%) and Germany (6.2%).
- Top languages spoken are French (40.5%) followed by English (32.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Besançon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Besançon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 525 | $7,079 | $546.45 | 54% |
| La Rivière-Enverse | 17 | $5,972 | $624.02 | 41% |
| Matten bei Interlaken | 52 | $5,674 | $316.63 | 63% |
| Iseltwald | 14 | $5,491 | $331.95 | 58% |
| Habkern | 13 | $5,382 | $344.74 | 50% |
| Interlaken | 288 | $4,987 | $310.52 | 56% |
| Zermatt | 734 | $4,604 | $463.00 | 46% |
| Oberhofen am Thunersee | 24 | $4,572 | $265.94 | 55% |
| Sigriswil | 99 | $4,371 | $271.90 | 58% |
| Bönigen | 32 | $4,321 | $253.84 | 64% |