Pontarlier Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bourgogne – Franche-Comté, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Pontarlier in 2025? Explore comprehensive Airbnb analytics for Pontarlier, Bourgogne – Franche-Comté, France to uncover income potential. This 2025 STR market report for Pontarlier, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 76 active listings.

Whether you're considering an Airbnb investment in Pontarlier, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pontarlier Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Pontarlier Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$76
The average rental revenue earned for an occupied room per day in Pontarlier.
Occupancy Rate(?)
46.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$10,408
Typical annual income for an Airbnb listing in Pontarlier. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-23.4%
Significant decrease (-23.4%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Pontarlier.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Pontarlier.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
76
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Pontarlier (2025)

Understanding the monthly revenue variations for Airbnb listings in Pontarlier is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pontarlier is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pontarlier across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,103+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,702 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,097 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $604, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Pontarlier

Pontarlier Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Pontarlier STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pontarlier:

  • Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 47%.
  • Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Pontarlier

Average Daily Rate (ADR) Airbnb Trends in Pontarlier (2025)

Effective short term rental pricing strategy in Pontarlier involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pontarlier typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $103+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $85 or more.
  • Typical properties (Median) charge around $71 per night.
  • Entry-level properties (Bottom 25%) earn around $55 per night.

Average Daily Rate (ADR) Trend by Month in Pontarlier

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Airbnb Seasonality Analysis & Trends in Pontarlier (2025)

Peak Season (August, July, May)
  • Revenue averages $1,447 per month
  • Occupancy rates average 56.4%
  • Daily rates average $76
Shoulder Season
  • Revenue averages $1,222 per month
  • Occupancy maintains around 48.4%
  • Daily rates hold near $74
Low Season (January, March, November)
  • Revenue drops to average $913 per month
  • Occupancy decreases to average 42.5%
  • Daily rates adjust to average $74

Seasonality Insights for Pontarlier

  • The Airbnb seasonality in Pontarlier shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Pontarlier's highest earning potential, with monthly revenues capable of climbing to $1,503, occupancy reaching a high of 60.0%, and ADRs peaking at $77.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $831, occupancy could drop to 40.4%, and ADRs may adjust down to $72.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pontarlier.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Pontarlier seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Pontarlier (2025)

Exploring the top neighborhoods for short-term rentals in Pontarlier? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centre-ville de Pontarlier
The bustling city center of Pontarlier, with its charming streets and lively atmosphere. It's a prime spot for tourists who want to explore local shops, cafes, and cultural landmarks.
Place de la République, Église Saint-Bénigne, Musée de Pontarlier, Café Culturel, Marché de Pontarlier
Les Rives du Doubs
A picturesque area along the Doubs river, offering beautiful views and outdoor activities. Popular with visitors looking for nature and relaxation.
Parc du Doubs, Promenade des Rives, Activités nautiques, Randonnées en nature, Biodiversité
Mont d'Or
Ideal for nature lovers and winter sports enthusiasts. Close to ski resorts and hiking trails, making it attractive for those seeking outdoor adventures.
Station de ski du Mont d'Or, Sentiers de randonnée, Lac de Saint-Point, Vue panoramique, Activités de plein air
Les Fourgs
A tranquil village near Pontarlier, offering scenic landscapes and a peaceful environment. Great for families and those wanting a quiet getaway.
Nature préservée, Secteur de loisirs, Randonnées familiales, Village pittoresque, Événements locaux
Val de Morteau
Known for its beautiful countryside and charming villages. Attracts visitors interested in local culture and gastronomy.
Dégustation de fromage, Folklore local, Chemins de randonnée, Marché artisanal, Activités de loisirs
Château de Joux
Historical site with an impressive castle. A cultural and historical attraction for visitors interested in history and heritage.
Visite du château, Randonnées à proximité, Vue sur le paysage, Expositions historiques, Événements culturels
Lac de Saint-Point
A beautiful lake area popular for swimming and water sports in the summer, and hiking in the winter. A seasonal hotspot for families and nature enthusiasts.
Plage du lac, Activités nautiques, Rénovation de loisirs, Sentiers de randonnée, Événements festifs
Côte d'Or
A scenic wine region located near Pontarlier. Great for visitors interested in wine tasting and exploring the vineyards.
Dégustation de vins, Visites de caves, Randonnée dans les vignobles, Marchés locaux, Événements gastronomiques

Understanding Airbnb License Requirements & STR Laws in Pontarlier (2025)

While Pontarlier, Bourgogne – Franche-Comté, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pontarlier to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 7% licensed listings)

Top Performing Airbnb Properties in Pontarlier (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Pontarlierbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

La Simone Pione

La Simone Pione

Entire Place • 6 bedrooms

$42,271
Revenue
40.3%
Occupancy
$287.34
Daily Rate
Chez Mado (Downtown)

Chez Mado (Downtown)

Entire Place • 3 bedrooms

$24,411
Revenue
68.6%
Occupancy
$84.48
Daily Rate
Apartment downtown Pontarlier

Apartment downtown Pontarlier

Entire Place • 1 bedroom

$24,120
Revenue
79.2%
Occupancy
$75.53
Daily Rate
Chez Damien "Cocooning & Zen"

Chez Damien "Cocooning & Zen"

Entire Place • 1 bedroom

$23,988
Revenue
76.3%
Occupancy
$80.56
Daily Rate
Apartment 42m2 Pontarlier

Apartment 42m2 Pontarlier

Entire Place • 1 bedroom

$21,317
Revenue
72.4%
Occupancy
$71.55
Daily Rate
Modern apartment overlooking the city

Modern apartment overlooking the city

Entire Place • 2 bedrooms

$20,395
Revenue
60.0%
Occupancy
$87.34
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Pontarlier (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Pontarlier based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Yannis9$113,9157074.65/5.0
Aurore3$45,751614.81/5.0
Margot3$44,9602574.97/5.0
Sindy1$42,271784.83/5.0
Manon2$27,3652754.74/5.0
Pascale1$24,411185.00/5.0
Marine1$24,120225.00/5.0
Damien1$23,988474.89/5.0
Host #437712312$23,17452.33/5.0
Léa1$21,317184.72/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pontarlier.

Dive Deeper: Advanced Pontarlier STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pontarlier. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Pontarlier Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Pontarlier

  • The Pontarlier Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.5% of the 76 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Pontarlier, Apartment/Condo properties are the most common (90.8%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique (combined 2.6%) offer potential for unique stay experiences.

Pontarlier Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Pontarlier

  • The dominant room capacity in Pontarlier is 1 bedroom listings, making up 48.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 67.1% of the active Airbnb listings in Pontarlier, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (9.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Pontarlier.

Pontarlier Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Pontarlier

  • The most common guest capacity trend in Pontarlier vacation rentals is listings accommodating 2 guests (35.5%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Pontarlier STR market, accounting for 67.1% of listings.
  • 10.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pontarlier.
  • On average, properties in Pontarlier are equipped to host 3.2 guests.

Pontarlier Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Pontarlier

  • The most common availability pattern in Pontarlier falls within the 271-366 days range, representing 35.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 69.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Pontarlier (35.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 30.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Pontarlier Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (29%)

1 Night

20 listings

29% of total

2 Nights (31.9%)

2 Nights

22 listings

31.9% of total

3 Nights (8.7%)

3 Nights

6 listings

8.7% of total

4-6 Nights (13%)

4-6 Nights

9 listings

13% of total

7-29 Nights (7.2%)

7-29 Nights

5 listings

7.2% of total

30+ Nights (10.1%)

30+ Nights

7 listings

10.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Pontarlier is 2 Nights, adopted by 31.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (60.9%) of the Pontarlier Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (10.1%) caters to monthly stays (30+ nights) in Pontarlier, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 31.9% of Pontarlier hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 10.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pontarlier.

Pontarlier Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (24.6%)

Flexible

16 listings

24.6% of total

Moderate (46.2%)

Moderate

30 listings

46.2% of total

Firm (10.8%)

Firm

7 listings

10.8% of total

Strict (18.5%)

Strict

12 listings

18.5% of total

Cancellation Policy Insights for Pontarlier

  • The prevailing Airbnb cancellation policy trend in Pontarlier is Moderate, used by 46.2% of listings.
  • The market strongly favors guest-friendly terms, with 70.8% of listings offering Flexible or Moderate policies. This suggests guests in Pontarlier may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 46.2% market standard in Pontarlier.
  • Regularly review your cancellation policy against competitors and market demand shifts in Pontarlier.

Pontarlier STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Pontarlier

  • The overall average booking lead time for vacation rentals in Pontarlier is 32 days.
  • Guests book furthest in advance for stays during July (average 55 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (52 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Pontarlier.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 52 days) to capture early planners.
  • Monitor your own booking lead times against these Pontarlier averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Pontarlier (2025)

Amenity Prevalence

Amenity Insights for Pontarlier

  • Essential amenities in Pontarlier that guests expect include: Kitchen, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Smoke alarm, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Pontarlier: Kitchen, Heating.
  • Prioritize adding missing essentials: Heating.
  • Consider adding popular differentiators like Hot water or Smoke alarm to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Pontarlier to stay competitive.

Pontarlier Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Pontarlier

  • The typical guest profile for Airbnb in Pontarlier consists of primarily domestic travelers (82%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 81.6% of guests.
  • Key international markets include France (81.6%) and Switzerland (5.5%).
  • Top languages spoken are French (42.5%) followed by English (30.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Besançon.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Pontarlier Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Lauterbrunnen525$7,079$546.4554%
La Rivière-Enverse17$5,972$624.0241%
Les Clefs30$5,741$323.1144%
Matten bei Interlaken52$5,674$316.6363%
Iseltwald14$5,491$331.9558%
Habkern13$5,382$344.7450%
Interlaken288$4,987$310.5256%
Zermatt734$4,604$463.0046%
Oberhofen am Thunersee24$4,572$265.9455%
Sigriswil99$4,371$271.9058%

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