Mâcon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bourgogne – Franche-Comté, France
Is Airbnb profitable in Mâcon in 2025? Explore comprehensive Airbnb analytics for Mâcon, Bourgogne – Franche-Comté, France to uncover income potential. This 2025 STR market report for Mâcon, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 218 active listings.
Whether you're considering an Airbnb investment in Mâcon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mâcon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mâcon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mâcon (2025)
Understanding the monthly revenue variations for Airbnb listings in Mâcon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mâcon is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mâcon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,236+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,566 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $954 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $507, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mâcon
Mâcon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mâcon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mâcon:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mâcon
Average Daily Rate (ADR) Airbnb Trends in Mâcon (2025)
Effective short term rental pricing strategy in Mâcon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mâcon typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $145+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $97 or more.
- Typical properties (Median) charge around $73 per night.
- Entry-level properties (Bottom 25%) earn around $55 per night.
Average Daily Rate (ADR) Trend by Month in Mâcon
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Airbnb Seasonality Analysis & Trends in Mâcon (2025)
Peak Season (May, June, April)
- Revenue averages $1,582 per month
- Occupancy rates average 39.9%
- Daily rates average $85
Shoulder Season
- Revenue averages $1,176 per month
- Occupancy maintains around 41.4%
- Daily rates hold near $87
Low Season (January, February, March)
- Revenue drops to average $764 per month
- Occupancy decreases to average 32.9%
- Daily rates adjust to average $83
Seasonality Insights for Mâcon
- The Airbnb seasonality in Mâcon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mâcon's highest earning potential, with monthly revenues capable of climbing to $1,632, occupancy reaching a high of 49.0%, and ADRs peaking at $89.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $715, occupancy could drop to 30.4%, and ADRs may adjust down to $81.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mâcon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mâcon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mâcon (2025)
Exploring the top neighborhoods for short-term rentals in Mâcon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Center | The bustling heart of Mâcon, filled with cafes, restaurants, and shops. Ideal for travelers looking for convenience and access to local culture. | Mâcon Cathedral, Les Halles de Mâcon, Wine Museum, The Saône River Promenade, Belvédère de la Corne, Place aux Herbes |
| Old Town | Charming historic district with traditional architecture and a laid-back atmosphere. Perfect for those wanting a taste of Mâcon's history and culture. | Saint-Vincent Museum, Ancien Monastère de la Visitation, Eglise Saint-Pierre, Place de la République, Mâcon's Old Town streets, Traditional Bistros |
| Saône Riverbank | Scenic riverside area popular for strolls, picnics, and outdoor activities. Great for nature lovers and families seeking relaxation. | Saône River, Riverbank parks, Cycling paths, Water sports activities, Picnic areas, Nearby vineyards |
| Vineyards of Mâconnais | Famous for its wine production, attracting wine enthusiasts. Offers a unique experience for guests interested in wine tours and tastings. | Domaine de la Chapelle, Château de Pierreclos, Wine tasting tours, Vineyard trails, Local wine shops, Charming farm stays |
| Cultural District | Home to various cultural venues and historical sites, appealing to tourists interested in art and history. | Mâcon Museum, Cultural events, Local theaters, Art galleries, Historical monuments, Music festival venues |
| Port de Mâcon | A picturesque port area ideal for water activities and enjoying local cuisine. Attractive for tourists who enjoy waterfront dining and leisure. | Marina of Mâcon, Riverside restaurants, Fishing tours, Boat rentals, Canoeing and kayaking, Local seafood markets |
| Nearby Vineyards | Close to several renowned vineyards, perfect for wine tourism and outdoor activities like hiking and cycling. | Château de Fuissé, Vineyard tours, Hiking trails, Picnic spots in vineyards, Wineries with tastings, Scenic landscapes |
| Le Parc de l'Hotel de Ville | A lovely park area perfect for families and outdoor activities, attracting visitors looking for relaxation and nature within the city. | Beautiful gardens, Children's playground, Walking paths, Seasonal events, Art installations, Relaxation spots |
Understanding Airbnb License Requirements & STR Laws in Mâcon (2025)
While Mâcon, Bourgogne – Franche-Comté, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mâcon to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Mâcon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mâconbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bourgeois house in Mâcon
Entire Place • 6 bedrooms
New and modern villa from 2015 with pool
Entire Place • 4 bedrooms
"Mâcon Cozy"
Entire Place • 4 bedrooms
Large house with garden in the heart of Macon
Entire Place • 4 bedrooms
Lovely 3 bedrooms flat - 100m² Mâcon downtown
Entire Place • 3 bedrooms
Le 8 Appartement - Le Duplex
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mâcon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mâcon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anthony | 13 | $179,830 | 507 | 4.45/5.0 |
| Laurie | 18 | $135,565 | 734 | 4.48/5.0 |
| Cabana | 4 | $88,715 | 50 | 4.88/5.0 |
| Le Eight | 3 | $70,851 | 189 | 4.93/5.0 |
| Nathalie | 1 | $67,999 | 83 | 4.83/5.0 |
| Julien | 6 | $60,377 | 246 | 4.66/5.0 |
| Allissia | 8 | $58,001 | 178 | 4.66/5.0 |
| Rémy | 7 | $54,323 | 1269 | 4.74/5.0 |
| Ronan | 5 | $51,979 | 33 | 2.71/5.0 |
| Michael | 2 | $51,560 | 542 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mâcon.
Dive Deeper: Advanced Mâcon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mâcon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMâcon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mâcon
- The Mâcon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.6% of the 218 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mâcon, Apartment/Condo properties are the most common (88.1%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, unique stays (combined 2.3%) offer potential for unique stay experiences.
Mâcon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mâcon
- The dominant room capacity in Mâcon is 1 bedroom listings, making up 58.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.8% of the active Airbnb listings in Mâcon, indicating a high concentration in these sizes.
- With over half the market (58.3%) consisting of studios or 1-bedroom units, Mâcon is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Mâcon.
Mâcon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mâcon
- The most common guest capacity trend in Mâcon vacation rentals is listings accommodating 2 guests (38.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Mâcon STR market, accounting for 73.8% of listings.
- 15.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mâcon.
- On average, properties in Mâcon are equipped to host 3.4 guests.
Mâcon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mâcon
- The most common availability pattern in Mâcon falls within the 271-366 days range, representing 42.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mâcon (33.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mâcon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
128 listings
66.7% of total
2 Nights
50 listings
26% of total
3 Nights
4 listings
2.1% of total
4-6 Nights
3 listings
1.6% of total
7-29 Nights
3 listings
1.6% of total
30+ Nights
4 listings
2.1% of total
Key Insights
- The most prevalent minimum stay requirement in Mâcon is 1 Night, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (92.7%) of the Mâcon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.1%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 66.7% of Mâcon hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mâcon.
Mâcon Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
50 listings
27.2% of total
Moderate
70 listings
38% of total
Firm
25 listings
13.6% of total
Strict
39 listings
21.2% of total
Cancellation Policy Insights for Mâcon
- The prevailing Airbnb cancellation policy trend in Mâcon is Moderate, used by 38% of listings.
- There's a relatively balanced mix between guest-friendly (65.2%) and stricter (34.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38% market standard in Mâcon.
- Regularly review your cancellation policy against competitors and market demand shifts in Mâcon.
Mâcon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mâcon
- The overall average booking lead time for vacation rentals in Mâcon is 34 days.
- Guests book furthest in advance for stays during September (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (45 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Mâcon.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Mâcon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mâcon (2025)
Amenity Prevalence
Amenity Insights for Mâcon
- Essential amenities in Mâcon that guests expect include: Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mâcon: Kitchen, Heating.
- Prioritize adding missing essentials: Kitchen, Heating.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mâcon to stay competitive.
Mâcon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mâcon
- The typical guest profile for Airbnb in Mâcon consists of primarily domestic travelers (80%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 79.6% of guests.
- Key international markets include France (79.6%) and Belgium (4%).
- Top languages spoken are French (42.7%) followed by English (31.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mâcon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Épinac | 14 | $5,147 | $333.01 | 37% |
| Saint-Germain-au-Mont-d'Or | 10 | $3,928 | $316.02 | 40% |
| Puligny-Montrachet | 11 | $3,908 | $398.00 | 44% |
| Dommartin | 11 | $3,905 | $327.00 | 36% |
| Juliénas | 11 | $3,378 | $292.32 | 46% |
| Corgoloin | 10 | $3,314 | $296.49 | 44% |
| Courzieu | 11 | $3,267 | $287.83 | 52% |
| Vanosc | 13 | $3,072 | $224.52 | 44% |
| Bligny-lès-Beaune | 24 | $2,930 | $233.89 | 44% |
| Romanèche-Thorins | 13 | $2,817 | $239.98 | 43% |