Thiers Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France
Is Airbnb profitable in Thiers in 2025? Explore comprehensive Airbnb analytics for Thiers, Auvergne-Rhône-Alpes, France to uncover income potential. This 2025 STR market report for Thiers, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 67 active listings.
Whether you're considering an Airbnb investment in Thiers, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Thiers Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Thiers Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Thiers (2025)
Understanding the monthly revenue variations for Airbnb listings in Thiers is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Thiers is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Thiers across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,059+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,344 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $748 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $374, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Thiers
Thiers Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Thiers STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Thiers:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Thiers
Average Daily Rate (ADR) Airbnb Trends in Thiers (2025)
Effective short term rental pricing strategy in Thiers involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Thiers typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $147+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $109 or more.
- Typical properties (Median) charge around $68 per night.
- Entry-level properties (Bottom 25%) earn around $52 per night.
Average Daily Rate (ADR) Trend by Month in Thiers
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Airbnb Seasonality Analysis & Trends in Thiers (2025)
Peak Season (August, May, June)
- Revenue averages $1,593 per month
- Occupancy rates average 40.2%
- Daily rates average $91
Shoulder Season
- Revenue averages $1,113 per month
- Occupancy maintains around 34.5%
- Daily rates hold near $94
Low Season (January, February, March)
- Revenue drops to average $654 per month
- Occupancy decreases to average 26.6%
- Daily rates adjust to average $95
Seasonality Insights for Thiers
- The Airbnb seasonality in Thiers shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Thiers's highest earning potential, with monthly revenues capable of climbing to $1,786, occupancy reaching a high of 53.5%, and ADRs peaking at $101.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $635, occupancy could drop to 25.5%, and ADRs may adjust down to $89.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Thiers.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Thiers seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Thiers (2025)
Exploring the top neighborhoods for short-term rentals in Thiers? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Place de la République | Central square known for its historic architecture and vibrant atmosphere. Ideal for tourists exploring Thiers and its rich heritage, especially during festivals and events. | Thiers Museum, Historic town center, The Clock Tower, La Maison des Grenadières, Local markets, Gastronomy events |
| Old Town (Vieux Thiers) | Charming medieval area with narrow streets and ancient buildings, appealing to history lovers and tourists seeking a quaint experience in Thiers. | Church of St. George, Old castle ruins, Traditional artisan shops, Scenic viewpoints, Historical tours, Cafés and bistros |
| Chateau de Thiers | Historic castle offering stunning views and a glimpse into the region's history. Attracts visitors interested in history and architecture. | Chateau tours, Viewpoint, Historical exhibitions, Guided tours of the grounds, Cultural events |
| Auvergne Regional Park | Natural park with breathtaking landscapes and outdoor activities. Perfect for nature lovers and those seeking tranquility and adventure in nature. | Hiking trails, Picnic areas, Natural springs, Wildlife watching, Scenic drives, Photography spots |
| Gastronomy District | Area known for its exceptional local cuisine and gastronomic experiences, appealing to food enthusiasts and culinary travelers. | Local restaurants, Cooking classes, Food festivals, Wine tasting events, Gourmet shops |
| Parc Naturel | Natural park near Thiers offering walking paths, lakes, and recreational areas, popular among families and outdoor enthusiasts. | Lakeside activities, Nature trails, Playgrounds, Family picnic areas, Biking routes |
| Thiers Marketplace | Vibrant market area filled with shops, boutiques, and fresh produce, attracting both locals and tourists looking for an authentic experience. | Local produce, Craft shops, Street food vendors, Cultural performances, Seasonal events |
| Theater District | Cultural hub that hosts performances and events, attractive to art lovers and those interested in local culture. | Local theaters, Cultural events, Art exhibitions, Workshops, Concerts |
Understanding Airbnb License Requirements & STR Laws in Thiers (2025)
While Thiers, Auvergne-Rhône-Alpes, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Thiers to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 7% licensed listings)
Top Performing Airbnb Properties in Thiers (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Thiersbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
320m2 chic and quiet with 180° View on Puy de Dôme
Entire Place • 8 bedrooms
House 2 to 12 people, 4 bedrooms quiet area
Entire Place • 4 bedrooms
Le Double Pirou # 2 Apartments # Halte Auvergne
Entire Place • 4 bedrooms
* La Maison Perché * Quiet & View
Entire Place • 3 bedrooms
✨Le moulin de Thiers, a real mill for you!❤️
Entire Place • 1 bedroom
the apartment
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Thiers (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Thiers based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nicolas | 1 | $134,678 | 17 | 4.94/5.0 |
| Marine Et Mathieu | 3 | $60,548 | 123 | 4.89/5.0 |
| Yann | 1 | $37,525 | 27 | 4.81/5.0 |
| Guillaume | 6 | $36,788 | 183 | 4.45/5.0 |
| Jessica | 2 | $26,167 | 155 | 4.70/5.0 |
| Jean Baptiste | 1 | $25,701 | 197 | 4.98/5.0 |
| Tabi | 2 | $23,430 | 143 | 4.88/5.0 |
| Francois-Xavier | 1 | $23,045 | 49 | 4.82/5.0 |
| Sofia | 1 | $21,990 | 18 | 4.89/5.0 |
| Virginie | 2 | $21,587 | 66 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Thiers.
Dive Deeper: Advanced Thiers STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Thiers. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsThiers Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Thiers
- The Thiers Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.1% of the 67 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Thiers, Apartment/Condo properties are the most common (52.2%), reflecting the local real estate landscape.
- Houses represent a significant 29.9% portion, catering likely to families or larger groups.
- The presence of 13.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 4.5%) offer potential for unique stay experiences.
Thiers Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Thiers
- The dominant room capacity in Thiers is 1 bedroom listings, making up 41.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.1% of the active Airbnb listings in Thiers, indicating a high concentration in these sizes.
Thiers Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Thiers
- The most common guest capacity trend in Thiers vacation rentals is listings accommodating 4 guests (32.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Thiers STR market, accounting for 52.2% of listings.
- 26.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Thiers.
- On average, properties in Thiers are equipped to host 4.1 guests.
Thiers Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Thiers
- The most common availability pattern in Thiers falls within the 271-366 days range, representing 43.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Thiers (32.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Thiers Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
47 listings
74.6% of total
2 Nights
7 listings
11.1% of total
3 Nights
3 listings
4.8% of total
4-6 Nights
2 listings
3.2% of total
7-29 Nights
1 listings
1.6% of total
30+ Nights
3 listings
4.8% of total
Key Insights
- The most prevalent minimum stay requirement in Thiers is 1 Night, adopted by 74.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.7%) of the Thiers Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 74.6% of Thiers hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Thiers.
Thiers Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
1.6% of total
Flexible
17 listings
27.9% of total
Moderate
18 listings
29.5% of total
Firm
13 listings
21.3% of total
Strict
12 listings
19.7% of total
Cancellation Policy Insights for Thiers
- The prevailing Airbnb cancellation policy trend in Thiers is Moderate, used by 29.5% of listings.
- There's a relatively balanced mix between guest-friendly (57.4%) and stricter (41.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29.5% market standard in Thiers.
- Regularly review your cancellation policy against competitors and market demand shifts in Thiers.
Thiers STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Thiers
- The overall average booking lead time for vacation rentals in Thiers is 38 days.
- Guests book furthest in advance for stays during May (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (49 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Thiers.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Thiers averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Thiers (2025)
Amenity Prevalence
Amenity Insights for Thiers
- Essential amenities in Thiers that guests expect include: Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Thiers: Heating, TV.
- Prioritize adding missing essentials: Heating, TV.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Thiers to stay competitive.
Thiers Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Thiers
- The typical guest profile for Airbnb in Thiers consists of primarily domestic travelers (88%), often arriving from nearby Lyon, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 88.0% of guests.
- Key international markets include France (88%) and Switzerland (2.5%).
- Top languages spoken are French (46.7%) followed by English (30.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lyon and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Thiers Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Épinac | 14 | $5,147 | $333.01 | 37% |
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Saint-Germain-au-Mont-d'Or | 10 | $3,928 | $316.02 | 40% |
| Puligny-Montrachet | 11 | $3,908 | $398.00 | 44% |
| Dommartin | 11 | $3,905 | $327.00 | 36% |
| Juliénas | 11 | $3,378 | $292.32 | 46% |
| Courzieu | 11 | $3,267 | $287.83 | 52% |
| Vanosc | 13 | $3,072 | $224.52 | 44% |
| Bligny-lès-Beaune | 24 | $2,930 | $233.89 | 44% |
| Romanèche-Thorins | 13 | $2,817 | $239.98 | 43% |