Murat Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France
Is Airbnb profitable in Murat in 2025? Explore comprehensive Airbnb analytics for Murat, Auvergne-Rhône-Alpes, France to uncover income potential. This 2025 STR market report for Murat, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 68 active listings.
Whether you're considering an Airbnb investment in Murat, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Murat Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Murat Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Murat (2025)
Understanding the monthly revenue variations for Airbnb listings in Murat is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Murat is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Murat across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,036+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,491 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $967 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $501, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Murat
Murat Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Murat STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Murat:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Murat
Average Daily Rate (ADR) Airbnb Trends in Murat (2025)
Effective short term rental pricing strategy in Murat involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Murat typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $193+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $120 or more.
- Typical properties (Median) charge around $79 per night.
- Entry-level properties (Bottom 25%) earn around $57 per night.
Average Daily Rate (ADR) Trend by Month in Murat
Get Live Murat Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Murat (2025)
Peak Season (August, February, July)
- Revenue averages $1,550 per month
- Occupancy rates average 56.8%
- Daily rates average $101
Shoulder Season
- Revenue averages $1,103 per month
- Occupancy maintains around 34.8%
- Daily rates hold near $100
Low Season (March, October, November)
- Revenue drops to average $694 per month
- Occupancy decreases to average 28.2%
- Daily rates adjust to average $99
Seasonality Insights for Murat
- The Airbnb seasonality in Murat shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Murat's highest earning potential, with monthly revenues capable of climbing to $1,843, occupancy reaching a high of 65.0%, and ADRs peaking at $103.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $623, occupancy could drop to 23.9%, and ADRs may adjust down to $95.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Murat.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Murat seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Murat (2025)
Exploring the top neighborhoods for short-term rentals in Murat? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Murat Historic Center | Charming medieval village with cobblestone streets, rich history, and beautiful architecture. Ideal for guests looking to explore authentic French culture and history. | Basilique Saint-Urbain, Murat's ancient ramparts, Local artisan shops, Nearby hiking trails, Cultural festivals |
| Cantal Mountains | Stunning natural landscape perfect for outdoor enthusiasts. Offers hiking, skiing, and breathtaking views. Attracts nature lovers year-round. | Puy Mary, Viaduc de Garabit, Hiking trails, Skiing in winter, Wildlife observing |
| Laguiole | Famous for its high-quality knife production and beautiful scenery. Attracts visitors interested in craftsmanship and nature. | Laguiole knives workshops, Church of Saint-Hilaire, Scenic viewpoints, Local gastronomic experiences, Hiking paths |
| Chaudes-Aigues | Known for its natural hot springs and wellness retreats. A perfect getaway for those seeking relaxation and health-focused activities. | Thermal baths, Spa facilities, Historic old town, Nearby volcanic landscapes, Local gourmet cuisine |
| Saint-Flour | A historic town with a rich architectural heritage and a vibrant community. Great for experiencing local culture and events. | Saint-Flour Cathedral, Historic town center, Local markets, Museum of Natural History, Festivals throughout the year |
| Truyère Valley | Beautiful landscape with rivers and valleys. Ideal for families and adventure seekers looking to explore nature sports. | Truyère River activities, Hiking trails, Fishing spots, Scenic viewpoints, Local wildlife |
| Puy Marie | Famous mountain peak offering stunning panoramic views and outdoor activities. A haven for hikers and nature lovers. | Puy Marie summit hike, Scenic driving routes, Picnic areas, Photography opportunities, Nature trails |
| Ski Resorts | Nearby ski resorts provide excellent opportunities for winter sports in the Cantal region. Attracts tourists during the winter months. | Skiing and snowboarding, Snowshoeing, Winter hiking, Ski lodges, Mountain views |
Understanding Airbnb License Requirements & STR Laws in Murat (2025)
With 16% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Murat. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Murat to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 16% licensed listings)
Top Performing Airbnb Properties in Murat (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Muratbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House of character in the heart of volcanoes
Entire Place • 4 bedrooms
cresponnet cottage
Entire Place • 4 bedrooms
Moulin de Brujaleine
Entire Place • 4 bedrooms
Large family home in Murat, 10 min from Lioran!
Entire Place • 7 bedrooms
Gite , quiet house
Entire Place • 5 bedrooms
Bonnevie Getaway
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Murat (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Murat based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alexandre Et Severine | 2 | $48,569 | 24 | 4.88/5.0 |
| François | 1 | $40,275 | 29 | 4.45/5.0 |
| Emmanuel | 3 | $40,270 | 110 | 4.84/5.0 |
| Celine | 2 | $36,676 | 186 | 2.48/5.0 |
| Ingride | 2 | $34,261 | 171 | 4.91/5.0 |
| Agnès | 2 | $28,943 | 125 | 4.92/5.0 |
| La Maison De Fabi | 3 | $26,368 | 243 | 4.87/5.0 |
| Isabelle | 1 | $24,095 | 15 | 4.80/5.0 |
| Florie | 2 | $23,386 | 5 | 2.40/5.0 |
| Jean Pierre | 1 | $19,091 | 15 | 4.73/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Murat.
Dive Deeper: Advanced Murat STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Murat. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMurat Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Murat
- The Murat Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 68 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Murat, Apartment/Condo properties are the most common (60.3%), reflecting the local real estate landscape.
- Houses represent a significant 33.8% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, others, outdoor/unique (combined 5.9%) offer potential for unique stay experiences.
Murat Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Murat
- The dominant room capacity in Murat is 1 bedroom listings, making up 38.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.7% of the active Airbnb listings in Murat, indicating a high concentration in these sizes.
- A significant 22.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Murat.
Murat Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Murat
- The most common guest capacity trend in Murat vacation rentals is listings accommodating 4 guests (26.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Murat STR market, accounting for 51.5% of listings.
- 27.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Murat.
- On average, properties in Murat are equipped to host 4.2 guests.
Murat Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Murat
- The most common availability pattern in Murat falls within the 271-366 days range, representing 48.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Murat (39.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Murat Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
12.5% of total
2 Nights
10 listings
15.6% of total
3 Nights
17 listings
26.6% of total
4-6 Nights
10 listings
15.6% of total
7-29 Nights
7 listings
10.9% of total
30+ Nights
12 listings
18.8% of total
Key Insights
- The most prevalent minimum stay requirement in Murat is 3 Nights, adopted by 26.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (18.8%) caters to monthly stays (30+ nights) in Murat, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 26.6% of Murat hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Murat.
Murat Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
18 listings
29.5% of total
Moderate
13 listings
21.3% of total
Firm
13 listings
21.3% of total
Strict
17 listings
27.9% of total
Cancellation Policy Insights for Murat
- The prevailing Airbnb cancellation policy trend in Murat is Flexible, used by 29.5% of listings.
- There's a relatively balanced mix between guest-friendly (50.8%) and stricter (49.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 29.5% market standard in Murat.
- Regularly review your cancellation policy against competitors and market demand shifts in Murat.
Murat STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Murat
- The overall average booking lead time for vacation rentals in Murat is 42 days.
- Guests book furthest in advance for stays during June (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Fall (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Murat.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Murat averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Murat (2025)
Amenity Prevalence
Amenity Insights for Murat
- Essential amenities in Murat that guests expect include: Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Murat: Heating, Kitchen.
- Prioritize adding missing essentials: Heating, Kitchen.
- Consider adding popular differentiators like Smoke alarm or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Murat to stay competitive.
Murat Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Murat
- The typical guest profile for Airbnb in Murat consists of primarily domestic travelers (94%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 93.8% of guests.
- Key international markets include France (93.8%) and Belgium (1.4%).
- Top languages spoken are French (48.6%) followed by English (34%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Limoges.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Murat Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Saint-Pierre-Roche | 11 | $2,627 | $166.21 | 48% |
| Montaigut-le-Blanc | 15 | $2,546 | $163.70 | 47% |
| Jayac | 11 | $2,388 | $202.75 | 40% |
| Souvigny | 28 | $2,356 | $331.48 | 34% |
| Fléré-la-Rivière | 10 | $2,202 | $186.33 | 44% |
| Buzançais | 10 | $2,198 | $246.96 | 42% |
| Saint-Victor-la-Rivière | 20 | $2,031 | $144.59 | 44% |
| Isle | 18 | $2,016 | $174.75 | 44% |
| Miers | 17 | $1,988 | $176.91 | 46% |
| Varetz | 12 | $1,887 | $133.33 | 42% |