Messery Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Messery in 2025? Explore comprehensive Airbnb analytics for Messery, Auvergne-Rhône-Alpes, France to uncover income potential. This 2025 STR market report for Messery, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.

Whether you're considering an Airbnb investment in Messery, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Messery Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Messery Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$151
The average rental revenue earned for an occupied room per day in Messery.
Occupancy Rate(?)
45.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$17,364
Typical annual income for an Airbnb listing in Messery. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-37.1%
Significant decrease (-37.1%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Messery.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Messery.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
21
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Messery (2025)

Understanding the monthly revenue variations for Airbnb listings in Messery is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Messery is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Messery across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,028+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,597 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,561 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $826, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Messery

Messery Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Messery STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Messery:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 40%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Messery

Average Daily Rate (ADR) Airbnb Trends in Messery (2025)

Effective short term rental pricing strategy in Messery involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Messery typically peaks in April and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $354+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
  • Typical properties (Median) charge around $100 per night.
  • Entry-level properties (Bottom 25%) earn around $75 per night.

Average Daily Rate (ADR) Trend by Month in Messery

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Airbnb Seasonality Analysis & Trends in Messery (2025)

Peak Season (August, July, November)
  • Revenue averages $2,921 per month
  • Occupancy rates average 57.4%
  • Daily rates average $176
Shoulder Season
  • Revenue averages $2,344 per month
  • Occupancy maintains around 38.3%
  • Daily rates hold near $183
Low Season (January, February, March)
  • Revenue drops to average $1,004 per month
  • Occupancy decreases to average 27.0%
  • Daily rates adjust to average $149

Seasonality Insights for Messery

  • The Airbnb seasonality in Messery shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Messery's highest earning potential, with monthly revenues capable of climbing to $3,201, occupancy reaching a high of 71.1%, and ADRs peaking at $192.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $641, occupancy could drop to 21.3%, and ADRs may adjust down to $148.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Messery.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Messery seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Messery (2025)

Exploring the top neighborhoods for short-term rentals in Messery? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lake Geneva Promenade
A picturesque area along Lake Geneva, perfect for tourists looking for scenic views and water activities. It attracts visitors during summer for swimming, sailing, and relaxing by the beach.
Lake Geneva, Plage de Messery, watersports activities, local restaurants, beautiful walking paths
Historic Village Center
The charming center of Messery features traditional architecture, quaint shops, and local cafes. It offers a glimpse into the local culture and is appealing to visitors seeking authenticity.
Local bakery, Town square, Traditional markets, Historical buildings, Cafes and bistros
Nature Reserve Areas
Messery is close to beautiful natural reserves, perfect for nature lovers and outdoor activities. This attracts families and groups looking for relaxation in nature.
Nature trails, Birdwatching spots, Picnic areas, Scenic viewpoints, Mountain biking paths
Cultural Heritage Sites
The area is rich in history and culture, making it attractive for tourists interested in heritage. Visitors can explore ancient sites and learn about local history.
Château de Ripaille, Local museums, Historical landmarks, Guided heritage tours, Cultural festivals
Local Markets and Events
Messery hosts various local events and markets, drawing visitors looking for unique products and local experiences. These events foster community and tourism.
Weekly farmers' market, Seasonal events, Artisan fairs, Local food tasting, Community activities
Proximity to Ski Resorts
Being near the Alps, Messery serves as a convenient base for tourists seeking winter sports. It is attractive for skiers and snowboarders during the winter season.
Access to ski resorts, Snowboarding activities, Ski lessons, Winter hiking trails, Alpine scenery
Gastronomy and Wine Tours
The Auvergne-Rhône-Alpes region is known for its culinary delights and wine. Tourists come to explore local gastronomy and participate in wine tasting events.
Local vineyards, Gourmet restaurants, Cooking classes, Wine tasting tours, Culinary events
Wellness Retreats
Messery's serene environment makes it ideal for wellness retreats and relaxation getaways. Visitors often seek spa services and holistic experiences here.
Spa and wellness centers, Yoga retreats, Meditation workshops, Nature therapy, Relaxation experiences

Understanding Airbnb License Requirements & STR Laws in Messery (2025)

While Messery, Auvergne-Rhône-Alpes, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Messery to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Messery (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Messerybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Stunning Waterfront Luxury Home 3 km from Yvoire

Stunning Waterfront Luxury Home 3 km from Yvoire

Entire Place • 5 bedrooms

$85,528
Revenue
79.4%
Occupancy
$558.87
Daily Rate
Cosy chalet, view on Geneva lake, jacuzzi

Cosy chalet, view on Geneva lake, jacuzzi

Entire Place • 2 bedrooms

$43,750
Revenue
49.2%
Occupancy
$189.01
Daily Rate
Village house

Village house

Entire Place • 2 bedrooms

$27,747
Revenue
46.4%
Occupancy
$134.01
Daily Rate
Charming little house with view on the lake

Charming little house with view on the lake

Entire Place • 2 bedrooms

$27,730
Revenue
59.3%
Occupancy
$114.91
Daily Rate
Elegant 2-room flat in the centre of Messery

Elegant 2-room flat in the centre of Messery

Entire Place • 1 bedroom

$22,905
Revenue
79.3%
Occupancy
$71.17
Daily Rate
Maison cozy Léman

Maison cozy Léman

Entire Place • 3 bedrooms

$17,134
Revenue
40.9%
Occupancy
$97.12
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Messery (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Messery based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Morgane4$110,100994.80/5.0
Guillaume1$85,528154.53/5.0
Mylène1$27,747254.96/5.0
Sandrine Isabelle1$17,13455.00/5.0
Host #5100661341$16,40000.00/5.0
Cornelia1$15,853644.94/5.0
Aurélien1$15,611254.92/5.0
Suzanne1$15,486124.67/5.0
Host #3534000493$9,42771.67/5.0
Jessica1$9,09033.33/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Messery.

Dive Deeper: Advanced Messery STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Messery. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Messery Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Messery

  • The Messery Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81% of the 21 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Messery, Apartment/Condo properties are the most common (52.4%), reflecting the local real estate landscape.
  • Houses represent a significant 47.6% portion, catering likely to families or larger groups.

Messery Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Messery

  • The dominant room capacity in Messery is 1 bedroom listings, making up 38.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 61.9% of the active Airbnb listings in Messery, indicating a high concentration in these sizes.
  • A significant 28.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Messery.

Messery Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Messery

  • The most common guest capacity trend in Messery vacation rentals is listings accommodating 2 guests (28.6%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Messery STR market, accounting for 52.4% of listings.
  • 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Messery.
  • On average, properties in Messery are equipped to host 4.2 guests.

Messery Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Messery

  • The most common availability pattern in Messery falls within the 271-366 days range, representing 52.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 71.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Messery (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 28.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Messery Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (23.5%)

1 Night

4 listings

23.5% of total

2 Nights (11.8%)

2 Nights

2 listings

11.8% of total

3 Nights (5.9%)

3 Nights

1 listings

5.9% of total

4-6 Nights (35.3%)

4-6 Nights

6 listings

35.3% of total

7-29 Nights (5.9%)

7-29 Nights

1 listings

5.9% of total

30+ Nights (17.6%)

30+ Nights

3 listings

17.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Messery is 4-6 Nights, adopted by 35.3% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (17.6%) caters to monthly stays (30+ nights) in Messery, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 4-6 Nights minimum stay, as 35.3% of Messery hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.5% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 17.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Messery.

Messery Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (17.6%)

Flexible

3 listings

17.6% of total

Moderate (64.7%)

Moderate

11 listings

64.7% of total

Firm (11.8%)

Firm

2 listings

11.8% of total

Strict (5.9%)

Strict

1 listings

5.9% of total

Cancellation Policy Insights for Messery

  • The prevailing Airbnb cancellation policy trend in Messery is Moderate, used by 64.7% of listings.
  • The market strongly favors guest-friendly terms, with 82.3% of listings offering Flexible or Moderate policies. This suggests guests in Messery may expect booking flexibility.
  • Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 64.7% market standard in Messery.
  • Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Messery.

Messery STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Messery

  • The overall average booking lead time for vacation rentals in Messery is 35 days.
  • Guests book furthest in advance for stays during February (average 56 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (49 days avg.) sees the longest lead times, while Spring (29 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Messery.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 49 days) to capture early planners.
  • Monitor your own booking lead times against these Messery averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Messery (2025)

Amenity Prevalence

Amenity Insights for Messery

  • Essential amenities in Messery that guests expect include: Essentials, Heating, Wifi, Free parking on premises, Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Hair dryer, Outdoor dining area are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Messery: Essentials, Heating, Wifi, Free parking on premises, Kitchen, Hot water.
  • Prioritize adding missing essentials: Wifi, Free parking on premises, Kitchen, Hot water.
  • Consider adding popular differentiators like TV or Hair dryer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Messery to stay competitive.

Messery Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Messery

  • The typical guest profile for Airbnb in Messery consists of primarily domestic travelers (74%), often arriving from nearby Belley, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 73.8% of guests.
  • Key international markets include France (73.8%) and Switzerland (8.3%).
  • Top languages spoken are French (39.4%) followed by English (32.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Belley and Lyon.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Messery Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Lauterbrunnen525$7,079$546.4554%
La Rivière-Enverse17$5,972$624.0241%
Les Clefs30$5,741$323.1144%
Matten bei Interlaken52$5,674$316.6363%
Iseltwald14$5,491$331.9558%
Habkern13$5,382$344.7450%
Interlaken288$4,987$310.5256%
Zermatt734$4,604$463.0046%
Oberhofen am Thunersee24$4,572$265.9455%
Sigriswil99$4,371$271.9058%

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