Mercury Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France
Is Airbnb profitable in Mercury in 2025? Explore comprehensive Airbnb analytics for Mercury, Auvergne-Rhône-Alpes, France to uncover income potential. This 2025 STR market report for Mercury, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 34 active listings.
Whether you're considering an Airbnb investment in Mercury, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mercury Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mercury Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mercury (2025)
Understanding the monthly revenue variations for Airbnb listings in Mercury is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mercury is typically December, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mercury across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,783+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,145 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,132 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $448, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mercury
Mercury Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mercury STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mercury:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mercury
Average Daily Rate (ADR) Airbnb Trends in Mercury (2025)
Effective short term rental pricing strategy in Mercury involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mercury typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $553+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $263 or more.
- Typical properties (Median) charge around $92 per night.
- Entry-level properties (Bottom 25%) earn around $65 per night.
Average Daily Rate (ADR) Trend by Month in Mercury
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Airbnb Seasonality Analysis & Trends in Mercury (2025)
Peak Season (December, July, August)
- Revenue averages $3,412 per month
- Occupancy rates average 49.1%
- Daily rates average $242
Shoulder Season
- Revenue averages $1,812 per month
- Occupancy maintains around 32.3%
- Daily rates hold near $247
Low Season (March, October, November)
- Revenue drops to average $1,021 per month
- Occupancy decreases to average 27.0%
- Daily rates adjust to average $241
Seasonality Insights for Mercury
- The Airbnb seasonality in Mercury shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mercury's highest earning potential, with monthly revenues capable of climbing to $4,251, occupancy reaching a high of 58.1%, and ADRs peaking at $332.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $603, occupancy could drop to 21.0%, and ADRs may adjust down to $193.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mercury.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mercury seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mercury (2025)
Exploring the top neighborhoods for short-term rentals in Mercury? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mercury Village | Charming alpine village with stunning mountain views. Ideal for tourists looking for outdoor adventures like hiking and skiing, making it a great year-round destination. | La Rosière Ski Resort, Mont Blanc, Chalet de Charbois, Les Chapieux |
| Aiguebelette Lake | Beautiful lake area known for its serene environment and water activities. Attracts families and nature lovers seeking a tranquil getaway. | Aiguebelette Lake, beach areas, hiking trails, water sports, picnic spots |
| Albertville | Historic town famous for hosting the 1992 Winter Olympics. Appeals to tourists interested in history, sports, and mountain culture. | Olympic Museum, Castle of Moutier, Espace Kilian Jornet, events during ski season |
| Annecy | Often called the 'Venice of the Alps', this picturesque town attracts visitors with its canals and medieval architecture. | Lake Annecy, Palais de l'Isle, Annecy Castle, Old Town, green spaces |
| Chamonix-Mont-Blanc | World-famous ski resort town with breathtaking views and a vibrant après-ski scene. A hotspot for winter sports enthusiasts. | Mont Blanc, Aiguille du Midi, Chamonix-Mont-Blanc ski area, hiking trails |
| Saint-Pierre-d'Albigny | Quaint town offering a relaxed atmosphere and proximity to nature, ideal for guests looking to escape the hustle and bustle. | Château de Pierre, hiking paths, local markets, regional cuisine |
| Les Bauges National Park | A natural park known for its biodiversity and hiking trails. Attracts eco-tourists and outdoor enthusiasts. | Hiking routes, local wildlife, panoramic views, cultural heritage sites |
| Meribel | Part of the Three Valleys ski area, it offers both winter sports and summer hiking, making it attractive year-round. | Meribel ski slopes, Altiport, mountain biking, summer festivals |
Understanding Airbnb License Requirements & STR Laws in Mercury (2025)
While Mercury, Auvergne-Rhône-Alpes, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mercury to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mercury (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mercurybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cabana & Le Fort - Piscine / Multiples jeux
Entire Place • 4 bedrooms
Le Fort - Appart 101 + Loft 15 - 23 pers
Entire Place • 7 bedrooms
Cabana & Le Fort : Loft 16 et 15 - Les 3 Vallées
Entire Place • 6 bedrooms
La belle grange
Entire Place • 3 bedrooms
Mont-Blanc facing villa with pool
Entire Place • 3 bedrooms
Le Fort : 3 Apparts - 31 pers - Piscine/Multijeux
Entire Place • 10 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mercury (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mercury based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #416703274 | 7 | $259,950 | 3 | 0.00/5.0 |
| Christophe | 1 | $39,413 | 11 | 4.82/5.0 |
| Annita Fabrice | 1 | $38,226 | 38 | 5.00/5.0 |
| Eric | 1 | $30,480 | 14 | 5.00/5.0 |
| Gilles | 2 | $21,111 | 21 | 4.96/5.0 |
| Sébastien | 1 | $19,272 | 16 | 4.94/5.0 |
| Nathalie | 1 | $14,312 | 22 | 4.95/5.0 |
| Edith | 1 | $13,818 | 14 | 4.93/5.0 |
| Yan & Catherine | 2 | $13,479 | 60 | 4.99/5.0 |
| Marie Madeleine | 1 | $12,875 | 36 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mercury.
Dive Deeper: Advanced Mercury STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mercury. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMercury Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mercury
- The Mercury Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.3% of the 34 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mercury, House properties are the most common (47.1%), reflecting the local real estate landscape.
- Houses represent a significant 47.1% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 5.8%) offer potential for unique stay experiences.
Mercury Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mercury
- The dominant room capacity in Mercury is 1 bedroom listings, making up 29.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 50.0% of the active Airbnb listings in Mercury, indicating a high concentration in these sizes.
- A significant 38.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mercury.
Mercury Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mercury
- The most common guest capacity trend in Mercury vacation rentals is listings accommodating 8+ guests (32.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Mercury STR market, accounting for 53.0% of listings.
- 38.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mercury.
- On average, properties in Mercury are equipped to host 4.4 guests.
Mercury Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mercury
- The most common availability pattern in Mercury falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mercury (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mercury Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
35.3% of total
2 Nights
12 listings
35.3% of total
3 Nights
1 listings
2.9% of total
4-6 Nights
1 listings
2.9% of total
7-29 Nights
1 listings
2.9% of total
30+ Nights
7 listings
20.6% of total
Key Insights
- The most prevalent minimum stay requirement in Mercury is 1 Night, adopted by 35.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.6%) of the Mercury Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.6%) caters to monthly stays (30+ nights) in Mercury, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 35.3% of Mercury hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mercury.
Mercury Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
48% of total
Moderate
8 listings
32% of total
Strict
5 listings
20% of total
Cancellation Policy Insights for Mercury
- The prevailing Airbnb cancellation policy trend in Mercury is Flexible, used by 48% of listings.
- The market strongly favors guest-friendly terms, with 80.0% of listings offering Flexible or Moderate policies. This suggests guests in Mercury may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 48% market standard in Mercury.
- Regularly review your cancellation policy against competitors and market demand shifts in Mercury.
Mercury STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mercury
- The overall average booking lead time for vacation rentals in Mercury is 37 days.
- Guests book furthest in advance for stays during February (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (47 days avg.) sees the longest lead times, while Fall (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Mercury.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Mercury averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mercury (2025)
Amenity Prevalence
Amenity Insights for Mercury
- Essential amenities in Mercury that guests expect include: Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Dishes and silverware, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mercury: Heating, Hot water.
- Prioritize adding missing essentials: Hot water.
- Consider adding popular differentiators like Smoke alarm or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mercury to stay competitive.
Mercury Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mercury
- The typical guest profile for Airbnb in Mercury consists of primarily domestic travelers (76%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 76.3% of guests.
- Key international markets include France (76.3%) and Belgium (5.1%).
- Top languages spoken are French (37.4%) followed by English (32.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mercury Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 525 | $7,079 | $546.45 | 54% |
| La Rivière-Enverse | 17 | $5,972 | $624.02 | 41% |
| Les Clefs | 30 | $5,741 | $323.11 | 44% |
| Matten bei Interlaken | 52 | $5,674 | $316.63 | 63% |
| Iseltwald | 14 | $5,491 | $331.95 | 58% |
| Habkern | 13 | $5,382 | $344.74 | 50% |
| Interlaken | 288 | $4,987 | $310.52 | 56% |
| Zermatt | 734 | $4,604 | $463.00 | 46% |
| Oberhofen am Thunersee | 24 | $4,572 | $265.94 | 55% |
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |