La Mure Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France
Is Airbnb profitable in La Mure in 2025? Explore comprehensive Airbnb analytics for La Mure, Auvergne-Rhône-Alpes, France to uncover income potential. This 2025 STR market report for La Mure, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in La Mure, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Mure Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key La Mure Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in La Mure (2025)
Understanding the monthly revenue variations for Airbnb listings in La Mure is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Mure is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Mure across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,727+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,261 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $860 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $584, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Mure
La Mure Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the La Mure STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Mure:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Mure
Average Daily Rate (ADR) Airbnb Trends in La Mure (2025)
Effective short term rental pricing strategy in La Mure involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Mure typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $130+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $79 or more.
- Typical properties (Median) charge around $61 per night.
- Entry-level properties (Bottom 25%) earn around $43 per night.
Average Daily Rate (ADR) Trend by Month in La Mure
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Airbnb Seasonality Analysis & Trends in La Mure (2025)
Peak Season (July, August, June)
- Revenue averages $1,469 per month
- Occupancy rates average 64.7%
- Daily rates average $80
Shoulder Season
- Revenue averages $942 per month
- Occupancy maintains around 46.7%
- Daily rates hold near $77
Low Season (January, March, November)
- Revenue drops to average $630 per month
- Occupancy decreases to average 34.6%
- Daily rates adjust to average $76
Seasonality Insights for La Mure
- The Airbnb seasonality in La Mure shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Mure's highest earning potential, with monthly revenues capable of climbing to $1,614, occupancy reaching a high of 75.1%, and ADRs peaking at $83.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $539, occupancy could drop to 25.7%, and ADRs may adjust down to $75.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Mure.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these La Mure seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in La Mure (2025)
Exploring the top neighborhoods for short-term rentals in La Mure? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Mure Town Center | The heart of La Mure, offering easy access to local shops, restaurants, and cultural sites. Perfect for travelers who want to experience the local lifestyle. | Château de La Mure, Museum of La Mure, La Mure Aquatic Center, Local markets, St. John's Church |
| Alpe d'Huez | A famous ski resort known for its extensive ski slopes and vibrant après-ski scene. Ideal for winter sports enthusiasts and summer hikers alike. | Alpe d'Huez Ski Area, Pic Blanc, Aquatic Center, Bike Park, La Folie Douce |
| Les Deux Alpes | Popular ski destination with a lively atmosphere and a wide range of winter sports and summer activities. Attracts a younger, adventurous crowd. | Les Deux Alpes Ski Resort, Glacier de la Meije, Outdoor activities center, Nightlife venues, Mountain biking trails |
| Lac de Monteynard | A stunning lake known for water sports and natural beauty. Great for nature lovers and those seeking relaxation by the water. | Water sports activities, Hiking trails, Picnic areas, Bicycle routes, Scenic viewpoints |
| Valbonnais | A picturesque valley famous for its hiking trails and natural landscapes. Attractive for eco-tourism and outdoor enthusiasts. | Natural parks, Hiking routes, Local producing farms, Cultural heritage sites, Traditional festivals |
| Oisans Valley | Renowned for its beautiful mountains and excellent skiing options. A favorite among tourists seeking adventure and stunning scenery. | La Bérarde, Les Écrins National Park, Climbing routes, Mountain lakes, Traditional alpine villages |
| Saint-Honoré | Known for its tranquil environment and picturesque landscapes. Suitable for guests looking for peace and scenic beauty. | Historic village architecture, Local artisanal shops, Nearby hiking trails, Scenic viewpoints, Cultural heritage sites |
| Champsaur Valley | A vibrant valley offering a blend of culture, nature, and adventure sports. It’s perfect for families and outdoor enthusiasts. | Champsaur ski area, Natural parks, Cultural sites, Cycling paths, Family-friendly attractions |
Understanding Airbnb License Requirements & STR Laws in La Mure (2025)
While La Mure, Auvergne-Rhône-Alpes, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Mure to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in La Mure (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Murebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Exceptional! House between town and mountain
Entire Place • 3 bedrooms
Cozy 2P near downtown, fully equipped
Entire Place • 1 bedroom
-Return to the future- EVG,EVJF,parties welcome!
Entire Place • 3 bedrooms
Home
Entire Place • 2 bedrooms
Breuil Station, fully-equipped studio
Entire Place • 1 bedroom
Appartement cosy
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in La Mure (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in La Mure based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Loïc | 2 | $39,694 | 45 | 4.55/5.0 |
| Greg Et Mélanie | 4 | $35,940 | 687 | 4.84/5.0 |
| La Conciergerie De L'Obiou | 2 | $26,095 | 366 | 4.84/5.0 |
| Cedric | 1 | $18,630 | 45 | 4.98/5.0 |
| Anthony | 3 | $17,626 | 386 | 4.61/5.0 |
| Jennifer | 1 | $15,708 | 16 | 4.81/5.0 |
| Nadine | 2 | $13,650 | 49 | 4.75/5.0 |
| Clément | 1 | $13,639 | 119 | 4.88/5.0 |
| Yannick | 1 | $13,160 | 31 | 4.97/5.0 |
| Loïc | 1 | $12,964 | 89 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Mure.
Dive Deeper: Advanced La Mure STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Mure. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Mure Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Mure
- The La Mure Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.3% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Mure, Apartment/Condo properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
- The presence of 6.7% Hotel/Boutique listings indicates integration with traditional hospitality.
La Mure Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Mure
- The dominant room capacity in La Mure is 1 bedroom listings, making up 46.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.0% of the active Airbnb listings in La Mure, indicating a high concentration in these sizes.
La Mure Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Mure
- The most common guest capacity trend in La Mure vacation rentals is listings accommodating 4 guests (36.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the La Mure STR market, accounting for 56.7% of listings.
- 26.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Mure.
- On average, properties in La Mure are equipped to host 4.3 guests.
La Mure Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Mure
- The most common availability pattern in La Mure falls within the 91-180 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in La Mure (43.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 46.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
La Mure Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
44% of total
2 Nights
10 listings
40% of total
3 Nights
2 listings
8% of total
30+ Nights
2 listings
8% of total
Key Insights
- The most prevalent minimum stay requirement in La Mure is 1 Night, adopted by 44% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.0%) of the La Mure Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44% of La Mure hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Mure.
La Mure Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
4% of total
Flexible
10 listings
40% of total
Moderate
2 listings
8% of total
Firm
3 listings
12% of total
Strict
9 listings
36% of total
Cancellation Policy Insights for La Mure
- The prevailing Airbnb cancellation policy trend in La Mure is Flexible, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (48.0%) and stricter (48.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40% market standard in La Mure.
- With 36% using Strict terms, this is a viable option in La Mure, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in La Mure.
La Mure STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for La Mure
- The overall average booking lead time for vacation rentals in La Mure is 37 days.
- Guests book furthest in advance for stays during June (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Fall (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in La Mure.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these La Mure averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in La Mure (2025)
Amenity Prevalence
Amenity Insights for La Mure
- Essential amenities in La Mure that guests expect include: Heating, Hot water, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, TV, Cooking basics are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for La Mure: Heating, Hot water, Kitchen.
- Prioritize adding missing essentials: Hot water, Kitchen.
- Consider adding popular differentiators like Smoke alarm or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Mure to stay competitive.
La Mure Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for La Mure
- The typical guest profile for Airbnb in La Mure consists of primarily domestic travelers (89%), often arriving from nearby Lyon, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 88.8% of guests.
- Key international markets include France (88.8%) and Belgium (1.9%).
- Top languages spoken are French (43.6%) followed by English (29.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Lyon and Paris.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the La Mure Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Les Clefs | 30 | $5,741 | $323.11 | 44% |
| Manigod | 194 | $4,127 | $427.80 | 40% |
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Saint-Germain-au-Mont-d'Or | 10 | $3,928 | $316.02 | 40% |
| Dommartin | 11 | $3,905 | $327.00 | 36% |
| Ramatuelle | 213 | $3,891 | $670.10 | 41% |
| Saint-Tropez | 742 | $3,498 | $506.57 | 41% |
| Saint-Nicolas-la-Chapelle | 27 | $3,381 | $375.70 | 43% |
| Courzieu | 11 | $3,267 | $287.83 | 52% |
| Charvonnex | 11 | $3,212 | $228.03 | 56% |