La Clusaz Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France
Is Airbnb profitable in La Clusaz in 2025? Explore comprehensive Airbnb analytics for La Clusaz, Auvergne-Rhône-Alpes, France to uncover income potential. This 2025 STR market report for La Clusaz, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 469 active listings.
Whether you're considering an Airbnb investment in La Clusaz, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Clusaz Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key La Clusaz Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in La Clusaz (2025)
Understanding the monthly revenue variations for Airbnb listings in La Clusaz is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Clusaz is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Clusaz across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,013+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,490 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,888 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,007, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Clusaz
La Clusaz Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the La Clusaz STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Clusaz:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Clusaz
Average Daily Rate (ADR) Airbnb Trends in La Clusaz (2025)
Effective short term rental pricing strategy in La Clusaz involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Clusaz typically peaks in February and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $660+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $304 or more.
- Typical properties (Median) charge around $170 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in La Clusaz
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Airbnb Seasonality Analysis & Trends in La Clusaz (2025)
Peak Season (February, January, August)
- Revenue averages $5,778 per month
- Occupancy rates average 54.6%
- Daily rates average $396
Shoulder Season
- Revenue averages $3,667 per month
- Occupancy maintains around 33.2%
- Daily rates hold near $350
Low Season (June, September, November)
- Revenue drops to average $2,551 per month
- Occupancy decreases to average 26.8%
- Daily rates adjust to average $320
Seasonality Insights for La Clusaz
- The Airbnb seasonality in La Clusaz shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Clusaz's highest earning potential, with monthly revenues capable of climbing to $6,977, occupancy reaching a high of 65.2%, and ADRs peaking at $446.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,480, occupancy could drop to 23.3%, and ADRs may adjust down to $316.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Clusaz.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these La Clusaz seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in La Clusaz (2025)
Exploring the top neighborhoods for short-term rentals in La Clusaz? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Village Center | The heart of La Clusaz, surrounded by charming shops, restaurants, and the main ski lifts. Attracts tourists looking for convenience and access to the slopes. | Ski lifts, Restaurants and cafes, Local markets, Church of Saint-Jean-Baptiste, Annual festivals |
| Mont Charvin | Beautiful area offering stunning views and picturesque hiking trails. Popular among nature lovers and those seeking a tranquil stay close to adventure activities. | Mont Charvin Peak, Hiking trails, Scenic points, Picnic areas, Nature reserves |
| La Cretaz | A family-friendly area with easy access to skiing and snowboarding. Ideal for families looking for a mix of leisure and adventure during their holiday. | Ski schools, Family-friendly slopes, Cross-country skiing, Winter hiking paths, Children's play areas |
| Le Gettaz | A quiet, charming neighborhood known for its stunning chalets and rustic atmosphere. Attracts travelers seeking a more authentic alpine experience. | Scenic chalets, Local farms, Nature trails, Alpine views, Peaceful environment |
| La Balme | Offers a unique experience with great slopes and fewer crowds. Ideal for experienced skiers and snowboarders looking for challenging terrain. | Ski runs, Off-piste skiing, Hiking routes, Mountain biking trails, Panoramic views |
| Col de la Croix Fry | Renowned for its breathtaking views and hiking opportunities in the summer. A popular destination for those who enjoy outdoor activities all year round. | Hiking paths, Panoramic viewpoints, Lake Boulc, Picnic spots, Summer festivals |
| Les Riffroids | A serene area that provides easy access to both ski slopes and summer hiking trails, perfect for varied outdoor adventures. | Ski lifts, Hiking routes, Peaceful retreats, Wildlife viewing, Nature photography spots |
| Le Village | Traditional alpine village atmosphere with local markets and cultural attractions. Draws those who want to immerse themselves in the local culture. | Museum of the Snow, Local artisan shops, Cultural events, Traditional cuisine restaurants, Winter markets |
Understanding Airbnb License Requirements & STR Laws in La Clusaz (2025)
With 22% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in La Clusaz. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Clusaz to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 22% licensed listings)
Top Performing Airbnb Properties in La Clusaz (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Clusazbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sunny ski-in ski-out fabulous views
Entire Place • 6 bedrooms
Chalet Osmose 22* - Indoor Pool-Sauna and Jacuzzi
Entire Place • 10 bedrooms
Ski-in ski-out with sauna hot tub
Entire Place • 5 bedrooms
La Clusaz ski holiday with sauna
Entire Place • 4 bedrooms
Wellness spa and close to pistes
Entire Place • 6 bedrooms
La Clusaz family stay with sauna
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in La Clusaz (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in La Clusaz based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| OVO Network | 19 | $3,364,610 | 112 | 3.74/5.0 |
| Sophie | 14 | $1,040,545 | 60 | 3.00/5.0 |
| Francois | 4 | $378,154 | 32 | 3.73/5.0 |
| Alpes IMMOBILIER | 39 | $349,068 | 190 | 3.68/5.0 |
| Guillaume | 13 | $252,625 | 116 | 4.09/5.0 |
| Quentin | 8 | $207,993 | 248 | 4.58/5.0 |
| Adrien | 2 | $123,599 | 3 | 2.50/5.0 |
| Sebastien | 2 | $114,305 | 295 | 4.88/5.0 |
| Sandra | 1 | $106,385 | 21 | 4.86/5.0 |
| Stephanie | 2 | $105,443 | 24 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Clusaz.
Dive Deeper: Advanced La Clusaz STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Clusaz. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Clusaz Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Clusaz
- The La Clusaz Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.6% of the 469 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Clusaz, Apartment/Condo properties are the most common (80.4%), reflecting the local real estate landscape.
- Houses represent a significant 19.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 0.4%) offer potential for unique stay experiences.
La Clusaz Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Clusaz
- The dominant room capacity in La Clusaz is 2 bedrooms listings, making up 27.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 52.9% of the active Airbnb listings in La Clusaz, indicating a high concentration in these sizes.
- A significant 37.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Clusaz.
La Clusaz Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Clusaz
- The most common guest capacity trend in La Clusaz vacation rentals is listings accommodating 4 guests (30.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the La Clusaz STR market, accounting for 59.1% of listings.
- 56.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Clusaz.
- On average, properties in La Clusaz are equipped to host 5.7 guests.
La Clusaz Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Clusaz
- The most common availability pattern in La Clusaz falls within the 271-366 days range, representing 59.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in La Clusaz (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
La Clusaz Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
88 listings
19.6% of total
2 Nights
18 listings
4% of total
3 Nights
38 listings
8.5% of total
4-6 Nights
103 listings
22.9% of total
7-29 Nights
55 listings
12.2% of total
30+ Nights
147 listings
32.7% of total
Key Insights
- The most prevalent minimum stay requirement in La Clusaz is 30+ Nights, adopted by 32.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (32.7%) caters to monthly stays (30+ nights) in La Clusaz, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 32.7% of La Clusaz hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Clusaz.
La Clusaz Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
2 listings
0.5% of total
Non-refundable
1 listings
0.2% of total
Super Strict 60 Days
31 listings
7.5% of total
Super Strict 30 Days
49 listings
11.9% of total
Flexible
22 listings
5.4% of total
Moderate
46 listings
11.2% of total
Firm
119 listings
29% of total
Strict
141 listings
34.3% of total
Cancellation Policy Insights for La Clusaz
- The prevailing Airbnb cancellation policy trend in La Clusaz is Strict, used by 34.3% of listings.
- A majority (63.3%) of hosts in La Clusaz utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34.3% market standard in La Clusaz.
- With 34.3% using Strict terms, this is a viable option in La Clusaz, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in La Clusaz.
La Clusaz STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for La Clusaz
- The overall average booking lead time for vacation rentals in La Clusaz is 71 days.
- Guests book furthest in advance for stays during February (average 102 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (86 days avg.) sees the longest lead times, while Fall (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in La Clusaz.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 102 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these La Clusaz averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in La Clusaz (2025)
Amenity Prevalence
Amenity Insights for La Clusaz
- Essential amenities in La Clusaz that guests expect include: Kitchen, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Coffee maker, Cooking basics are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for La Clusaz: Kitchen, Heating, TV.
- Prioritize adding missing essentials: Kitchen, Heating, TV.
- Consider adding popular differentiators like Hot water or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Clusaz to stay competitive.
La Clusaz Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for La Clusaz
- The typical guest profile for Airbnb in La Clusaz consists of primarily domestic travelers (83%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 82.9% of guests.
- Key international markets include France (82.9%) and United Kingdom (5.8%).
- Top languages spoken are French (45.2%) followed by English (35%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the La Clusaz Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 525 | $7,079 | $546.45 | 54% |
| La Rivière-Enverse | 17 | $5,972 | $624.02 | 41% |
| Les Clefs | 30 | $5,741 | $323.11 | 44% |
| Matten bei Interlaken | 52 | $5,674 | $316.63 | 63% |
| Iseltwald | 14 | $5,491 | $331.95 | 58% |
| Habkern | 13 | $5,382 | $344.74 | 50% |
| Interlaken | 288 | $4,987 | $310.52 | 56% |
| Zermatt | 734 | $4,604 | $463.00 | 46% |
| Oberhofen am Thunersee | 24 | $4,572 | $265.94 | 55% |
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |