Annemasse Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Annemasse in 2025? Explore comprehensive Airbnb analytics for Annemasse, Auvergne-Rhône-Alpes, France to uncover income potential. This 2025 STR market report for Annemasse, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 451 active listings.

Whether you're considering an Airbnb investment in Annemasse, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Annemasse Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Annemasse Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$80
The average rental revenue earned for an occupied room per day in Annemasse.
Occupancy Rate(?)
45.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$9,052
Typical annual income for an Airbnb listing in Annemasse. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-9.8%
Slight decrease (-9.8%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Annemasse.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Annemasse.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
451
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Annemasse (2025)

Understanding the monthly revenue variations for Airbnb listings in Annemasse is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Annemasse is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Annemasse across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,639+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,911 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,190 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $546, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Annemasse

Annemasse Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Annemasse STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Annemasse:

  • Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 46%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Annemasse

Average Daily Rate (ADR) Airbnb Trends in Annemasse (2025)

Effective short term rental pricing strategy in Annemasse involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Annemasse typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $121+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $91 or more.
  • Typical properties (Median) charge around $71 per night.
  • Entry-level properties (Bottom 25%) earn around $51 per night.

Average Daily Rate (ADR) Trend by Month in Annemasse

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Airbnb Seasonality Analysis & Trends in Annemasse (2025)

Peak Season (May, June, April)
  • Revenue averages $1,810 per month
  • Occupancy rates average 46.5%
  • Daily rates average $79
Shoulder Season
  • Revenue averages $1,295 per month
  • Occupancy maintains around 49.5%
  • Daily rates hold near $80
Low Season (January, February, March)
  • Revenue drops to average $1,038 per month
  • Occupancy decreases to average 42.9%
  • Daily rates adjust to average $78

Seasonality Insights for Annemasse

  • The Airbnb seasonality in Annemasse shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Annemasse's highest earning potential, with monthly revenues capable of climbing to $1,912, occupancy reaching a high of 52.0%, and ADRs peaking at $83.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $964, occupancy could drop to 40.5%, and ADRs may adjust down to $77.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Annemasse.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Annemasse seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Annemasse (2025)

Exploring the top neighborhoods for short-term rentals in Annemasse? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centre-ville d'Annemasse
The city center offers a vibrant mix of shops, restaurants, and cultural attractions. It's ideal for tourists looking to explore local life while being close to Geneva.
Château de L'Essex, Parc La Fantasia, Annemasse shopping mall, Local markets, Restaurants and cafes
Parc des Coteaux
This area is known for its natural beauty and outdoor activities, appealing to tourists who enjoy nature and hiking. It’s a great escape from the city bustle.
Parc La Grange, Coteaux d'Annemasse, Nature trails, Picnic areas
Les Voirons
A scenic mountain area that attracts outdoor enthusiasts and has stunning views, making it popular for those seeking tranquility and adventure activities.
Les Voirons Mountains, Hiking trails, Scenic viewpoints, Nature parks
La Turbine
A trendy neighborhood with a focus on arts and culture, attracting young travelers and those interested in local art scenes and events.
Cultural spaces, Art exhibitions, Local music venues, Workshops and studios
Portes de Genève
Located on the border with Switzerland, this area is great for business travelers and tourists looking to easily access Geneva while enjoying lower accommodation costs.
Close proximity to Geneva, Shopping centers, Public transport links, Local eateries
Annemasse Sud
A residential area with local charm and accessibility, appealing for families or longer stays, with parks and quiet neighborhoods.
Local parks, Family-friendly amenities, Community centers, Quiet streets
Stade de Genève
Near the Geneva Stadium, this area attracts sports fans and those attending events, offering convenient accommodation during major matches or concerts.
Stade de Genève, Event venues, Local sports bars, Transportation links
Vieux Annemasse
The historic part of the city, rich in history and architecture, attracting tourists interested in culture and history.
Historic buildings, Museums, Local history tours, Classic French bistros

Understanding Airbnb License Requirements & STR Laws in Annemasse (2025)

While Annemasse, Auvergne-Rhône-Alpes, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Annemasse to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 4% licensed listings)

Top Performing Airbnb Properties in Annemasse (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Annemassebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Free parking - Gare Annemasse - Familial

Free parking - Gare Annemasse - Familial

Entire Place • 3 bedrooms

$52,669
Revenue
54.8%
Occupancy
$218.13
Daily Rate
Mountains Colors - Right center

Mountains Colors - Right center

Entire Place • 3 bedrooms

$50,946
Revenue
62.7%
Occupancy
$192.97
Daily Rate
Tichnich Apartement - 1min away from train station

Tichnich Apartement - 1min away from train station

Entire Place • 2 bedrooms

$49,351
Revenue
76.8%
Occupancy
$175.52
Daily Rate
Apartment with whirlpool bath

Apartment with whirlpool bath

Entire Place • 1 bedroom

$49,109
Revenue
78.7%
Occupancy
$159.13
Daily Rate
Quiet villa in the city center - Excluded party

Quiet villa in the city center - Excluded party

Entire Place • 5 bedrooms

$44,733
Revenue
41.4%
Occupancy
$313.49
Daily Rate
Superb flat Centre Annemasse/Geneva with garage

Superb flat Centre Annemasse/Geneva with garage

Entire Place • 2 bedrooms

$39,421
Revenue
74.3%
Occupancy
$126.04
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Annemasse (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Annemasse based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Laura Et Maxime19$416,7185294.26/5.0
Martin51$341,7432421.83/5.0
ZenBNB48$316,7803593.01/5.0
Julie41$310,0803433.36/5.0
Bv Prestige7$111,147524.40/5.0
Chris & Kris12$69,3845924.79/5.0
Host #48263936210$68,61540.00/5.0
Nina11$65,723884.38/5.0
Jerome Et Karine3$57,9054574.79/5.0
Anthony7$57,398151.59/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Annemasse.

Dive Deeper: Advanced Annemasse STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Annemasse. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Annemasse Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Annemasse

  • The Annemasse Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 66.5% of the 451 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 33% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Annemasse, Apartment/Condo properties are the most common (94.5%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique, house, others (combined 5.6%) offer potential for unique stay experiences.

Annemasse Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Annemasse

  • The dominant room capacity in Annemasse is 1 bedroom listings, making up 57.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 70.7% of the active Airbnb listings in Annemasse, indicating a high concentration in these sizes.
  • With over half the market (57.6%) consisting of studios or 1-bedroom units, Annemasse is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (4.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Annemasse.

Annemasse Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Annemasse

  • The most common guest capacity trend in Annemasse vacation rentals is listings accommodating 2 guests (33.5%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Annemasse STR market, accounting for 56.8% of listings.
  • A significant 44.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Annemasse.
  • On average, properties in Annemasse are equipped to host 2.5 guests.

Annemasse Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Annemasse

  • The most common availability pattern in Annemasse falls within the 271-366 days range, representing 46.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 82.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Annemasse (35.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 19.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Annemasse Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (22.9%)

1 Night

86 listings

22.9% of total

2 Nights (20%)

2 Nights

75 listings

20% of total

3 Nights (7.7%)

3 Nights

29 listings

7.7% of total

4-6 Nights (9.6%)

4-6 Nights

36 listings

9.6% of total

7-29 Nights (30.4%)

7-29 Nights

114 listings

30.4% of total

30+ Nights (9.3%)

30+ Nights

35 listings

9.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Annemasse is 7-29 Nights, adopted by 30.4% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 7-29 Nights minimum stay, as 30.4% of Annemasse hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.9% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 9.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Annemasse.

Annemasse Airbnb Cancellation Policy Trends Analysis (2025)

Non-refundable

1 listings

0.3% of total

Super Strict 30 Days

1 listings

0.3% of total

Flexible (22.6%)

Flexible

66 listings

22.6% of total

Moderate (24%)

Moderate

70 listings

24% of total

Firm (21.9%)

Firm

64 listings

21.9% of total

Strict (30.8%)

Strict

90 listings

30.8% of total

Cancellation Policy Insights for Annemasse

  • The prevailing Airbnb cancellation policy trend in Annemasse is Strict, used by 30.8% of listings.
  • A majority (52.7%) of hosts in Annemasse utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 30.8% market standard in Annemasse.
  • With 30.8% using Strict terms, this is a viable option in Annemasse, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Annemasse.

Annemasse STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Annemasse

  • The overall average booking lead time for vacation rentals in Annemasse is 32 days.
  • Guests book furthest in advance for stays during June (average 55 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (49 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Annemasse.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
  • Monitor your own booking lead times against these Annemasse averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Annemasse (2025)

Amenity Prevalence

Amenity Insights for Annemasse

  • Essential amenities in Annemasse that guests expect include: Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Annemasse: Kitchen, Wifi.
  • Prioritize adding missing essentials: Kitchen, Wifi.
  • Consider adding popular differentiators like Heating or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Annemasse to stay competitive.

Annemasse Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Annemasse

  • The typical guest profile for Airbnb in Annemasse consists of a mix of domestic (55%) and international guests, often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 54.6% of guests.
  • Key international markets include France (54.6%) and Switzerland (7.9%).
  • Top languages spoken are English (34%) followed by French (30.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Annemasse Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Lauterbrunnen525$7,079$546.4554%
La Rivière-Enverse17$5,972$624.0241%
Les Clefs30$5,741$323.1144%
Matten bei Interlaken52$5,674$316.6363%
Iseltwald14$5,491$331.9558%
Habkern13$5,382$344.7450%
Interlaken288$4,987$310.5256%
Zermatt734$4,604$463.0046%
Oberhofen am Thunersee24$4,572$265.9455%
Sigriswil99$4,371$271.9058%

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