Vienne Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France
Is Airbnb profitable in Vienne in 2025? Explore comprehensive Airbnb analytics for Vienne, Auvergne-Rhône-Alpes, France to uncover income potential. This 2025 STR market report for Vienne, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 229 active listings.
Whether you're considering an Airbnb investment in Vienne, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vienne Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vienne Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vienne (2025)
Understanding the monthly revenue variations for Airbnb listings in Vienne is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vienne is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vienne across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,495+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,763 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,092 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $544, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vienne
Vienne Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vienne STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vienne:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vienne
Average Daily Rate (ADR) Airbnb Trends in Vienne (2025)
Effective short term rental pricing strategy in Vienne involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vienne typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $140+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $100 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $55 per night.
Average Daily Rate (ADR) Trend by Month in Vienne
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Airbnb Seasonality Analysis & Trends in Vienne (2025)
Peak Season (May, June, July)
- Revenue averages $1,758 per month
- Occupancy rates average 46.5%
- Daily rates average $86
Shoulder Season
- Revenue averages $1,302 per month
- Occupancy maintains around 42.8%
- Daily rates hold near $87
Low Season (January, February, March)
- Revenue drops to average $869 per month
- Occupancy decreases to average 35.2%
- Daily rates adjust to average $88
Seasonality Insights for Vienne
- The Airbnb seasonality in Vienne shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vienne's highest earning potential, with monthly revenues capable of climbing to $1,840, occupancy reaching a high of 57.8%, and ADRs peaking at $92.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $773, occupancy could drop to 32.2%, and ADRs may adjust down to $84.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vienne.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vienne seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vienne (2025)
Exploring the top neighborhoods for short-term rentals in Vienne? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Vienne | A charming town with rich Roman history and well-preserved ruins, perfect for tourists interested in culture and history. The town hosts several festivals throughout the year, making it lively and attractive. | Roman Theater, Saint-Maurice Cathedral, Vienne Jazz Festival, Chateau de la Batie, Temple d'Auguste et de Livie |
| Le Parc des Oiseaux | Located in nearby Villars-les-Dombes, this park is a major attraction for families and nature lovers. Offering a unique experience with exotic birds, it draws many visitors and can benefit short-term rentals. | Bird Show, Themed Gardens, Play Areas for Kids, Walking Trails |
| Musée des Beaux-Arts et d'Archéologie | This museum holds extensive collections of art and archaeology, attracting art enthusiasts and families who visit Vienne to soak in local culture and history. | Fine Arts Collection, Archaeological Exhibits, Cultural Events, Guided Tours |
| Château de la Roche | This stunning castle in the region offers a glimpse into the area's feudal past and is surrounded by beautiful nature, attracting tourists seeking both history and outdoor activities. | Guided Castle Tours, Nature Trails, Picnic Areas |
| Coteaux du Lyonnais | This rural area surrounding Vienne is famous for its beautiful vineyards and wines, drawing wine lovers and nature enthusiasts looking for a tranquil retreat close to the city. | Wine Tours, Vineyard Walks, Local Wine Tastings, Bicycle Tours |
| Vienne's City Center | The heart of the town is vibrant with shops and restaurants, making it a prime location for tourists wanting to explore local cuisine and shopping. It's also the best spot for nightlife and events. | Shops and Boutiques, Local Restaurants, Nightlife Venues, Cafes |
| Roman Ruins | Explore the Roman legacy of Vienne with famous ruins that attract visitors interested in ancient history, architecture, and photography opportunities. | Temple of Augustus, Roman Amphitheater, Excavation Sites, Historical Tours |
| Isle de la Serre | This natural area is ideal for those looking to enjoy outdoor activities, including hiking and cycling, attracting nature enthusiasts and families looking for day trips. | Nature Trails, Picnic Areas, Fishing Spots, Kayaking |
Understanding Airbnb License Requirements & STR Laws in Vienne (2025)
While Vienne, Auvergne-Rhône-Alpes, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vienne to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Vienne (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Viennebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming Property with Pool
Entire Place • 4 bedrooms
Villa + pool 12m, Balnéo Hammam LoveRoom Spa
Entire Place • 4 bedrooms
The Swiss Knife
Entire Place • 3 bedrooms
superb apartment in a very quiet residence. bright, cozy, completely renovated 3 Bedrooms large livi
Entire Place • 3 bedrooms
La Bâtie: La Loge, rooftop.
Entire Place • 1 bedroom
La Bâtie: La Tour
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vienne (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vienne based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nassim | 5 | $140,330 | 183 | 4.72/5.0 |
| William | 8 | $123,006 | 532 | 4.66/5.0 |
| Maxime | 4 | $98,108 | 193 | 4.91/5.0 |
| Jean | 2 | $81,576 | 187 | 4.97/5.0 |
| Loic | 1 | $77,359 | 37 | 5.00/5.0 |
| Thierry | 2 | $76,904 | 8 | 2.50/5.0 |
| Sandra | 4 | $74,104 | 269 | 4.84/5.0 |
| Lina | 3 | $61,939 | 250 | 4.90/5.0 |
| Lydia | 2 | $54,487 | 59 | 4.95/5.0 |
| Xiao-Phie & Boris | 3 | $52,851 | 227 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vienne.
Dive Deeper: Advanced Vienne STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vienne. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVienne Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vienne
- The Vienne Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.2% of the 229 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vienne, Apartment/Condo properties are the most common (77.3%), reflecting the local real estate landscape.
- Houses represent a significant 15.3% portion, catering likely to families or larger groups.
- The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.3%) offer potential for unique stay experiences.
Vienne Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vienne
- The dominant room capacity in Vienne is 1 bedroom listings, making up 48.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.1% of the active Airbnb listings in Vienne, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (6.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Vienne.
Vienne Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vienne
- The most common guest capacity trend in Vienne vacation rentals is listings accommodating 4 guests (34.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Vienne STR market, accounting for 66.4% of listings.
- 13.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vienne.
- On average, properties in Vienne are equipped to host 3.2 guests.
Vienne Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vienne
- The most common availability pattern in Vienne falls within the 271-366 days range, representing 43.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Vienne (33.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vienne Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
110 listings
55% of total
2 Nights
53 listings
26.5% of total
3 Nights
9 listings
4.5% of total
4-6 Nights
8 listings
4% of total
7-29 Nights
4 listings
2% of total
30+ Nights
16 listings
8% of total
Key Insights
- The most prevalent minimum stay requirement in Vienne is 1 Night, adopted by 55% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.5%) of the Vienne Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 55% of Vienne hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vienne.
Vienne Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
73 listings
38.8% of total
Moderate
71 listings
37.8% of total
Firm
19 listings
10.1% of total
Strict
25 listings
13.3% of total
Cancellation Policy Insights for Vienne
- The prevailing Airbnb cancellation policy trend in Vienne is Flexible, used by 38.8% of listings.
- The market strongly favors guest-friendly terms, with 76.6% of listings offering Flexible or Moderate policies. This suggests guests in Vienne may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.8% market standard in Vienne.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Vienne.
Vienne STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vienne
- The overall average booking lead time for vacation rentals in Vienne is 35 days.
- Guests book furthest in advance for stays during July (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Vienne.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Vienne averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vienne (2025)
Amenity Prevalence
Amenity Insights for Vienne
- Essential amenities in Vienne that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Hot water, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vienne: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Wifi or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vienne to stay competitive.
Vienne Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vienne
- The typical guest profile for Airbnb in Vienne consists of primarily domestic travelers (75%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 74.8% of guests.
- Key international markets include France (74.8%) and Germany (4.2%).
- Top languages spoken are French (37.6%) followed by English (32.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vienne Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Épinac | 14 | $5,147 | $333.01 | 37% |
| Divajeu | 19 | $3,941 | $410.65 | 42% |
| Saint-Germain-au-Mont-d'Or | 10 | $3,928 | $316.02 | 40% |
| Puligny-Montrachet | 11 | $3,908 | $398.00 | 44% |
| Dommartin | 11 | $3,905 | $327.00 | 36% |
| Juliénas | 11 | $3,378 | $292.32 | 46% |
| Courzieu | 11 | $3,267 | $287.83 | 52% |
| Vanosc | 13 | $3,072 | $224.52 | 44% |
| Chantepérier | 20 | $3,057 | $281.60 | 37% |
| Bligny-lès-Beaune | 24 | $2,930 | $233.89 | 44% |