Thônes Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France
Is Airbnb profitable in Thônes in 2025? Explore comprehensive Airbnb analytics for Thônes, Auvergne-Rhône-Alpes, France to uncover income potential. This 2025 STR market report for Thônes, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 126 active listings.
Whether you're considering an Airbnb investment in Thônes, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Thônes Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Thônes Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Thônes (2025)
Understanding the monthly revenue variations for Airbnb listings in Thônes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Thônes is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Thônes across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,306+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,259 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,413 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $851, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Thônes
Thônes Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Thônes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Thônes:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Thônes
Average Daily Rate (ADR) Airbnb Trends in Thônes (2025)
Effective short term rental pricing strategy in Thônes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Thônes typically peaks in February and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $259+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $134 or more.
- Typical properties (Median) charge around $88 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in Thônes
Get Live Thônes Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Thônes (2025)
Peak Season (August, June, July)
- Revenue averages $4,838 per month
- Occupancy rates average 63.4%
- Daily rates average $164
Shoulder Season
- Revenue averages $3,447 per month
- Occupancy maintains around 47.9%
- Daily rates hold near $185
Low Season (March, October, November)
- Revenue drops to average $1,810 per month
- Occupancy decreases to average 37.7%
- Daily rates adjust to average $177
Seasonality Insights for Thônes
- The Airbnb seasonality in Thônes shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Thônes's highest earning potential, with monthly revenues capable of climbing to $5,377, occupancy reaching a high of 73.1%, and ADRs peaking at $233.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,368, occupancy could drop to 35.5%, and ADRs may adjust down to $153.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Thônes.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Thônes seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Thônes (2025)
Exploring the top neighborhoods for short-term rentals in Thônes? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Thônes Town Center | The heart of Thônes with charming streets and local shops. An ideal location for tourists wanting to experience local culture and cuisine. | Thônes Market, Église de Thônes, La Tine, Canton de Thônes Museum, Local cafes and restaurants |
| Lake of Annecy | Beautiful lake area offering stunning views and outdoor activities. Perfect for vacationers seeking nature, water sports, and relaxation. | Lac d'Annecy, Biking around the lake, Water sports rentals, Beach access, Scenic hiking trails |
| Semnoz Mountain | A popular site for skiing and hiking, attracting outdoor enthusiasts year-round. Offers stunning panoramic views of the region. | Ski slopes, Hiking trails, Mountain biking, Restaurants with local cuisine, Scenic lookout points |
| Le Grand-Bornand | Well-known ski resort nearby, ideal for winter sports lovers. Offers cozy chalets and a vibrant village atmosphere. | Ski lifts, Alpine skiing, Local craft shops, Dining options, Seasonal events and festivals |
| Col des Aravis | A picturesque mountain pass known for summer hiking and winter sports. Attracts nature lovers and adventure seekers. | Hiking trails, Ski resorts nearby, Stunning mountain views, Wildlife watching, Picnic spots |
| Val de Thônes | A scenic valley offering a mix of culture, nature, and outdoor activities, popular with families and tourists seeking rural experiences. | Local farms, Cultural events, Hiking paths, Cycling routes, Traditional cuisine tasting |
| Thônes Ski Area | Close to various ski resorts, making it an appealing location for winter tourists looking for accessible skiing options. | Ski resorts, Snowshoeing, Sledding options, Winter sports shops, Local après-ski experiences |
| Historic Village of Thônes | Rich in history and local traditions, attracting visitors interested in the heritage and cultural experiences of the region. | Historical buildings, Local festivals, Guided tours, Artisan shops, Cultural experiences |
Understanding Airbnb License Requirements & STR Laws in Thônes (2025)
While Thônes, Auvergne-Rhône-Alpes, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Thônes to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Thônes (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Thônesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Enjoy the mountain and relax in hot tub
Entire Place • 5 bedrooms
Stone farmhouse for family stay
Entire Place • 4 bedrooms
Enjoy mountains and lake - great views
Entire Place • 4 bedrooms
Enjoy the alpine life with a spa
Entire Place • 4 bedrooms
Lake and mountain stay for 6
Entire Place • 3 bedrooms
Chalet Serenité Alpine 20 min from Lake Annecy
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Thônes (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Thônes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| OVO Network | 5 | $1,987,005 | 126 | 4.82/5.0 |
| Sylvain | 2 | $96,439 | 23 | 4.75/5.0 |
| Anne-Sophie Et Stéphane | 2 | $71,959 | 13 | 5.00/5.0 |
| Stephan Et Pauline | 2 | $69,067 | 202 | 4.95/5.0 |
| Oxana Et Victor | 1 | $68,746 | 16 | 4.88/5.0 |
| Francoise | 1 | $44,445 | 32 | 5.00/5.0 |
| Delphine | 1 | $43,375 | 10 | 5.00/5.0 |
| Adrien | 2 | $37,776 | 107 | 4.58/5.0 |
| Sylvain | 1 | $37,342 | 120 | 4.94/5.0 |
| Sandrine | 1 | $35,204 | 16 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Thônes.
Dive Deeper: Advanced Thônes STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Thônes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsThônes Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Thônes
- The Thônes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.5% of the 126 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Thônes, Apartment/Condo properties are the most common (65.9%), reflecting the local real estate landscape.
- Houses represent a significant 27.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 6.4%) offer potential for unique stay experiences.
Thônes Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Thônes
- The dominant room capacity in Thônes is 1 bedroom listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.9% of the active Airbnb listings in Thônes, indicating a high concentration in these sizes.
- A significant 27.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Thônes.
Thônes Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Thônes
- The most common guest capacity trend in Thônes vacation rentals is listings accommodating 4 guests (29.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Thônes STR market, accounting for 55.6% of listings.
- 28.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Thônes.
- On average, properties in Thônes are equipped to host 4.2 guests.
Thônes Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Thônes
- The most common availability pattern in Thônes falls within the 181-270 days range, representing 35.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Thônes (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 35.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Thônes Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
12.3% of total
2 Nights
34 listings
27.9% of total
3 Nights
20 listings
16.4% of total
4-6 Nights
18 listings
14.8% of total
7-29 Nights
10 listings
8.2% of total
30+ Nights
25 listings
20.5% of total
Key Insights
- The most prevalent minimum stay requirement in Thônes is 2 Nights, adopted by 27.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20.5%) caters to monthly stays (30+ nights) in Thônes, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 27.9% of Thônes hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Thônes.
Thônes Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
6 listings
5.2% of total
Flexible
26 listings
22.4% of total
Moderate
36 listings
31% of total
Firm
25 listings
21.6% of total
Strict
23 listings
19.8% of total
Cancellation Policy Insights for Thônes
- The prevailing Airbnb cancellation policy trend in Thônes is Moderate, used by 31% of listings.
- There's a relatively balanced mix between guest-friendly (53.4%) and stricter (41.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31% market standard in Thônes.
- Regularly review your cancellation policy against competitors and market demand shifts in Thônes.
Thônes STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Thônes
- The overall average booking lead time for vacation rentals in Thônes is 58 days.
- Guests book furthest in advance for stays during July (average 101 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (90 days avg.) sees the longest lead times, while Fall (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Thônes.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 101 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Thônes averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Thônes (2025)
Amenity Prevalence
Amenity Insights for Thônes
- Essential amenities in Thônes that guests expect include: Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Thônes: Heating, Hot water.
- Prioritize adding missing essentials: Heating, Hot water.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Thônes to stay competitive.
Thônes Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Thônes
- The typical guest profile for Airbnb in Thônes consists of primarily domestic travelers (82%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 81.9% of guests.
- Key international markets include France (81.9%) and United Kingdom (3.8%).
- Top languages spoken are French (44.8%) followed by English (34.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Thônes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 525 | $7,079 | $546.45 | 54% |
| La Rivière-Enverse | 17 | $5,972 | $624.02 | 41% |
| Les Clefs | 30 | $5,741 | $323.11 | 44% |
| Matten bei Interlaken | 52 | $5,674 | $316.63 | 63% |
| Iseltwald | 14 | $5,491 | $331.95 | 58% |
| Habkern | 13 | $5,382 | $344.74 | 50% |
| Interlaken | 288 | $4,987 | $310.52 | 56% |
| Zermatt | 734 | $4,604 | $463.00 | 46% |
| Oberhofen am Thunersee | 24 | $4,572 | $265.94 | 55% |
| Monteu Roero | 16 | $4,432 | $540.14 | 36% |