Souvigny Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France
Is Airbnb profitable in Souvigny in 2025? Explore comprehensive Airbnb analytics for Souvigny, Auvergne-Rhône-Alpes, France to uncover income potential. This 2025 STR market report for Souvigny, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Souvigny, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Souvigny Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Souvigny Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Souvigny (2025)
Understanding the monthly revenue variations for Airbnb listings in Souvigny is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Souvigny is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Souvigny across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,220+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,860 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,507 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $797, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Souvigny
Souvigny Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Souvigny STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Souvigny:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 43% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Souvigny
Average Daily Rate (ADR) Airbnb Trends in Souvigny (2025)
Effective short term rental pricing strategy in Souvigny involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Souvigny typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $482+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $266 or more.
- Typical properties (Median) charge around $164 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Souvigny
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Airbnb Seasonality Analysis & Trends in Souvigny (2025)
Peak Season (August, December, March)
- Revenue averages $4,292 per month
- Occupancy rates average 40.3%
- Daily rates average $320
Shoulder Season
- Revenue averages $2,885 per month
- Occupancy maintains around 33.8%
- Daily rates hold near $303
Low Season (January, May, June)
- Revenue drops to average $2,082 per month
- Occupancy decreases to average 24.7%
- Daily rates adjust to average $304
Seasonality Insights for Souvigny
- The Airbnb seasonality in Souvigny shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Souvigny's highest earning potential, with monthly revenues capable of climbing to $4,455, occupancy reaching a high of 70.4%, and ADRs peaking at $342.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,805, occupancy could drop to 12.6%, and ADRs may adjust down to $284.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Souvigny.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Souvigny seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Souvigny (2025)
Exploring the top neighborhoods for short-term rentals in Souvigny? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Souvigny City Center | Charming medieval town center with historic architecture and close proximity to attractions. Ideal for tourists wanting to explore historical sites and local culture. | Abbey of Souvigny, Museum of Souvigny, Place de la Mairie, Historic churches, Local markets, Nearby countryside |
| Vichy | Nearby spa town known for its thermal springs and beautiful parks. Popular for wellness tourism, making it an excellent addition for Airbnb hosts. | Les Sources de Vichy, Park of Callou, Vichy Opera, L'Allier River, Vichy Casino, Aquatic Center |
| Moulins | Historical capital of the Allier department with a rich heritage and cultural sites. Great for visitors interested in the arts and history. | Moulins Cathedral, Botanical Garden, Centre National du Costume de Scène, Historic old town, Musee Anne de Beaujeu, Gastronomic Experiences |
| Saint-Pourçain-sur-Sioule | Famous wine region offering a unique experience for oenophiles. Perfect for hosting guests looking for wine tours and tastings. | Chateau de Saint-Pourcain, Wine tasting tours, Historic town center, Local vineyards, River Sioule, Regional cuisine |
| Lapalisse | Quaint town known for its castle and countryside charm. Suitable for families and travelers seeking a peaceful retreat. | Lapalisse Castle, Puy de Montoncel, Local hiking trails, Historic center, Market days, Countryside views |
| Charroux | Officially recognized as one of the 'Les Plus Beaux Villages de France', popular for its medieval charm. Attracts visitors looking for picturesque landscapes and heritage. | Abbey of Charroux, Local artisan shops, Idyllic village streets, Historic heritage, Culinary experiences, Nearby hiking paths |
| Gannat | A small historic town with significant archaeological sites. Great for hosting tourists interested in heritage and exploration. | Gannat Archaeological site, Saint-Jean Baptiste Church, Local festivals, Market events, Countryside explorations, Historical re-enactments |
| Châtel-Guyon | Another spa town with wellness resorts, attracting visitors year-round for health retreats. Ideal for creating a relaxing atmosphere for guests. | Thermal baths, Local parks, Historic buildings, Gastronomy events, Natural springs, Nearby hiking trails |
Understanding Airbnb License Requirements & STR Laws in Souvigny (2025)
While Souvigny, Auvergne-Rhône-Alpes, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Souvigny to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Souvigny (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Souvignybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Grande demeure pour 60 personnes
Entire Place • 28 bedrooms
19th century castle
Entire Place • 9 bedrooms
Group holidays with 3 houses facing each other
Entire Place • 6 bedrooms
A perfect spot for families to slow down
Entire Place • 6 bedrooms
House with lots of privacy
Entire Place • 3 bedrooms
Double terraced house
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Souvigny (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Souvigny based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Werner | 11 | $610,786 | 215 | 4.50/5.0 |
| Françoise | 2 | $34,631 | 74 | 4.91/5.0 |
| Sylvain | 1 | $21,162 | 20 | 4.50/5.0 |
| Morgane | 2 | $18,961 | 125 | 4.54/5.0 |
| Nelly Et Cyril | 1 | $15,146 | 73 | 4.77/5.0 |
| Veronique | 1 | $14,931 | 196 | 4.92/5.0 |
| Host #138386126 | 1 | $14,909 | 0 | 0.00/5.0 |
| Françoise | 2 | $14,868 | 65 | 4.99/5.0 |
| Laetitia | 1 | $12,931 | 9 | 4.78/5.0 |
| Stéphanie | 1 | $12,049 | 41 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Souvigny.
Dive Deeper: Advanced Souvigny STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Souvigny. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouvigny Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Souvigny
- The Souvigny Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.3% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Souvigny, House properties are the most common (64.3%), reflecting the local real estate landscape.
- Houses represent a significant 64.3% portion, catering likely to families or larger groups.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 3.6%) offer potential for unique stay experiences.
Souvigny Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Souvigny
- The dominant room capacity in Souvigny is 2 bedrooms listings, making up 46.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 5+ bedrooms properties represent 64.3% of the active Airbnb listings in Souvigny, indicating a high concentration in these sizes.
- A significant 39.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Souvigny.
Souvigny Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Souvigny
- The most common guest capacity trend in Souvigny vacation rentals is listings accommodating 8+ guests (32.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Souvigny STR market, accounting for 60.7% of listings.
- 64.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Souvigny.
- On average, properties in Souvigny are equipped to host 5.8 guests.
Souvigny Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Souvigny
- The most common availability pattern in Souvigny falls within the 181-270 days range, representing 53.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Souvigny (53.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Souvigny Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
25% of total
2 Nights
14 listings
50% of total
3 Nights
3 listings
10.7% of total
7-29 Nights
3 listings
10.7% of total
30+ Nights
1 listings
3.6% of total
Key Insights
- The most prevalent minimum stay requirement in Souvigny is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Souvigny Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Souvigny hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Souvigny.
Souvigny Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
7.7% of total
Moderate
15 listings
57.7% of total
Firm
5 listings
19.2% of total
Strict
4 listings
15.4% of total
Cancellation Policy Insights for Souvigny
- The prevailing Airbnb cancellation policy trend in Souvigny is Moderate, used by 57.7% of listings.
- There's a relatively balanced mix between guest-friendly (65.4%) and stricter (34.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 57.7% market standard in Souvigny.
- Regularly review your cancellation policy against competitors and market demand shifts in Souvigny.
Souvigny STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Souvigny
- The overall average booking lead time for vacation rentals in Souvigny is 81 days.
- Guests book furthest in advance for stays during July (average 151 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (131 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (81 days) as a baseline for your pricing and availability strategy in Souvigny.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 151 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 131 days) to capture early planners.
- Monitor your own booking lead times against these Souvigny averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Souvigny (2025)
Amenity Prevalence
Amenity Insights for Souvigny
- Essential amenities in Souvigny that guests expect include: Hot water, Smoke alarm, Wifi, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Essentials, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Souvigny: Hot water, Smoke alarm, Wifi, Heating, Kitchen.
- Prioritize adding missing essentials: Wifi, Heating, Kitchen.
- Consider adding popular differentiators like TV or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Souvigny to stay competitive.
Souvigny Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Souvigny
- The typical guest profile for Airbnb in Souvigny consists of primarily domestic travelers (87%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 87.2% of guests.
- Key international markets include France (87.2%) and Belgium (3.2%).
- Top languages spoken are French (45.8%) followed by English (30.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lampaul-Guimiliau.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Souvigny Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Épinac | 14 | $5,147 | $333.01 | 37% |
| Saint-Germain-au-Mont-d'Or | 10 | $3,928 | $316.02 | 40% |
| Puligny-Montrachet | 11 | $3,908 | $398.00 | 44% |
| Dommartin | 11 | $3,905 | $327.00 | 36% |
| Juliénas | 11 | $3,378 | $292.32 | 46% |
| Corgoloin | 10 | $3,314 | $296.49 | 44% |
| Courzieu | 11 | $3,267 | $287.83 | 52% |
| Vanosc | 13 | $3,072 | $224.52 | 44% |
| Bligny-lès-Beaune | 24 | $2,930 | $233.89 | 44% |
| Romanèche-Thorins | 13 | $2,817 | $239.98 | 43% |