Samoëns Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France
Is Airbnb profitable in Samoëns in 2025? Explore comprehensive Airbnb analytics for Samoëns, Auvergne-Rhône-Alpes, France to uncover income potential. This 2025 STR market report for Samoëns, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 509 active listings.
Whether you're considering an Airbnb investment in Samoëns, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Samoëns Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Samoëns Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Samoëns (2025)
Understanding the monthly revenue variations for Airbnb listings in Samoëns is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Samoëns is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Samoëns across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,966+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,769 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,390 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $762, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Samoëns
Samoëns Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Samoëns STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Samoëns:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Samoëns
Average Daily Rate (ADR) Airbnb Trends in Samoëns (2025)
Effective short term rental pricing strategy in Samoëns involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Samoëns typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $422+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $261 or more.
- Typical properties (Median) charge around $136 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Samoëns
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Airbnb Seasonality Analysis & Trends in Samoëns (2025)
Peak Season (February, August, January)
- Revenue averages $3,429 per month
- Occupancy rates average 56.3%
- Daily rates average $241
Shoulder Season
- Revenue averages $2,426 per month
- Occupancy maintains around 35.9%
- Daily rates hold near $219
Low Season (September, October, November)
- Revenue drops to average $1,439 per month
- Occupancy decreases to average 26.6%
- Daily rates adjust to average $206
Seasonality Insights for Samoëns
- The Airbnb seasonality in Samoëns shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Samoëns's highest earning potential, with monthly revenues capable of climbing to $4,358, occupancy reaching a high of 68.4%, and ADRs peaking at $267.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,366, occupancy could drop to 24.0%, and ADRs may adjust down to $206.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Samoëns.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Samoëns seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Samoëns (2025)
Exploring the top neighborhoods for short-term rentals in Samoëns? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Grand Massif | This area is part of one of the largest ski resorts in France, attracting winter sports enthusiasts and summer hikers alike. Its proximity to the slopes and family-friendly environment make it ideal for hosting. | Skiing in winter, Hiking in summer, Mountain biking, Scenic gondola rides, Local restaurants and bars |
| Les Gets | Charming village known for its traditional Alpine architecture and family-friendly skiing. It has great summer activities as well, making it a year-round destination. | Ski resorts, Mountain bike trails, Golf courses, Lakes and swimming areas, Festivals and markets |
| Morillon | A picturesque mountain village that offers a quieter experience while still being linked to the Grand Massif ski area. Perfect for families and those seeking a peaceful retreat. | Skiing and snowboarding, Nature trails, Lakes and river walks, Local events and festivals, Culinary experiences |
| Samoëns Village | A UNESCO World Heritage site known for its preserved architecture and vibrant local culture. It attracts tourists year-round, especially for hiking and skiing. | Historical architecture, Local artisan shops, Botanical garden, Skiing and snowboarding, Summer hiking trails |
| Sixt-Fer-à-Cheval | Known for its stunning natural scenery, this area is perfect for outdoor lovers, offering numerous hiking trails and adventure sports in both winter and summer. | Cirque du Fer à Cheval, Hiking trails, Waterfalls, Paragliding spots, Rock climbing areas |
| Chamonix-Mont-Blanc | A world-renowned alpine town famous for its skiing, climbing, and breathtaking views of Mont Blanc. This area's global appeal makes it a lucrative spot for Airbnb. | Aiguille du Midi, Mont Blanc, Numerous ski resorts, Hiking trails, Adventure sports |
| Les Carroz | A family-friendly ski resort that offers a relaxed atmosphere and beautiful views. Great for those looking to enjoy both winter and summer activities in the Alps. | Skiing, Mountain biking, Hiking, Family parks, Local dining options |
| Flaine | A purpose-built ski resort offering modern amenities and direct access to ski slopes. Attracts both winter sports enthusiasts and summer visitors seeking nature activities. | Ski slopes, Art in the resort, Hiking trails, Golf courses, Summertime festivals |
Understanding Airbnb License Requirements & STR Laws in Samoëns (2025)
Yes, Samoëns, Auvergne-Rhône-Alpes, France enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Samoëns to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 83% licensed listings)
Top Performing Airbnb Properties in Samoëns (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Samoënsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mountain holiday 10p with spa
Entire Place • 5 bedrooms
Heart of Samoëns cosy stay for 6
Entire Place • 3 bedrooms
Chalet panoramic view 6-8 people Samoens
Entire Place • 4 bedrooms
Ferme du Ciel - Luxury 6 bedroom Chalet in Samoëns
Entire Place • 6 bedrooms
Family chalet with spa and sauna
Entire Place • 5 bedrooms
Cosy mountain stay for 10
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Samoëns (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Samoëns based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| OVO Network | 5 | $797,812 | 13 | 1.84/5.0 |
| Denee | 7 | $397,398 | 105 | 4.23/5.0 |
| Tom | 11 | $290,129 | 44 | 1.72/5.0 |
| Jean-Marie | 3 | $235,694 | 93 | 4.99/5.0 |
| Sebastian | 7 | $197,792 | 97 | 4.19/5.0 |
| Alice | 1 | $153,687 | 96 | 4.85/5.0 |
| Alex Et Lucie | 1 | $131,108 | 24 | 5.00/5.0 |
| Le Chalet Champenois | 1 | $117,915 | 19 | 4.89/5.0 |
| Ollivier | 2 | $116,741 | 6 | 2.40/5.0 |
| Philippe | 3 | $113,517 | 134 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Samoëns.
Dive Deeper: Advanced Samoëns STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Samoëns. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSamoëns Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Samoëns
- The Samoëns Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.2% of the 509 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Samoëns, Apartment/Condo properties are the most common (70.3%), reflecting the local real estate landscape.
- Houses represent a significant 26.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others, unique stays (combined 3.2%) offer potential for unique stay experiences.
Samoëns Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Samoëns
- The dominant room capacity in Samoëns is 2 bedrooms listings, making up 27.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 51.9% of the active Airbnb listings in Samoëns, indicating a high concentration in these sizes.
- A significant 35.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Samoëns.
Samoëns Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Samoëns
- The most common guest capacity trend in Samoëns vacation rentals is listings accommodating 4 guests (33.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Samoëns STR market, accounting for 62.3% of listings.
- 51.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Samoëns.
- On average, properties in Samoëns are equipped to host 5.5 guests.
Samoëns Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Samoëns
- The most common availability pattern in Samoëns falls within the 271-366 days range, representing 46.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Samoëns (37.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Samoëns Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
5.1% of total
2 Nights
35 listings
7.4% of total
3 Nights
60 listings
12.7% of total
4-6 Nights
168 listings
35.5% of total
7-29 Nights
63 listings
13.3% of total
30+ Nights
123 listings
26% of total
Key Insights
- The most prevalent minimum stay requirement in Samoëns is 4-6 Nights, adopted by 35.5% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (12.5%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (26%) caters to monthly stays (30+ nights) in Samoëns, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 35.5% of Samoëns hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Samoëns.
Samoëns Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
9 listings
2% of total
Super Strict 60 Days
2 listings
0.4% of total
Flexible
56 listings
12.3% of total
Moderate
66 listings
14.5% of total
Firm
177 listings
38.9% of total
Strict
145 listings
31.9% of total
Cancellation Policy Insights for Samoëns
- The prevailing Airbnb cancellation policy trend in Samoëns is Firm, used by 38.9% of listings.
- A majority (70.8%) of hosts in Samoëns utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38.9% market standard in Samoëns.
- With 31.9% using Strict terms, this is a viable option in Samoëns, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Samoëns.
Samoëns STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Samoëns
- The overall average booking lead time for vacation rentals in Samoëns is 81 days.
- Guests book furthest in advance for stays during February (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 58 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (93 days avg.) sees the longest lead times, while Fall (59 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (81 days) as a baseline for your pricing and availability strategy in Samoëns.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 93 days) to capture early planners.
- Monitor your own booking lead times against these Samoëns averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Samoëns (2025)
Amenity Prevalence
Amenity Insights for Samoëns
- Essential amenities in Samoëns that guests expect include: Kitchen, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Smoke alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Samoëns: Kitchen, Heating, TV.
- Prioritize adding missing essentials: Kitchen, Heating, TV.
- Consider adding popular differentiators like Free parking on premises or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Samoëns to stay competitive.
Samoëns Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Samoëns
- The typical guest profile for Airbnb in Samoëns consists of primarily domestic travelers (75%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 74.7% of guests.
- Key international markets include France (74.7%) and United Kingdom (10.3%).
- Top languages spoken are French (41.3%) followed by English (36.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Samoëns Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lauterbrunnen | 525 | $7,079 | $546.45 | 54% |
| La Rivière-Enverse | 17 | $5,972 | $624.02 | 41% |
| Les Clefs | 30 | $5,741 | $323.11 | 44% |
| Matten bei Interlaken | 52 | $5,674 | $316.63 | 63% |
| Iseltwald | 14 | $5,491 | $331.95 | 58% |
| Habkern | 13 | $5,382 | $344.74 | 50% |
| Interlaken | 288 | $4,987 | $310.52 | 56% |
| Zermatt | 734 | $4,604 | $463.00 | 46% |
| Oberhofen am Thunersee | 24 | $4,572 | $265.94 | 55% |
| Sigriswil | 99 | $4,371 | $271.90 | 58% |