Saint-Sernin Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Saint-Sernin in 2025? Explore comprehensive Airbnb analytics for Saint-Sernin, Auvergne-Rhône-Alpes, France to uncover income potential. This 2025 STR market report for Saint-Sernin, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.

Whether you're considering an Airbnb investment in Saint-Sernin, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint-Sernin Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Saint-Sernin Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$128
The average rental revenue earned for an occupied room per day in Saint-Sernin.
Occupancy Rate(?)
50.6%
High demand. Good booking frequency.
Median Annual Revenue(?)
$11,461
Typical annual income for an Airbnb listing in Saint-Sernin. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-15.6%
Significant decrease (-15.6%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Saint-Sernin.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Saint-Sernin.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
18
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Saint-Sernin (2025)

Understanding the monthly revenue variations for Airbnb listings in Saint-Sernin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Sernin is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Sernin across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,326+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,004 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,217 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $763, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Saint-Sernin

Saint-Sernin Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Saint-Sernin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Sernin:

  • Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 38%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Saint-Sernin

Average Daily Rate (ADR) Airbnb Trends in Saint-Sernin (2025)

Effective short term rental pricing strategy in Saint-Sernin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Sernin typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $285+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $182 or more.
  • Typical properties (Median) charge around $94 per night.
  • Entry-level properties (Bottom 25%) earn around $65 per night.

Average Daily Rate (ADR) Trend by Month in Saint-Sernin

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Airbnb Seasonality Analysis & Trends in Saint-Sernin (2025)

Peak Season (August, July, June)
  • Revenue averages $2,770 per month
  • Occupancy rates average 53.9%
  • Daily rates average $148
Shoulder Season
  • Revenue averages $1,793 per month
  • Occupancy maintains around 47.3%
  • Daily rates hold near $131
Low Season (February, October, November)
  • Revenue drops to average $584 per month
  • Occupancy decreases to average 25.0%
  • Daily rates adjust to average $130

Seasonality Insights for Saint-Sernin

  • The Airbnb seasonality in Saint-Sernin shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Saint-Sernin's highest earning potential, with monthly revenues capable of climbing to $3,185, occupancy reaching a high of 69.8%, and ADRs peaking at $149.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $559, occupancy could drop to 22.1%, and ADRs may adjust down to $118.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint-Sernin.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Saint-Sernin seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Saint-Sernin (2025)

Exploring the top neighborhoods for short-term rentals in Saint-Sernin? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Saint-Sernin Town Center
Charming town center with traditional architecture and local markets. Ideal for travelers seeking an authentic experience in a quaint French village.
Saint-Sernin Church, Place de la Mairie, Local artisan shops, Cafés and bistros, Saturday market
Monts du Lyonnais
Beautiful natural region surrounding Saint-Sernin, perfect for nature lovers and outdoor activities. Attracts tourists looking for hiking, biking, and serene landscapes.
Hiking trails, Chalet des Cîmes, Local parks, Picnic areas, Nature observation
Château de Montbéron
A historic castle nearby that offers guided tours and a glimpse into the region's history. Great for culture enthusiasts and families.
Château de Montbéron, Guided castle tours, Historical exhibitions, Gardens, Nearby picnic areas
Saint-Étienne
A nearby city known for its industrial heritage and vibrant arts scene. Attracts visitors interested in history, culture, and urban exploration.
Museum of Modern Art, Cité du Design, Parc de l'Europe, Shopping areas, Local eateries
Parc naturel régional du Pilat
A regional park that provides stunning views and diverse wildlife, perfect for nature-based tourism and eco-tourism.
Hiking trails, Scenic viewpoints, Wildlife watching, Cycling routes, Visitor centers
Crest
A picturesque town known for its medieval architecture and the impressive Crest Tower. Popular with visitors interested in history.
Crest Tower, Historical center, Local festivals, Hiking paths, Scenic views
Lyon
The vibrant city of Lyon, known for its gastronomy and cultural heritage, which is just a short drive away from Saint-Sernin. Ideal for city seekers and food lovers.
Old Lyon, Basilica of Notre-Dame de Fourvière, Parc de la Tête d'Or, Lyon food tours, Shopping districts
Gorges de la Loire
Stunning river gorges known for hiking and exploration. Attracts outdoor enthusiasts and offers breathtaking views.
Hiking routes, Kayaking opportunities, Scenic views, Wildlife observation, Picnic spots

Understanding Airbnb License Requirements & STR Laws in Saint-Sernin (2025)

While Saint-Sernin, Auvergne-Rhône-Alpes, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Sernin to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 6% licensed listings)

Top Performing Airbnb Properties in Saint-Sernin (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Serninbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Maison 8 personnes, piscine

Maison 8 personnes, piscine

Entire Place • 4 bedrooms

$36,932
Revenue
80.7%
Occupancy
$248.93
Daily Rate
Magnificent Villa with private pool south Ardèche

Magnificent Villa with private pool south Ardèche

Entire Place • 3 bedrooms

$27,910
Revenue
48.9%
Occupancy
$312.58
Daily Rate
Phoenix home Balneotherapy

Phoenix home Balneotherapy

Entire Place • 1 bedroom

$22,678
Revenue
56.1%
Occupancy
$91.90
Daily Rate
Le Mas de Billy

Le Mas de Billy

Entire Place • 4 bedrooms

$16,942
Revenue
54.8%
Occupancy
$199.06
Daily Rate
Villa Olivera

Villa Olivera

Entire Place • 4 bedrooms

$14,261
Revenue
27.8%
Occupancy
$373.53
Daily Rate
Nice house 70 m2 + terrace 30 m2 and park

Nice house 70 m2 + terrace 30 m2 and park

Entire Place • 2 bedrooms

$12,384
Revenue
52.9%
Occupancy
$65.01
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Saint-Sernin (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Sernin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Host #245437241$36,93255.00/5.0
Jean-Marie1$27,910134.54/5.0
Agnes1$22,678854.86/5.0
Antonin1$16,94235.00/5.0
Julia1$14,26135.00/5.0
Lucette1$12,384704.77/5.0
Sophie1$10,688115.00/5.0
Loïc1$9,76564.00/5.0
Mlaure1$9,2461634.88/5.0
Host #1978978891$8,515215.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Sernin.

Dive Deeper: Advanced Saint-Sernin STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Sernin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Saint-Sernin Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Saint-Sernin

  • The Saint-Sernin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 18 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Saint-Sernin, House properties are the most common (72.2%), reflecting the local real estate landscape.
  • Houses represent a significant 72.2% portion, catering likely to families or larger groups.
  • The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.

Saint-Sernin Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Saint-Sernin

  • The dominant room capacity in Saint-Sernin is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 61.1% of the active Airbnb listings in Saint-Sernin, indicating a high concentration in these sizes.
  • A significant 38.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint-Sernin.

Saint-Sernin Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Saint-Sernin

  • The most common guest capacity trend in Saint-Sernin vacation rentals is listings accommodating 4 guests (50%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Saint-Sernin STR market, accounting for 72.2% of listings.
  • 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Sernin.
  • On average, properties in Saint-Sernin are equipped to host 4.7 guests.

Saint-Sernin Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Saint-Sernin

  • The most common availability pattern in Saint-Sernin falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Saint-Sernin (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Saint-Sernin Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (6.3%)

1 Night

1 listings

6.3% of total

2 Nights (50%)

2 Nights

8 listings

50% of total

3 Nights (12.5%)

3 Nights

2 listings

12.5% of total

4-6 Nights (12.5%)

4-6 Nights

2 listings

12.5% of total

7-29 Nights (12.5%)

7-29 Nights

2 listings

12.5% of total

30+ Nights (6.3%)

30+ Nights

1 listings

6.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Saint-Sernin is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 50% of Saint-Sernin hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.3% currently do.
  • A 2-night minimum appears standard (50%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Sernin.

Saint-Sernin Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (60%)

Flexible

9 listings

60% of total

Moderate (20%)

Moderate

3 listings

20% of total

Firm (13.3%)

Firm

2 listings

13.3% of total

Strict (6.7%)

Strict

1 listings

6.7% of total

Cancellation Policy Insights for Saint-Sernin

  • The prevailing Airbnb cancellation policy trend in Saint-Sernin is Flexible, used by 60% of listings.
  • The market strongly favors guest-friendly terms, with 80.0% of listings offering Flexible or Moderate policies. This suggests guests in Saint-Sernin may expect booking flexibility.
  • Strict cancellation policies are quite rare (6.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 60% market standard in Saint-Sernin.
  • Given the high prevalence of Flexible policies (60%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 6.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Saint-Sernin.

Saint-Sernin STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Saint-Sernin

  • The overall average booking lead time for vacation rentals in Saint-Sernin is 52 days.
  • Guests book furthest in advance for stays during December (average 149 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 9 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (77 days avg.) sees the longest lead times, while Spring (50 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Saint-Sernin.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 149 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
  • Monitor your own booking lead times against these Saint-Sernin averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Saint-Sernin (2025)

Amenity Prevalence

Amenity Insights for Saint-Sernin

  • Essential amenities in Saint-Sernin that guests expect include: Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Outdoor dining area, Hot water, Heating are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Saint-Sernin: Kitchen, Free parking on premises.
  • Consider adding popular differentiators like Outdoor dining area or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Saint-Sernin to stay competitive.

Saint-Sernin Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Saint-Sernin

  • The typical guest profile for Airbnb in Saint-Sernin consists of primarily domestic travelers (93%), often arriving from nearby Lyon, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 92.6% of guests.
  • Key international markets include France (92.6%) and Germany (1.9%).
  • Top languages spoken are French (53%) followed by English (31%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Lyon and Marseille.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Saint-Sernin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Villeneuvette13$4,150$337.5644%
Divajeu19$3,941$410.6542%
Saint-Germain-au-Mont-d'Or10$3,928$316.0240%
Dommartin11$3,905$327.0036%
Courzieu11$3,267$287.8352%
Vanosc13$3,072$224.5244%
Chantepérier20$3,057$281.6037%
Gordes225$2,913$366.3243%
Redessan19$2,834$334.8234%
Fontarèches11$2,802$525.3134%

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