Moulins Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Auvergne-Rhône-Alpes, France

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Moulins in 2025? Explore comprehensive Airbnb analytics for Moulins, Auvergne-Rhône-Alpes, France to uncover income potential. This 2025 STR market report for Moulins, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 143 active listings.

Whether you're considering an Airbnb investment in Moulins, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Moulins Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Moulins Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$70
The average rental revenue earned for an occupied room per day in Moulins.
Occupancy Rate(?)
48.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,119
Typical annual income for an Airbnb listing in Moulins. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
10.8%
Strong growth (10.8%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Moulins.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Moulins.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
143
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Moulins (2025)

Understanding the monthly revenue variations for Airbnb listings in Moulins is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Moulins is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Moulins across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,028+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,399 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,021 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $610, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Moulins

Moulins Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Moulins STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Moulins:

  • Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 49%.
  • Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Moulins

Average Daily Rate (ADR) Airbnb Trends in Moulins (2025)

Effective short term rental pricing strategy in Moulins involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Moulins typically peaks in November and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $120+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $84 or more.
  • Typical properties (Median) charge around $58 per night.
  • Entry-level properties (Bottom 25%) earn around $47 per night.

Average Daily Rate (ADR) Trend by Month in Moulins

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Airbnb Seasonality Analysis & Trends in Moulins (2025)

Peak Season (June, August, July)
  • Revenue averages $1,473 per month
  • Occupancy rates average 59.9%
  • Daily rates average $73
Shoulder Season
  • Revenue averages $1,120 per month
  • Occupancy maintains around 46.4%
  • Daily rates hold near $72
Low Season (March, September, November)
  • Revenue drops to average $862 per month
  • Occupancy decreases to average 43.0%
  • Daily rates adjust to average $71

Seasonality Insights for Moulins

  • The Airbnb seasonality in Moulins shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Moulins's highest earning potential, with monthly revenues capable of climbing to $1,481, occupancy reaching a high of 68.0%, and ADRs peaking at $74.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $859, occupancy could drop to 38.6%, and ADRs may adjust down to $68.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Moulins.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Moulins seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Moulins (2025)

Exploring the top neighborhoods for short-term rentals in Moulins? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centre-ville
The city center of Moulins is rich in history and culture, featuring beautiful architecture and a vibrant atmosphere. Ideal for tourists who want to explore local shops, cafes, and historical landmarks.
Moulins Cathedral, Maison Mantin, Les Halles, Musée Anne de Beaujeu, History of Moulins Museum
Parc de la Cité
A picturesque area that provides access to green spaces and outdoor activities, appealing to families and nature lovers. Great for those looking to unwind while still being close to the city.
Cité des Sciences et de l'Industrie, Parc de la Cité, Lac de Moulins, walking and biking paths
Quartier de la Gare
Close to the train station, this area provides convenience for travelers and easy access to public transport. It’s popular among both business and leisure travelers.
Gare de Moulins, local restaurants, nearby transportation links
Bourbonnais
A charming neighborhood that showcases the traditional lifestyle and culture of the Auvergne region. Ideal for those seeking a rural experience near the city.
Traditional Bourbonnais architecture, local farms, craft markets
Rives de l'Allier
A scenic area along the Allier River that attracts visitors looking for outdoor activities and beautiful views. Great for tourists who enjoy walking, cycling, and relaxing by the water.
Allier riverbank, walking trails, picnic areas
Moulins Sud
This southern part of Moulins is known for its residential charm and local markets, making it appealing for longer stays and families.
local markets, family-friendly parks, grocery stores
Les Grands Champs
A new and developing area that is attracting interest for short-term rentals due to its modern amenities and community features. A good investment for those looking at future growth.
new shopping centers, community parks, modern residential buildings
Château de Moulins
Surrounding the historic castle area, this neighborhood pulls in history enthusiasts and tourists interested in local heritage, making it a prime location for cultural tourism.
Château de Moulins, historical gardens, cultural festivals

Understanding Airbnb License Requirements & STR Laws in Moulins (2025)

While Moulins, Auvergne-Rhône-Alpes, France currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Moulins to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 7% licensed listings)

Top Performing Airbnb Properties in Moulins (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Moulinsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

*Résidence le Théâtre* Le Rouge, SPA, Plein centre

*Résidence le Théâtre* Le Rouge, SPA, Plein centre

Entire Place • 4 bedrooms

$41,238
Revenue
57.5%
Occupancy
$186.47
Daily Rate
Duplex in the middle of town.

Duplex in the middle of town.

Entire Place • 4 bedrooms

$39,795
Revenue
37.9%
Occupancy
$204.08
Daily Rate
*Résidence Le Théâtre* Le Noir, SPA, full center

*Résidence Le Théâtre* Le Noir, SPA, full center

Entire Place • 4 bedrooms

$37,433
Revenue
61.3%
Occupancy
$182.20
Daily Rate
Gite 6 Personnes Moulins Centre

Gite 6 Personnes Moulins Centre

Entire Place • 3 bedrooms

$31,882
Revenue
46.4%
Occupancy
$166.01
Daily Rate
Relaxing apartment

Relaxing apartment

Entire Place • 1 bedroom

$25,944
Revenue
42.4%
Occupancy
$121.49
Daily Rate
House with terrace and jacuzzi facing the CNCs

House with terrace and jacuzzi facing the CNCs

Entire Place • 2 bedrooms

$25,509
Revenue
55.0%
Occupancy
$109.58
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Moulins (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Moulins based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Nicolas3$95,718264.92/5.0
Sc Lopera5$86,4201534.87/5.0
Celina2$56,8231564.96/5.0
Julien6$56,2701374.76/5.0
Angélique3$50,4321724.79/5.0
Lucile2$50,3784874.95/5.0
Charles4$48,574594.90/5.0
Martial4$48,3365374.78/5.0
Lionel3$47,3504774.89/5.0
Kelly4$45,962504.67/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Moulins.

Dive Deeper: Advanced Moulins STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Moulins. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Moulins Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Moulins

  • The Moulins Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.8% of the 143 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Moulins, Apartment/Condo properties are the most common (69.2%), reflecting the local real estate landscape.
  • Houses represent a significant 25.2% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others (combined 5.6%) offer potential for unique stay experiences.

Moulins Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Moulins

  • The dominant room capacity in Moulins is 1 bedroom listings, making up 52.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 69.9% of the active Airbnb listings in Moulins, indicating a high concentration in these sizes.
  • With over half the market (52.4%) consisting of studios or 1-bedroom units, Moulins is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (9.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Moulins.

Moulins Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Moulins

  • The most common guest capacity trend in Moulins vacation rentals is listings accommodating 2 guests (35%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Moulins STR market, accounting for 60.9% of listings.
  • 14.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Moulins.
  • On average, properties in Moulins are equipped to host 3.2 guests.

Moulins Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Moulins

  • The most common availability pattern in Moulins falls within the 91-180 days range, representing 38.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 53.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Moulins (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 48.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Moulins Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (53.6%)

1 Night

74 listings

53.6% of total

2 Nights (31.9%)

2 Nights

44 listings

31.9% of total

3 Nights (2.2%)

3 Nights

3 listings

2.2% of total

4-6 Nights (2.2%)

4-6 Nights

3 listings

2.2% of total

7-29 Nights (0.7%)

7-29 Nights

1 listings

0.7% of total

30+ Nights (9.4%)

30+ Nights

13 listings

9.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Moulins is 1 Night, adopted by 53.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (85.5%) of the Moulins Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 53.6% of Moulins hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 9.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Moulins.

Moulins Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (41.5%)

Flexible

54 listings

41.5% of total

Moderate (41.5%)

Moderate

54 listings

41.5% of total

Firm (7.7%)

Firm

10 listings

7.7% of total

Strict (9.2%)

Strict

12 listings

9.2% of total

Cancellation Policy Insights for Moulins

  • The prevailing Airbnb cancellation policy trend in Moulins is Flexible, used by 41.5% of listings.
  • The market strongly favors guest-friendly terms, with 83.0% of listings offering Flexible or Moderate policies. This suggests guests in Moulins may expect booking flexibility.
  • Strict cancellation policies are quite rare (9.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 41.5% market standard in Moulins.
  • Using a Strict policy might deter some guests, as only 9.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Moulins.

Moulins STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Moulins

  • The overall average booking lead time for vacation rentals in Moulins is 34 days.
  • Guests book furthest in advance for stays during July (average 77 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 21 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Moulins.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
  • Monitor your own booking lead times against these Moulins averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Moulins (2025)

Amenity Prevalence

Amenity Insights for Moulins

  • Essential amenities in Moulins that guests expect include: Kitchen, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Smoke alarm, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Moulins: Kitchen, Heating.
  • Prioritize adding missing essentials: Kitchen, Heating.
  • Consider adding popular differentiators like Hot water or Smoke alarm to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Moulins to stay competitive.

Moulins Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Moulins

  • The typical guest profile for Airbnb in Moulins consists of primarily domestic travelers (90%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 90.4% of guests.
  • Key international markets include France (90.4%) and Germany (1.8%).
  • Top languages spoken are French (47.8%) followed by English (30.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Paris and Lyon.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Moulins Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Épinac14$5,147$333.0137%
Saint-Germain-au-Mont-d'Or10$3,928$316.0240%
Puligny-Montrachet11$3,908$398.0044%
Dommartin11$3,905$327.0036%
Juliénas11$3,378$292.3246%
Corgoloin10$3,314$296.4944%
Courzieu11$3,267$287.8352%
Vanosc13$3,072$224.5244%
Bligny-lès-Beaune24$2,930$233.8944%
Romanèche-Thorins13$2,817$239.9843%

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