Sutton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Quebec, Canada
Is Airbnb profitable in Sutton in 2025? Explore comprehensive Airbnb analytics for Sutton, Quebec, Canada to uncover income potential. This 2025 STR market report for Sutton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 112 active listings.
Whether you're considering an Airbnb investment in Sutton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sutton Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sutton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sutton (2025)
Understanding the monthly revenue variations for Airbnb listings in Sutton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sutton is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sutton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,918+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,123 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,854 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $859, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sutton
Sutton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sutton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sutton:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sutton
Average Daily Rate (ADR) Airbnb Trends in Sutton (2025)
Effective short term rental pricing strategy in Sutton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sutton typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $351+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $221 or more.
- Typical properties (Median) charge around $162 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Sutton
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Airbnb Seasonality Analysis & Trends in Sutton (2025)
Peak Season (August, February, July)
- Revenue averages $2,864 per month
- Occupancy rates average 48.3%
- Daily rates average $195
Shoulder Season
- Revenue averages $2,412 per month
- Occupancy maintains around 36.0%
- Daily rates hold near $196
Low Season (May, September, November)
- Revenue drops to average $1,857 per month
- Occupancy decreases to average 30.8%
- Daily rates adjust to average $192
Seasonality Insights for Sutton
- The Airbnb seasonality in Sutton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sutton's highest earning potential, with monthly revenues capable of climbing to $2,943, occupancy reaching a high of 49.6%, and ADRs peaking at $204.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,825, occupancy could drop to 25.6%, and ADRs may adjust down to $188.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sutton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sutton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sutton (2025)
Exploring the top neighborhoods for short-term rentals in Sutton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lac Brome | A beautiful lakefront destination popular for its recreational activities such as boating, swimming, and hiking. It's a serene location attracting families and nature enthusiasts. | Lac Brome, Brome County Museum, Quintessence Spa, Lindenlea, Brome Lake Golf Club |
| Sutton Mountain | Known for its ski resort and outdoor activities, Sutton Mountain attracts winter sports enthusiasts and summer hikers alike. It offers stunning views and access to nature. | Mont Sutton Ski Resort, Les Pistes de la Montagne, Parc d'environnement Naturel de Sutton, Sutton Art Gallery |
| Sutton Village | A charming village with picturesque streets, local shops, and eateries. This area is great for visitors looking for a quaint, small-town experience with a touch of culture. | Sutton Museum, La Fête des Vendanges, Les Accords de Sutton, Sutton Community Centre |
| Parc d'environnement naturel de Sutton | This park is a hub for outdoor activities, offering trails and wildlife viewing. It draws nature lovers and adventure seekers, making it a great area for stays. | Hiking Trails, Birdwatching, Picnic Areas, Wildlife Viewing |
| Domaine de l'Étang | A beautiful estate area near Sutton that offers a peaceful retreat with access to nature and activities such as fishing, hiking, and relaxation in a tranquil environment. | L'Étang de Sutton, Private Cabins, Nature Trails, Scenic Views |
| Vieux Sutton | The old part of Sutton offers historical charm with its vintage architecture and local shops. It's a great area for visitors interested in history and local culture. | Historic Buildings, Artisan Shops, Local Cafés, Cultural Festivals |
| Montagne de Sutton | A hiking paradise with various trails and a beautiful landscape, drawing outdoor enthusiasts and nature lovers throughout the year. | Hiking Trails, Scenic Lookouts, Nature Activities |
| Sutton's Wine Route | Known for its vineyards and local wineries, this area attracts wine enthusiasts and tourists looking for farm-to-table experiences and tastings. | Vineyards, Wine Tastings, Local Markets, Wine Festivals |
Understanding Airbnb License Requirements & STR Laws in Sutton (2025)
Yes, Sutton, Quebec, Canada enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sutton to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 79% licensed listings)
Top Performing Airbnb Properties in Sutton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Suttonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Quiet Sanctuarium Nature Retreat
Entire Place • 5 bedrooms
Stunning villa near Mt Sutton & Jay Peak
Entire Place • 7 bedrooms
The Country House in the Mountains
Entire Place • 2 bedrooms
Mountain charm near Mount Sutton
Entire Place • 3 bedrooms
Luxurious and beautiful residence at the foot of Sutton
Entire Place • 4 bedrooms
Chalet Chïc Shack
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sutton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sutton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alexandra | 1 | $134,155 | 13 | 4.69/5.0 |
| Monic | 3 | $124,618 | 261 | 4.98/5.0 |
| Natasha | 1 | $92,932 | 82 | 4.85/5.0 |
| Maxime | 7 | $82,040 | 117 | 4.16/5.0 |
| Francois | 2 | $63,312 | 422 | 4.95/5.0 |
| Martine | 1 | $57,166 | 24 | 4.96/5.0 |
| Elisa | 2 | $56,809 | 10 | 5.00/5.0 |
| Genevieve | 1 | $56,082 | 22 | 5.00/5.0 |
| Hôtel À La Maison | 5 | $54,662 | 188 | 4.28/5.0 |
| Jean Philippe | 2 | $54,190 | 190 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sutton.
Dive Deeper: Advanced Sutton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sutton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSutton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sutton
- The Sutton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.2% of the 112 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sutton, House properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 57.1% portion, catering likely to families or larger groups.
- The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.8%) offer potential for unique stay experiences.
Sutton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sutton
- The dominant room capacity in Sutton is 2 bedrooms listings, making up 33.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 56.2% of the active Airbnb listings in Sutton, indicating a high concentration in these sizes.
- A significant 37.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sutton.
Sutton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sutton
- The most common guest capacity trend in Sutton vacation rentals is listings accommodating 4 guests (25%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Sutton STR market, accounting for 48.2% of listings.
- 48.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sutton.
- On average, properties in Sutton are equipped to host 5.1 guests.
Sutton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sutton
- The most common availability pattern in Sutton falls within the 271-366 days range, representing 41.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sutton (38.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sutton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
11.1% of total
2 Nights
42 listings
38.9% of total
3 Nights
3 listings
2.8% of total
4-6 Nights
7 listings
6.5% of total
7-29 Nights
13 listings
12% of total
30+ Nights
31 listings
28.7% of total
Key Insights
- The most prevalent minimum stay requirement in Sutton is 2 Nights, adopted by 38.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (28.7%) caters to monthly stays (30+ nights) in Sutton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.9% of Sutton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.1% currently do.
- A 2-night minimum appears standard (38.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 28.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sutton.
Sutton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
7.6% of total
Moderate
21 listings
20% of total
Firm
27 listings
25.7% of total
Strict
49 listings
46.7% of total
Cancellation Policy Insights for Sutton
- The prevailing Airbnb cancellation policy trend in Sutton is Strict, used by 46.7% of listings.
- A majority (72.4%) of hosts in Sutton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 46.7% market standard in Sutton.
- With 46.7% using Strict terms, this is a viable option in Sutton, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sutton.
Sutton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sutton
- The overall average booking lead time for vacation rentals in Sutton is 63 days.
- Guests book furthest in advance for stays during April (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 47 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (70 days avg.) sees the longest lead times, while Fall (56 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Sutton.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Sutton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sutton (2025)
Amenity Prevalence
Amenity Insights for Sutton
- Essential amenities in Sutton that guests expect include: Wifi, Free parking on premises, Essentials, Smoke alarm, Heating, Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Dishes and silverware, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sutton: Wifi, Free parking on premises, Essentials, Smoke alarm, Heating, Kitchen, Hot water.
- Prioritize adding missing essentials: Wifi, Free parking on premises, Essentials, Smoke alarm, Heating, Kitchen, Hot water.
- Consider adding popular differentiators like Coffee maker or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sutton to stay competitive.
Sutton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sutton
- The typical guest profile for Airbnb in Sutton consists of primarily domestic travelers (66%), often arriving from nearby Montreal, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 65.8% of guests.
- Key international markets include Canada (65.8%) and United States (28.1%).
- Top languages spoken are English (48.3%) followed by French (34.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montreal and Ottawa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sutton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Jefferson | 28 | $5,920 | $432.83 | 50% |
| Malletts Bay | 49 | $4,960 | $414.58 | 48% |
| Stowe | 842 | $4,757 | $474.92 | 41% |
| Wilmington | 130 | $4,484 | $324.06 | 45% |
| Saint-Denis-de-Brompton | 28 | $4,459 | $383.13 | 34% |
| Dalton | 13 | $4,397 | $359.89 | 45% |
| Calais | 16 | $4,320 | $299.79 | 49% |
| Middlebury | 52 | $4,128 | $288.39 | 54% |
| Waterloo | 11 | $4,092 | $357.06 | 37% |
| Topsham | 13 | $3,952 | $265.51 | 50% |