Stratford Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Quebec, Canada
Is Airbnb profitable in Stratford in 2025? Explore comprehensive Airbnb analytics for Stratford, Quebec, Canada to uncover income potential. This 2025 STR market report for Stratford, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Stratford, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Stratford Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Stratford Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Stratford (2025)
Understanding the monthly revenue variations for Airbnb listings in Stratford is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stratford is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stratford across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,672+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,668 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,659 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,435, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Stratford
Stratford Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Stratford STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stratford:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Stratford
Average Daily Rate (ADR) Airbnb Trends in Stratford (2025)
Effective short term rental pricing strategy in Stratford involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stratford typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $293+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $241 or more.
- Typical properties (Median) charge around $189 per night.
- Entry-level properties (Bottom 25%) earn around $159 per night.
Average Daily Rate (ADR) Trend by Month in Stratford
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Airbnb Seasonality Analysis & Trends in Stratford (2025)
Peak Season (July, August, June)
- Revenue averages $4,287 per month
- Occupancy rates average 62.9%
- Daily rates average $220
Shoulder Season
- Revenue averages $2,374 per month
- Occupancy maintains around 37.5%
- Daily rates hold near $197
Low Season (February, March, November)
- Revenue drops to average $1,760 per month
- Occupancy decreases to average 30.3%
- Daily rates adjust to average $182
Seasonality Insights for Stratford
- The Airbnb seasonality in Stratford shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Stratford's highest earning potential, with monthly revenues capable of climbing to $4,660, occupancy reaching a high of 68.6%, and ADRs peaking at $225.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,696, occupancy could drop to 23.9%, and ADRs may adjust down to $172.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Stratford.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Stratford seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Stratford (2025)
Exploring the top neighborhoods for short-term rentals in Stratford? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Stratford | The heart of Stratford, known for its theaters and vibrant downtown culture. A prime location for tourists who want to experience the arts and local dining options. | Stratford Festival Theatre, Avon River, Kimberley Hall, Stratford Perth Museum, Downtown shops and restaurants |
| Stratford Festival District | Home to the world-renowned Stratford Festival, this area attracts theater lovers and arts enthusiasts throughout the season. | Stratford Festival, Festival Marketplace, The Avon Theatre, Tom Patterson Theatre, The Studio Theatre |
| Queen Street | A bustling street with shops, cafes, and local eateries. The perfect spot for visitors looking to explore local culture and enjoy a vibrant atmosphere. | Queen Street shops, Local cafes and restaurants, The Stratford Public Library, Market Square |
| Stratford Gardens | A scenic neighborhood known for its parks and gardens, ideal for families and nature lovers. Offers a quiet retreat while still being close to the attractions. | Stratford Gardens, T.J. Dolan Natural Area, Parks and walking trails, Playgrounds, The Festival Theatre gardens |
| The Avon River Path | A picturesque waterfront area ideal for scenic strolls and picnics. Attracts nature lovers and those looking for a peaceful escape. | Avon River Path, Picnic areas, Biking trails, Bird watching, Waterfront parks |
| Stratford's Historic District | Rich in history and charm, this area features beautiful architecture and a quaint atmosphere. Great for tourists seeking a unique experience. | Victoria Park, Historical buildings, The Stratford City Hall, Heritage walk |
| Local Wineries and Breweries | The surrounding areas are known for their wineries and breweries, attracting culinary tourists and those interested in local craft beverages. | Stratford Brewing Company, Pinecroft Wineries, Local tasting events, Craft beer festivals |
| Stratford Agriculture and Farmers' Market | A place for food lovers where fresh local produce and goods are sold. It attracts visitors looking for authentic local flavors. | Stratford Farmers' Market, Local produce, Artisan goods, Fresh baked goods, Community events |
Understanding Airbnb License Requirements & STR Laws in Stratford (2025)
Yes, Stratford, Quebec, Canada enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Stratford to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 74% licensed listings)
Top Performing Airbnb Properties in Stratford (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Stratfordbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chalet des Paysans....to change your scenery! no296419
Entire Place • 3 bedrooms
Le Chalet (Lake Aylmer) SPA, BEACH and WIFI
Entire Place • 3 bedrooms
Elgin Inn - Lakefront Rustic, SPA, Dock, Kayaks
Entire Place • 4 bedrooms
Warm, sandy beach Lake Aylmer (CITQ-300830)
Entire Place • 2 bedrooms
Le Zenith
Entire Place • 3 bedrooms
La Perdriole | Bord de l'eau | Spa | Foyer | WIFI
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Stratford (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Stratford based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #488111335 | 3 | $61,725 | 1 | 0.00/5.0 |
| Catherine | 2 | $60,431 | 199 | 4.73/5.0 |
| Valérie | 1 | $51,423 | 91 | 4.96/5.0 |
| Stephane | 1 | $40,263 | 157 | 4.94/5.0 |
| Dominique | 1 | $36,512 | 183 | 4.96/5.0 |
| Jean-Christophe | 1 | $35,323 | 190 | 4.91/5.0 |
| Réjean | 2 | $31,196 | 244 | 4.95/5.0 |
| Jonathan | 1 | $31,119 | 19 | 4.89/5.0 |
| Lise-Andrée | 1 | $27,902 | 24 | 4.83/5.0 |
| Fernand | 1 | $27,498 | 9 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stratford.
Dive Deeper: Advanced Stratford STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stratford. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStratford Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Stratford
- The Stratford Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Stratford, House properties are the most common (100%), reflecting the local real estate landscape.
- Houses represent a significant 100% portion, catering likely to families or larger groups.
Stratford Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Stratford
- The dominant room capacity in Stratford is 2 bedrooms listings, making up 42.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 73.7% of the active Airbnb listings in Stratford, indicating a high concentration in these sizes.
- A significant 57.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Stratford.
Stratford Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Stratford
- The most common guest capacity trend in Stratford vacation rentals is listings accommodating 6 guests (47.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Stratford STR market, accounting for 84.2% of listings.
- 100.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Stratford.
- On average, properties in Stratford are equipped to host 6.9 guests.
Stratford Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Stratford
- The most common availability pattern in Stratford falls within the 181-270 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Stratford (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Stratford Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5.6% of total
2 Nights
12 listings
66.7% of total
3 Nights
1 listings
5.6% of total
7-29 Nights
1 listings
5.6% of total
30+ Nights
3 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Stratford is 2 Nights, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.3%) of the Stratford Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Stratford, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 66.7% of Stratford hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.6% currently do.
- A 2-night minimum appears standard (66.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stratford.
Stratford Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
12.5% of total
Flexible
3 listings
18.8% of total
Moderate
6 listings
37.5% of total
Firm
2 listings
12.5% of total
Strict
3 listings
18.8% of total
Cancellation Policy Insights for Stratford
- The prevailing Airbnb cancellation policy trend in Stratford is Moderate, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (56.3%) and stricter (31.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.5% market standard in Stratford.
- Regularly review your cancellation policy against competitors and market demand shifts in Stratford.
Stratford STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Stratford
- The overall average booking lead time for vacation rentals in Stratford is 44 days.
- Guests book furthest in advance for stays during July (average 139 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (100 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Stratford.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 139 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 100 days) to capture early planners.
- Monitor your own booking lead times against these Stratford averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Stratford (2025)
Amenity Prevalence
Amenity Insights for Stratford
- Essential amenities in Stratford that guests expect include: Heating, Free parking on premises, Stove, Oven, Coffee maker, Kitchen, Private entrance, Smoke alarm, Microwave. Lacking these (any) could significantly impact bookings.
- Popular amenities like Patio or balcony are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Stratford: Heating, Free parking on premises, Stove, Oven, Coffee maker, Kitchen, Private entrance, Smoke alarm, Microwave.
- Consider adding popular differentiators like Patio or balcony to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Stratford to stay competitive.
Stratford Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Stratford
- The typical guest profile for Airbnb in Stratford consists of primarily domestic travelers (80%), often arriving from nearby Montreal, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 80.0% of guests.
- Key international markets include Canada (80%) and United States (10.3%).
- Top languages spoken are French (44.8%) followed by English (43%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Montreal and Sherbrooke.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Stratford Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Boutiliers Point | 12 | $4,123 | $220.91 | 59% |
| Lakelands | 11 | $3,923 | $273.47 | 48% |
| Queensland | 14 | $3,355 | $264.87 | 55% |
| Hammonds Plains | 11 | $2,732 | $176.50 | 58% |
| Wentworth | 23 | $2,556 | $225.30 | 44% |
| Chester Grant | 11 | $2,529 | $205.70 | 50% |
| Long River | 17 | $2,500 | $236.42 | 52% |
| Granville | 10 | $2,491 | $276.93 | 56% |
| Feltzen South | 21 | $2,483 | $190.43 | 42% |
| Port Williams | 16 | $2,478 | $245.95 | 52% |