Saguenay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Quebec, Canada
Is Airbnb profitable in Saguenay in 2025? Explore comprehensive Airbnb analytics for Saguenay, Quebec, Canada to uncover income potential. This 2025 STR market report for Saguenay, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 206 active listings.
Whether you're considering an Airbnb investment in Saguenay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saguenay Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saguenay Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saguenay (2025)
Understanding the monthly revenue variations for Airbnb listings in Saguenay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saguenay is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saguenay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,271+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,193 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,367 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $792, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saguenay
Saguenay Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saguenay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saguenay:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saguenay
Average Daily Rate (ADR) Airbnb Trends in Saguenay (2025)
Effective short term rental pricing strategy in Saguenay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saguenay typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $175+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $114 or more.
- Typical properties (Median) charge around $77 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Saguenay
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Airbnb Seasonality Analysis & Trends in Saguenay (2025)
Peak Season (August, July, June)
- Revenue averages $2,261 per month
- Occupancy rates average 62.5%
- Daily rates average $99
Shoulder Season
- Revenue averages $1,571 per month
- Occupancy maintains around 49.8%
- Daily rates hold near $94
Low Season (February, March, November)
- Revenue drops to average $1,213 per month
- Occupancy decreases to average 44.5%
- Daily rates adjust to average $91
Seasonality Insights for Saguenay
- The Airbnb seasonality in Saguenay shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saguenay's highest earning potential, with monthly revenues capable of climbing to $2,471, occupancy reaching a high of 69.7%, and ADRs peaking at $100.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,104, occupancy could drop to 42.6%, and ADRs may adjust down to $90.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saguenay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saguenay seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saguenay (2025)
Exploring the top neighborhoods for short-term rentals in Saguenay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Chicoutimi | The cultural heart of Saguenay, Chicoutimi is well-known for its vibrant arts scene, historical sites, and proximity to natural attractions. It attracts tourists year-round for its festivals and local charm. | Chicoutimi Basin, Parc de la Rivière du Moulin, Centre Georges-Vézina, La Pulperie de Chicoutimi, Festival des Glenmor |
| Jonquière | A historic district with a mix of urban and outdoor activities, Jonquière is ideal for visitors seeking local culture and adventure. It's close to hiking trails and beautiful lakes. | Basilique-Cathédrale de Chicoutimi, Parc de la Petite Décharge, Cimetière de Jonquière, La Vallée des Fantômes, Centre de Ski Mont-Fortin |
| La Baie | Known for its picturesque harbor and outdoor activities, La Baie offers a relaxed atmosphere and attracts visitors who enjoy nature and marine experiences. | Parc national des Hautes-Gorges-de-la-Rivière-Malbaie, La Baie des Ha! Ha!, Centre d'Histoire Sir William-Price, Le Fjord du Saguenay, Village historique de Val-Jalbert |
| Saguenay-Lac-Saint-Jean region | While slightly outside Saguenay, this region is famous for its stunning lakes and outdoor recreation. It's a perfect location for those looking to explore nature and local cuisine. | Parc national du Fjord-du-Saguenay, Lac Saint-Jean, Zoo sauvage de Saint-Félicien, Les Jardins de Métis, Le Festivent |
| Saint-Honoré | A small community with breathtaking views and a quaint atmosphere, Saint-Honoré is perfect for those seeking a peaceful getaway close to nature. | Val Saint-Côme Ski Resort, Parc de la Chute-de-la-Rivière-aux-Mélèzes, Lac à la Truite, Hiking trails |
| Rivière-du-Moulin | This scenic area is known for its rural charm and access to outdoor adventures, perfect for guests looking for an escape into nature and tranquility. | Parc de la Riviere du Moulin, Cycling trails, Fishing spots, Scenic drives |
| Alma | Another cultural hub nearby with local events and attractions, Alma is great for short-term rentals during summer festivals and winter sports activities. | Parc de la Décharge, Centre d’Art d’Alma, Festival de la Pêche, Lac Saint-Jean |
| Les Escoumins | A beautiful coastal region close to the St. Lawrence River, known for whale watching and marine tours, attracting eco-tourists and adventure seekers. | Les Escoumins Whale Watching, Parc Marin du Saguenay–Saint-Laurent, Coastal hiking trails, Beach activities |
Understanding Airbnb License Requirements & STR Laws in Saguenay (2025)
Yes, Saguenay, Quebec, Canada enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saguenay to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 78% licensed listings)
Top Performing Airbnb Properties in Saguenay (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saguenaybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hector The River
Entire Place • 4 bedrooms
Welcome to the House at Grandma's
Entire Place • 5 bedrooms
Vertige Chalet on the Fjord
Entire Place • 3 bedrooms
Lili Rose, 4 bedroom house 2 sb, downtown
Entire Place • 4 bedrooms
Downtown House with Relaxing Spa & Cozy Fireplace!
Entire Place • 3 bedrooms
Magical Loft : Breathtaking View & Cozy Fireplace
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saguenay (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saguenay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Francois | 17 | $296,336 | 1416 | 4.56/5.0 |
| Thomas | 7 | $198,134 | 1735 | 4.79/5.0 |
| Claudine | 8 | $158,653 | 556 | 4.88/5.0 |
| Alexandre | 11 | $130,604 | 2107 | 4.72/5.0 |
| Joseph | 6 | $113,813 | 345 | 4.86/5.0 |
| Emilie | 3 | $71,239 | 654 | 4.83/5.0 |
| Maryse | 2 | $63,273 | 234 | 4.97/5.0 |
| Pénélope | 2 | $60,489 | 413 | 4.93/5.0 |
| Emilie | 1 | $49,386 | 51 | 5.00/5.0 |
| Maxime | 1 | $49,114 | 24 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saguenay.
Dive Deeper: Advanced Saguenay STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saguenay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaguenay Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saguenay
- The Saguenay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.1% of the 206 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saguenay, Apartment/Condo properties are the most common (56.8%), reflecting the local real estate landscape.
- Houses represent a significant 36.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 6.3%) offer potential for unique stay experiences.
Saguenay Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saguenay
- The dominant room capacity in Saguenay is 1 bedroom listings, making up 36.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.0% of the active Airbnb listings in Saguenay, indicating a high concentration in these sizes.
- A significant 20.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saguenay.
Saguenay Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saguenay
- The most common guest capacity trend in Saguenay vacation rentals is listings accommodating 4 guests (27.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Saguenay STR market, accounting for 51.0% of listings.
- 25.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saguenay.
- On average, properties in Saguenay are equipped to host 3.7 guests.
Saguenay Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saguenay
- The most common availability pattern in Saguenay falls within the 181-270 days range, representing 35.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 56.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Saguenay (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saguenay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
54 listings
28% of total
2 Nights
44 listings
22.8% of total
3 Nights
11 listings
5.7% of total
4-6 Nights
5 listings
2.6% of total
7-29 Nights
15 listings
7.8% of total
30+ Nights
64 listings
33.2% of total
Key Insights
- The most prevalent minimum stay requirement in Saguenay is 30+ Nights, adopted by 33.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33.2%) caters to monthly stays (30+ nights) in Saguenay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33.2% of Saguenay hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saguenay.
Saguenay Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.5% of total
Flexible
54 listings
28.7% of total
Moderate
78 listings
41.5% of total
Firm
28 listings
14.9% of total
Strict
27 listings
14.4% of total
Cancellation Policy Insights for Saguenay
- The prevailing Airbnb cancellation policy trend in Saguenay is Moderate, used by 41.5% of listings.
- The market strongly favors guest-friendly terms, with 70.2% of listings offering Flexible or Moderate policies. This suggests guests in Saguenay may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.5% market standard in Saguenay.
- Using a Strict policy might deter some guests, as only 14.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Saguenay.
Saguenay STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saguenay
- The overall average booking lead time for vacation rentals in Saguenay is 50 days.
- Guests book furthest in advance for stays during July (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Fall (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Saguenay.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Saguenay averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saguenay (2025)
Amenity Prevalence
Amenity Insights for Saguenay
- Essential amenities in Saguenay that guests expect include: Wifi, Kitchen, Smoke alarm, Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saguenay: Wifi, Kitchen, Smoke alarm, Free parking on premises, Heating.
- Prioritize adding missing essentials: Wifi, Kitchen, Smoke alarm, Free parking on premises, Heating.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saguenay to stay competitive.
Saguenay Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saguenay
- The typical guest profile for Airbnb in Saguenay consists of a mix of domestic (51%) and international guests, often arriving from nearby Montreal, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 51.4% of guests.
- Key international markets include Canada (51.4%) and France (38.3%).
- Top languages spoken are French (46.8%) followed by English (38.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saguenay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Les Éboulements | 137 | $3,141 | $227.50 | 42% |
| Saint-Irénée | 45 | $2,846 | $215.63 | 44% |
| Sainte-Brigitte-de-Laval | 59 | $2,652 | $185.69 | 49% |
| Petite-Rivière-Saint-François | 405 | $2,484 | $285.25 | 34% |
| Hébertville | 11 | $2,476 | $188.05 | 45% |
| Stoneham-et-Tewkesbury | 191 | $2,401 | $331.79 | 32% |
| Roberval | 24 | $2,263 | $138.52 | 60% |
| Saint-Ferréol-les-Neiges | 172 | $2,234 | $257.49 | 35% |
| Saint-Joachim | 16 | $2,159 | $170.71 | 48% |
| Baie-Saint-Paul | 193 | $2,059 | $194.67 | 38% |