Rouyn-Noranda Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Quebec, Canada

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Rouyn-Noranda in 2025? Explore comprehensive Airbnb analytics for Rouyn-Noranda, Quebec, Canada to uncover income potential. This 2025 STR market report for Rouyn-Noranda, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 70 active listings.

Whether you're considering an Airbnb investment in Rouyn-Noranda, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rouyn-Noranda Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Rouyn-Noranda Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$92
The average rental revenue earned for an occupied room per day in Rouyn-Noranda.
Occupancy Rate(?)
41.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,563
Typical annual income for an Airbnb listing in Rouyn-Noranda. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
3.0%
Positive growth (3.0%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Rouyn-Noranda.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Rouyn-Noranda.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
70
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Rouyn-Noranda (2025)

Understanding the monthly revenue variations for Airbnb listings in Rouyn-Noranda is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rouyn-Noranda is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rouyn-Noranda across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,383+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,703 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,084 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $553, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Rouyn-Noranda

Rouyn-Noranda Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Rouyn-Noranda STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rouyn-Noranda:

  • Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 40%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Rouyn-Noranda

Average Daily Rate (ADR) Airbnb Trends in Rouyn-Noranda (2025)

Effective short term rental pricing strategy in Rouyn-Noranda involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rouyn-Noranda typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $151+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $123 or more.
  • Typical properties (Median) charge around $91 per night.
  • Entry-level properties (Bottom 25%) earn around $64 per night.

Average Daily Rate (ADR) Trend by Month in Rouyn-Noranda

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Airbnb Seasonality Analysis & Trends in Rouyn-Noranda (2025)

Peak Season (August, July, June)
  • Revenue averages $1,579 per month
  • Occupancy rates average 46.6%
  • Daily rates average $107
Shoulder Season
  • Revenue averages $1,270 per month
  • Occupancy maintains around 44.1%
  • Daily rates hold near $101
Low Season (January, February, March)
  • Revenue drops to average $826 per month
  • Occupancy decreases to average 35.1%
  • Daily rates adjust to average $84

Seasonality Insights for Rouyn-Noranda

  • The Airbnb seasonality in Rouyn-Noranda shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Rouyn-Noranda's highest earning potential, with monthly revenues capable of climbing to $1,620, occupancy reaching a high of 52.9%, and ADRs peaking at $108.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $758, occupancy could drop to 32.5%, and ADRs may adjust down to $83.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rouyn-Noranda.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Rouyn-Noranda seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Rouyn-Noranda (2025)

Exploring the top neighborhoods for short-term rentals in Rouyn-Noranda? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Rouyn-Noranda
The heart of the city, bustling with shops, restaurants, and cultural amenities. Ideal for travelers wanting to experience the local lifestyle and nightlife.
Establishment of art and culture, Place de la Paix, The Rouyn-Noranda Museum of Art, Local shops and cafes, Festivals and events throughout the year
Osisko Lake
A beautiful recreational area that attracts tourists looking for outdoor activities such as boating, fishing, and hiking. Perfect for families and nature lovers.
Osisko Lake Beach, Walking trails around the lake, Fishing spots, Picnic areas, Scenic viewpoints
Rivière aux Sables
A picturesque area with opportunities for scenic walks and the chance to experience nature. Popular for its tranquility and proximity to outdoor activities.
Rivière aux Sables Park, Hiking trails, Fishing and canoeing spots, Nature observation
Noranda
Steeped in history, Noranda is known for its mining heritage and offers a unique glimpse into the city’s past. Great for cultural tourism and history enthusiasts.
Noranda's Historical Mining Sites, Local heritage museums, Cultural events, Historic architecture
Parc La Vérendrye
A large provincial park offering a variety of outdoor activities including camping, hiking, and wildlife observation. Attractive for eco-tourists and adventure seekers.
Hiking and biking trails, Camping sites, Lakes and fishing spots, Wildlife watching, Winter sports opportunities
Cité-des-Jeunes
A vibrant neighborhood close to educational institutions, making it popular among students and young professionals. Offers a youthful vibe and various amenities.
Cultural events and festivals, Student-friendly cafes, Local markets, Parks and recreational facilities
Montgomery
A cozy residential area with a community feel, appealing to families and those looking for a quieter stay. Good for long-term guests and family trips.
Local parks, Family-friendly activities, Sporting facilities, The community center
Local markets and shops
Essential for visitors looking to experience local cuisine and culture. Great for shoppers and foodies wanting a taste of regional specialties.
Farmers' markets, Craft fairs, Local artisan shops, Gourmet food stores, Culinary festivals

Understanding Airbnb License Requirements & STR Laws in Rouyn-Noranda (2025)

Yes, Rouyn-Noranda, Quebec, Canada enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rouyn-Noranda to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 91% licensed listings)

Top Performing Airbnb Properties in Rouyn-Noranda (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Rouyn-Norandabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Chalet de bois rond-Le Labrador

Chalet de bois rond-Le Labrador

Entire Place • 2 bedrooms

$45,048
Revenue
44.7%
Occupancy
$269.41
Daily Rate
Prodigy house with 3 bedrooms

Prodigy house with 3 bedrooms

Entire Place • 3 bedrooms

$33,228
Revenue
63.6%
Occupancy
$120.20
Daily Rate
Accommodation  Les Matins Tranquilles

Accommodation Les Matins Tranquilles

Entire Place • 4 bedrooms

$30,167
Revenue
61.6%
Occupancy
$111.66
Daily Rate
Refurbished loft, city center 102

Refurbished loft, city center 102

Entire Place • 1 bedroom

$28,202
Revenue
87.1%
Occupancy
$81.59
Daily Rate
Lakefront chalet

Lakefront chalet

Entire Place • 2 bedrooms

$26,965
Revenue
62.4%
Occupancy
$102.48
Daily Rate
Renovated new loft downtown 104

Renovated new loft downtown 104

Entire Place • 1 bedroom

$21,787
Revenue
65.5%
Occupancy
$78.21
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Rouyn-Noranda (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Rouyn-Noranda based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Cedric26$248,5575504.12/5.0
Nasaralia4$88,8661414.81/5.0
Francis3$64,909704.96/5.0
Nathalie1$45,04885.00/5.0
Bryan2$33,677764.83/5.0
Karine5$32,5371762.95/5.0
Doris1$30,167224.77/5.0
Pierre2$28,4683064.71/5.0
Eric1$26,965304.97/5.0
Marie-Noëlle2$24,228694.75/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rouyn-Noranda.

Dive Deeper: Advanced Rouyn-Noranda STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rouyn-Noranda. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Rouyn-Noranda Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Rouyn-Noranda

  • The Rouyn-Noranda Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.3% of the 70 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Rouyn-Noranda, Apartment/Condo properties are the most common (78.6%), reflecting the local real estate landscape.
  • Smaller segments like outdoor/unique, others, unique stays (combined 8.6%) offer potential for unique stay experiences.

Rouyn-Noranda Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Rouyn-Noranda

  • The dominant room capacity in Rouyn-Noranda is 1 bedroom listings, making up 45.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 61.4% of the active Airbnb listings in Rouyn-Noranda, indicating a high concentration in these sizes.

Rouyn-Noranda Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Rouyn-Noranda

  • The most common guest capacity trend in Rouyn-Noranda vacation rentals is listings accommodating 2 guests (40%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Rouyn-Noranda STR market, accounting for 61.4% of listings.
  • 21.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rouyn-Noranda.
  • On average, properties in Rouyn-Noranda are equipped to host 3.5 guests.

Rouyn-Noranda Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Rouyn-Noranda

  • The most common availability pattern in Rouyn-Noranda falls within the 271-366 days range, representing 38.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 71.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Rouyn-Noranda (32.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 30.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Rouyn-Noranda Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (40.9%)

1 Night

27 listings

40.9% of total

2 Nights (37.9%)

2 Nights

25 listings

37.9% of total

3 Nights (1.5%)

3 Nights

1 listings

1.5% of total

4-6 Nights (3%)

4-6 Nights

2 listings

3% of total

7-29 Nights (3%)

7-29 Nights

2 listings

3% of total

30+ Nights (13.6%)

30+ Nights

9 listings

13.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Rouyn-Noranda is 1 Night, adopted by 40.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (78.8%) of the Rouyn-Noranda Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (13.6%) caters to monthly stays (30+ nights) in Rouyn-Noranda, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 40.9% of Rouyn-Noranda hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 13.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rouyn-Noranda.

Rouyn-Noranda Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (33.8%)

Super Strict 60 Days

22 listings

33.8% of total

Flexible (23.1%)

Flexible

15 listings

23.1% of total

Moderate (24.6%)

Moderate

16 listings

24.6% of total

Firm (6.2%)

Firm

4 listings

6.2% of total

Strict (12.3%)

Strict

8 listings

12.3% of total

Cancellation Policy Insights for Rouyn-Noranda

  • The prevailing Airbnb cancellation policy trend in Rouyn-Noranda is Super Strict 60 Days, used by 33.8% of listings.
  • There's a relatively balanced mix between guest-friendly (47.7%) and stricter (18.5%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Super Strict 60 Days policy to align with the 33.8% market standard in Rouyn-Noranda.
  • Using a Strict policy might deter some guests, as only 12.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Rouyn-Noranda.

Rouyn-Noranda STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Rouyn-Noranda

  • The overall average booking lead time for vacation rentals in Rouyn-Noranda is 30 days.
  • Guests book furthest in advance for stays during September (average 60 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (42 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Rouyn-Noranda.
  • For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 42 days) to capture early planners.
  • Monitor your own booking lead times against these Rouyn-Noranda averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Rouyn-Noranda (2025)

Amenity Prevalence

Amenity Insights for Rouyn-Noranda

  • Essential amenities in Rouyn-Noranda that guests expect include: Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Heating, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Rouyn-Noranda: Smoke alarm, Kitchen.
  • Prioritize adding missing essentials: Smoke alarm, Kitchen.
  • Consider adding popular differentiators like Free parking on premises or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Rouyn-Noranda to stay competitive.

Rouyn-Noranda Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Rouyn-Noranda

  • The typical guest profile for Airbnb in Rouyn-Noranda consists of primarily domestic travelers (95%), often arriving from nearby Montreal, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 94.6% of guests.
  • Key international markets include Canada (94.6%) and France (1.7%).
  • Top languages spoken are French (48.2%) followed by English (41.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Montreal and Rouyn-Noranda.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Rouyn-Noranda Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Temiskaming Shores25$1,983$131.8153%
Unorganized West Timiskaming17$930$137.9535%

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