Rimouski Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Quebec, Canada

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Rimouski in 2025? Explore comprehensive Airbnb analytics for Rimouski, Quebec, Canada to uncover income potential. This 2025 STR market report for Rimouski, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 105 active listings.

Whether you're considering an Airbnb investment in Rimouski, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rimouski Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Rimouski Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$113
The average rental revenue earned for an occupied room per day in Rimouski.
Occupancy Rate(?)
51.2%
High demand. Good booking frequency.
Median Annual Revenue(?)
$18,693
Typical annual income for an Airbnb listing in Rimouski. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
29.2%
Strong growth (29.2%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Rimouski.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Rimouski.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
105
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Rimouski (2025)

Understanding the monthly revenue variations for Airbnb listings in Rimouski is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rimouski is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rimouski across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,243+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,682 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,556 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $935, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Rimouski

Rimouski Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Rimouski STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rimouski:

  • Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 51%.
  • Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Rimouski

Average Daily Rate (ADR) Airbnb Trends in Rimouski (2025)

Effective short term rental pricing strategy in Rimouski involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rimouski typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $192+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $140 or more.
  • Typical properties (Median) charge around $93 per night.
  • Entry-level properties (Bottom 25%) earn around $71 per night.

Average Daily Rate (ADR) Trend by Month in Rimouski

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Airbnb Seasonality Analysis & Trends in Rimouski (2025)

Peak Season (July, August, June)
  • Revenue averages $2,817 per month
  • Occupancy rates average 63.9%
  • Daily rates average $116
Shoulder Season
  • Revenue averages $1,918 per month
  • Occupancy maintains around 49.4%
  • Daily rates hold near $112
Low Season (January, February, March)
  • Revenue drops to average $1,409 per month
  • Occupancy decreases to average 40.3%
  • Daily rates adjust to average $106

Seasonality Insights for Rimouski

  • The Airbnb seasonality in Rimouski shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Rimouski's highest earning potential, with monthly revenues capable of climbing to $3,059, occupancy reaching a high of 74.0%, and ADRs peaking at $117.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,365, occupancy could drop to 38.3%, and ADRs may adjust down to $106.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rimouski.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Rimouski seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Rimouski (2025)

Exploring the top neighborhoods for short-term rentals in Rimouski? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Rimouski Downtown
The heart of Rimouski, with easy access to local shops, restaurants, and entertainment. A vibrant community atmosphere that attracts tourists and locals alike.
Rimouski Cultural Centre, Promenade de la Mer, Rimouski Harbor, Local shops and cafes, Musee Regional de Rimouski
Mitis River Shore
A picturesque area along the Mitis River, popular for nature lovers and those seeking tranquility. Great for outdoor activities and scenic views.
Mitis River Park, Bicycle path along the river, Natural scenery, Kayaking and fishing opportunities
Pointe-au-Pere
A historical district known for its maritime heritage and attractions. Offers a unique charm and is a significant tourist site.
The Pointe-au-Père Lighthouse, The Empress of Ireland Museum, Historical tours, Beautiful waterfront views
Quebec Maritime Region
This area attracts visitors looking to explore the natural beauty of Quebec's maritime landscape and enjoy outdoor activities.
Parc National du Bic, St. Lawrence River views, Wildlife watching, Hiking trails
Témiscouata
A region known for its nature and outdoor sports, appealing to adventure seekers and nature lovers looking for rustic experiences.
Lac Témiscouata, Hiking and biking trails, Fishing spots, Scenic lakes
Mont-Joli
A charming town with cultural events and festivals, it offers a taste of the local culture and is close to natural attractions.
Mont-Joli Beach, Local art galleries, Cultural festivals, Scenic parks
Rimouski North
A residential area that offers more secluded and peaceful lodging options close to nature, ideal for families and groups.
Nearby parks, Lakes and nature trails, Quiet residential atmosphere
Rimouski West
This area is great for those looking for proximity to local attractions while enjoying a quieter stay away from the downtown bustle.
Local markets, Community events, Parks and green spaces

Understanding Airbnb License Requirements & STR Laws in Rimouski (2025)

Yes, Rimouski, Quebec, Canada enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rimouski to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 90% licensed listings)

Top Performing Airbnb Properties in Rimouski (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Rimouskibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Sea house

Sea house

Entire Place • 5 bedrooms

$76,508
Revenue
81.5%
Occupancy
$325.67
Daily Rate
River, nature and tranquility in Rimouski

River, nature and tranquility in Rimouski

Entire Place • 4 bedrooms

$67,571
Revenue
52.9%
Occupancy
$301.62
Daily Rate
The Ancestral du Bic

The Ancestral du Bic

Entire Place • 4 bedrooms

$58,249
Revenue
68.2%
Occupancy
$195.15
Daily Rate
Downtown with SPA, great home

Downtown with SPA, great home

Entire Place • 2 bedrooms

$49,612
Revenue
78.0%
Occupancy
$173.15
Daily Rate
Apartment de la Vieille Maison

Apartment de la Vieille Maison

Entire Place • 2 bedrooms

$48,403
Revenue
85.1%
Occupancy
$139.77
Daily Rate
Santorini-style house in Rimouski

Santorini-style house in Rimouski

Entire Place • 3 bedrooms

$46,710
Revenue
77.8%
Occupancy
$151.37
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Rimouski (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Rimouski based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Sebastien5$183,3752044.82/5.0
Alexandra6$162,8332784.77/5.0
Nathalie4$137,601765.00/5.0
Jesus Edouardo7$115,05912434.86/5.0
Adriana5$80,6143474.68/5.0
Alexandre5$72,8072804.74/5.0
Marie-Pierre2$69,6171904.58/5.0
Alexandre1$67,571225.00/5.0
Clement1$58,249674.81/5.0
Raymond3$58,233784.83/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rimouski.

Dive Deeper: Advanced Rimouski STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rimouski. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Rimouski Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Rimouski

  • The Rimouski Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 67.6% of the 105 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 32.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Rimouski, House properties are the most common (46.7%), reflecting the local real estate landscape.
  • Houses represent a significant 46.7% portion, catering likely to families or larger groups.
  • The presence of 9.5% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique (combined 1.0%) offer potential for unique stay experiences.

Rimouski Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Rimouski

  • The dominant room capacity in Rimouski is 1 bedroom listings, making up 31.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 62.8% of the active Airbnb listings in Rimouski, indicating a high concentration in these sizes.

Rimouski Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Rimouski

  • The most common guest capacity trend in Rimouski vacation rentals is listings accommodating 4 guests (23.8%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Rimouski STR market, accounting for 44.8% of listings.
  • 24.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rimouski.
  • On average, properties in Rimouski are equipped to host 3.4 guests.

Rimouski Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Rimouski

  • The most common availability pattern in Rimouski falls within the 181-270 days range, representing 34.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 61.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Rimouski (34.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 40.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Rimouski Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (34.7%)

1 Night

34 listings

34.7% of total

2 Nights (22.4%)

2 Nights

22 listings

22.4% of total

3 Nights (5.1%)

3 Nights

5 listings

5.1% of total

4-6 Nights (4.1%)

4-6 Nights

4 listings

4.1% of total

7-29 Nights (4.1%)

7-29 Nights

4 listings

4.1% of total

30+ Nights (29.6%)

30+ Nights

29 listings

29.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Rimouski is 1 Night, adopted by 34.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (29.6%) caters to monthly stays (30+ nights) in Rimouski, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 34.7% of Rimouski hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 29.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rimouski.

Rimouski Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (24%)

Flexible

24 listings

24% of total

Moderate (42%)

Moderate

42 listings

42% of total

Firm (23%)

Firm

23 listings

23% of total

Strict (11%)

Strict

11 listings

11% of total

Cancellation Policy Insights for Rimouski

  • The prevailing Airbnb cancellation policy trend in Rimouski is Moderate, used by 42% of listings.
  • There's a relatively balanced mix between guest-friendly (66.0%) and stricter (34.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 42% market standard in Rimouski.
  • Using a Strict policy might deter some guests, as only 11% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Rimouski.

Rimouski STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Rimouski

  • The overall average booking lead time for vacation rentals in Rimouski is 53 days.
  • Guests book furthest in advance for stays during June (average 89 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 31 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Rimouski.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
  • Monitor your own booking lead times against these Rimouski averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Rimouski (2025)

Amenity Prevalence

Amenity Insights for Rimouski

  • Essential amenities in Rimouski that guests expect include: Smoke alarm, Heating, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Rimouski: Smoke alarm, Heating, Wifi.
  • Prioritize adding missing essentials: Heating, Wifi.
  • Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Rimouski to stay competitive.

Rimouski Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Rimouski

  • The typical guest profile for Airbnb in Rimouski consists of primarily domestic travelers (73%), often arriving from nearby Montreal, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 73.1% of guests.
  • Key international markets include Canada (73.1%) and France (19.2%).
  • Top languages spoken are French (47%) followed by English (37.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Montreal and Québec City.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Rimouski Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Fort Kent17$2,200$173.0343%
Pohénégamook24$2,050$229.8333%
Les Bergeronnes20$1,979$147.4259%
Saint-Siméon36$1,872$182.9140%
Sacré-Coeur48$1,852$192.3448%
Sainte-Luce28$1,793$155.5340%
Notre-Dame-du-Portage12$1,647$169.6647%
Tadoussac22$1,621$191.0950%
Saint-Fabien13$1,619$122.7360%
Saint-Simon14$1,617$144.5143%

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