Murdochville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Quebec, Canada

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Murdochville in 2025? Explore comprehensive Airbnb analytics for Murdochville, Quebec, Canada to uncover income potential. This 2025 STR market report for Murdochville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 38 active listings.

Whether you're considering an Airbnb investment in Murdochville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Murdochville Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Murdochville Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$129
The average rental revenue earned for an occupied room per day in Murdochville.
Occupancy Rate(?)
27.9%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$8,803
Typical annual income for an Airbnb listing in Murdochville. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-18.4%
Significant decrease (-18.4%) vs. last year.
Peak Revenue Month(?)
February
The month with the highest average earnings, indicating peak season in Murdochville.
Lowest Revenue Month(?)
May
The month with the lowest average earnings, indicating the low season in Murdochville.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
38
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Murdochville (2025)

Understanding the monthly revenue variations for Airbnb listings in Murdochville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Murdochville is typically February, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Murdochville across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,836+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,674 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $998 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $541, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Murdochville

Murdochville Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Murdochville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Murdochville:

  • Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 23%.
  • Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Murdochville

Average Daily Rate (ADR) Airbnb Trends in Murdochville (2025)

Effective short term rental pricing strategy in Murdochville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Murdochville typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $185+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $155 or more.
  • Typical properties (Median) charge around $118 per night.
  • Entry-level properties (Bottom 25%) earn around $102 per night.

Average Daily Rate (ADR) Trend by Month in Murdochville

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Airbnb Seasonality Analysis & Trends in Murdochville (2025)

Peak Season (February, March, July)
  • Revenue averages $2,059 per month
  • Occupancy rates average 44.0%
  • Daily rates average $131
Shoulder Season
  • Revenue averages $1,285 per month
  • Occupancy maintains around 27.3%
  • Daily rates hold near $128
Low Season (April, May, September)
  • Revenue drops to average $760 per month
  • Occupancy decreases to average 15.1%
  • Daily rates adjust to average $126

Seasonality Insights for Murdochville

  • The Airbnb seasonality in Murdochville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Murdochville's highest earning potential, with monthly revenues capable of climbing to $2,224, occupancy reaching a high of 47.8%, and ADRs peaking at $134.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $344, occupancy could drop to 5.8%, and ADRs may adjust down to $123.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Murdochville.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Murdochville seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Murdochville (2025)

Exploring the top neighborhoods for short-term rentals in Murdochville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Murdochville Scenic View
Known for its stunning landscapes and proximity to outdoor activities, this area attracts nature lovers and adventure seekers, perfect for travelers looking to hike and explore the beautiful surroundings.
Murdochville Mountain, Gaspésie National Park, Skiing at Monts Chic-Chocs, Hiking trails, Wildlife watching
Historic Murdochville
A charming area that encapsulates the history of mining in Quebec, this place appeals to those interested in learning about local culture and heritage. Ideal for families and history buffs.
Murdochville Historical Museum, Cultural heritage sites, Local artisan shops
Rural Retreats
Surrounding Murdochville, this area offers peaceful and secluded accommodations perfect for relaxation and those looking to escape the hustle and bustle of city life. It's great for retreats and wellness travelers.
Lush forests, Quiet lakes, Nature trails
Adventure Hub
This area serves as a gateway for outdoor adventures, attracting thrill-seekers for activities like skiing, mountain biking, and fishing. A prime spot for active travelers.
Ski resorts, Mountain biking trails, Fishing spots
Cascapedia River
Just a short drive from Murdochville, this area is known for its beautiful river and is popular among fishing enthusiasts and nature lovers looking for tranquility and scenic beauty.
Cascapedia River, Fishing and canoeing spots, Scenic picnic areas
Local Wineries and Breweries
An up-and-coming area featuring local wineries and breweries, attracting those interested in culinary experiences and local gastronomy. Perfect for foodies looking to explore Quebec's flavors.
Local vineyards, Microbreweries, Farm-to-table restaurants
Family-Friendly Murdochville
A welcoming area suited for families, offering playgrounds, parks, and family-oriented activities. Ideal for parents traveling with children looking for fun and relaxation.
Local parks, Family-friendly attractions, Playgrounds
Cultural Zone
This area highlights the unique culture of the Gaspé Peninsula, ideal for travelers seeking cultural enrichment through local festivals, art, and cuisine.
Art galleries, Cultural festivals, Traditional cuisine restaurants

Understanding Airbnb License Requirements & STR Laws in Murdochville (2025)

Yes, Murdochville, Quebec, Canada enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Murdochville to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 87% licensed listings)

Top Performing Airbnb Properties in Murdochville (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Murdochvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Murdoch Beach House - Fireplace and Sauna

Murdoch Beach House - Fireplace and Sauna

Entire Place • 4 bedrooms

$47,239
Revenue
55.0%
Occupancy
$257.29
Daily Rate
The Trail House - Fireplace and Mt Porphyre

The Trail House - Fireplace and Mt Porphyre

Entire Place • 5 bedrooms

$27,867
Revenue
30.9%
Occupancy
$259.31
Daily Rate
The Kobber Hüs - Elegance in the heart of town

The Kobber Hüs - Elegance in the heart of town

Entire Place • 2 bedrooms

$23,138
Revenue
47.5%
Occupancy
$179.96
Daily Rate
Murdok

Murdok

Entire Place • 5 bedrooms

$17,745
Revenue
39.7%
Occupancy
$160.65
Daily Rate
Gaspésie vibes - 4 bedroom house

Gaspésie vibes - 4 bedroom house

Entire Place • 4 bedrooms

$17,016
Revenue
28.9%
Occupancy
$205.61
Daily Rate
Le BootPacker Accommodation - 1

Le BootPacker Accommodation - 1

Entire Place • 3 bedrooms

$16,385
Revenue
41.5%
Occupancy
$109.23
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Murdochville (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Murdochville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Felix & Roxanne4$113,284964.95/5.0
Jean-Philippe2$32,536514.90/5.0
Cybel3$24,118644.96/5.0
Chic-Chac11$21,7271123.01/5.0
Gabrielle1$17,745244.75/5.0
Gabrielle1$17,016424.83/5.0
Emie1$15,65394.44/5.0
Michel2$14,5391754.64/5.0
Anouck Et Jimmy1$9,947844.60/5.0
Caroline1$9,645594.64/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Murdochville.

Dive Deeper: Advanced Murdochville STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Murdochville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Murdochville Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Murdochville

  • The Murdochville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.6% of the 38 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Murdochville, House properties are the most common (78.9%), reflecting the local real estate landscape.
  • Houses represent a significant 78.9% portion, catering likely to families or larger groups.
  • The presence of 18.4% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like apartment/condo (combined 2.6%) offer potential for unique stay experiences.

Murdochville Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Murdochville

  • The dominant room capacity in Murdochville is 3 bedrooms listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 4 bedrooms properties represent 52.7% of the active Airbnb listings in Murdochville, indicating a high concentration in these sizes.
  • A significant 65.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Murdochville.

Murdochville Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Murdochville

  • The most common guest capacity trend in Murdochville vacation rentals is listings accommodating 8+ guests (34.2%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Murdochville STR market, accounting for 68.4% of listings.
  • 71.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Murdochville.
  • On average, properties in Murdochville are equipped to host 5.8 guests.

Murdochville Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Murdochville

  • The most common availability pattern in Murdochville falls within the 271-366 days range, representing 78.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Murdochville (50%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 2.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Murdochville Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (21.6%)

1 Night

8 listings

21.6% of total

2 Nights (32.4%)

2 Nights

12 listings

32.4% of total

3 Nights (10.8%)

3 Nights

4 listings

10.8% of total

4-6 Nights (2.7%)

4-6 Nights

1 listings

2.7% of total

7-29 Nights (2.7%)

7-29 Nights

1 listings

2.7% of total

30+ Nights (29.7%)

30+ Nights

11 listings

29.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Murdochville is 2 Nights, adopted by 32.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (29.7%) caters to monthly stays (30+ nights) in Murdochville, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 32.4% of Murdochville hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 29.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Murdochville.

Murdochville Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (23.5%)

Flexible

8 listings

23.5% of total

Moderate (38.2%)

Moderate

13 listings

38.2% of total

Firm (11.8%)

Firm

4 listings

11.8% of total

Strict (26.5%)

Strict

9 listings

26.5% of total

Cancellation Policy Insights for Murdochville

  • The prevailing Airbnb cancellation policy trend in Murdochville is Moderate, used by 38.2% of listings.
  • There's a relatively balanced mix between guest-friendly (61.7%) and stricter (38.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 38.2% market standard in Murdochville.
  • Regularly review your cancellation policy against competitors and market demand shifts in Murdochville.

Murdochville STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Murdochville

  • The overall average booking lead time for vacation rentals in Murdochville is 62 days.
  • Guests book furthest in advance for stays during March (average 83 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 1 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (66 days avg.) sees the longest lead times, while Fall (18 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Murdochville.
  • For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
  • During November, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
  • Target marketing efforts for the Winter season well in advance (at least 66 days) to capture early planners.
  • Monitor your own booking lead times against these Murdochville averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Murdochville (2025)

Amenity Prevalence

Amenity Insights for Murdochville

  • Essential amenities in Murdochville that guests expect include: Smoke alarm, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Refrigerator, Wifi, Heating are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Murdochville: Smoke alarm, Kitchen, Free parking on premises.
  • Prioritize adding missing essentials: Kitchen, Free parking on premises.
  • Consider adding popular differentiators like Refrigerator or Wifi to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Murdochville to stay competitive.

Murdochville Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Murdochville

  • The typical guest profile for Airbnb in Murdochville consists of primarily domestic travelers (76%), often arriving from nearby Montreal, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 76.1% of guests.
  • Key international markets include Canada (76.1%) and France (18.3%).
  • Top languages spoken are English (41.8%) followed by French (38.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Montreal and Toronto.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Murdochville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Charlo12$2,031$169.9047%
Campbellton19$1,889$136.1752%
Bathurst28$1,621$145.7055%
Gaspé89$1,580$134.5349%
Dalhousie18$1,351$122.1251%
Chandler26$1,346$126.8354%
New Richmond10$1,343$142.8843%
Percé46$1,319$144.6448%
Bonaventure26$1,307$112.3247%
Sainte-Anne-des-Monts49$1,266$128.9340%

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