Messines Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Quebec, Canada
Is Airbnb profitable in Messines in 2025? Explore comprehensive Airbnb analytics for Messines, Quebec, Canada to uncover income potential. This 2025 STR market report for Messines, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Messines, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Messines Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Messines Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Messines (2025)
Understanding the monthly revenue variations for Airbnb listings in Messines is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Messines is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Messines across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,923+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,622 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,453 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,234, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Messines
Messines Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Messines STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Messines:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Messines
Average Daily Rate (ADR) Airbnb Trends in Messines (2025)
Effective short term rental pricing strategy in Messines involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Messines typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $350+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $249 or more.
- Typical properties (Median) charge around $169 per night.
- Entry-level properties (Bottom 25%) earn around $124 per night.
Average Daily Rate (ADR) Trend by Month in Messines
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Airbnb Seasonality Analysis & Trends in Messines (2025)
Peak Season (July, August, June)
- Revenue averages $4,637 per month
- Occupancy rates average 62.6%
- Daily rates average $202
Shoulder Season
- Revenue averages $2,548 per month
- Occupancy maintains around 37.0%
- Daily rates hold near $194
Low Season (January, February, November)
- Revenue drops to average $1,672 per month
- Occupancy decreases to average 30.2%
- Daily rates adjust to average $200
Seasonality Insights for Messines
- The Airbnb seasonality in Messines shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Messines's highest earning potential, with monthly revenues capable of climbing to $5,331, occupancy reaching a high of 75.7%, and ADRs peaking at $208.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,335, occupancy could drop to 25.0%, and ADRs may adjust down to $188.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Messines.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Messines seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Messines (2025)
Exploring the top neighborhoods for short-term rentals in Messines? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Magog | The vibrant heart of Magog, known for its charming shops, restaurants, and lakeside views. This area is popular among tourists looking for a lively atmosphere and proximity to Lake Memphremagog. | Lake Memphremagog, Magog Village, The Magog-Orford National Park, Local artisan shops, Festivals and events throughout the year |
| Mont-Orford | A prime location for nature lovers and winter sports enthusiasts, Mont-Orford offers skiing, hiking, and stunning views. Ideal for year-round outdoor activities and family vacations. | Mont-Orford National Park, Skiing and snowboarding facilities, Hiking trails, Lake Stukely, Camping grounds |
| Eastman | Known for its peaceful countryside and stunning landscapes, Eastman attracts those looking for a quiet getaway. It's great for nature retreats and has a charming small-town feel. | Village of Eastman, The Eastman Nature Center, Local wineries, Cycling paths, Eastman River |
| Orford | A picturesque area offering a mix of outdoor activities and serene lake views. Orford is perfect for tourists seeking relaxation and adventure in nature. | Lake Memphremagog, Orford Park, Hiking trails, Local beaches, Outdoor adventure tours |
| Ayer's Cliff | Ayer's Cliff is famous for its historical significance and beautiful landscapes. It is a great spot for summer festivals and enjoying the outdoors, particularly around the lake. | Lake Massawippi, Annual Ayer's Cliff Fair, Community events, Local markets, Scenic views |
| Sutton | A charming town known for its ski resort and beautiful hiking trails. Sutton attracts outdoor enthusiasts year-round and has a quaint village atmosphere. | Sutton Ski Area, Hiking and biking trails, Local cafes and shops, Sutton Eco-Trail, Mont Sutton |
| Magog's Beaches | The lakeside beaches in Magog are a hit during the summer, drawing families and beachgoers for a fun, sun-filled vacation. A relaxing getaway with a focus on water activities. | Plage de la Baie de Magog, Moulin de la Station, Beachfront activities, Water sports rentals, Picnic areas |
| Frelighsburg | Known for its picturesque landscape and rural charm, Frelighsburg offers a mix of outdoor activities and cultural experiences, perfect for those looking to escape the city. | Historic village center, Scenic hiking trails, Local artisanal products, Wine and cheese tasting tours, Cultural festivals |
Understanding Airbnb License Requirements & STR Laws in Messines (2025)
Yes, Messines, Quebec, Canada enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Messines to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 90% licensed listings)
Top Performing Airbnb Properties in Messines (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Messinesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
LE HAVRE, Blue Sea Waterfront
Entire Place • 5 bedrooms
WaterfrontGetaway:Sauna,HotTub,SkidooTrails,Firepi
Entire Place • 4 bedrooms
Chalet Blue Sea
Entire Place • 2 bedrooms
Canada House Retreat - Spa Lakefront Oasis
Entire Place • 3 bedrooms
Little lake house BIG hot tub & Sauna views
Entire Place • 2 bedrooms
Chalet du Renard Rusé
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Messines (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Messines based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marie-Ève | 1 | $78,340 | 14 | 4.64/5.0 |
| Jonathan | 1 | $66,675 | 37 | 5.00/5.0 |
| Michèle | 1 | $44,232 | 23 | 5.00/5.0 |
| Jess | 1 | $42,464 | 8 | 5.00/5.0 |
| Nicolle | 3 | $42,241 | 46 | 4.91/5.0 |
| Ashley | 1 | $42,165 | 117 | 4.97/5.0 |
| Luc | 1 | $34,088 | 20 | 5.00/5.0 |
| France | 1 | $29,270 | 83 | 5.00/5.0 |
| Yves | 1 | $27,295 | 56 | 4.96/5.0 |
| Louis | 2 | $23,949 | 7 | 2.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Messines.
Dive Deeper: Advanced Messines STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Messines. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMessines Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Messines
- The Messines Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Messines, House properties are the most common (80%), reflecting the local real estate landscape.
- Houses represent a significant 80% portion, catering likely to families or larger groups.
Messines Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Messines
- The dominant room capacity in Messines is 2 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 70.0% of the active Airbnb listings in Messines, indicating a high concentration in these sizes.
- A significant 55.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Messines.
Messines Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Messines
- The most common guest capacity trend in Messines vacation rentals is listings accommodating 8+ guests (50%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Messines STR market, accounting for 70.0% of listings.
- 65.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Messines.
- On average, properties in Messines are equipped to host 6.3 guests.
Messines Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Messines
- The most common availability pattern in Messines falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Messines (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Messines Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5.3% of total
2 Nights
11 listings
57.9% of total
4-6 Nights
1 listings
5.3% of total
7-29 Nights
2 listings
10.5% of total
30+ Nights
4 listings
21.1% of total
Key Insights
- The most prevalent minimum stay requirement in Messines is 2 Nights, adopted by 57.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.2%) of the Messines Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.1%) caters to monthly stays (30+ nights) in Messines, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 57.9% of Messines hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.3% currently do.
- A 2-night minimum appears standard (57.9%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 21.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Messines.
Messines Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
38.9% of total
Moderate
4 listings
22.2% of total
Firm
5 listings
27.8% of total
Strict
2 listings
11.1% of total
Cancellation Policy Insights for Messines
- The prevailing Airbnb cancellation policy trend in Messines is Flexible, used by 38.9% of listings.
- There's a relatively balanced mix between guest-friendly (61.1%) and stricter (38.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.9% market standard in Messines.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Messines.
Messines STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Messines
- The overall average booking lead time for vacation rentals in Messines is 43 days.
- Guests book furthest in advance for stays during July (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Messines.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Messines averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Messines (2025)
Amenity Prevalence
Amenity Insights for Messines
- Essential amenities in Messines that guests expect include: Free parking on premises, Heating, BBQ grill, Dishes and silverware, Smoke alarm, Hot water, Patio or balcony, Refrigerator, Coffee maker, Wifi. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Messines: Free parking on premises, Heating, BBQ grill, Dishes and silverware, Smoke alarm, Hot water, Patio or balcony, Refrigerator, Coffee maker, Wifi.
- Prioritize adding missing essentials: Dishes and silverware, Smoke alarm, Hot water, Patio or balcony, Refrigerator, Coffee maker, Wifi.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Messines to stay competitive.
Messines Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Messines
- The typical guest profile for Airbnb in Messines consists of primarily domestic travelers (88%), often arriving from nearby Ottawa, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 88.3% of guests.
- Key international markets include Canada (88.3%) and United States (6.9%).
- Top languages spoken are English (51.1%) followed by French (28.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Ottawa and Gatineau.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Messines Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cantley | 22 | $3,741 | $242.96 | 50% |
| Val-des-Monts | 120 | $2,907 | $234.15 | 47% |
| Beckwith | 13 | $2,740 | $258.12 | 38% |
| Chute-Saint-Philippe | 25 | $2,556 | $219.16 | 37% |
| Faraday | 60 | $2,531 | $254.35 | 39% |
| Greater Madawaska | 106 | $2,523 | $225.27 | 42% |
| Duhamel | 19 | $2,512 | $232.95 | 39% |
| Lac-Simon | 24 | $2,512 | $283.09 | 31% |
| Saint-André-Avellin | 16 | $2,384 | $205.47 | 37% |
| McNab/Braeside | 16 | $2,366 | $172.54 | 51% |